CHOW TAI FOOK Life has announced that it will become the exclusive founding insurance partner of the Kai Tak Sports Park, promoting the integrated development of sports, culture, and tourism. The CEO of CHOW TAI FOOK Life, Ye Man-kit, stated that the Kai Tak Sports Park will be able to host various international events in the future, and the company will use this opportunity to promote its brand to a wider customer base both locally and internationally, enhancing customer experience and assisting in the promotion of local event economy and sports development.

Kai Tak Sports Park and CHOW TAI FOOK Life are actively cooperating through strategic collaborations to align with the Hong Kong SAR government's promotion of sports development in Hong Kong, including a naming sponsorship of the "Little Sword God" training program at Kai Tak, and also establishing a presence in the Kai Tak retail pavilion to set up the "Future Little Sword God" nurturing base, connecting with a broader customer base to further enhance brand awareness.