The National Center for Public Policy Research (NCPPR) has submitted a proxy memorandum to the shareholders of The Coca-Cola Company, urging them to vote for Shareholder Proposal 6, which calls for a report on the risks associated with the company's diversity, equity, and inclusion (DEI) efforts. The NCPPR challenges the widely accepted notion that demographic diversity in corporate leadership leads to better financial performance. Citing recent studies and critiques, including a March 2024 study and a webinar by asset manager Strive, the NCPPR argues that the business case for diversity has not been rigorously proven and may be based on flawed research. The memorandum highlights issues such as data mining, causation errors, and the potential legal liabilities of adhering to demographic quotas. The NCPPR's submission is voluntary and not a solicitation of authority to vote proxies. Shareholders are advised to follow the instructions on their proxy cards for voting.

The National Center for Public Policy Research (NCPPR) has submitted a proxy memorandum to the shareholders of The Coca-Cola Company, urging them to vote for Shareholder Proposal 6, which calls for a report on the risks associated with the company's diversity, equity, and inclusion (DEI) efforts. The NCPPR challenges the widely accepted notion that demographic diversity in corporate leadership leads to better financial performance. Citing recent studies and critiques, including a March 2024 study and a webinar by asset manager Strive, the NCPPR argues that the business case for diversity has not been rigorously proven and may be based on flawed research. The memorandum highlights issues such as data mining, causation errors, and the potential legal liabilities of adhering to demographic quotas. The NCPPR's submission is voluntary and not a solicitation of authority to vote proxies. Shareholders are advised to follow the instructions on their proxy cards for voting.