～2025年4月21日（月）数量限定発売～
March 19, 2025.
Issuer: Shiseido Company, Limited Shiseido Japan Company
Commodity and Brand
From the No.1 selling Maquillage※1, the strongest※2 makeup primer that prevents makeup from coming off, a limited cool type that keeps makeup comfortable even in summer has arrived.
Limited edition release on April 21, 2025 (Monday).
From Shiseido Company,Limited Sponsored ADR, the total makeup brand "Maquillage" releases a limited cool type of the strongest double anti-shine and dryness primer "Dramatic Skin Sensor Base NEO Cool" [3 products total, suggested retail price 2,700 yen (including tax 2,970 yen)], available in limited quantities from April 21, 2025 (Monday).
The "Dramatic Skin Sensor Base NEO Cool" is a limited edition makeup base that adds three cooling ingredients and a refreshing summer scent to the well-received standard product "Dramatic Skin Sensor Base NEO".
"Dramatic Skin Sensor Base NEO", the No.1 makeup base in sales for Maquillage*, features the unique technology "Urusa Sensor Coat" that doubles as protection against shine and dryness, making it the strongest** foundation for preventing makeup from falling apart.
In addition to its makeup prevention effects, it also features pore-covering effects and beauty serum ingredients. With each use, it hydrates and leads to truly "beautiful bare skin" that minimizes the appearance of pores. It offers SPF50+ and PA++++ to protect the skin from strong UV rays.
*Prices are reference retail prices. (Prices may vary by store)
*The release on April 21, 2024, of "Maquillage Dramatic Skin Sensor Base NEO Cool" will have no changes in exterior or contents, only a change to the JAN code.
**According to the Intage SRI+ makeup base market from January 2024 to December 2024, estimated sales scale (amount) brand ranking.
**In the history of Maquillage.
Maquillage Dramatic Skin Sensor Base NEO Cool [Limited Quantity]
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Commodity ETF List 3 Items
Maquillage Dramatic Skin Sensor Base NEO Cool [Limited Quantity]
*Prices are reference retail prices. (Prices may vary by store)
Nudy Beige
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Lavender
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Mint
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Launch background and product features.
In Japan, where the average temperature rises every year during summer, the demand for effective solutions to prevent makeup from melting is increasing. Therefore, Maquillage will launch a limited edition cool type that incorporates refreshing ingredients in addition to its popular anti-melting functions.
The limited edition cool type maintains the anti-melting effect, pore correction effect, and skincare benefits of the regular product "Dramatic Skin Sensor Base NEO," while adding three types of refreshing ingredients for a cooling sensation that feels great to use in the summer. Additionally, it features a fresh scent suitable for summer, making it comfortable to enjoy makeup even during the peak summer season. The color variations include a naturally blending nudey beige, a lavender with a one-tone brighter finish, and a mint that effectively covers redness.
[For more details on product overview, please refer to the release PDF.]
Please note that the content described in this release reflects the information at the time of announcement and may differ from the latest information.
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