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美國
證券交易委員會
華盛頓特區20549
表格 10-Q
(標記一)
根據1934年證券交易法第13或15(d)節的季度報告
    截至季度結束日期的財務報告2024年9月30日
或者
根據1934年證券交易法第13或15(d)節的轉型報告書
在從到過渡期間
委託文件編號:001-39866001-38858
XPEL,公司。
(根據其章程規定的註冊人準確名稱)
XPEL Logo.jpg
內華達
20-1117381
(設立或組織的其他管轄區域)
(納稅人識別號碼)
711 Broadway St.,Suite 320
San Antonio
得克薩斯州
78215
(主要領導機構的地址)
(郵政編碼)
註冊人的電話號碼,包括區號:(210) 678-3700
根據法案第12(b)條註冊的證券:
每一類的名稱交易代碼在其上註冊的交易所的名稱
納斯達克證券交易所XPEL納斯達克證券交易所 LLC
請在檢查標記處表示登記者:(1)已按證券交易法的13或15(d)條規定提交所有報告,涵蓋過去12個月(或較短時期內要求登記者提交該等報告的時間);和(2)過去90天一直存在報告要求。Yes  x
請用複選標記表示,在過去的12個月內(或註冊機構需提交和發佈該等文件的較短期間內),註冊機構是否已按照Regulation S-t 第405條規定提交電子形式的互動數據文件,並在其公司網站(如有)上發佈了所有應提交和發佈的互動數據文件。Yes  x沒有




通過檢查標記,指明註冊商是否爲大加速公司,加速公司,非加速報告公司或小型報告公司。請參見《交換法》120億.2條中「大加速公司,加速公司和小型報告公司」的定義。:
大型加速報告人
加速文件提交人
非加速文件提交人
較小的報告公司
新興成長公司
        
如果是新興成長型企業,請勾選複選標記,表明註冊者已選擇不使用延長過渡期來符合根據證券交易法第13(a)條規定提供的任何新財務會計準則。
請在法案規則 Rule 12b-2 下選擇是否爲殼制公司。    是      否  
截至2024年5月17日,申報人共有 27,647,640 截至2024年11月8日,普通股股份流通




目錄
   操作



第一部分財務信息
項目1.財務報表
XPEL,公司。
彙編的綜合資產負債表
(以千爲單位,除了股份和每股數據)
(未經審計)
(已審計)
2024 年 9 月 30 日2023 年 12 月 31 日
資產
當前
現金和現金等價物
$20,986 $11,609 
應收賬款,淨額29,583 24,111 
庫存,淨額101,592 106,509 
預付費用和其他流動資產6,296 3,529 
應收所得稅264 696 
流動資產總額
158,721 146,454 
財產和設備,淨額
17,851 16,980 
使用權租賃資產18,380 15,459 
無形資產,淨額33,601 34,905 
其他非流動資產1,141 782 
善意43,347 37,461 
總資產$273,041 $252,041 
負債
當前
應付票據的當前部分$66 $62 
當期租賃負債部分4,820 3,966 
應付賬款和應計負債31,634 32,444 
流動負債總額36,520 36,472 
遞延所得稅負債,淨額1,252 2,658 
其他長期負債1,077 890 
信用額度借款 19,000 
租賃負債的非流動部分15,205 12,715 
應付票據的非流動部分 260 317 
負債總額54,314 72,052 
承付款項和或有開支(注11)
股東權益
優先股,$0.001 面值;已授權 10,000,000; 已發行,尚未發行
  
普通股,$0.001 面值; 100,000,000 已獲授權的股份; 27,647,22327,630,025 分別已發行和未償還
28 28 
額外的實收資本14,700 12,546 
累計其他綜合虧損(1,216)(1,209)
留存收益205,215 168,624 
股東權益總額218,727 179,989 
負債和股東權益總額$273,041 $252,041 
請參閱附註的簡明合併財務報表。
1

