普通分辨率 特殊Resolution FOR AGAINST ABSTAIN FOR AGAINST ABSTAIN Res.1 分辨率 6 分辨率2 分辨率3 分辨率 4 分辨率 5 寶尊電商。 註冊持有 美國存託憑證(“ADR”) 代表 寶尊電商普通股的 。 簽名在 日期： 請在本投票指導卡上簽名，簽名方式應與您的名字出現在本卡正面和託管人的賬簿上一樣。共同所有人 應親自簽名。受託人和其他受託人 應註明他們簽名的身份，如果出現多個名字，則必須 多數人簽名。如果是公司，此簽名應是 授權人員的簽名，該人員應説明其職務。 在此處摺疊和拆分 請參閲此卡片的背面，以便在 會議上表決決議。 地址更改 標記框，在下面簽名並標明 更改/備註： 如果您希望向 公司指定的 個人 授予可自由支配的 代理，請在右側的方框中標記。 請注意：標記此方框將使上面標記的任何其他 説明作廢。 摩根大通銀行，N.A.，保管人 郵政信箱64873 聖保羅55164 - 0873

BAOZUN INC. ORDINARY RESOLUTIONS 1 . That subject to the Listing Rules, the granting of a share issuance mandate to the board of directors of the c ompany to issue, allot or deal with unissued Class A ordinary shares and/or ADSs not exceeding 20% of the total number of issued Shares as of the date of passing of this ordinary resolution be approved . 2 . That subject to the Listing Rules, the granting of a share repurchase mandate to the board of directors of the c ompany to repurchase Class A ordinary shares and/or ADSs not exceeding 10% of the total number of issued Shares as of the date of passing of this ordinary resolution be approved . 3 . That subject to the Listing Rules and conditional upon passing of resolution numbers 1 and 2 above, the general mandate referred i n resolution number 1 b e extended by the addition thereto of the total number of Class A ordinary shares and/or ADSs bought back by the c ompany pursuant to the general mandate referred in resolution number 2, provided that such amount shall not exceed 10% of the number of the is sued Shares as of the date of passing of this resolution . 4. That the Non - exempt CCT and the proposed annual caps, details of which are set out in the Circular be approved , ratified and confirmed , and any one Director, for and on behalf of the c ompany, be authorized to execute, and where required, to affix the common seal of the c ompany to, any documents, instruments or agreements, and to do any acts and things deemed by him or her to be necessary , expedient or appropriate in order to give effect to and implement the Non - exempt CCT . 5. T hat the adoption of the 2022 Plan with effect from the Effective Date be approved, and the Directors be authorized to do all acts and to enter into all such transa ctions, arrangements and agreements as may be necessary or expedient in order to give full effect to the 2022 Plan, including without limitation : (a) to administer or authorize a committee of the Board to administer the 2022 Plan under which Awards will be granted to the Eligible Individuals (as defined in the 2022 Plan) under the 2022 Plan to subscribe for the Shares and the ADSs of the c ompany, including but not limited to determining and granting the Awards in accordance with the terms of the 2022 Plan ; (b) to modify and/or amend the 2022 Plan from time to time provided that such modification and/or amendment is effected in accord ance with the terms of the 2022 Plan and subject to the Listing Rules ; (c) to allot and issue from time to time such Shares whi ch shall not in aggregate exceed 10% of the total number of Shares outstanding as at the date of approval of the 2022 Plan by the Shareholders (the “Scheme Mandate Limit”), as may be required to be allotted and issued purs uant to the exercise of the Awards under the 2022 Plan and subject to the Listing Rules ; (d) to allot and issue to Service Providers (as defined in the 2022 Plan) from time to time such Shares which shall not in aggreg ate exceed 3% of the Scheme Mandate Limit, as may be required to be allo tted and issued pursuant to the exercise of the Awards under the 2022 Plan and subject to the Listing Rules ; and (e) to consent, if it so deems fit and expedient, to such conditions, modifications and/or variations as may be required or impos ed by the relevant authorities in relation to the 2022 Plan . SPECIAL RESOLUTION 6. That the Fifth Amended and Restated Memorandum and Articles of Association currently in effect be amended and restated by the dele tion in their entirety and the substitution in their place of the Sixth Amended and Restated Memorandum and Articles of Association , incorporating the amendments set out in Appendix III of the Circular, with effect from the Effective Date . Baozun Inc. JPMorgan Chase Bank, N.A., Depositary PO Box 64873 , Saint Paul MN 55164 - 0873 Voting Instruction Card PLEASE MARK, DATE AND SIGN ON REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. JPMorgan Chase Bank, N.A. (the “Depositary”) has received advice that an Extraordinary General Meeting (the “Meeting”) of Baozun Inc. (the “ c ompany”) will be held at 17/F, Building B, No. 1 - 9, Lane 510, West Jiangchang Road, Shanghai, People’s Republic of China , on October 21 , 2022 , at 10 :00 a .m. Hong Kong time (or 10 :00 p .m. on October 20 , 2022, New York t ime ), for the purposes set forth on this card. If you are desirous of having the Depositary, through its Nominee or Nominees, vote or execute a proxy to vote the Ordinary S hares represented by your ADRs FOR or AGAINST or to ABSTAIN from voting on the Resolutions to be proposed at the Meeting, kindly execute and forward to the Depositary the attached Voting Instruction Card. The enclosed postage paid envelope is provided fo r this purpose. The Voting Instruction Card should be executed in s uch a manner as to show clearly whether you desire the Nominee or the Nominees of the Depositary to vote FOR or AGAINST or to ABSTAIN from voting on the Resolutions, as the case may be. You may include instructions to give a discretionary proxy to a person designated by the c ompany. The Voting Instruction Card MUST be forwarded in sufficient time to reach the Depositary before 12: 00 p.m. (New York t ime), October 13 , 2022 . Only the registered holders of record at t he close of business on October 3 , 2022 (New York t ime), will be entitled to execute the attached Voting Instruction Card. The signatory, a registered holder of ADRs representing Ordinary Shares of the c ompany, of record as of the close of business on October 3 , 2022 (New York t ime), hereby requests and authorizes the Depositary, through its Nominee or Nominees, to vote or execute a proxy to vote the underlying Ordinary Shares of the c ompany represented by such ADRs, on the Resolutions at the Meeting. These instructions, when p roperly signed and dated, will be voted in the manner directed herein. If you mark the box to indicate that you wish to give a discretionary proxy to a person designated by the c ompany, the underlying Ordinary Shares represented by your ADRs will be voted by such person in his or her discretion. You can review and download the notice of the Meeting, the proxy stateme nt and the proxy form at the “ Investor Relations - Shareholder Me eting” section of the c ompany ’ s website at http s ://ir.baozun.com, website of the U.S. Securities and Exchange Commission at www.sec.gov and website of The Stock Exchange of Hong Kong Limited at www.hkexnews.hk. NOTE: In order to have the aforesaid shares voted, this Voting Instruction Card MUST be received by the Depositary befo re 12:00 p.m. (New York t ime), October 13 , 2022. JPMorgan Chase Bank, N.A., Depositary