FALSE12/31Q320240001842356463xbrli:sharesiso4217:USDiso4217:USDxbrli:sharesxbrli:purepet:tradingDaypet:day00018423562024-01-012024-09-300001842356us-gaap:CommonClassAMember2024-01-012024-09-300001842356us-gaap:WarrantMember2024-01-012024-09-3000018423562024-11-0700018423562024-09-3000018423562023-12-3100018423562024-07-012024-09-3000018423562023-07-012023-09-3000018423562023-01-012023-09-300001842356us-gaap:CommonStockMember2023-12-310001842356us-gaap:AdditionalPaidInCapitalMember2023-12-310001842356us-gaap:RetainedEarningsMember2023-12-310001842356us-gaap:CommonStockMember2024-01-012024-03-310001842356us-gaap:AdditionalPaidInCapitalMember2024-01-012024-03-3100018423562024-01-012024-03-310001842356us-gaap:RetainedEarningsMember2024-01-012024-03-310001842356us-gaap:CommonStockMember2024-03-310001842356us-gaap:AdditionalPaidInCapitalMember2024-03-310001842356us-gaap:RetainedEarningsMember2024-03-3100018423562024-03-310001842356us-gaap:CommonStockMember2024-04-012024-06-300001842356us-gaap:AdditionalPaidInCapitalMember2024-04-012024-06-3000018423562024-04-012024-06-300001842356us-gaap:RetainedEarningsMember2024-04-012024-06-300001842356us-gaap:CommonStockMember2024-06-300001842356us-gaap:AdditionalPaidInCapitalMember2024-06-300001842356us-gaap:RetainedEarningsMember2024-06-3000018423562024-06-300001842356us-gaap:CommonStockMember2024-07-012024-09-300001842356us-gaap:AdditionalPaidInCapitalMember2024-07-012024-09-300001842356us-gaap:RetainedEarningsMember2024-07-012024-09-300001842356us-gaap:CommonStockMember2024-09-300001842356us-gaap:AdditionalPaidInCapitalMember2024-09-300001842356us-gaap:RetainedEarningsMember2024-09-300001842356us-gaap:CommonStockMember2022-12-310001842356us-gaap:AdditionalPaidInCapitalMember2022-12-310001842356us-gaap:RetainedEarningsMember2022-12-3100018423562022-12-310001842356us-gaap:CommonStockMember2023-01-012023-03-310001842356us-gaap:AdditionalPaidInCapitalMember2023-01-012023-03-3100018423562023-01-012023-03-310001842356us-gaap:RetainedEarningsMember2023-01-012023-03-310001842356us-gaap:CommonStockMember2023-03-310001842356us-gaap:AdditionalPaidInCapitalMember2023-03-310001842356us-gaap:RetainedEarningsMember2023-03-3100018423562023-03-310001842356us-gaap:CommonStockMember2023-04-012023-06-300001842356us-gaap:AdditionalPaidInCapitalMember2023-04-012023-06-3000018423562023-04-012023-06-300001842356us-gaap:RetainedEarningsMember2023-04-012023-06-300001842356us-gaap:CommonStockMember2023-06-300001842356us-gaap:AdditionalPaidInCapitalMember2023-06-300001842356us-gaap:RetainedEarningsMember2023-06-3000018423562023-06-300001842356us-gaap:CommonStockMember2023-07-012023-09-300001842356us-gaap:AdditionalPaidInCapitalMember2023-07-012023-09-300001842356us-gaap:RetainedEarningsMember2023-07-012023-09-300001842356us-gaap:CommonStockMember2023-09-300001842356us-gaap:AdditionalPaidInCapitalMember2023-09-300001842356us-gaap:RetainedEarningsMember2023-09-3000018423562023-09-300001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2024-09-300001842356pet:SmallBusinessAdministrationCARESActPaycheckProtectionProgramMember2024-09-300001842356pet:PublicStockOfferingMember2024-07-182024-07-1800018423562022-10-012022-12-310001842356pet:NewLimitedLiabilityCompanyMember2022-12-310001842356pet:LimitedLiabilityEquityMethodInvestmentMember2023-09-300001842356pet:LimitedLiabilityEquityMethodInvestmentMember2023-07-012023-09-300001842356pet:NewLimitedLiabilityCompanyMember2023-07-012023-09-300001842356srt:MinimumMember2024-01-012024-09-300001842356srt:MaximumMember2024-01-012024-09-300001842356pet:NonManagementEarnoutSharesMember2022-08-092022-08-090001842356pet:ManagementEarnoutSharesMember2022-08-092022-08-0900018423562022-08-092022-08-090001842356pet:NonManagementEarnoutSharesMemberpet:EarnoutConsiderationTriggeringEventOneMember2022-08-092022-08-090001842356pet:NonManagementEarnoutSharesMemberpet:EarnoutConsiderationTriggeringEventOneMember2022-08-090001842356pet:NonManagementEarnoutSharesMemberpet:EarnoutConsiderationTriggeringEventTwoMember2022-08-092022-08-090001842356pet:NonManagementEarnoutSharesMemberpet:EarnoutConsiderationTriggeringEventTwoMember2022-08-090001842356pet:NonManagementEarnoutSharesMemberpet:EarnoutConsiderationTriggeringEventThreeMember2022-08-092022-08-090001842356pet:NonManagementEarnoutSharesMemberpet:EarnoutConsiderationTriggeringEventThreeMember2022-08-090001842356pet:EarnoutConsiderationTriggeringEventOneMember2022-08-090001842356pet:EarnoutConsiderationTriggeringEventTwoMember2022-08-090001842356pet:EarnoutConsiderationTriggeringEventThreeMember2022-08-090001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueInputsLevel1Memberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueInputsLevel2Memberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueInputsLevel3Memberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:FairValueInputsLevel1Memberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:FairValueInputsLevel2Memberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:FairValueInputsLevel3Memberus-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:FairValueMeasurementsRecurringMember2024-09-300001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueInputsLevel1Memberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueInputsLevel2Memberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueInputsLevel3Memberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:MoneyMarketFundsMemberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:FairValueInputsLevel1Memberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:FairValueInputsLevel2Memberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:FairValueInputsLevel3Memberus-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356us-gaap:FairValueMeasurementsRecurringMember2023-12-310001842356pet:StrategicCustomerRelationshipsAndLicensesMember2024-09-300001842356us-gaap:MediaContentMember2024-09-300001842356us-gaap:DevelopedTechnologyRightsMember2024-09-300001842356us-gaap:TradeNamesMember2024-09-300001842356us-gaap:LicensingAgreementsMember2024-09-300001842356pet:StrategicCustomerRelationshipsAndLicensesMember2023-12-310001842356us-gaap:MediaContentMember2023-12-310001842356us-gaap:DevelopedTechnologyRightsMember2023-12-310001842356us-gaap:TradeNamesMember2023-12-310001842356us-gaap:LicensingAgreementsMember2023-12-310001842356pet:SmallBusinessAdministrationCARESActPaycheckProtectionProgramMember2020-08-050001842356pet:SmallBusinessAdministrationCARESActPaycheckProtectionProgramMember2020-08-052020-08-050001842356pet:SmallBusinessAdministrationCARESActPaycheckProtectionProgramMember2024-01-012024-09-300001842356pet:SmallBusinessAdministrationCARESActPaycheckProtectionProgramMember2023-01-012023-09-300001842356pet:SmallBusinessAdministrationCARESActPaycheckProtectionProgramMember2023-12-310001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:SecuredOvernightFinancingRateSofrMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberpet:ReferenceRateMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberpet:VariableRateComponentOneMemberus-gaap:SecuredDebtMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberpet:VariableRateComponentTwoMemberus-gaap:SecuredDebtMemberpet:FederalFundsEffectiveRateMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberpet:VariableRateComponentThreeMemberus-gaap:SecuredDebtMemberus-gaap:SecuredOvernightFinancingRateSofrMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:DebtInstrumentRedemptionPeriodOneMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:DebtInstrumentRedemptionPeriodOneMember2022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:DebtInstrumentRedemptionPeriodTwoMember2022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:DebtInstrumentRedemptionPeriodThreeMember2022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:DebtInstrumentRedemptionPeriodTwoMember2022-08-092022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMemberus-gaap:DebtInstrumentRedemptionPeriodThreeMember2022-08-092022-08-0900018423562022-08-090001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2023-12-310001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2024-01-012024-09-300001842356pet:TheCreditFacilityMember2024-01-012024-09-300001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2023-01-012023-09-300001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2024-07-012024-09-300001842356pet:TheCreditFacilityMemberus-gaap:SecuredDebtMember2023-07-012023-09-300001842356pet:LenderWarrantsMember2022-08-090001842356pet:LenderWarrantsMember2022-08-092022-08-090001842356pet:UnemploymentInsuranceContributionsIndependentContractorsMember2019-11-300001842356pet:UnemploymentInsuranceContributionsIndependentContractorsMember2022-04-300001842356pet:UnemploymentInsuranceContributionsIndependentContractorsMember2018-08-310001842356pet:UnemploymentInsuranceContributionsIndependentContractorsMember2023-08-012023-08-310001842356pet:WagHotelsIncLitigationMember2023-06-292023-06-290001842356pet:WagHotelsIncLitigationMember2023-04-012023-06-300001842356pet:UnemploymentInsuranceContributionsIndependentContractorsMember2023-12-310001842356pet:PublicStockOfferingMember2024-07-180001842356pet:PublicWarrantsMember2022-08-080001842356pet:PrivateWarrantsMember2022-08-080001842356pet:PrivateWarrantsMember2022-08-092022-08-090001842356pet:PrivateWarrantsMember2022-08-090001842356pet:PublicWarrantsMember2022-08-090001842356pet:CHWWarrantsMember2022-08-092022-08-090001842356pet:PublicWarrantsMember2024-01-012024-09-300001842356us-gaap:ServiceMember2024-07-012024-09-300001842356us-gaap:ServiceMember2023-07-012023-09-300001842356us-gaap:ServiceMember2024-01-012024-09-300001842356us-gaap:ServiceMember2023-01-012023-09-300001842356pet:WellnessRevenueMember2024-07-012024-09-300001842356pet:WellnessRevenueMember2023-07-012023-09-300001842356pet:WellnessRevenueMember2024-01-012024-09-300001842356pet:WellnessRevenueMember2023-01-012023-09-300001842356pet:PetFoodAndTreatsRevenueMember2024-07-012024-09-300001842356pet:PetFoodAndTreatsRevenueMember2023-07-012023-09-300001842356pet:PetFoodAndTreatsRevenueMember2024-01-012024-09-300001842356pet:PetFoodAndTreatsRevenueMember2023-01-012023-09-3000018423562023-01-012023-12-310001842356us-gaap:EmployeeStockOptionMember2024-01-012024-09-300001842356us-gaap:RestrictedStockMember2023-12-310001842356us-gaap:RestrictedStockMember2024-01-012024-09-300001842356us-gaap:RestrictedStockMember2024-09-300001842356us-gaap:RestrictedStockMember2024-07-012024-09-300001842356us-gaap:RestrictedStockMember2023-07-012023-09-300001842356us-gaap:RestrictedStockMember2023-01-012023-09-300001842356pet:OperationsAndSupportMember2024-07-012024-09-300001842356pet:OperationsAndSupportMember2023-07-012023-09-300001842356pet:OperationsAndSupportMember2024-01-012024-09-300001842356pet:OperationsAndSupportMember2023-01-012023-09-300001842356us-gaap:SellingAndMarketingExpenseMember2024-07-012024-09-300001842356us-gaap:SellingAndMarketingExpenseMember2023-07-012023-09-300001842356us-gaap:SellingAndMarketingExpenseMember2024-01-012024-09-300001842356us-gaap:SellingAndMarketingExpenseMember2023-01-012023-09-300001842356us-gaap:GeneralAndAdministrativeExpenseMember2024-07-012024-09-300001842356us-gaap:GeneralAndAdministrativeExpenseMember2023-07-012023-09-300001842356us-gaap:GeneralAndAdministrativeExpenseMember2024-01-012024-09-300001842356us-gaap:GeneralAndAdministrativeExpenseMember2023-01-012023-09-300001842356pet:DFAMember2023-01-052023-01-050001842356pet:DFAMember2023-01-050001842356pet:DFAMember2023-01-012023-03-310001842356pet:DFAMemberus-gaap:DevelopedTechnologyRightsMember2023-01-052023-01-050001842356pet:DFAMemberus-gaap:DevelopedTechnologyRightsMember2023-01-050001842356pet:DFAMemberpet:StrategicCustomerRelationshipsAndLicensesMember2023-01-052023-01-050001842356pet:DFAMemberpet:StrategicCustomerRelationshipsAndLicensesMember2023-01-050001842356pet:DFAMemberus-gaap:TradeNamesMember2023-01-052023-01-050001842356pet:DFAMemberus-gaap:TradeNamesMember2023-01-050001842356pet:MaxBoneMember2023-04-060001842356pet:MaxboneMember2023-04-062023-04-060001842356pet:MaxboneMember2024-04-062024-04-060001842356pet:WoofWoofTVMember2023-12-150001842356pet:WoofWoofTVMember2023-12-152023-12-150001842356us-gaap:MediaContentMemberpet:WoofWoofTVMember2023-12-152023-12-150001842356us-gaap:MediaContentMemberpet:WoofWoofTVMember2023-12-150001842356pet:NonManagementEarnoutSharesMember2024-01-012024-09-300001842356pet:NonManagementEarnoutSharesMember2023-01-012023-09-300001842356pet:OptionsAndRSUsIssuedAndOutstandingMember2024-01-012024-09-300001842356pet:OptionsAndRSUsIssuedAndOutstandingMember2023-01-012023-09-300001842356pet:WarrantsIssuedAndOutstandingMember2024-01-012024-09-300001842356pet:WarrantsIssuedAndOutstandingMember2023-01-012023-09-300001842356pet:DelayedShareIssuanceRelatedToAcquisitionMember2024-01-012024-09-300001842356pet:DelayedShareIssuanceRelatedToAcquisitionMember2023-01-012023-09-300001842356pet:DavidCaneMember2024-01-012024-09-300001842356pet:DavidCaneMember2024-07-012024-09-300001842356pet:DavidCaneMember2024-09-30