XPEL,公司。
壓縮綜合收益陳述表(未經審計)
(以千美元爲單位,除每股數據外)
三個月已結束
九月三十日
九個月已結束
九月三十日
2024202320242023
收入
產品收入$86,950 $81,125 $237,002 $229,339 
服務收入25,902 21,552 75,871 61,416 
總收入112,852 102,677 312,873 290,755 
銷售成本
產品銷售成本53,967 51,876 147,376 143,613 
服務成本10,969 9,272 31,840 25,660 
總銷售成本64,936 61,148 179,216 169,273 
毛利率47,916 41,529 133,657 121,482 
運營費用
銷售和營銷10,637 7,730 31,308 22,554 
一般和行政18,892 16,170 55,547 46,180 
運營費用總額29,529 23,900 86,855 68,734 
營業收入18,387 17,629 46,802 52,748 
利息支出97 85 962 946 
外幣兌換(收益)/虧損(332)398 216 419 
所得稅前收入18,622 17,146 45,624 51,383 
所得稅支出3,730 3,490 9,033 10,553 
淨收入$14,892 $13,656 $36,591 $40,830 
每股收益
基本$0.54 $0.49 $1.32 $1.48 
稀釋$0.54 $0.49 $1.32 $1.48 
普通股的加權平均數
基本27,642 27,623 27,636 27,620 
稀釋27,644 27,644 27,639 27,634 

請參閱附註的簡明合併財務報表。
2

XPEL,公司。
未經審計的簡化合並綜合收益表
(以千計)
三個月已結束
九月三十日
九個月已結束
九月三十日
2024202320242023
其他綜合收入
淨收入
$14,892 $13,656 $36,591 $40,830 
外幣折算1,150 (731)(7)24 
綜合收入總額$16,042 $12,926 $36,584 $40,854 

請參閱附註的簡明合併財務報表。
3

XPEL,公司。
股東權益變動表(未經審計)
(以千計)

股東權益 - 截至9月30日止三個月
普通股
股東權益中的資本公積金留存收益
收益
累積的
其他
綜合
收益(損失)
股東權益合計
股份金額
截至2023年6月30日的餘額27,620 $28 $11,730 $142,998 $(1,448)$153,308 
淨利潤— — — 13,656 — 13,656 
外幣翻譯— — — — (731)(731)
基於股票的報酬9 — 320 — — 320 
截至2023年9月30日的餘額27,629 28 12,050 156,654 (2,179)166,553 
2024年6月30日的餘額27,638 28 13,926 190,323 (2,366)201,911 
淨利潤— — — 14,892 — 14,892 
外幣翻譯— — — — 1,150 1,150 
基於股票的報酬9 — 774 — — 774 
2024年9月30日餘額27,647 $28 $14,700 $205,215 $(1,216)$218,727 
Stockholders' Equity - Nine Months Ended September 30
Common StockAdditional Paid-in-CapitalRetained
Earnings
Accumulated
Other
Comprehensive
Income (Loss)
Total Stockholders’ Equity
SharesAmount
Balance as of December 31, 202227,616 $28 $11,073 $115,824 $(2,203)$124,722 
Net income— — — 40,830 — 40,830 
Foreign currency translation— — — — 24 24 
Stock-based compensation13 — 977 — — 977 
Balance as of September 30, 202327,629 28 12,050 156,654 (2,179)166,553 
Balance as of December 31, 202327,630 28 12,546 168,624 (1,209)179,989 
Net income— — — 36,591 — 36,591 
Foreign currency translation— — — — (7)(7)
Stock-based compensation17 — 2,154 — — 2,154 
Balance as of September 30, 202427,647 $28 $14,700 $205,215 $(1,216)$218,727 
See notes to condensed consolidated financial statements.
4

XPEL, INC.
Condensed Consolidated Statements of Cash Flows (Unaudited)
(In thousands)

Nine Months Ended September 30,
20242023
Cash flows from operating activities
Net income$36,591 $40,830 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of property, plant and equipment4,308 3,229 
Amortization of intangible assets4,327 3,660 
Gain on sale of property and equipment(35)(11)
Stock compensation2,329 1,144 
Provision for credit losses279 216 
Deferred income tax(1,414)(844)
Changes in assets and liabilities:
Accounts receivable, net
(5,475)(9,483)
Inventory, net5,174 (11,583)
Prepaid expenses and other current assets(2,785)(7,288)
Income taxes receivable and payable370 320 
Accounts payable and accrued liabilities(2,172)18,311 
Net cash provided by operating activities41,497 38,501 
Cash flows used in investing activities
Purchase of property, plant and equipment(5,085)(4,741)
Proceeds from sale of property and equipment40 20 
Acquisition of businesses, net of cash acquired
(6,520)(4,697)
Development of intangible assets(1,421)(798)
Net cash used in investing activities(12,986)(10,216)
Cash flows from financing activities
Net payments on revolving line of credit(19,000)(26,000)
RSUs withheld in lieu of payroll taxes(175)(167)
Repayments of notes payable(44)(77)
Net cash used in financing activities(19,219)(26,244)
Net change in cash and cash equivalents9,292 2,041 
Foreign exchange impact on cash and cash equivalents85 277 
Increase in cash and cash equivalents during the period9,377 2,318 
Cash and cash equivalents at beginning of period11,609 8,056 
Cash and cash equivalents at end of period$20,986 $10,374 
Supplemental schedule of non-cash activities
Non-cash lease financing$6,210 $1,847 
Issuance of common stock for vested restricted stock units$900 $874 
Supplemental cash flow information
Cash paid for income taxes$10,256 $11,144 
Cash paid for interest$995 $1,000 
See notes to condensed consolidated financial statements.
5

