董明珠现身北京首店开业现场 财联社记者摄
On March 13, the "Dong Mingzhu Health Home" first store officially opened in Tongzhou District, Peking; the Chairman and President of Gree Electric Appliances, Inc.of Zhuhai, Dong Mingzhu, arrived at the scene and stated that there are plans to open 10,000 "Dong Mingzhu Health Homes" nationwide in the future; when asked if the "Dong Mingzhu Health Home" would weaken the "Gree" brand itself, Gree Electric Appliances' Marketing Director Zhu Lei clearly stated that it would not.
According to Caixin news on March 14 (Reporter Lu Tingting), since February, the rebranding of Gree Electric Appliances (000651.SZ) terminal stores to "Dong Mingzhu Health Home" and its implementation has attracted widespread attention. On March 13, the first store of "Dong Mingzhu Health Home" officially opened in Tongzhou District, Peking, marking the first official appearance of "Dong Mingzhu Health Home" stores.
On that day, the Chairman and President of Gree Electric Appliances, Inc.of Zhuhai, Dong Mingzhu, arrived at the scene and expressed intentions to open 10,000 "Dong Mingzhu Health Homes" across the country in the future.
Dong Mingzhu was present at the opening of the first store in Peking, captured by Caixin news reporters.
Caixin news reporters had an exclusive preview of the store, which occupies nearly 500 square meters. The store's facade has changed compared to the previously leaked image of the red background with white letters "Dong Mingzhu Health Home," and it features the phrase "Smart Health Appliances for the Whole Home."
In response, Zhu Lei, the Marketing Director of Gree Electric Appliances, spoke during a media interview at the site, including reporters from Caixin news, stating, "The facade design is planned and produced uniformly by headquarters, and beyond the standard, it will meet the specific characteristics of the city and coordinate with the surrounding environment without forcing complete uniformity."
"Dong Mingzhu Health Home" (Capital Store) facade, captured by Caixin news reporters.
Exhibit in the store, photographed by Finance Associated Press reporter.
Jinghong Refrigerator exhibition area, photographed by Finance Associated Press reporter.
"Hope to quickly break consumers' recognition of 'Gree = Air Conditioner' through Dong Mingzhu Healthy Home." Zhu Lei admitted that the evolution of home appliance terminal stores is hard to achieve perfection in one change and will require several iterations. In addition, the booming online consumption has brought challenges to Gree Electric Appliances, and the company hopes that Dong Mingzhu Healthy Home can encourage young consumers to enter the terminal store and experience the advantages of the products more directly.
Finance Associated Press reporters learned that Gree Electric Appliances plans to open 10,000 Dong Mingzhu Healthy Home stores nationwide, with a goal of completing 3,000 stores this year. The stores will include both replacing old channel stores and constructing new ones, with both franchises and self-operated shops, currently primarily self-operated stores. "The first batch mainly opens large stores of 300 to 500㎡, and new stores are being renovated every day. In terms of region, it is not limited to first-tier cities; as long as the conditions for opening a store are met, a mature store can be opened everywhere," Zhu Lei stated.
"Will Dong Mingzhu Healthy Home weaken the 'Gree' brand itself?" Zhu Lei clearly stated that "it cannot be weakened."
Zhu Lei stated that Dong Mingzhu Healthy Home, as a brand new business model, aims to enhance consumers' understanding of Gree Electric Appliances' rich product line. In the past, when consumers thought of Gree Electric Appliances, they only thought of Air Conditioners. Now, entering Dong Mingzhu Healthy Home, one can see that Gree Electric Appliances also offers Refrigerators, Washing Machines, Water Purifiers, Beauty Devices, etc., and understands that the products are developed around the health Concept. Through the brand upgrade of the terminal store, the product image of Gree Electric Appliances will be enhanced.
We are now considering unifying our online store, directly upgrading the previous 'Dong Mingzhu Store' to 'Dong Mingzhu Health Home,' and we will also make some optimizations and upgrades to the corresponding UI interaction," Zhu Lei stated.
Today, after hitting the high near 24,000 in the early session and entering bearish positions, the index fell sharply by nearly over 600 points, immediately recouping yesterday's losses significantly.
Moreover, today it broke the new high again, reaching a maximum of 24,076, but by the end of the market, it fell back by about 70 points, producing a bearish candle. The current trend has not yet been broken, but from the previous low until now, it has risen close to 6,000 points. It is believed that those with positions can continue to hold until there is a clear trend reversal for profit-taking. Those without positions can wait for a pullback to get in. Actually, it is hoped for a quick pullback, as it allows for entry and also provides a healthy breath.
Currently, the outlook remains the same as before. It is believed that even if there is a pullback, it shouldn't be too deep. However, if Futures fail to stabilize and close below 22,350, there may still be room for decline. The chance of Futures falling below 21,400 in the short term should be low, so it is considered that if a significant pullback occurs, it presents a good opportunity to incrementally go long. Recently, there has been a consistent approach to not hold positions overnight, only focusing on immediate trades, as there is no high chasing and no casual short selling.
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