美國
證券交易委員會
華盛頓特區20549
表格10-Q
(標記一)
根據1934年證券交易所法案第13或第15(d)節,提交的季度報告
截至季度結束日期的財務報告2024年9月30日
or
根據1934年證券交易所法案第13或15(d)節的過渡報告
爲期從____________________到____________________的過渡期
委託文件編號:001-39866001-40764
Wag_Logo_Green.jpg
Wag!集團公司
(根據其章程規定的註冊人準確名稱)
特拉華州88-3590180
(設立或組織的其他管轄區域)
(納稅人識別號碼)
2261市場街, 86056號套房
(主要營業地址,包括郵政編碼), 加利福尼亞州(1)
94114(1)
,(主要行政辦公地址)(郵政編碼)
(707) 324-4219
(註冊人電話號碼,包括區號)
不適用
(前名稱、地址及財政年度,如果自上次報告以來有更改)
每個交易所的名稱
每一類的名稱交易標誌在其上註冊的交易所的名稱
普通股,每股面值爲$0.0001PET納斯達克全球市場
每份權證的行使價格爲每股11.50美元的普通股一份權證PETWW納斯達克全球貨幣市場
請勾選以下內容。申報人是否(1)在過去12個月內(或申報人需要報告這些報告的時間較短的期間內)已提交證券交易法規定的第13或15(d)條要求提交的所有報告;以及(2)過去90天內已被要求提交此類報告。    是的  ☒    否  ☐
請勾選此處以指示在過去的12個月(或在其他規定的較短時間內),公司是否通過電子方式提交了根據《S-t法規》第405條規定應提交的所有互動數據文件。是的  ☒    否  ☐
請在交易所法規則120.2規定的「大型加速申報人」、「加速申報人」、「小型報告公司」和「新興成長公司」的定義中選中相應選項。
大型加速報告人加速文件提交人
非加速文件提交人較小的報告公司
新興成長公司
如該註冊公司爲新興成長型企業,請在複覈標記上打勾,以示該註冊人已選擇不使用在《交易所法案》第13(a)條項下提供的符合任何新的或修訂的財務會計準則的延長過渡期來符合該等財務會計準則。
請勾選下列選項,以表示註冊人是否是殼公司(如證券交易法規則12b-2所定義)。 是 ☐ 否 ☐
截至2023年7月31日,續借貸款協議下未償還的借款額爲49,791,120 截至2024年11月7日,普通股的流通股數量。
(1)    我們是一家以遠程爲主的公司。因此,我們不設總部。爲了遵守1933年《證券法》(經修訂)和1934年《證券交易法》(經修訂)的適用要求,需發送給我們主要執行辦公室的股東通信可以發送到以下電子郵箱:IR@wagwalking.com


目錄
頁碼
第一部分 財務信息
項目1。
未經審計的現金流量簡明合併報表
項目2。
項目3。
項目 4.
第二部分。其他信息
項目1。
項目1A。
項目2。
項目3。
第4項。
項目5。
項目6。
2

目錄
關於前瞻性聲明的注意事項
本季度10-Q表格中包含根據1995年《1995年私人證券訴訟改革法案》第27A條修正案(「證券法」)和1934年《證券交易法》第21E條修正案(「交易所法案」)中定義的前瞻性聲明,這些聲明涉及重大風險和不確定性。前瞻性聲明通常涉及未來事件或我們未來的財務或經營表現。在某些情況下,您可以通過這些詞語來識別前瞻性聲明:「可能」,「將」,「應」,「應該」,「預計」,「計劃」,「預期」,「可以」,「打算」,「目標」,「項目」,「考慮」,「相信」,「估計」,「預測」,「潛力」或「繼續」,或這些詞語的否定形式或其他類似的詞語或表達方式,涉及我們的期望、策略、計劃或意圖的前瞻性聲明包括,在本季度10-Q報告中包含的,但不限於以下聲明:
我們進一步發展和提升寵物服務產品並實現規模的能力;
我們吸引和保留員工的能力;
市場機會、預計增長和未來財務表現,包括管理層對未來的財務展望;
我們寵物服務產品和解決方案的市場接受度;
我們需要獲得額外融資或重新融資我們現有的債務,這導致管理層判斷我們是否能夠繼續作爲一個持續經營實體存在存在重大疑慮;
我們最近的承銷註冊公開發行普通股票的淨收益的預期用途;
我們計劃重新融資現有負債;
我們保護知識產權的能力;
我們所處的競爭行業發生了變化;
影響我們業務的法律和法規的變化;
我們能夠實施我們的業務計劃、預測和其他期望,識別並實現額外的合作伙伴關係和機會;
市場和科技行業板塊下行風險;
我們有能力恢復符合納斯達克全球市場繼續上市要求。
您不應將前瞻性聲明視爲未來事件的預測。這些前瞻性聲明中所描述事件的結果受到風險、不確定性和在標題爲“風險因素”及其他地方的影響。 在我們截至2023年12月31日的10-K表格年度報告、截至2024年6月30日的10-Q表格季度報告以及本10-Q表格季度報告中,以及在我們與證券交易委員會(「SEC」)的其他文件中。此外,我們在一個競爭激烈且迅速變化的環境中運營。新的風險和不確定性不時出現,我們無法預測所有可能影響本10-Q表格季度報告中前瞻性聲明的風險和不確定性。前瞻性聲明中反映的結果、事件和情況可能無法實現或發生,實際結果、事件或情況可能與前瞻性聲明中描述的情況有實質性的差異。
本季度報告表格Form 10-Q中所作的前瞻性聲明僅涉及聲明所作的日期之後的事件。我們無需更新本季度報告表格Form 10-Q中作出的任何前瞻性聲明,以反映本季度報告表格Form 10-Q之後發生的事件或情況,或反映新信息或意外事件的發生,除非法律要求。
3

目錄
第一部分 財務信息
項目1.基本報表
WAG!集團有限公司
簡明合併資產負債表
(未經審計)
九月三十日,
2024
12月31日
2023
(以千爲單位,除每股面值以外)
資產
流動資產:
現金及現金等價物$8,445 $18,323 
應收賬款淨額6,548 10,023 
預付費用及其他流動資產3,258 3,428 
總流動資產18,251 31,774 
房地產和設備,淨額1,515 347 
經營租賃使用權資產816 1,045 
無形資產-淨額7,312 8,828 
商譽4,646 4,646 
其他資產52 57 
資產總額$32,592 $46,697 
負債和股東權益
流動負債:
應付賬款$5,252 $9,919 
應計費用和其他流動負債3,184 4,015 
遞延收入1,778 1,781 
遞延購買款項-流動部分 547 
租賃負債 - 當前部分401 386 
應付票據-流動部分,扣除債務折讓及權證分配$1,730 截至2024年9月30日
19,015 1,751 
流動負債合計29,630 18,399 
營業租賃負債-非流動負債部分556 816 
應付票據-非流動部分,扣除債務折扣和認股權分配$4,563 截至2023年12月31日
 25,664 
其他非流動負債31 172 
負債總額30,217 45,051 
承諾和不確定事項(注8)
股東權益:
普通股,每股面值爲 $0.0001;0.0001 面值; 110,000 截至2024年9月30日和2023年12月31日,共授權股份數量; 49,78539,597 截至2024年9月30日和2023年12月31日的已發行和流通股份分別爲
4 4 
額外實收資本176,859 163,376 
累積赤字(174,488)(161,734)
股東權益總額2,375 1,646 
負債和股東權益總額$32,592 $46,697 
請參閱未經審計的簡明合併基本報表的附註。
4

目錄
WAG!集團有限公司
簡明綜合經營表
(未經審計)
三個月結束九個月結束
九月三十日,
2024
九月三十日,
2023
九月三十日,
2024
九月三十日,
2023
(以千爲單位, 除每股金額外)
收入$13,204 $21,800 $55,074 $62,243 
成本和費用:
營業成本(不包括單獨顯示的折舊和攤銷費用)1,146 1,441 3,874 3,710 
平台運營和支持2,798 2,968 8,472 9,630 
銷售和市場營銷8,862 12,755 35,554 36,788 
皇室特許權費   1,791 
總務和行政4,231 4,682 12,279 14,487 
折舊和攤銷583 414 1,741 1,170 
總成本和費用17,620 22,260 61,920 67,576 
利息支出1,497 1,915 4,979 5,686 
利息收入。(105)(232)(332)(714)
償債損失454  1,180  
其他費用淨額 12  21 
稅前淨虧損(6,262)(2,155)(12,673)(10,326)
所得稅 41 81 79 
股權法下投資的淨收益   553 
淨損失$(6,262)$(2,196)$(12,754)$(9,852)
基本和稀釋每股虧損$(0.13)$(0.06)$(0.30)$(0.26)
用於計算基本和稀釋每股虧損的加權平均普通股份在外流通47,780 38,987 42,941 38,061 
請參閱未經審計的簡明合併基本報表的附註。
5

目錄
WAG!集團有限公司
股東權益(赤字)基本彙總報表
(未經審計)
普通股
股票數量其他資本公積累計赤字股東權益合計(赤字)
(以千爲單位)
2023年12月31日期初餘額39,597 $4 $163,376 $(161,734)$1,646 
股票期權行使和限制性股票單位解禁所導致的普通股發行943 — 61 61 
股票基礎的補償1,296 1,296 
淨損失(4,241)(4,241)
截至2024年3月31日的餘額40,540 4 164,733 (165,975)(1,238)
股票期權行使和限制性股票單位解禁所導致的普通股發行808 — 48 48 
基於股票的薪酬1,656 1,656 
與收購賠償留住款項相關的股份46 — — — 
淨虧損(2,251)(2,251)
截至2024年6月的餘額41,394 4 166,437 (168,226)(1,785)
行使期權和解除限制性股票單位發行普通股984 — 5 5 
基於股票的報酬1,847 1,847 
在註冊公開發行中發行普通股,扣除發行成本後淨額7,407 — 8,570 8,570 
淨損失(6,262)(6,262)
2024年9月30日的餘額49,785 $4 $176,859 $(174,488)$2,375 
普通股
股票數量其他資本公積累計赤字股東權益總計
(以千爲單位)
截至2022年12月31日的餘額36,849 $4 $158,335 $(148,417)$9,922 
通過行使期權和限制性股票單位的歸屬來發行普通股580 — 54 54 
股票基礎的補償1,342 1,342 
淨損失(3,787)(3,787)
截至2023年3月31日的餘額37,429 4 159,731 (152,204)7,531 
行使股票期權取得的普通股1,298 — 36 36 
基於股票的薪酬1,121 1,121 
發行股份以進行收購49 — 225 225 
淨虧損(3,869)(3,869)
截至2023年6月30日的餘額38,776 4 161,113 (156,073)5,044 
通過行使期權和限制性股票單位的歸屬發行普通股462 — 10 10 
基於股票的薪酬1,065 1,065 
淨虧損(2,196)(2,196)
截至2023年9月30日的餘額39,238 $4 $162,188 $(158,269)$3,923 
請參閱未經審計的簡明合併基本報表的附註。
6

