On March 17, the Shanghai Municipal Government Information Office held a press briefing on the "Several Measures to Promote the Innovative Development of the Service Industry in Shanghai" released today. Luo Zhison, the Chief Economist of the Shanghai Municipal Commission of Commerce, introduced that efforts will be made to enhance the quality and expansion of service consumption and the issuance of the "Le·Shanghai" service consumption vouchers, in conjunction with various departments to strengthen the synergy among culture, tourism, commerce, and sports exhibitions, to maximize the promotion of consumer market development.