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
1.    INTERIM FINANCIAL INFORMATION
The accompanying (a) condensed consolidated balance sheet as of December 31, 2023, which has been derived from audited financial statements, and (b) unaudited interim condensed consolidated financial statements as of and for the three and nine months ended September 30, 2024 and 2023 have been prepared by XPEL, Inc. (“XPEL” or the “Company”) in accordance with accounting principles generally accepted in the United States of America for interim financial information, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Pursuant to these rules and regulations, certain financial information and footnote disclosures normally included in the financial statements have been condensed or omitted. However, in the opinion of management, the financial statements include all adjustments, consisting of normal recurring accruals, necessary for a fair presentation of the financial position, results of operations and cash flows of the interim periods presented. Operating results for the interim periods presented are not necessarily indicative of results to be expected for the full year or for any other interim period, due to variability in customer purchasing patterns and seasonal, operating and other factors.
These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes contained in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 as filed with the SEC on February 28, 2024 (the "Annual Report") and with the Management's Discussion and Analysis of Financial Condition and Results of Operations section appearing elsewhere in this Report.

2.    SIGNIFICANT ACCOUNTING POLICIES
Nature of Business - The Company is based in San Antonio, Texas and sells, distributes, and installs protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/architectural window films and ceramic coatings. The Company was incorporated in the state of Nevada, U.S.A. in October 2003.
Basis of Presentation - The condensed consolidated financial statements are prepared in conformity with United States Generally Accepted Accounting Principles ("U.S. GAAP") and include the accounts of the Company and its wholly-owned subsidiaries. Intercompany accounts and transactions have been eliminated. The functional currency for the Company is the United States ("U.S.") Dollar. The assets and liabilities of each of its wholly-owned foreign subsidiaries are translated into U.S. dollars using the exchange rate at the end of the balance sheet date. Revenues and expenses are translated at the average exchange rates for the period. Gains and losses from translations are recognized in foreign currency translation included in accumulated other comprehensive loss in the accompanying consolidated balance sheets.
Segment Reporting - Management has concluded that our chief operating decision maker (“CODM”) is our chief executive officer. The Company’s CODM reviews the entire organization’s consolidated results on a monthly basis to evaluate performance and make resource allocation decisions. Management views the Company’s operations and manages its business as one operating segment.
Use of Estimates - The preparation of these condensed consolidated financial statements in conformity with U.S. GAAP requires management to make judgments and estimates and form assumptions that affect the reported amounts of assets and liabilities as of the date of the consolidated financial statements and reported amounts of revenues and expenses during the reporting period. Estimates and underlying assumptions are reviewed on an ongoing basis. Actual outcomes may differ from these estimates under different assumptions and conditions.
Accounts Receivable - Accounts receivable are shown net of allowances for expected credit losses of $0.2 million and $0.2 million as of September 30, 2024 and December 31, 2023, respectively. The Company evaluates the adequacy of its allowances by analyzing the aging of receivables, customer financial condition, historical collection experience, the value of any collateral and other economic and
6

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
industry factors. Actual collections may differ from historical experience, and if economic, business or customer conditions deteriorate significantly, adjustments to these reserves may be required. When the Company becomes aware of factors that indicate a change in a specific customer’s ability to meet its financial obligations, the Company records a specific reserve for credit losses.
Provisions and Warranties - We provide a warranty on our products. Liability under the warranty policy is based on a review of historical warranty claims. Adjustments are made to the accruals as claims and data experience warrant. Our liability for warranties as of September 30, 2024 and December 31, 2023 was $0.7 million and $0.4 million, respectively. The following tables present a summary of our accrued warranty liabilities for the nine months ended September 30, 2024 and the twelve months ended December 31, 2023 (in thousands):
2024
Warranty liability, January 1$422 
Warranties assumed in period1,246 
Payments(990)
Warranty liability, September 30$678 
2023
Warranty liability, January 1$234 
Warranties assumed in period768 
Payments(580)
Warranty liability, December 31$422 