目錄
WAG!集團有限公司
現金流量表簡明綜合報表
(未經審計)
九個月結束
九月三十日,
2024
9月30日,
2023
(以千爲單位)
經營活動現金流量:
淨虧損$(12,754)$(9,852)
調整爲淨損失到經營活動現金流量淨使用:
基於股票的薪酬4,799 3,528 
非現金利息費用1,768 2,021 
折舊和攤銷1,741 1,170 
經營租賃權益資產賬面價值減少229 256 
股權法下投資的淨收益 (553)
償債損失1,180  
其他 12 
經營資產和負債變動,扣除獲取業務的影響淨額:
應收賬款3,475 (2,573)
預付費用及其他流動資產170 (463)
其他資產5 1 
應付賬款(4,667)2,762 
應計費用和其他流動負債(831)(452)
遞延收入(3)(491)
營業租賃負債(245)(208)
其他非流動負債(141)218 
經營活動使用的淨現金流量(5,274)(4,624)
投資活動現金流量:
收購支付現金淨額(128)(9,152)
購買權益法投資支付的現金 (1,470)
購置固定資產等資產支出(1,265)(40)
投資活動使用的淨現金(1,393)(10,662)
籌集資金的現金流量:
償還債務(11,233)(907)
債務提前償還罰款(100) 
行使期權所得款項114 100 
普通股註冊公開發行的淨收益,扣除發行成本8,570  
其他(562)(569)
籌集資金淨額(3,211)(1,376)
現金及現金等價物淨變動額(9,878)(16,662)
現金及現金等價物期初餘額18,323 38,966 
現金及現金等價物期末餘額$8,445 $22,304 
請參閱未經審計的簡明合併基本報表的附註。
7

目錄
WAG!集團有限公司
簡明合併財務報表附註
(未經審計)
1. 業務的組織和描述
Wag! Group Co.(「Wag!」,「Wag」,「公司」,「我們」或「我們的」),前身爲CHW收購公司(「CHW」),在特拉華州註冊,總部位於加利福尼亞州舊金山。該公司開發並支持通過網站和移動應用程序(「平台」或「市場」)提供的專有技術,使最終用戶例如寵物家長能夠與獨立服務和產品提供者連接,以獲取服務和產品。該公司在美國運營。
2. 重要會計政策
報告範圍
公司的未經審計的簡明合併中期基本報表已根據證券交易委員會("SEC")法規S-X第10條的規定編制。因此,如法規S-X第10條所允許的,未包含美國普遍接受的會計原則("U.S. GAAP")對完整基本報表所要求的所有信息。截至2023年12月31日的簡明合併資產負債表是根據該日期的審計基本報表得出的,並未包含法規S-X第10條所允許的U.S. GAAP所要求的所有披露。截止2024年9月30日的公司的未經審計的簡明合併基本報表以及截至2024年和2023年9月30日的三個月和九個月的報表包括Wag! Group Co.及其所有子公司。管理層認爲,附帶的基本信息包含所有的調整,包括正常的經常性調整,這些調整對公正陳述截止2024年9月30日及2024年和2023年截至9月30日的公司的未經審計的簡明合併基本報表是必要的。這些未經審計的簡明合併基本報表應與公司截至2023年12月31日的年度報告("2023 10-K")一起閱讀。截至2024年和2023年9月30日的三個月和九個月的經營結果,並不一定代表預計在2024年12月31日結束的年度可能取得的結果。
流動性和持續經營
根據FASB ASC主題205-40的要求, 基本報表的呈現—持續經營管理層必須評估是否存在條件或事件,綜合考慮這些條件或事件,會對公司在財務報表發佈之日之後一年內繼續作爲持續經營實體的能力產生重大懷疑。此評估不考慮管理層已未完全實施或不在公司控制之內的計劃可能產生的減輕效果。當根據此方法存在重大懷疑時,管理層評估其計劃的減輕效果是否足以消除對公司持續經營能力的重大懷疑。然而,管理層計劃的減輕效果僅在以下兩個條件同時滿足時考慮:(1) 該計劃有可能在財務報表發佈之日後的一年內有效實施,以及(2) 當實施時,該計劃有可能減輕導致對實體持續經營能力產生重大懷疑的相關條件或事件,在財務報表發佈之日後的一年內。
截至2024年9月30日,公司擁有約$的現金及現金等價物8.4百萬,應收賬款爲$6.5百萬,未償還的債務義務金額爲$20.7萬美元用於推遲的承銷佣金和分配給衍生證券認購證明的發行成本,分別。20.3百萬美元和$0.4百萬,分別與融資協議和PPP貸款相關。此外,截止到2024年9月30日的九個月期間,淨虧損爲$12.8百萬,營運活動中淨現金使用爲$5.3百萬。公司的持續經營能力依賴於其產生可觀現金流的能力,獲得未來任何證券發行的足夠收益,重新談判現有融資協議的條款,和/或在2025年8月融資協議到期之前獲得替代融資。公司預計在可預見的未來運營虧損將繼續,因爲它將繼續投資於業務增長。爲了緩解這些條件,公司在2024年7月完成了一次註冊的普通股公開發行,淨收入約爲$8.6百萬(見註釋9, 股東權益(虧損),有關詳細信息)且管理層正在積極進行再融資融資協議的討論。然而,不能保證公司能夠完成再融資,因爲這最終超出了公司的控制範圍。
8

目錄
由於公司預計的現金需求(其中包括根據融資協議到期的金額),加上其當前的流動性水平以及歷史上的淨虧損和用於資助經營活動的現金,存在重大疑慮,關於公司是否有能力在未經審計的簡明綜合財務報表的發行日期起至少一年的時間內作爲持續經營的確定性。
公司附帶的未經審計的簡明合併基本報表是基於公司將繼續作爲持續經營實體的假設編制的。持續經營基礎的報告假設公司能夠在正常的業務過程中實現其資產並履行其負債和承諾。這也意味着附帶的未經審計的簡明合併基本報表不包括可能因上述不確定性結果而導致的任何調整,這些調整可能是重要的。
使用估計
按照美國通用會計準則編制的簡明綜合財務報表需要管理層進行估計和假設,這些估計和假設會影響到簡明綜合財務報表日期的資產和負債的報告金額、附帶資產和負債的披露,以及報告期間內收入和支出的報告金額。公司的估計和假設基於當前事實、歷史經驗和其他各種因素,公司認爲這些因素在相關情況下是合理的,其結果構成了判斷資產和負債的賬面價值以及收入和支出的記錄的基礎。實際結果可能會與這些估計有所不同。
受估計和假設影響的重要項目包括但不限於金融工具的公允價值、所購無形資產的估值、基於股票的補償和warrants的估值,以及遞延所得稅的估值準備。實際結果可能與這些估計有所不同。
最近採用的會計準則
2020年8月,財務會計準則委員會(「FASB」)發佈了會計準則更新(「ASU」)2020-06, 債務—帶有轉股權和其他期權(子課題470-20)和衍生品和對沖—企業自身權益內的合同(子課題815-40):可轉換工具和企業自身權益內合同的會計處理 (「ASU 2020-06」)。這項ASU通過消除某些會計模型簡化了可轉換工具的會計處理,導致更少的嵌入式轉股特徵與主合同分開確認,並修改了衍生品範圍例外的指導,以減少基於形式而非實質的會計結論。此外,本ASU中的修訂影響了可轉換工具的攤薄後每股收益(EPS)計算。當可轉換工具可能以現金或股份結算時,要求將潛在股份結算的影響納入攤薄後EPS計算;計算這些類型可轉換工具的攤薄後EPS時要求採用按轉換爲基礎方法,而不是庫存法。本更新中的修訂自2023年12月15日後開始的財年生效,包括這些財年內的中期時段,允許提前採納。2024年第一季度採納該指南對公司的簡化綜合財務報表沒有產生重大影響。
新的會計公告
在2023年11月,FASB發佈了ASU第2023-07號, 《分部報告(主題280):可報告分部披露的改進》 (「ASU 2023-07」)。該ASU改善了可報告分部的披露,主要是通過增強對重要分部費用的披露。本次更新的修訂自2023年12月15日後開始的財政年度及2024年12月15日後開始的財政年度的中期期間生效,允許提前採用。公司正在評估這一採用對其簡明合併基本報表的潛在影響。
2023年12月,FASB發佈了ASU No.2023-09《關於改進所得稅披露的話題740》(「ASU 2023-09」),將要求公司在其所得稅率調解中披露指定的額外信息,並提供滿足定量門檻的調解項目的額外信息。ASU 2023-09還將要求公司按聯邦、州和外國稅收對其支出的所得稅披露進行分解,針對重要的獨立司法管轄區域,需要進一步分解。ASU 2023-09將於2024年12月15日之後開始的年度期間生效。公司仍在審查ASU 2023-09的影響。管理層認爲,如果目前採納,任何最近發佈但尚未生效的會計準則都不會對公司的簡明綜合財務報表產生實質影響。 所得稅(主題740):改善所得稅披露 (「ASU 2023-09」)。該會計準則改善了所得稅披露的透明度,要求: (1) 一致的類別和更詳細的信息彙總,以及 (2) 按管轄區細分的已支付所得稅。此外,該會計準則中的修訂通過: (1) 添加稅前收入(或損失)和所得稅費用(或收益)的披露,以與美國證券交易委員會(「SEC」)法規S-X保持一致,以及 (2) 刪除不再被視爲成本效益或相關的披露。這次更新的修訂適用於2024年12月15日之後開始的財年,允許提前採用。公司正在評估這種採用對其壓縮合並基本報表的潛在影響。
9

目錄
2024年11月,FASB發佈了ASU No. 2024-03。 損益表—報告綜合收益—費用分項披露(子課題220-40):損益表費用細分 (「ASU 2024-03」)。這項ASU通過要求上市公司在財務報表的附註中披露有關特定費用類別的額外信息,該信息通常在今天的財務報表中不顯示,從而改善了財務報告。本更新中的修訂適用於2026年12月15日後開始的財政年度,以及2027年12月15日後開始的財政年度的中期期間,允許提前採納。公司正在評估此採納對其簡明合併財務報表的潛在影響。
權益法投資
在2022年第四季度,公司的子公司Compare Pet Insurance Services, Inc.簽署了一項投資協議,投資金額爲$1.5百萬用於2024年5月擴大資金合作的額外分段。 49%的股份進入一家新的有限責任公司,該公司在2023年第一季度獲得資金。這項投資被作爲權益法投資進行會計處理,公司的比例份額投資方的淨利潤在公司的合併經營報表中的權益法投資收益中確認,因爲公司擁有的股份不足50%,且不控制該實體。在截至2024年9月30日的九個月期間,公司的合併簡明經營報表中未確認與權益法投資方相關的任何活動。
在2023年第三季度,公司收購了剩餘的百分之 51負責人有限責任公司的股權,總購買價格約爲 $2.2百萬。公司將該交易列爲資產收購,使用成本累積模型來確定要分配給所收購資產的成本,導致無約 $1.8百萬的未支付特許權,認定所收購無形資產約 $0.2百萬和收購現金爲 $2.5百萬。由於該交易,有限責任公司成爲公司的全資子公司,公司開始將該實體合併入其簡明合併財務報表。
收入確認
公司按照FASB會計準則規範《ASC》第606號主題來確認營業收入, 與客戶簽訂合同的營業收入通過其服務產品,公司主要通過向寵物護理者收取服務費來生成服務收入,成功完成寵物家長的寵物護理服務。公司還通過寵物家長支付的Wag!高級會員費和寵物護理者支付的加入平台費用來生成收入。此外,通過其健康和寵物食品與零食產品,公司通過第三方服務合作伙伴支付的佣金費用來生成收入,以「每次行動收入」或在協議中定義的轉化活動形式。對於公司與第三方服務合作伙伴的某些安排,交易價格被視爲可變的,當行動發生時會記錄交易價格的估計。變量考慮中所使用的估計交易價格基於與各個第三方服務合作伙伴的歷史數據,而且該考慮會按月進行測量和結算。
公司與寵物照料者和寵物父母簽訂了平台使用條款(「服務條款協議」),以及與寵物照料者簽訂了獨立承包商協議(「ICA」)(ICA與服務條款協議合稱「協議」)。 這些協議規定了公司向寵物照料者和寵物父母(如適用)收取的費用。在接受交易後,寵物照料者同意執行寵物父母請求的服務。 接受交易請求與協議結合後,爲每筆交易建立了具有強制執行力的權利和義務。 公司與客戶間的合同在寵物照料者和寵物父母都接受交易請求,並且寵物照料者無法取消交易時形成。 對於Wag!健康與寵物食品和零食的收入,公司與第三方服務合作伙伴簽訂協議,定義了寵物父母採取的行動,從而使公司從第三方服務合作伙伴那裏獲得並收取佣金。
Wag!的服務義務已經履行,並且通過我們的平台促成和完成了寵物家長與寵物護理人員之間的寵物服務交易所賺取的費用。公司的Wag!高級訂閱服務產生的營業收入按照合同期間進行分期確認,一般取決於寵物家長購買的訂閱服務類型。預付的訂閱款項計入公司的簡明綜合資產負債表中的遞延營業收入。寵物護理人員支付的平台加入費用相關的營業收入在申請處理後確認。Wag!Wellness和寵物食品與零食的營業收入履行義務已經完成,並且在最終用戶完成行動或轉化活動時確認。 一個月一年 根據寵物家長購買的訂閱服務類型不同,營業收入生成自公司的Wag!高級訂閱服務將按比例分配地在合同期間確認。預付的訂閱款項計入公司的簡明綜合資產負債表中的遞延營業收入。與寵物護理人員支付的費用相關的營業收入會在申請處理後確認。Wag!Wellness和寵物食品與零食的營業收入履行義務已經完成,並且在最終用戶完成行動或轉化活動時確認。
10

