Glonghui, March 1丨According to the China Research Report, it believes that falling raw material prices and the restoration of offline channels are expected to drive the steady growth of Blue Moon (6993.HK)'s performance in the short term. As a leading brand in the household cleaning field, the company has a stable dominant position in various segments such as laundry detergent and hand sanitizer. It believes that channel sinking and new product expansion are expected to bring healthy and sustainable growth to the company. Collaborative development of all channels and categories can be expected in the future. The bank kept Blue Moon's 2022-23 profit forecast unchanged and maintained its “outperform the industry” rating, with a target price of HK$6.5. According to the report, benefiting from people going out after the epidemic, Blue Moon's sports laundry detergent is expected to meet the needs of sports and outdoor scenarios and further contribute to increased sales. Underwear laundry detergent also performed brilliantly. In 2022, underwear laundry detergent accounted for about 7% and 4% of the company's sales on Tmall and Jingdong platforms respectively, and is expected to grow into the next star item. The report also mentioned that according to Wind data, the price of palm oil fell by nearly 50% from its highest point. It is expected that the company's gross margin will improve month-on-month, leading to a further increase in the company's overall profitability. The stock is currently reported at HK$4.98, with a total market value of HK$28.7 billion.