Recent Accounting Pronouncements Issued and Not Yet Adopted
In November 2023, the FASB issued ASU 2023-07, “Improvements to Reportable Segment Disclosures” which makes certain updates to segment reporting. This standard will become effective for our annual reporting for the year beginning January 1, 2024 and for our interim reporting for interim periods beginning January 1, 2025. We do not anticipate implementation of this standard will have a material impact on our financial statements.
In December 2023, the FASB issued ASU 2023-09, “Improvements to Income Tax Disclosures”, which makes certain updates to income tax disclosures. This standard becomes effective for our fiscal year beginning January 1, 2025. We do not anticipate implementation of this standard will have a material impact on our financial statements.
7

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
3.    REVENUE
Revenue recognition
The Company recognizes revenue when it satisfies a performance obligation by transferring control of the promised goods and services to a customer, in an amount that reflects the consideration that it expects to receive in exchange for those goods or services. This is achieved through applying the following five-step model:
Identification of the contract, or contracts, with a customer
Identification of the performance obligations in the contract
Determination of the transaction price
Allocation of the transaction price to the performance obligations in the contract
Recognition of revenue when, or as, the Company satisfies a performance obligation
The Company generates substantially all of its revenue from contracts with customers, whether formal or implied. Sales taxes collected from customers are remitted to the appropriate taxing jurisdictions and are excluded from sales revenue as the Company considers itself a pass-through conduit for collecting and remitting sales taxes, with the exception of taxes assessed during the procurement process of select inventories. Shipping and handling costs are included in cost of sales.
Revenue from product and services sales is recognized when control of the goods, or benefit of the service, is furnished to the customer. This occurs at a point in time, typically upon shipment to the customer or completion of the service. This standard applies to all contracts with customers, except for contracts that are within the scope of other standards, such as leases, insurance, collaboration arrangements and financial instruments.
Based upon the nature of the products the Company sells, its customers have limited rights of return and those present are immaterial. Discounts provided by the Company to customers at the time of sale are recognized as a reduction in sales as the products are sold.
Warranty obligations associated with the sale of our products are assurance-type warranties that are a guarantee of the product’s intended functionality and, therefore, do not represent a distinct performance obligation within the context of the contract. Warranty expense is included in cost of sales.
We apply a practical expedient to expense direct costs of obtaining a contract when incurred because the amortization period would be one year or less.
Under its contracts with customers, the Company stands ready to deliver product upon receipt of a purchase order. Accordingly, the Company has no performance obligations under its contracts until its customers submit a purchase order. The Company does not enter into commitments to provide goods or services that have terms greater than one year. In limited cases, the Company does require payment in advance of shipping product. Typically, product is shipped within a few days after prepayment is received. These prepayments are recorded as contract liabilities on the condensed consolidated balance sheet and are included in accounts payable and accrued liabilities (Note 9). As the performance obligation is part of a contract that has an original expected duration of less than one year, the Company has applied the practical expedient under the Accounting Standards Codification Topic 606 ("ASC 606") to omit disclosures regarding remaining performance obligations.
When the Company transfers goods or provides services to a customer, payment is due, subject to normal terms, and is not conditional on anything other than the passage of time. Typical payment terms range from due upon receipt to due within 30 days, depending on the type of customer and relationship. At contract inception, the Company expects that the period of time between the transfer of goods to the
8

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
customer and when the customer pays for those goods will be less than one year, which is consistent with the Company’s standard payment terms. Accordingly, the Company has elected the practical expedient under ASC 606 to not adjust for the effects of a significant financing component. As such, these amounts are recorded as receivables and not contract assets.
The following table summarizes transactions within contract liabilities for the three and nine months ended September 30, 2024 (in thousands):
Balance, December 31, 2023$761 
Revenue recognized related to payments included in the December 31, 2023 balance(696)
Payments received for which performance obligations have not been satisfied276 
Effect of foreign currency translation(4)
Balance, March 31, 2024337 
Revenue recognized related to payments included in the March 31, 2024 balance(284)
Payments received for which performance obligations have not been satisfied935 
Effect of foreign currency translation(3)
Balance, June 30, 2024985 
Revenue recognized related to payments included in the June 30, 2024 balance(926)
Payments received for which performance obligations have not been satisfied643 
Effect of foreign currency translation22 
Balance, September 30, 2024$724 
The table below sets forth the disaggregation of revenue by product category for the periods indicated below (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2024202320242023
Product Revenue
Paint protection film$60,545 $58,977 $166,870 $165,016 
Window film22,627 18,762 59,195 54,055 
Other3,778 3,386 10,937 10,268 
Total
$86,950 $81,125 $237,002 $229,339 
Service Revenue
Software$2,041 $1,652 $5,959 $4,656 
Cutbank credits4,500 4,524 13,300 13,253 
Installation labor18,925 14,852 55,090 41,781 
Training and other436 524 1,522 1,726 
Total$25,902 $21,552 $75,871 $61,416 
Total$112,852 $102,677 $312,873 $290,755 
Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by geographic regions based on our understanding of
9