Table of Contents
Principal vs. Agent Considerations
Judgment is required in determining whether the Company is the principal or agent in transactions with Pet Caregivers and Pet Parents. The Company evaluates the presentation of revenues on a gross or net basis based on whether the Company controls the service provided to the Pet Parent and is the principal (i.e., “gross”), or whether the Company arranges for other parties to provide the service to the Pet Parent and is an agent (i.e. “net”).
The Company’s role in a transaction on the platform is to facilitate Pet Caregivers finding, applying, and completing a successful pet care service for a Pet Parent. The Company has concluded it is the agent in transactions with Pet Caregivers and Pet Parents because, among other factors, the Company’s role is to facilitate pet service opportunities; it is not responsible for and does not control the delivery of pet services provided by the Pet Caregivers to the Pet Parents.
Gift Cards
The Company sells gift cards that can be redeemed by Pet Parents through the platform. Proceeds from the sale of gift cards are deferred and recorded as contract liabilities in Deferred revenue within the Company’s condensed consolidated balance sheets until Pet Parents use the card to place orders on our platform. When gift cards are redeemed, revenue is recognized on a net basis as the difference between the amounts collected from the purchaser less amounts remitted to Pet Caregivers. Unused gift cards are included in Deferred revenue within the Company’s condensed consolidated balance sheets.
The Company recognizes breakage revenue based on historical redemption patterns.
Incentives
The Company offers discounts and promotions to encourage use of the Company’s platform. These promotions are generally pricing actions in the form of discounts that reduce the price Pet Parents pay Pet Caregivers for services. These promotions result in a lower fee earned by the Company from the Pet Caregiver. Accordingly, the Company records the cost of these promotions as a reduction of revenues. Discounts on services offered through our subscription program are also recorded as a reduction of revenues.
Loss Per Share
The Company follows the two-class method when computing loss per share when shares issued meet the definition of participating securities. The two-class method determines loss per share for each class of common stock and participating securities according to dividends declared or accumulated and participation rights in undistributed earnings. The two-class method requires income available to stockholders for the period to be allocated between common stock and participating securities based upon their respective rights to receive dividends as if all income for the period had been distributed.
For periods in which the Company reports net losses, diluted loss per share is the same as basic loss per share because potentially dilutive common shares are not assumed to have been issued if their effect is anti-dilutive.
3. Business Combination with CHW
On August 9, 2022 (the “Merger Date”), Wag! Labs, Inc. (“Legacy Wag!”), CHW Acquisition Corporation (“CHW”), and CHW Merger Sub, Inc. (“Merger Sub”) pursuant to the terms of the Business Combination Agreement and Plan of Merger (the “CHW Business Combination Agreement”) dated February 2, 2022, completed the business combination of Legacy Wag! and CHW which was effected by the merger of Merger Sub with and into Legacy Wag!, with Legacy Wag! surviving the Merger as a wholly-owned subsidiary of CHW (the “Merger,” and, together with the other transactions contemplated by the CHW Business Combination Agreement, the “CHW Business Combination”). Upon completion of the Merger on August 9, 2022, following the approval at the extraordinary general meeting of the stockholders of CHW held on July 28, 2022 (the “Special Meeting”), the Company changed its name to Wag! Group Co. and effectively assumed all of CHW’s material operations.
For more information regarding the CHW Business Combination, refer to Note 3, Business Combination with CHW, to the Consolidated Financial Statements included in the 2023 10-K.
11

Table of Contents
Earnout Compensation
In connection with the CHW Business Combination, Legacy Wag! stockholders and certain members of management and employees of Legacy Wag! that held either a share of common stock, a Legacy Wag! Option or a Legacy Wag! RSU Award at the date of the Merger have the contingent right to Earnout Shares. The aggregate number of Earnout Shares and Management Earnout Shares is 10,000,000 and 5,000,000 shares of Wag! common stock, respectively. The Earnout Shares will be issued only if certain Wag! share price conditions are met over a three-year period from the Merger Date. The Earnout Shares are subject to the occurrence of certain triggering events based on a three-year period from the Merger Date as defined in the CHW Business Combination Agreement as:
1.5,000,000 shares are earned if the stock price of the Company is or exceeds $12.50 for 20 out of any 30 consecutive trading days (“Triggering Event I”)
2.5,000,000 shares are earned if the stock price of the Company is or exceeds $15.00 for 20 out of any 30 consecutive trading days (“Triggering Event II”); and
3.5,000,000 shares are earned if the stock price of the Company is or exceeds $18.00 for 20 out of any 30 consecutive trading days (“Triggering Event III”) (collectively, the “Triggering Events”).
Additionally, if there is a change of control transaction, the agreed upon selling price of the Company on a per share basis, would be the fair value of the shares inclusive of the resulting triggered Earnout Shares upon consummation of the proposed transaction. The per share price in a change in control would be used to determine whether the Triggering Events have been met, and depending on the per share price, a certain number of shares will be issued.
The Earnout Shares and Management Earnout Shares are classified as equity transactions at initial issuance and at settlement when and if the triggering conditions are met. The Earnout Shares are equity-classified since they do not meet the liability classification criteria outlined in FASB ASC Topic 480, Distinguishing Liabilities from Equity, and are both (i) indexed to the Company’s own shares and (ii) meet the criteria for equity classification. Until the shares are issued upon a Triggering Event, the Earnout Shares are not included in shares outstanding. As of the date of the CHW Business Combination, the Earnout Share awards had a total fair value of $23.9 million determined using a Monte Carlo fair value methodology in each of the $12.50, $15.00, and $18.00 Earnout tranches multiplied by the number of Earnout Shares allocated to each individual pursuant to the calculation defined in the CHW Business Combination Agreement.
4. Fair Value Measurements
The following tables provide information about the Company’s financial instruments that are measured at fair value on a recurring basis and indicate the fair value hierarchy of the valuation techniques utilized to determine such values as of September 30, 2024 and December 31, 2023:
September 30, 2024
Level 1
Level 2
Level 3
Total
(in thousands)
Assets:
Cash equivalents:
Money market funds
$4,832 $ $ $4,832 
Total cash equivalents
4,832   4,832 
Total assets at fair value
$4,832 $ $ $4,832 
December 31, 2023
Level 1
Level 2
Level 3
Total
(in thousands)
Assets:
Cash equivalents:
Money market funds
$11,388 $ $ $11,388 
Total cash equivalents
11,388   11,388 
Total assets at fair value
$11,388 $ $ $11,388 
12

目錄
公司的貨幣市場基金是使用一級輸入進行估值的,因爲它們是通過活躍市場中的報價進行估值的。截至2024年9月30日和2023年12月31日,公司的現金等價物的估計公允價值大致相等。因此,公司的現金等價物沒有未實現的收益或損失。
5. 商譽及其他無形資產
與公司收購相關的商譽主要歸因於組建的員工隊伍和預期的運營協同效應。商譽至少每年進行一次減值評估,除非有任何中期減值因子。商譽爲$4.6截至2024年9月30日和2023年12月31日,商譽均爲 百萬。在截至2024年9月30日的九個月內,沒有新增或減值的商譽。
截至2024年9月30日和2023年12月31日,公司具有可以確定壽命的無形資產的總帳面金額和累計攤銷如下:
2024年9月30日
總資產賬面價值累計攤銷淨 carrying 金額
(以千爲單位)
具有有限壽命的無形資產:
客戶關係和許可證$7,686 $(2,398)$5,288 
媒體品牌1,250 (521)729 
開發技術1,073 (669)404 
商標1,052 (338)714 
藥房委員會許可5 (5) 
有限使用壽命的無形資產總額11,066 (3,931)7,135 
無限生命不動產資產177 — 177 
總無形資產$11,243 $(3,931)$7,312 
2023年12月31日
總資產賬面價值累計攤銷淨 carrying 金額
(以千爲單位)
具有有限壽命的無形資產:
客戶關係和許可證$7,686 $(1,550)$6,136 
媒體品牌1,250 (52)1,198 
開發技術1,073 (479)594 
商標1,052 (201)851 
藥師委員會許可證5 (5) 
有限使用壽命的無形資產總額11,066 (2,287)8,779 
無限生命不動產資產49 — 49 
總無形資產$11,115 $(2,287)$8,828 
Amortization expense related to customer relationships and licenses, media brand, developed technology, trademarks, and pharmacy board licenses is recorded in depreciation and amortization within the Company’s condensed consolidated statements of operations. Amortization expense of intangible assets with determinable lives was $0.5 million and $0.4 million for the three months ended September 30, 2024 and 2023, respectively, and $1.6 million and $1.1 million for the nine months ended September 30, 2024 and 2023, respectively.
13

Table of Contents
6. Contract Liabilities
The timing of Services revenue recognition may differ from the timing of invoicing to or collections from customers. The Company’s contract liabilities balance, which is included in Deferred revenue within the Company’s condensed consolidated balance sheets, is primarily comprised of unredeemed gift cards, prepayments received from consumers for Wag! Premium subscriptions, and certain consumer credits for which the revenue is recognized over time as they are used for services on its platform. The contract liabilities balance was $1.8 million and $1.8 million as of September 30, 2024 and December 31, 2023, respectively. Revenues recognized related to the Company’s contract liabilities as of the beginning of the year was $0.2 million and $0.7 million for the three months ended September 30, 2024 and 2023, respectively, and $0.9 million and $1.6 million for the nine months ended September 30, 2024 and 2023, respectively.
7. Long-Term Debt
Paycheck Protection Program Loan
On August 5, 2020, the Company received loan proceeds of approximately $5.1 million from a financial institution pursuant to the Paycheck Protection Program (the “PPP Loan”) established by the Coronavirus Aid, Relief, and Economic Security Act, of which $3.5 million was subsequently forgiven. The PPP Loan matures on August 5, 2025 and bears interest at a fixed rate of 1.00%. Principal and interest payments are payable monthly.
During the nine months ended September 30, 2024 and 2023, the Company repaid a total amount of $0.3 million and $0.3 million, respectively, on amounts outstanding under the PPP Loan. As of September 30, 2024 and December 31, 2023, the amount outstanding under the PPP Loan was $0.4 million and $0.8 million, respectively.
During the three and nine months ended September 30, 2024 and 2023, the Company recognized immaterial amounts of interest expense relating to the PPP Loan.
Blue Torch Financing and Warrant Agreement
On August 9, 2022, the Company entered into a financing agreement and warrant agreement with Blue Torch Finance, LLC (together with its affiliated funds and any other parties providing a commitment thereunder, including any additional lenders, agents, arrangers or other parties joined thereto after the date thereof, collectively, “Blue Torch”), pursuant to which, among other things, Blue Torch agreed to extend an approximately $32.2 million senior secured term loan (the “Financing Agreement”). The Financing Agreement is secured by a first priority security interest in substantially all assets of the Company and its subsidiaries.
The Financing Agreement bears interest at a floating rate of interest equal to, at the Company’s option, Secured Overnight Financing Rate (“SOFR”) plus 10.00% per annum or the reference rate plus 9.00% per annum, with the reference rate defined as the greatest of:
2.00% per annum;
the federal funds effective rate plus 0.50% per annum;
one-month SOFR plus 1.00% per annum; and
the prime rate announced by the Wall Street Journal from time to time.
SOFR will be subject to a floor of 1.00% per annum, and the reference rate will be subject to a floor of 2.00% per annum. Interest will be payable in arrears at the end of each SOFR interest period (but at least every three months) for SOFR borrowings and quarterly in arrears for reference rate borrowings.
14

