Apple Inc. has reported a stable financial performance for the fiscal year 2024, with total net sales increasing by 2% to $391,035 million from $383,285 million in 2023. The Americas and Europe segments experienced growth, primarily due to higher net sales of Services and iPhone. However, Greater China saw an 8% decrease in net sales, attributed to lower iPhone and iPad sales and unfavorable currency fluctuations. The company's gross margin improved, with total gross margin percentage rising to 46.2% from 44.1% in the previous year, driven by cost savings and a favorable mix of services. Operating expenses saw a 5% increase, with research and development costs rising due to increased headcount-related expenses. Apple's product launches in 2024 included new MacBook Pro, MacBook Air, iPad Air, iPad Pro...Show More

Apple Inc. has reported a stable financial performance for the fiscal year 2024, with total net sales increasing by 2% to $391,035 million from $383,285 million in 2023. The Americas and Europe segments experienced growth, primarily due to higher net sales of Services and iPhone. However, Greater China saw an 8% decrease in net sales, attributed to lower iPhone and iPad sales and unfavorable currency fluctuations. The company's gross margin improved, with total gross margin percentage rising to 46.2% from 44.1% in the previous year, driven by cost savings and a favorable mix of services. Operating expenses saw a 5% increase, with research and development costs rising due to increased headcount-related expenses. Apple's product launches in 2024 included new MacBook Pro, MacBook Air, iPad Air, iPad Pro, iPhone 16 series, Apple Watch Series 10, and AirPods 4, alongside software updates and the introduction of Apple Intelligence™, a personal intelligence system. Despite facing legal challenges, including antitrust lawsuits and investigations under the Digital Markets Act, Apple has expressed confidence in its compliance and intends to vigorously defend itself. The company's stock, traded under the symbol AAPL on The Nasdaq Stock Market, has shown a significant five-year cumulative shareholder return, outperforming the S&P 500 Index and the Dow Jones U.S. Technology Supersector Index.