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
ultimate product destination based on customer interactions, customer locations and other factors (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2024202320242023
United States$64,565 $59,002 $181,515 $169,228 
Canada14,415 11,471 38,769 31,914 
China9,058 10,242 14,910 24,992 
Continental Europe9,058 8,705 30,629 26,354 
United Kingdom3,548 3,499 10,723 10,220 
Middle East/Africa5,286 3,909 15,231 11,514 
Asia Pacific4,095 3,233 12,179 9,192 
Latin America2,827 2,325 8,917 6,617 
Other 291  724 
Total$112,852 $102,677 $312,873 $290,755 
4.    PROPERTY AND EQUIPMENT, NET
Property and equipment consists of the following (in thousands):
September 30, 2024December 31, 2023
Furniture and fixtures
$4,439 $3,844 
Computer equipment5,148 4,743 
Vehicles1,012 1,141 
Equipment6,031 5,685 
Leasehold improvements11,969 10,921 
Plotters4,884 4,315 
Construction in Progress378 201 
Total property and equipment33,861 30,850 
Less: accumulated depreciation16,010 13,870 
Property and equipment, net$17,851 $16,980 
Depreciation expense for the three months ended September 30, 2024 and 2023 was $1.5 million and $1.2 million, respectively. For the nine months ended September 30, 2024 and 2023, depreciation expense was $4.3 million and $3.2 million, respectively.
10

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
5.    INTANGIBLE ASSETS, NET
Intangible assets consists of the following (in thousands):
September 30, 2024December 31, 2023
Trademarks
$1,145 $864 
Software
7,284 5,919 
Trade name
2,030 1,918 
Contractual and customer relationships
41,890 40,866 
Non-compete
441 447 
Other
741 510 
Total at cost53,531 50,524 
Less: Accumulated amortization19,930 15,619 
Intangible assets, net$33,601 $34,905 
Amortization expense for the three months ended September 30, 2024 and 2023 was $1.5 million and $1.3 million, respectively. For the nine months ended September 30, 2024 and 2023, amortization expense was $4.3 million and $3.7 million, respectively.
6.    GOODWILL
The following table summarizes goodwill transactions for the nine months ended September 30, 2024 and 2023 (in thousands):
2023
Balance at December 31, 2022$26,763 
Additions and purchase price allocation adjustments10,422 
Foreign exchange276 
Balance at December 31, 2023$37,461 
2024
Balance at December 31, 2023$37,461 
Additions and purchase price allocation adjustments5,861 
Foreign exchange25 
Balance at September 30, 2024$43,347 
Refer to Note 13 for discussion of recent acquisitions.
11

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
7.    INVENTORIES
The components of inventory are summarized as follows (in thousands):
September 30, 2024December 31, 2023
Raw materials$12,109 $22,308 
Work in process956 6,230 
Finished goods88,527 77,971 
$101,592 $106,509 