Table of Contents
The Financing Agreement matures in three years after the Merger Date and is subject to quarterly amortization payments of principal, in an aggregate amount equal to 2.00% of the outstanding principal amount in the first year after closing, 3.00% of the outstanding principal amount in the second year after closing, and 5.00% of the outstanding principal amount in the third year after closing. The remaining outstanding principal balance of the Financing Agreement is due and payable in full on the maturity date. In addition to scheduled amortization payments, the Financing Agreement contains customary mandatory prepayment provisions that require principal prepayments of the loan upon certain triggering events, including receipt of asset sale proceeds outside of the ordinary course of business, receipt of certain insurance proceeds, and receipt of proceeds of non-permitted debt. The loan may also be voluntarily prepaid at any time, subject to the payment of a prepayment premium and a make-whole payment. The prepayment premium is payable for voluntary payments and certain mandatory prepayments, and is equal to: (i) an interest make-whole payment plus 3.00% of the principal amount of such prepayment in the first year after closing; (ii) 2.00% of the principal amount of such prepayment in the second year after closing; and (iii) 0% thereafter.
The Financing Agreement contains customary representations and warranties, affirmative covenants, financial reporting requirements, negative covenants and events of default. The negative covenants impose restrictions on the ability of the Company and its subsidiaries to incur indebtedness, grant liens, make investments, make acquisitions, declare and pay restricted payments, prepay junior or subordinated debt, sell assets, and enter into transactions with affiliates, in each case, subject to certain customary exceptions.
The Company’s obligations under the Financing Agreement are guaranteed by certain of its subsidiaries meeting materiality thresholds. Such obligations, including the guarantees, are secured by substantially all of the personal property of the Company and its subsidiary guarantors, including pursuant to a Security Agreement simultaneously entered into on August 9, 2022. The Financing Agreement establishes the following financial covenants: (i) the Company's trailing annual aggregate revenue shall exceed certain thresholds as of the end of each monthly computation period as defined therein; and (ii) liquidity shall not be less than $5 million at any time. The Company was in compliance with these covenants as of September 30, 2024.
As of September 30, 2024 and December 31, 2023, the interest rate for borrowings under the Financing Agreement was 14.87% and 15.61%, respectively.
During the nine months ended September 30, 2024, the Company repaid a total amount of $10.9 million on amounts outstanding under the Financing Agreement, which included prepayments of $10.0 million that were treated as an extinguishment of debt for accounting purposes and resulted in a $1.2 million loss on extinguishment of debt. During the nine months ended September 30, 2023, the Company repaid a total amount of $0.6 million on amounts outstanding under the Financing Agreement. As of September 30, 2024 and December 31, 2023, the amount outstanding under the Financing Agreement was $20.3 million and $31.2 million, respectively.
During the three months ended September 30, 2024 and 2023, the Company recognized $1.0 million and $1.2 million, respectively, of interest expense relating to the Financing Agreement. During the nine months ended September 30, 2024 and 2023, the Company recognized $3.2 million and $3.7 million, respectively, of interest expense relating to the Financing Agreement.
On the closing of the Financing Agreement, the Company also entered into the Lender Warrant Agreement with Vstock Transfer, LLC as warrant agent, pursuant to which affiliates of Blue Torch received 1,896,177 warrants to acquire common stock of the Company, par value $0.0001 per share (“Common Stock”), for $11.50 per whole share (such warrants, the “Lender Warrants”). The Lender Warrants were issued pursuant to the SPAC Warrant Agreement (as defined in the CHW Business Combination Agreement) and are subject to the terms and conditions thereof, as modified (whether reflected in the terms of the Lender Warrants issued on the Merger Date, or in an amendment to or exchange for the Lender Warrants consummated after the Merger Date) to provide that (i) the exercise period of the Lender Warrants will terminate on the earliest to occur of (x) the date that is ten years after completion of the CHW Business Combination, (y) liquidation of the Company, and (z) redemption of the Lender Warrants as provided in the SPAC Warrant Agreement (the “Lender Warrant Expiration Date”), (ii) Blue Torch has the ability to net exercise the Lender Warrants (based on the fair value of the stock at the time of net exercise, fair value being equal to the public trading price at the time of exercise) on a cashless basis, (iii) Blue Torch received the benefit of certain customary representations and warranties from the Company, and (iv) the Lender Warrants are not required to be registered under the Securities Act.
15

Table of Contents
At the date of issuance, the Company classified the Lender Warrants as equity and recognized them in additional paid-in capital within its condensed consolidated balance sheet. As the Lender Warrants were classified as equity, the proceeds were allocated based on the relative fair values of the financial instruments issued as a whole.
Total Debt
As of September 30, 2024, annual scheduled principal payments of debt were as follows:
Amount
(in thousands)
2024$518 
202520,227 
Total principal payments
$20,745 
8. Commitments and Contingencies
Legal and Other Contingencies
From time to time, the Company may be a party to litigation and subject to claims, including non-income tax audits, in the ordinary course of business. The Company accrues a liability when management believes information available to it prior to the issuance of the consolidated financial statements indicates it is probable a loss has been incurred as of the date of the consolidated financial statements and the amount of loss can be reasonably estimated. The Company adjusts its accruals to reflect the impact of negotiations, settlements, rulings, advice of legal counsel, and other information and events pertaining to a particular case. Legal costs are expensed as incurred. Although the results of litigation and claims cannot be predicted with certainty, management concluded that there was not a reasonable probability that it had incurred a material loss during the periods presented related to such loss contingencies. Therefore, the Company has not recorded a reserve for any such contingencies.
Given the inherent uncertainties and unpredictability of litigation, the ultimate outcome of ongoing matters cannot be predicted with certainty but the Company believes it has valid defenses with respect to the legal matters pending against it. Nevertheless, the consolidated financial statements could be materially adversely affected in a particular period by the resolution of one or more of these contingencies. Regardless of the outcome, litigation can have an adverse impact on the Company because of judgment, defense, and settlement costs, diversion of management resources, and other factors. Liabilities established to provide for contingencies are adjusted as further information develops, circumstances changes, or contingencies are resolved; such changes are recorded in the accompanying statements of operations during the period of the change and reflected in accrued expenses and other current liabilities on the accompanying consolidated balance sheets.
The Company has been and continues to be involved in numerous legal proceedings related to Pet Caregiver classification. In California, Assembly Bill No. 5 (AB-5) implemented a presumption that workers are employees. However, AB-2257 exempts agencies providing referrals for certain animal services, including dog walking, from AB-5. The Company believes that it falls within this exemption. Nevertheless, the interpretation or enforcement of the exemption could change. The United States Department of Labor issued a new rule regarding the classification of workers as independent contractors or employees that went into effect in March 2024. The Company is evaluating any impact the new rule may have on its operations.
The Company is subject to audits by taxing authorities and other forms of investigation, audit, or inquiry conducted by federal, state, or local governmental agencies. Due to the inherent uncertainties in the final outcome of such matters, the Company can give no assurance that it will prevail in such matters, which could have an adverse effect on the Company’s business. In addition, the Company may be subject to greater risk of legal claims or regulatory actions as it increases and continues its operations in jurisdictions where the laws and regulations governing online marketplaces or the employment classification of service providers who use online marketplaces are uncertain or unfavorable.
16

Table of Contents
In November 2019, California issued an assessment alleging various violations and penalties related to alleged misclassification of pet caregivers who use the Company’s platform as independent contractors. The Company has challenged both the legal basis and the amount of the assessment, of $1.7 million in unemployment insurance contributions for its independent contractors. In April 2022, the California Employment Development Department ("CA EDD") initiated a routine employment tax audit of the Company and alleges the Company owes approximately $1.3 million in additional unemployment insurance contributions for its independent contractors. The Company is engaged in ongoing discussions with the CA EDD and intends to defend itself vigorously in this pending matter. The Company believes given the inherent uncertainties of litigation, the outcome of this matter is not considered probable nor estimable and, therefore, the Company has not recorded a reserve.
In August 2018, the New York State Department of Labor (“NY DOL”) issued an Investigation Report assessing the Company with approximately $0.2 million in unemployment insurance contributions for its independent contractors. In August 2023, the Company completed payments of $0.4 million to the NY DOL, which represented the amount of the assessment plus interest and was recognized in general and administrative expenses within the Company’s condensed consolidated statement of operations during the third quarter of 2023.
In December 2019, Wag Hotels, Inc. filed a lawsuit against the Company alleging various claims related to breach of contract and trademark infringement. On June 29, 2023, the parties agreed to a settlement amount of $0.5 million to resolve all claims, with an initial payment up front and the remaining payments over 25 months. The settlement was executed on August 30, 2023. The $0.5 million was recognized in general and administrative expenses within the Company’s condensed consolidated statement of operations during the second quarter of 2023 and the Company has recorded a corresponding liability in Accrued expenses and other current liabilities and Other non-current liabilities within its condensed consolidated balance sheet as of September 30, 2024.
In December 2023, the NY DOL issued an investigation report assessing the Company with approximately $1.8 million in unemployment insurance contributions, including interest and penalties, for its independent contractors. On January 19, 2024, the Company submitted a request for hearing contesting assessment. The Company believes given the inherent uncertainties of litigation, the outcome of this matter is not considered probable nor estimable and, therefore, the Company has not recorded a reserve.
As of September 30, 2024, management did not believe that the outcome of pending matters would have a material effect on the Company’s financial position, results of operations, or cash flows.
9. Stockholders’ Equity (Deficit)
On July 18, 2024, the Company issued and sold an aggregate of 7.4 million shares of common stock at a price of $1.35 per share in a registered public offering. The aggregate net proceeds were approximately $8.6 million, after deducting offering costs of $0.8 million and underwriting discounts and commissions of $0.6 million. The Company used a portion of the net proceeds to repay indebtedness.
Common Stock Warrants
Prior to the Merger, CHW issued 12,500,000 of Public Warrants and 4,238,636 of Private Warrants (together, the “Warrants”) in connection with its initial public offering to CHW Acquisition Sponsor LLC, the sponsor of CHW. After consummation of the Merger on August 9, 2022, the 4,238,636 Private Warrants held by the Sponsor were exchanged for 3,895,564 warrants to purchase shares of common stock of the Company issuable upon the exercise of Private Placement Warrants originally issued to CHW and the 12,500,000 shares of common stock that are issuable upon the exercise of Public Warrants remained outstanding. Each whole warrant entitles the registered holder to purchase one share of common stock at a price of $11.50 per share, subject to adjustment, at any time commencing on September 8, 2022, which was the later of 30 days after the completion of the CHW Business Combination or 12 months from CHW's IPO closing date. The Warrants will expire on the fifth anniversary of the CHW Business Combination, or earlier upon redemption or liquidation.
The Company may call the Warrants for redemption:
in whole or in part;
at a price of $0.01 per warrant;
upon a minimum of 20 days’ prior written notice of redemption; and
17

Table of Contents
if, and only if, the reported last sale price of the Public Shares equals or exceeds $16.50 per share (as adjusted for share subdivisions, share consolidations, share capitalizations, rights issuances, reorganizations, recapitalizations and the like) for any 20 trading days within a 30-trading day period ending on the third trading day prior to the date the Company sends the notice of redemption to the warrant holders.
If the Company calls the Warrants for redemption, management will have the option to require all holders that wish to exercise the public warrants to do so on a “cashless basis,” as described in the warrant agreement.
The exercise price and number of shares of common stock issuable upon exercise of the Warrants may be adjusted in certain circumstances including in the event of a share dividend, recapitalization, reorganization, merger or consolidation. However, the Warrants will not be adjusted for issuance of common stock at a price below its exercise price. Additionally, in no event will the Company be required to net cash settle the Warrants.
Management has concluded that the Warrants issued pursuant to the CHW IPO qualify for equity classification.
Accumulated Other Comprehensive Income
There were no changes in accumulated other comprehensive income for the three and nine months ended September 30, 2024 and 2023.
10. Revenues
The following table presents the Company’s revenues disaggregated by offering:
Three Months EndedNine Months Ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
(in thousands)
Services revenue$5,402 $6,551 $16,312 $18,159 
Wellness revenue6,464 13,546 33,779 39,426 
Pet Food & Treats revenue1,338 1,703 4,983 4,658 
Total revenues$13,204 $21,800 $55,074 $62,243 
18

