On June 28, 2024, Collective Audience, Inc., a Delaware-incorporated company listed on the Nasdaq Stock Market under the symbol CAUD, reported the completion of a significant acquisition. The company entered into an Equity Exchange Agreement to purchase a 51% stake in DSL Digital LLC, making it a consolidated subsidiary. The transaction involved the issuance of 3,242,875 restricted shares of Collective Audience's common stock to DSL's sole member, Gregg Greenberg, with a 10% holdback to be released 18 months post-closing, subject to indemnification claims. Additionally, a lock-up agreement restricts the sale of these securities for up to two years. Collective Audience retains the option to acquire the remaining 49% of DSL in the future. The acquisition, which closed on the same day as...Show More

On June 28, 2024, Collective Audience, Inc., a Delaware-incorporated company listed on the Nasdaq Stock Market under the symbol CAUD, reported the completion of a significant acquisition. The company entered into an Equity Exchange Agreement to purchase a 51% stake in DSL Digital LLC, making it a consolidated subsidiary. The transaction involved the issuance of 3,242,875 restricted shares of Collective Audience's common stock to DSL's sole member, Gregg Greenberg, with a 10% holdback to be released 18 months post-closing, subject to indemnification claims. Additionally, a lock-up agreement restricts the sale of these securities for up to two years. Collective Audience retains the option to acquire the remaining 49% of DSL in the future. The acquisition, which closed on the same day as the agreement, is expected to significantly contribute to Collective Audience's revenue growth, particularly with the launch of AudienceServices™ for global brands and agencies. The company issued a press release on July 1, 2024, to announce the acquisition, which is anticipated to accelerate revenue growth in the second quarter and beyond. DSL Digital's integration brings proprietary AI-powered AdTech tools and a 20-member global services team to Collective Audience, enhancing its AudienceCloud platform. The acquisition aligns with Collective Audience's growth strategy and transition to a new business model, aiming to disrupt the industry with an audience-based performance advertising and media platform for the open web.