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Nike | 10-Q: Q2 2025 Earnings Report
Nike | 10-Q: Q2 2025 Earnings Report
耐克 | 10-Q：2025財年二季報
牛牛AI助理已提取核心訊息
Nike reported Q2 fiscal 2025 revenues of $12.4 billion, down 8% year-over-year, with net income declining 26% to $1.2 billion. NIKE Brand revenues decreased 7% on a reported basis and 8% on a currency-neutral basis. NIKE Direct revenues fell 13% to $5.0 billion, with digital sales down 21%. Gross margin contracted 100 basis points to 43.6% due to higher discounts and changes in channel mix.North America revenues decreased 8%, EMEA fell 10%, Greater China dropped 11%, and APLA declined 2% on a currency-neutral basis. Footwear revenues decreased 12% currency-neutral, while apparel revenues fell 2%. Wholesale revenues declined 4% and NIKE Direct revenues decreased 14% currency-neutral.The company returned approximately $1.6 billion to shareholders through share repurchases and dividends in Q2. Nike maintains a strong liquidity position with $9.8 billion in cash and short-term investments. Management is taking actions to reposition the business, including reducing supply of certain footwear products, repositioning NIKE Brand Digital as a full-price platform, and increasing investment in demand creation.
Nike reported Q2 fiscal 2025 revenues of $12.4 billion, down 8% year-over-year, with net income declining 26% to $1.2 billion. NIKE Brand revenues decreased 7% on a reported basis and 8% on a currency-neutral basis. NIKE Direct revenues fell 13% to $5.0 billion, with digital sales down 21%. Gross margin contracted 100 basis points to 43.6% due to higher discounts and changes in channel mix.North America revenues decreased 8%, EMEA fell 10%, Greater China dropped 11%, and APLA declined 2% on a currency-neutral basis. Footwear revenues decreased 12% currency-neutral, while apparel revenues fell 2%. Wholesale revenues declined 4% and NIKE Direct revenues decreased 14% currency-neutral.The company returned approximately $1.6 billion to shareholders through share repurchases and dividends in Q2. Nike maintains a strong liquidity position with $9.8 billion in cash and short-term investments. Management is taking actions to reposition the business, including reducing supply of certain footwear products, repositioning NIKE Brand Digital as a full-price platform, and increasing investment in demand creation.
耐克報告2025財年第二季度營收爲124億美金，同比下降8%，凈利潤下降26%至12億美金。耐克品牌營收按報告口徑下降7%，按中立貨幣口徑下降8%。耐克直接營收下降13%至50億美金，數字銷售下降21%。毛利率下降100個點子至43.6%，因折扣增加和渠道結構變化。北美營收下降8%，歐洲、中東和非洲下降10%，大中華下降11%，APLA按中立貨幣口徑下降2%。鞋類營收按中立貨幣口徑下降12%，而服裝營收下降2%。批發營收下降4%，耐克直接營收按中立貨幣口徑下降14%。公司在第二季度通過股票回購和分紅派息向股東返還約16億美金。耐克保持着強勁的流動性，現金和短期投資總額爲98億美金。管理層正在採取措施重新定位業務，包括減少某些鞋類產品的供應，將耐克品牌數字業務重新定位爲全價平台，以及增加對需求創造的投資。
耐克報告2025財年第二季度營收爲124億美金，同比下降8%，凈利潤下降26%至12億美金。耐克品牌營收按報告口徑下降7%，按中立貨幣口徑下降8%。耐克直接營收下降13%至50億美金，數字銷售下降21%。毛利率下降100個點子至43.6%，因折扣增加和渠道結構變化。北美營收下降8%，歐洲、中東和非洲下降10%，大中華下降11%，APLA按中立貨幣口徑下降2%。鞋類營收按中立貨幣口徑下降12%，而服裝營收下降2%。批發營收下降4%，耐克直接營收按中立貨幣口徑下降14%。公司在第二季度通過股票回購和分紅派息向股東返還約16億美金。耐克保持着強勁的流動性，現金和短期投資總額爲98億美金。管理層正在採取措施重新定位業務，包括減少某些鞋類產品的供應，將耐克品牌數字業務重新定位爲全價平台，以及增加對需求創造的投資。
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譯文內容由第三人軟體翻譯。
牛牛AI助手部分由第三方人工智慧模型基於資訊內容自動產生。
以上內容僅用作資訊或教育之目的，不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
風險及免責聲明
牛牛AI助手部分由第三方人工智慧模型基於資訊內容自動產生。
以上內容僅用作資訊或教育之目的，不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
我知道了
風險及免責聲明
牛牛AI助手部分由第三方人工智慧模型基於資訊內容自動產生。
以上內容僅用作資訊或教育之目的，不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
我知道了
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