Table of Contents
11. Stock-Based Compensation
The Company has stock-based compensation plans, which are more fully described in Note 12, Stock-Based Compensation, to the Consolidated Financial Statements included in the 2023 10-K. During the nine months ended September 30, 2024, the Company granted restricted stock units (“RSUs”) subject to service conditions.
Stock Options
The following table summarizes the activities for all stock options under the Company’s stock-based compensation plans for the nine months ended September 30, 2024:
Number of Options Outstanding
Weighted-Average Exercise Price
Weighted-Average Remaining Contractual LifeAggregate Intrinsic Value(1)
(in thousands)
(in thousands)
Outstanding as of December 31, 20236,163 $0.44 6.06 years$8,934 
Granted
 $ 
Exercised
(1,110)$0.10 
Forfeited or expired
(54)$0.93 
Outstanding as of September 30, 20244,999 $0.51 5.39 years$3,237 
Exercisable as of September 30, 20244,963 $0.51 5.38 years$3,216 
Vested and expected to vest as of September 30, 20244,999 $0.51 5.39 years$3,237 
(1)    The intrinsic value is the amount by which the current market value of the underlying stock exceeds the exercise price of the stock awards.
There were no stock options granted during the three and nine months ended September 30, 2024 and 2023. The total intrinsic value of stock options exercised during the three months ended September 30, 2024 and 2023 was immaterial. The total intrinsic value of stock options exercised during the nine months ended September 30, 2024 and 2023 was $1.9 million and $2.2 million, respectively.
As of September 30, 2024, the total unrecognized compensation cost related to all nonvested stock options was immaterial and the related weighted-average period over which it is expected to be recognized was approximately 0.91 years.
Restricted Stock Units
The following table summarizes the activities for all RSUs under the Company’s stock-based compensation plans for the nine months ended September 30, 2024:
Number of Shares
Weighted-Average Grant Date Fair Value Per Share
(in thousands)
Outstanding and nonvested as of December 31, 20234,322 $2.39 
Granted
3,338 $2.22 
Vested
(1,621)$2.39 
Forfeited
(60)$2.49 
Outstanding and nonvested as of September 30, 20245,979 $2.29 
19

Table of Contents
The total vesting date fair value of RSUs which vested during the three months ended September 30, 2024 and 2023 was $0.8 million and $0.9 million, respectively. The total vesting date fair value of RSUs which vested during the nine months ended September 30, 2024 and 2023 was $2.2 million and $3.2 million, respectively.
As of September 30, 2024, the total unrecognized compensation cost related to all nonvested RSUs was $11.8 million and the related weighted-average period over which it is expected to be recognized was approximately 1.87 years.
Stock-Based Compensation Expense
The following table provides information about stock-based compensation expense by financial statement line item:
Three Months EndedNine Months Ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
(in thousands)
Platform operations and support$254 $209 $703 $815 
Sales and marketing292 174 782 533 
General and administrative1,301 682 3,314 2,180 
Total stock-based compensation expense
$1,847 $1,065 $4,799 $3,528 
12. Income Taxes
The quarterly income tax provision reflects an estimate of the corresponding quarter’s state taxes in the United States. The provision for income tax expense for the three and nine months ended September 30, 2024 and 2023 was determined based upon estimates of the Company’s annual effective tax rate for the years ending December 31, 2024 and 2023, respectively. Since the Company is in a full valuation allowance position due to losses incurred since inception, the provision for taxes consists solely of certain state income taxes.
13. Acquisitions
Acquisition of Dog Food Advisor
On January 5, 2023, the Company entered into an Asset Purchase Agreement with Clicks and Traffic LLC to purchase its Dog Food Advisor assets for cash consideration of $9.0 million. Of the $9.0 million of cash consideration, $8.1 million was paid on the acquisition date and the remaining $0.9 million was deposited into an escrow account as an indemnification holdback for a period of 12 months. No working capital was acquired as part of the transaction. The Company incurred less than $0.1 million in transaction-related costs during the first quarter of 2023 in connection with the acquisition, which are included in general and administrative expenses within the Company’s condensed consolidated statement of operations. The acquisition marked the Company’s entrance into the Pet Food & Treats market, in line with its strategy to be an all-inclusive, trusted partner for the premium Pet Parent.
The assets acquired were recognized at fair value as of the date of the acquisition. During 2023, the Company finalized the analysis of the purchase price and no adjustments were made to the assessed fair values. The following table summarizes the final fair values assigned to the assets acquired:
January 5,
2023
(in thousands)
Intangible assets$5,950 
Goodwill3,050 
Total purchase consideration$9,000 
20

Table of Contents
The table below summarizes the fair value and the estimated useful lives of the acquired intangible assets:
January 5,
2023
Estimated Weighted-Average Useful Life
(in thousands)
Developed technology and website content$1,950 5 years
Strategic customer relationships and subscriber lists3,600 8 years
Trademarks400 10 years
Total intangible assets$5,950 7 years
Goodwill recognized as a result of this acquisition is deductible for tax purposes.
Pro forma disclosures required under ASC 805-10-50 are not presented because the pro forma impacts on the current period and prior year comparable period are not material.
Acquisition of maxbone
On April 6, 2023, the Company acquired 100% of the outstanding equity interests of MaxBone, Inc. (“maxbone”), a top-tier digital platform for modern pet essentials, for cash consideration of $0.5 million and 0.1 million common shares with a fair value of $0.2 million as of the closing date. Of the $0.2 million of common stock consideration, $0.1 million was issued on the acquisition date and the remaining $0.1 million was issued after the indemnification holdback period expired 12 months after the acquisition close. The acquisition expanded the Company’s reach into the Pet Supplies market, while remaining committed to the needs and standards of the premium Pet Parent.
Acquisition of WoofWoofTV
On December 15, 2023, the Company acquired 100% of the outstanding equity interests of Rowlo Woof Limited (“WoofWoofTV”), a digital media publishing company focusing on content for dog lovers, for cash consideration of $1.3 million. Of the $1.3 million of cash consideration, $1.1 million was paid on the acquisition date and the remaining $0.2 million was deposited into an escrow account as an indemnification holdback for a period of 12 months. The Company accounted for the transaction as an asset acquisition, as substantially all of the fair value of the gross assets acquired was concentrated in a single identifiable asset.
The table below summarizes the fair value and the estimated useful life of the acquired intangible asset:
December 15,
2023
Estimated Weighted-Average Useful Life
(in thousands)
Media brand
$1,250 2 years
Total intangible assets
$1,250 2 years
21

Table of Contents
14. Loss Per Share
The following securities have been excluded from the computation of diluted loss per share for the periods presented because including them would have been anti-dilutive:
Nine Months Ended
September 30,
2024
September 30,
2023
(in thousands)
Earnout Shares15,000 15,000 
Options and RSUs issued and outstanding10,978 10,896 
Warrants issued and outstanding18,292 18,292 
Shares related to acquisition indemnification holdback 51 
Total44,270 44,239 
All unvested Earnout Shares are excluded from basic and diluted loss per share as such shares are contingently issuable only when the share price of the Company’s common stock exceeds specified thresholds, which had not been achieved as of September 30, 2024.
22

Table of Contents
Item 2.    Management’s Discussion and Analysis of Financial Condition and Results of Operations
Overview
We strive to be the go-to platform for the modern U.S. pet household, offering solutions for service, product, and wellness needs. We provide a range of products and services, including the Wag! app, which offers access to 5-star dog walking, sitting, and one-on-one training; Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, one of the most visited and trusted pet food review platforms; WoofWoofTV, a multi-media company bringing pet content to over 18 million followers across social media; maxbone, a digital platform for modern pet essentials; and Furmacy, software to simplify pet prescriptions.
Wag! has been a leader in on-demand dog walking since 2015 and we’ve grown our community to include more than 500,000 local Pet Caregivers nationwide. From those roots, we expanded to the wellness space by acquiring Petted.com, which makes it easy to shop for and compare pet insurance options. In 2023, we expanded to the Pet Food & Treats market by acquiring Dog Food Advisor, which is one of the most visited and trusted dog food marketplaces. We also expanded our reach into the Pet Supplies market with our acquisition of maxbone, a premium pet product brand.
Components of Our Results of Operations
The following is a summary of the principal line items comprising our operating results.
Revenues
We provide an online marketplace that enables Pet Parents to connect with Pet Caregivers for various pet services. We recognize revenue in accordance with ASC 606, Revenue from Contracts with Customers, from the following distinct streams: (1) service fees charged to Pet Caregivers, (2) subscription fees for Wag! Premium and other fees paid by Pet Parents, (3) joining fees paid by Pet Caregivers to join and be listed on our platform, (4) wellness revenue through affiliate fees, and (5) Pet Food & Treat revenue also through affiliate fees.
Cost of Revenues, Excluding Depreciation and Amortization
Cost of revenues consists of costs directly related to revenue-generating transactions, which primarily includes fees paid to payment processors, hosting and platform-related infrastructure costs, product costs, third-party costs for background checks for Pet Caregivers, and other costs arising as a result of revenue transactions that take place on our platform, excluding depreciation and amortization.
Platform Operations and Support
Platform operations and support expenses include personnel-related compensation costs of technology and operations teams, and third-party operations support costs.
Sales and Marketing
Sales and marketing expenses include personnel-related compensation costs of the marketing team and advertising expenses. Sales and marketing expenses are expensed as incurred.
Royalty
Royalty expenses represent fees paid by us to be the exclusive marketer of certain pet insurance products.
General and Administrative
General and administrative expense includes personnel-related compensation costs for employees on corporate functions, such as management, accounting, and legal as well as insurance and other expenses used to run the business, together with outside party service costs of related items such as auditors and lawyers.
Depreciation and Amortization
Depreciation and amortization expenses primarily consist of depreciation and amortization expenses associated with our property and equipment. Amortization includes expenses associated with our capitalized software and website development.
23

Table of Contents
Interest Expense, Net
Interest expense, net consists primarily of interest incurred on debt and interest earned on our cash, cash equivalents, and short-term investments.
Key Operating and Financial Metrics and Non-GAAP Financial Measures
We regularly review several metrics, including the following key financial metrics and non-GAAP financial measures, to evaluate our business, measure our performance, identify trends affecting our business, formulate financial projections, and make strategic decisions. These key financial metrics and non-GAAP financial measures are set forth below for the periods presented:
Three Months Ended
ChangeNine Months EndedChange
September 30,
2024
September 30,
2023
$%September 30,
2024
September 30,
2023
$%
(in thousands, except percentages)
Platform Participants (as of period end)
367 632 (265)(41.9)%367 632 (265)(41.9)%
Revenues$13,204 $21,800 (8,596)(39.4)%$55,074 $62,243 (7,169)(11.5)%
Net loss$(6,262)$(2,196)(4,066)185.2 %$(12,754)$(9,852)(2,902)29.5 %
Net loss margin(47.4)%(10.1)%(23.2)%(15.8)%
Net cash used in operating activities$(3,253)$(2,297)(956)41.6 %$(5,274)$(4,624)(650)14.1 %
Adjusted EBITDA (loss)(1)$(1,943)$1,007 (2,950)*$(136)$717 (853)*
Adjusted EBITDA (loss) margin(1)(14.7)%4.6 %(0.2)%1.2 %
*    Comparisons between positive and negative numbers are not meaningful.
(1)Adjusted EBITDA (loss) and Adjusted EBITDA (loss) margin are non-GAAP measures which may not be comparable to similarly-titled measures used by other companies. See below for a reconciliation of Adjusted EBITDA (loss) to net loss.
Platform Participants
A Platform Participant is defined as a Pet Parent or Pet Caregiver who transacted on the Wag! platform for a service in the quarter. Services include dog walking, sitting, boarding, drop-ins, training, premium telehealth services, wellness plans, and pet insurance plan comparison.
Non-GAAP Financial Measures
Adjusted EBITDA (Loss) and Adjusted EBITDA (Loss) Margin
Adjusted EBITDA (loss) means net loss adjusted to exclude, where applicable in a given period, interest expense, net; income taxes; depreciation and amortization; stock-based compensation; integration and transaction costs associated with acquired businesses; severance costs; loss on extinguishment of debt; and legal settlements. Adjusted EBITDA (loss) margin represents Adjusted EBITDA (loss) divided by revenues. We use Adjusted EBITDA (loss) and Adjusted EBITDA (loss) margin, which are both non-GAAP metrics, to evaluate and assess our operating performance and the operating leverage in our business, and for internal planning and forecasting purposes. We believe that Adjusted EBITDA (loss) and Adjusted EBITDA (loss) margin, when taken collectively with our U.S. GAAP results, may be helpful to investors because they provide consistency and comparability with past financial performance and assist in comparisons with other companies, some of which use similar non-GAAP financial information to supplement their U.S. GAAP results.
24

Table of Contents
Non-GAAP financial measures are presented for supplemental informational purposes only. Non-GAAP financial measures have limitations as analytical tools and should not be considered in isolation or as substitutes for financial information presented in accordance with U.S. GAAP. There are a number of limitations related to the use of non-GAAP financial measures versus comparable financial measures determined under U.S. GAAP. For example, other companies in our industry may calculate these non-GAAP financial measures differently or may use other measures to evaluate their performance. All of these limitations could reduce the usefulness of these non-GAAP financial measures as analytical tools. Investors are encouraged to review the related non-GAAP financial measures and the reconciliations of these non-GAAP financial measures to their most directly comparable U.S. GAAP financial measures and to not rely on any single financial measure to evaluate our business.
The following table provides a reconciliation of net loss to Adjusted EBITDA (loss):
Three Months Ended
Nine Months Ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
(in thousands, except percentages)
Net loss$(6,262)$(2,196)$(12,754)$(9,852)
Interest expense, net1,392 1,683 4,647 4,972 
Income taxes— 41 81 79 
Depreciation and amortization583 414 1,741 1,170 
Stock-based compensation
1,847 1,065 4,799 3,528 
Integration and transaction costs associated with acquired business
— — — 189 
Severance costs33 — 160 131 
Loss on extinguishment of debt454 — 1,180 — 
Legal settlement10 — 10 500 
Adjusted EBITDA (loss)$(1,943)$1,007 $(136)$717 
Revenues$13,204 $21,800 $55,074 $62,243 
Adjusted EBITDA (loss) margin(14.7)%4.6 %(0.2)%1.2 %
25

Table of Contents
Comparison of the Three and Nine Months Ended September 30, 2024 and 2023
The following table sets forth our results of operations for the three and nine months ended September 30, 2024 and 2023. These results of operations are not necessarily indicative of the future results of operations that may be expected for any future period.
Three Months Ended
Change
Nine Months Ended
Change
September 30,
2024
September 30,
2023
$
%
September 30,
2024
September 30,
2023
$
%
(in thousands, except percentages)
Revenues$13,204 $21,800 (8,596)(39.4)%$55,074 $62,243 (7,169)(11.5)%
Costs and expenses:
Cost of revenues (exclusive of depreciation and amortization shown separately below)1,146 1,441 (295)(20.5)%3,874 3,710 164 4.4 %
Platform operations and support2,798 2,968 (170)(5.7)%8,472 9,630 (1,158)(12.0)%
Sales and marketing8,862 12,755 (3,893)(30.5)%35,554 36,788 (1,234)(3.4)%
Royalty— — — 100.0 %— 1,791 (1,791)(100.0)%
General and administrative4,231 4,682 (451)(9.6)%12,279 14,487 (2,208)(15.2)%
Depreciation and amortization583 414 169 40.8 %1,741 1,170 571 48.8 %
Total costs and expenses17,620 22,260 (4,640)(20.8)%61,920 67,576 (5,656)(8.4)%
Interest expense1,497 1,915 (418)(21.8)%4,979 5,686 (707)(12.4)%
Interest income(105)(232)127 (54.7)%(332)(714)382 (53.5)%
Loss on extinguishment of debt454 — 454 100.0 %1,180 — 1,180 100.0 %
Other expense, net— 12 (12)(100.0)%— 21 (21)(100.0)%
Loss before income taxes(6,262)(2,155)(4,107)190.6 %(12,673)(10,326)(2,347)22.7 %
Income taxes— 41 (41)(100.0)%81 79 2.5 %
Equity in net earnings of equity method investments— — — 100.0 %— 553 (553)(100.0)%
Net loss$(6,262)$(2,196)(4,066)185.2 %$(12,754)$(9,852)(2,902)29.5 %
Revenues
Revenues decreased by $8.6 million, or approximately 39.4%, from $21.8 million for the three months ended September 30, 2023 to $13.2 million for the three months ended September 30, 2024. The decrease was attributable to a $1.1 million decrease in Services revenue, a $7.1 million decrease in Wellness revenue, and a $0.4 million decrease in Pet Food & Treats revenue as a result of a 42% decrease in Platform Participants year-over-year and decreased revenue-per-action conversion activity.
Revenues decreased by $7.2 million, or approximately 11.5%, from $62.2 million for the nine months ended September 30, 2023 to $55.1 million for the nine months ended September 30, 2024. The decrease was primarily attributable to a $1.8 million decrease in Services revenue and a $5.6 million decrease in Wellness revenue as a result of a 42% decrease in Platform Participants year-over-year and decreased revenue-per-action conversion activity, partially offset by a $0.3 million increase in Pet Food & Treats revenue as a result of increased revenue-per-action conversion activity.
26

Table of Contents
Cost of Revenues, Exclusive of Depreciation and Amortization
Cost of revenues, exclusive of depreciation and amortization, decreased by $0.3 million, or approximately 20.5%, from $1.4 million for the three months ended September 30, 2023 to $1.1 million for the three months ended September 30, 2024. The decrease was primarily attributable to a decrease in product costs related to certain pet insurance products and a decrease in payment processing fees as a result of lower Services revenue.
Cost of revenues, exclusive of depreciation and amortization, increased by $0.2 million, or approximately 4.4%, from $3.7 million for the nine months ended September 30, 2023 to $3.9 million for the nine months ended September 30, 2024. The increase was primarily attributable to an increase in product costs related to the sale of merchandise and certain pet insurance products, partially offset by a decrease in payment processing fees as a result of lower Services revenue.
Platform Operations and Support
Platform operations and support expenses decreased by $0.2 million, or approximately 5.7%, from $3.0 million for the three months ended September 30, 2023 to $2.8 million for the three months ended September 30, 2024. The decrease was primarily attributable to a $0.4 million decrease in personnel costs and a $0.1 million decrease in technology, facilities, and other allocated costs, partially offset by a $0.2 million increase in professional services.
Platform operations and support expenses decreased by $1.2 million, or approximately 12.0%, from $9.6 million for the nine months ended September 30, 2023 to $8.5 million for the nine months ended September 30, 2024. The decrease was primarily attributable to a $1.5 million decrease in personnel costs and a $0.2 million decrease in technology, facilities, and other allocated costs, partially offset by a $0.5 million increase in professional services.
Sales and Marketing
Sales and marketing expenses decreased by $3.9 million, or approximately 30.5%, from $12.8 million for the three months ended September 30, 2023 to $8.9 million for the three months ended September 30, 2024. The decrease was primarily attributable to a $2.3 million decrease in investing in new and expanding existing partnerships related to our Wellness offerings, a $1.5 million decrease in personnel costs, and a $0.3 million decrease in professional services.
Sales and marketing expenses decreased by $1.2 million, or approximately 3.4%, from $36.8 million for the nine months ended September 30, 2023 to $35.6 million for the nine months ended September 30, 2024. The decrease was primarily attributable to a $1.7 million increase in investing in new and expanding existing partnerships related to our Wellness offerings, partially offset by a $3.0 million decrease in personnel costs and a $0.2 million decrease in professional services.
Royalty
Royalty expenses were $1.8 million for the nine months ended September 30, 2023. These expenses represent fees paid by us to be the exclusive marketer of certain pet insurance products.
General and Administrative
General and administrative expenses decreased by $0.5 million, or approximately 9.6%, from $4.7 million for the three months ended September 30, 2023 to $4.2 million for the three months ended September 30, 2024. The decrease was primarily attributable to a $0.2 million decrease in personnel costs and a $0.2 million decrease in business licenses, fees, and permits.
General and administrative expenses decreased by $2.2 million, or approximately 15.2%, from $14.5 million for the nine months ended September 30, 2023 to $12.3 million for the nine months ended September 30, 2024. The decrease was primarily attributable to a $0.9 million decrease in personnel costs, a $0.5 million decrease in legal settlements, a $0.5 million decrease in business licenses, fees, and permits, and a $0.3 million decrease in professional services.
27

Table of Contents
Depreciation and Amortization
Depreciation and amortization expenses increased by $0.2 million, or approximately 40.8%, from $0.4 million for the three months ended September 30, 2023 to $0.6 million for the three months ended September 30, 2024. The increase was primarily attributable to the acquisition of WoofWoofTV in 2023 and the related amortization of acquired intangible assets.
Depreciation and amortization expenses increased by $0.6 million, or approximately 48.8%, from $1.2 million for the nine months ended September 30, 2023 to $1.7 million for the nine months ended September 30, 2024. The increase was primarily attributable to the acquisition of WoofWoofTV in 2023 and the related amortization of acquired intangible assets.
Interest Expense, Net
Interest expense, net was as follows:
Three Months Ended
Change
Nine Months EndedChange
September 30,
2024
September 30,
2023
$
%
September 30,
2024
September 30,
2023
$%
(in thousands, except percentages)
Interest expense$1,497 $1,915 (418)(21.8)%$4,979 $5,686 (707)(12.4)%
Interest income(105)(232)127 (54.7)%(332)(714)382 (53.5)%
Interest expense, net$1,392 $1,683 (291)(17.3)%$4,647 $4,972 (325)(6.5)%
Interest expense, net decreased by $0.3 million, or approximately 17.3%, from $1.7 million for the three months ended September 30, 2023 to $1.4 million for the three months ended September 30, 2024. The decrease was primarily attributable to a decrease in interest expense as a result of a decrease in the amount outstanding under the Financing Agreement.
Interest expense, net decreased by $0.3 million, or approximately 6.5%, from $5.0 million for the nine months ended September 30, 2023 to $4.6 million for the nine months ended September 30, 2024. The decrease was primarily attributable to a decrease in interest expense as a result of a decrease in the amount outstanding under the Financing Agreement.
Loss on Extinguishment of Debt
During the three months ended September 30, 2024, we recognized a $0.5 million loss on extinguishment of debt related to a $5.0 million prepayment of the Financing Agreement during the third quarter of 2024 (See Note 7, Long-Term Debt, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q).
During the nine months ended September 30, 2024, we recognized a $1.2 million loss on extinguishment of debt related to prepayments of $10.0 million of the Financing Agreement during 2024 (See Note 7, Long-Term Debt, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q).
Liquidity and Capital Resources
We have historically generated negative cash flows from operations and have primarily financed our operations through private and public sales of equity securities and debt. In July 2024, we issued and sold an aggregate of 7.4 million shares of common stock at a price of $1.35 per share in a registered public offering. The aggregate net proceeds were approximately $8.6 million, after deducting offering costs of $0.8 million and underwriting discounts and commissions of $0.6 million. As of September 30, 2024, we had cash and cash equivalents of $8.4 million.
We expect operating losses to continue in the foreseeable future as we continue to invest in growing our business. Our primary uses of cash include operating costs such as product and technology expenses, marketing expenses, personnel expenses and other expenditures necessary to support our operations and our growth.
28

Table of Contents
Pursuant to the requirements of FASB ASC Topic 205-40, Presentation of Financial Statements—Going Concern, management must evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about our ability to continue as a going concern for one year from the date these financial statements are issued. This evaluation does not take into consideration the potential mitigating effect of management's plans that have not been fully implemented or are not within our control as of the date the financial statements are issued. When substantial doubt exists under this methodology, management evaluates whether the mitigating effect of its plans sufficiently alleviates substantial doubt about our ability to continue as a going concern. The mitigating effect of management's plans, however, is only considered if both (1) it is probable that the plans will be effectively implemented within one year after the date that the financial statements are issued, and (2) it is probable that the plans, when implemented, will mitigate the relevant conditions or events that raise substantial doubt about our ability to continue as a going concern within one year after the date that the financial statements are issued.
As of September 30, 2024, we had cash and cash equivalents of approximately $8.4 million and accounts receivable of $6.5 million, and the amount outstanding under our debt obligations was $20.7 million, of which $20.3 million and $0.4 million related to the Financing Agreement and PPP Loan, respectively. Additionally, for the nine months ended September 30, 2024, net loss was $12.8 million and net cash used in operating activities was $5.3 million. Our ability to continue as a going concern is dependent on our ability to generate significant cash flows, obtain sufficient proceeds from any future offerings of securities, renegotiate the existing terms of the Financing Agreement, and/or obtain alternative financing prior to the maturity of the Financing Agreement in August 2025. We expect operating losses to continue in the foreseeable future as we continue to invest in growing our business. To alleviate these conditions, we completed a registered public offering of common stock in July 2024 for net proceeds of approximately $8.6 million (See Note 9, Stockholders’ Equity (Deficit), to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for more information) and management is actively engaged in discussions to refinance the Financing Agreement. However, there can be no assurance that we will be able to complete the refinancing as it is ultimately outside of our control.
Due to our projected cash needs (which includes amounts due under the Financing Agreement) combined with our current liquidity level and history of net losses and cash used to fund operating activities, there is substantial doubt regarding our ability to continue as a going concern for a period of at least one year from the date of issuance of these unaudited condensed consolidated financial statements.
Our future capital requirements and the adequacy of available funds will depend on many factors, including, but not limited to, our ability to grow our revenue and the impact of the factors described in Part II, Item 1A, Risk Factors, of this Quarterly Report on Form 10-Q and Part I, Item 1A, Risk Factors, of our 2023 10-K. We may seek additional equity or debt financing. See the section titled “Risk Factors—Risks Related to Our Operations—We may require additional capital to support business growth and this capital might not be available on acceptable terms, or at all” within the 2023 10-K.
Cash Flows
The following table summarizes our cash flows for the periods indicated:
Nine Months Ended
September 30,
2024
September 30,
2023
(in thousands)
Net cash used in:
Operating activities
$(5,274)$(4,624)
Investing activities
(1,393)(10,662)
Financing activities
(3,211)(1,376)
Net change in cash and cash equivalents
$(9,878)$(16,662)
29

Table of Contents
Changes in Cash Flows From Operating Activities
Net cash used in operating activities for the nine months ended September 30, 2024 was $5.3 million, an increase of $0.7 million from $4.6 million for the nine months ended September 30, 2023. The increase was primarily due to $1.0 million of unfavorable changes in operating assets and liabilities, partially offset by a $0.4 million decrease in net loss excluding non-cash and reconciling items disclosed within our condensed consolidated statement of cash flows. The $1.0 million of unfavorable changes in operating assets and liabilities was primarily driven by unfavorable changes in accounts payable, accrued expenses and other current liabilities, and other non-current liabilities, partially offset by favorable changes in accounts receivable, prepaid expenses and other current assets, and deferred revenue. The $0.4 million decrease in net loss excluding non-cash and reconciling items was primarily driven by lower costs and expenses and favorable changes in non-cash and reconciling items including stock-based compensation, loss on extinguishment of debt, and depreciation and amortization, partially offset by lower revenues.
Changes in Cash Flows from Investing Activities
Net cash used in investing activities for the nine months ended September 30, 2024 was $1.4 million, a decrease of $9.3 million from $10.7 million for the nine months ended September 30, 2023. The decrease was primarily due to a $9.0 million decrease in cash paid for acquisitions, net of cash acquired and a $1.5 million decrease in cash paid for equity method investments, partially offset by a $1.2 million increase in purchases of property and equipment.
Changes in Cash Flows from Financing Activities
Net cash used in financing activities for the nine months ended September 30, 2024 was $3.2 million, an increase of $1.8 million from $1.4 million for the nine months ended September 30, 2023. The increase was primarily due to a $10.3 million increase in repayment of debt related to prepayments of $10.0 million prepayment of the Financing Agreement during 2024 (See Note 7, Long-Term Debt, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q), partially offset by a $8.6 million increase in proceeds from registered public offering of common stock, net of issuance costs (See Note 9, Stockholders’ Equity (Deficit), to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q).
Paycheck Protection Program Loan
On August 5, 2020, the Company received loan proceeds of approximately $5.1 million from a financial institution pursuant to the Paycheck Protection Program established by the Coronavirus Aid, Relief, and Economic Security Act, of which $3.5 million was subsequently forgiven. The PPP Loan matures on August 5, 2025 and bears interest at a fixed rate of 1.00%. Principal and interest payments are payable monthly, and as of September 30, 2024, the amount outstanding under the PPP Loan was $0.4 million.
For additional information regarding the PPP Loan, refer to Note 7, Long-Term Debt, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q.
Blue Torch Financing and Warrant Agreement
On August 9, 2022, we entered into a financing agreement and warrant agreement with Blue Torch, pursuant to which, among other things, Blue Torch agreed to extend an approximately $32.2 million senior secured term loan (the “Financing Agreement”). The Financing Agreement is secured by a first priority security interest in substantially all assets of us and our subsidiaries.
For additional information regarding the Financing Agreement, refer to Note 7, Long-Term Debt, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements, as defined by applicable rules and regulations of the SEC, that are reasonably likely to have a current or future material effect on our financial condition, results of operations, liquidity, capital expenditures, or capital resources.
30

Table of Contents
Critical Accounting Policies and Estimates
U.S. GAAP requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the year. We base our estimates and assumptions on current facts, historical experience and various other factors that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the recording of revenues and expenses. Actual results could differ from those estimates.
There have been no material changes to our critical accounting policies since the 2023 10-K. For a description of critical accounting policies that affect our significant judgments and estimates used in the preparation of our condensed consolidated financial statements, see Part II, Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, of the 2023 10-K.
JOBS Act Accounting Election
We are an “emerging growth company,” as defined in the JOBS Act. Under the JOBS Act, emerging growth companies can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We have elected to use this extended transition period until we are no longer an emerging growth company or until we affirmatively and irrevocably opt out of the extended transition period. Accordingly, our consolidated financial statements may not be comparable to companies that comply with new or revised accounting pronouncements as of public company effective dates.
New Accounting Pronouncements
See discussion under Note 2, Significant Accounting Policies, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for information on new accounting pronouncements.
Item 3.    Quantitative and Qualitative Disclosures About Market Risk
As a smaller reporting company, we are not required to provide the information required by this Item.
Item 4.    Controls and Procedures
Evaluation of Disclosure Controls and Procedures
The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, refers to controls and other procedures that are designed to provide reasonable assurance that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to provide reasonable assurance that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. Because there are inherent limitations in all control systems, a control system, no matter how well conceived and operated, can provide only reasonable, as opposed to absolute, assurance that the objectives of the control system are met. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of September 30, 2024. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, due to the material weaknesses in internal control over financial reporting described below, our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) were not effective at a reasonable assurance level.
31

Table of Contents
Previously Reported Material Weaknesses in Internal Control over Financial Reporting
As previously disclosed in our 2023 10-K, in connection with the audit of our financial statements for the fiscal year ended December 31, 2023, we identified the following material weaknesses, which still exist as of September 30, 2024. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our financial statements will not be prevented or detected on a timely basis. We identified a material weakness in our internal control over financial reporting related to insufficient resources needed to fully implement our internal control risk assessment process, evaluate the technical accounting aspects of certain material transactions and effectively design and implement certain process level controls. We also identified a material weakness regarding the risk assessment process related to information technology general controls and activities of service organizations, the design and implementation of logical access, segregation of duties and program change controls and certain process level controls related to information used in the execution of those controls that impact our financial reporting processes.
These material weaknesses resulted in the immaterial misstatement of our consolidated financial statements for the year ended December 31, 2023 and for quarterly periods in 2023. Additionally, these material weaknesses could result in a misstatement of the account balances or disclosures that would result in a material misstatement to the annual or interim consolidated financial statements that would not be prevented or detected.
Remediation Plan
We have implemented, or are in the process of implementing, measures designed to remediate the control deficiencies that led to the material weaknesses.
We have hired finance and accounting personnel with the appropriate level of knowledge and experience to establish and maintain internal control over financial reporting.
We have designed and implemented controls over our internal control risk assessment process to identify and assess risk and implement or enhance controls to mitigate those risks.
We have redesigned and implemented our information technology (“IT”) general controls, including logical access controls and program change controls, and hired additional IT personnel.
We have redesigned and implemented our controls related to the assessment of service organizations and segregation of duties.
We designed and implemented control enhancements to evaluate the technical accounting aspects of material transactions.
We designed and implemented control enhancements across certain business process-level controls, including the information used in the operation of the control.
We engaged third-party consultants to assist management in evaluating the design and performing operating effectiveness testing of certain internal controls over financial reporting.
We will consider the material weaknesses to be remediated once the applicable controls operate for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. In addition, as we continue to monitor the effectiveness of our internal control over financial reporting, we may implement additional internal control changes as we deem necessary.
Changes in Internal Control over Financial Reporting
Other than as described above, there were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) identified during the evaluation that occurred during our quarter ended September 30, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
32

Table of Contents
PART II. OTHER INFORMATION
Item 1.    Legal Proceedings
See discussion under Note 8, Commitments and Contingencies, to the Condensed Consolidated Financial Statements included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q, which is incorporated herein by reference.
Item 1A.    Risk Factors
We are supplementing the risk factors previously disclosed in Part I, Item 1A, Risk Factors, of our 2023 10-K and Part II, Item 1A, Risk Factors, of our Quarterly Report on Form 10-Q for the quarter ended June 30, 2024 (“Q2 2024 10-Q”) to include the following risk factor, which should be read in conjunction with the other risk factors presented in our 2023 10-K and Q2 2024 10-Q.
We have failed to comply with the continued listing requirements of Nasdaq, our common stock may be delisted and the price of our common stock and our ability to access the capital markets could be negatively impacted.
On September 24, 2024, we received a written notice from the staff of the Listing Qualifications Department of Nasdaq that for 30 consecutive business days from August 9, 2024 to September 23, 2024, the closing bid price of our common stock listed on the Nasdaq Global Market was below $1.00 and no longer meets the minimum bid price requirement for continued listing on the Nasdaq Global Market under Nasdaq Listing Rules 5450(a)(1), which requires a minimum bid price of $1.00 per share (the “Minimum Bid Price Requirement”). The staff also notified us that for 30 consecutive business days from August 8, 2024 to September 23, 2024 our Market Value of Listed Securities (“MVLS”) was below the $50,000,000 minimum required for continued listing on the Nasdaq Global Market under Nasdaq Listing Rule 5450(b)(2)(A). The notice had no immediate effect on the listing or trading of our common stock.
In accordance with Nasdaq Listing Rules 5810(c)(3)(A) and 5810(c)(3)(C), we have a period of 180 calendar days or until March 24, 2025, to regain compliance with the Minimum Bid Price Requirement and the MVLS Requirement or we will receive written notification that our securities are subject to delisting. We are considering options to resolve the non-compliance with the Minimum Bid Price Requirement and MVLS Requirement. However, there can be no assurance that we will regain or maintain compliance with the applicable continued listing standards set forth in the Nasdaq Listing Rules. Delisting from Nasdaq could make trading our common stock more difficult for investors, potentially leading to declines in our share price and liquidity. In addition, without a Nasdaq market listing, stockholders may have a difficult time getting a quote for the sale or purchase of our common stock, the sale or purchase of our common stock would likely be made more difficult and the trading volume and liquidity of our common stock could decline.
In the event we are delisted from Nasdaq, the only established trading market for our common stock would be eliminated, and we would be forced to list our shares on the OTC Markets or another quotation medium, depending on our ability to meet the specific listing requirements of those quotation systems. As a result, an investor would likely find it more difficult to trade or obtain accurate price quotations for our shares. Delisting would likely also reduce the visibility, liquidity, and value of our common stock, reduce institutional investor interest in our company, and may increase the volatility of our common stock. Delisting could also cause a loss of confidence of potential industry partners, lenders, and employees, which could further harm our business and our future prospects.
Item 2.    Unregistered Sales of Equity Securities and Use of Proceeds
(a)None.
(b)None.
(c)None.
Item 3.    Defaults Upon Senior Securities
None.
Item 4.    Mine Safety Disclosures
Not applicable.
33

Table of Contents
Item 5.    Other Information
(a)None.
(b)None.
(c)On September 5, 2024, David Cane, our Chief Customer Officer, adopted a 10b5-1 trading arrangement providing for the sale from time to time of an aggregate of up to 99,328 shares of common stock. The trading plan is intended to satisfy the affirmative defense in Rule 10b5-1(c). The duration of the trading plan is until December 12, 2025, or earlier if all transactions under the trading plan are completed.
No other officers, as defined in Rule 16a-1(f), or directors adopted or terminated a “Rule 10b5-1 trading arrangement” or a “non-Rule 10b5-1 trading arrangement,” as defined in Regulation S-K Item 408, during the last fiscal quarter.
Item 6.    Exhibits
(a)Exhibit Index:
Incorporated by Reference
Exhibit NumberDescription
Form
Exhibit
Filing Date
3.1
8-K
3.15/29/2024
3.2
8-K
3.28/15/2022
4.1
S-4
4.19/2/2021
4.2
S-1
4.29/14/2022
4.3
S-1
4.39/14/2022
4.4
8-K
10.62/3/2022
4.5
8-K
10.28/15/2022
4.6
8-K
10.3, 10.4, 10.5
2/3/2022
10.1#S-110.169/14/2022
10.2#S-110.179/14/2022
10.3#S-110.189/14/2022
10.4#S-110.199/14/2022
10.5#S-110.159/14/2022
10.6#
10-K
10.63/20/2024
10.7#
10-K
10.73/20/2024
10.8#S-899.212/1/2022
10.9#S-110.149/14/2022
10.10#S-110.139/14/2022
10.11#S-110.129/14/2022
10.12†8-K10.68/15/2022
10.13†8-K10.88/15/2022
34

Table of Contents
10.14†8-K10.78/15/2022
10.15
8-K
1.17/17/2024
31.1*
31.2*
32.1**
101.INS*
XBRL Instance Document – the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
101.SCH*
Inline XBRL Taxonomy Extension Schema Document
101.CAL*
Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF*
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB*
Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE*
Inline XBRL Taxonomy Extension Presentation Linkbase Document
104*
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)
*    Filed herewith.
**    Furnished herewith.
†    Certain schedules have been omitted pursuant to Item 601(a)(5) of Regulation S-K under the Securities Act. The Company agrees to furnish supplementally any omitted schedules to the Securities and Exchange Commission upon request.
35

Table of Contents
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
WAG! GROUP CO.
By:/s/ GARRETT SMALLWOOD
Garrett Smallwood
Chief Executive Officer and Chairman
(Principal Executive Officer)
Date: November 13, 2024
By:/s/ ALEC DAVIDIAN
Alec Davidian
Chief Financial Officer
(Principal Financial and Accounting Officer)
Date: November 13, 2024
36