8.    DEBT
REVOLVING FACILITIES
The Company has a revolving credit facility providing for secured revolving loans and letters of credit in an aggregate amount of up to $125 million, which is subject to the terms of a credit agreement dated April 6, 2023 (the "Credit Agreement"). As of September 30, 2024, no balance was outstanding under the Credit Agreement. At December 31, 2023, the Company had an outstanding balance of $19 million under the Credit Agreement.
Borrowings under the Credit Agreement bear interest, at XPEL’s option, at a rate equal to either (a) Base Rate or (b) Adjusted Term SOFR. In addition to the applicable interest rate, the Credit Agreement includes a commitment fee ranging from 0.20% to 0.25% per annum for the unused portion of the aggregate commitment and an applicable margin ranging from 0.00% to 0.50% for Base Rate Loans and 1.00% to 1.50% for Adjusted Term SOFR Loans. At September 30, 2024, these rates were 8.0% and 6.3%, respectively. Both the margin applicable to the interest rate and the commitment fee are dependent on XPEL’s Consolidated Total Leverage Ratio. The Credit Agreement's maturity date is April 6, 2026. All capitalized terms in this description of the Credit Agreement that are not otherwise defined in this report have the meaning assigned to them in the Credit Agreement.
Obligations under the Credit Agreement are secured by a first priority perfected security interest, subject to certain permitted encumbrances, in all of XPEL’s material property and assets.
The terms of the Credit Agreement include certain affirmative and negative covenants that require, among other things, XPEL to maintain legal existence and remain in good standing, comply with applicable laws, maintain accounting records, deliver financial statements and certifications on a timely basis, pay taxes as required by law, and maintain insurance coverage, as well as to forgo certain specified future activities that might otherwise encumber XPEL. The Credit Agreement provides for two financial covenants, as follows:
As of the last day of each fiscal quarter:
1.XPEL shall not allow its Consolidated Total Leverage Ratio to exceed 3.50 to 1.00, and
2.XPEL shall not allow its Consolidated Interest Coverage Ratio to be less than 3.00 to 1.00

The Company also has a CAD $4.5 million revolving credit facility through HSBC Bank Canada, and is maintained by XPEL Canada Corp., a wholly-owned subsidiary of XPEL. This Canadian facility is utilized to fund the Company's working capital needs in Canada. This facility bears interest at HSBC Canada Bank’s prime rate plus 0.25% per annum and is guaranteed by the parent company. As of September 30, 2024 and December 31, 2023, no balance was outstanding on this line of credit.
12

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
As of September 30, 2024 and December 31, 2023, the Company was in compliance with all debt covenants.

9.    ACCOUNTS PAYABLE AND ACCRUED LIABILITIES
The following table presents significant accounts payable and accrued liability balances as of the periods ending (in thousands):
September 30, 2024December 31, 2023
Trade payables$21,878 $24,233 
Payroll liabilities4,589 4,296 
Contract liabilities724 761 
Acquisition holdback payments628 868 
Other liabilities3,815 2,286 
$31,634 $32,444 
10.    FAIR VALUE MEASUREMENTS
ASC 820 prioritizes the inputs to valuation techniques used to measure fair value into the following hierarchy:
Level 1 – Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2 – Inputs other than the quoted prices in active markets that are observable either directly or indirectly, including: quoted prices for similar assets and liabilities in active markets; quoted prices for identical or similar assets and liabilities in markets that are not active or other inputs that are observable or can be corroborated by observable market data.
Level 3 – Unobservable inputs that are supported by little or no market data and require the reporting entity to develop its own assumptions.
Financial instruments include cash and cash equivalents, accounts receivable, accounts payable, our line of credit, and long-term debt. The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable, our line of credit, and short-term borrowings approximate fair value because of the near-term maturities of these financial instruments. The carrying value of the Company’s notes payable approximates fair value due to the relatively short-term nature and interest rates of the notes. The carrying value of the Company's long-term debt approximates fair value due to the interest rates being market rates.
The estimated fair value of debt is based on market quotes for instruments with similar terms and remaining maturities.
The Company has contingent liabilities related to future internal performance milestones. The fair value of these liabilities was determined using a Monte Carlo Simulation based on the probability and timing of certain future payments under these arrangements. These liabilities are accounted for as Level 3 liabilities within the fair value hierarchy.
13

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
Liabilities measured at fair value on a recurring basis as of the dates noted below are as follows (in thousands):
September 30, 2024December 31, 2023
Level 3:
     Contingent Liabilities$1,091 $815 
Decreases in the fair value of level 3 contingent liabilities are reflected in general and administrative expenses in the Consolidated Statements of Income for the three and nine months ended September 30, 2024.
11.    COMMITMENTS AND CONTINGENCIES
In the ordinary course of business activities, the Company may be contingently liable for litigation and claims including those pertaining to customers, suppliers and former employees. Management believes that adequate provisions have been recorded in the accounts where required. Management also has determined that the likelihood of any class action or other litigation and claims having a material impact on our results of operations, cash flows or financial position is remote.
12.    EARNINGS PER SHARE
We compute basic earnings per share by dividing net income by the weighted average number of common shares outstanding during the period. Diluted earnings per common share includes effect of granted incremental restricted stock units.
The following table reconciles basic and diluted weighted average shares used in the computation of earnings per share (in thousands except per share values):
Three Months Ended September 30,Nine Months Ended September 30,
Numerator2024202320242023
   Net income$14,892 $13,656 $36,591 $40,830 
Denominator
   Weighted average basic shares27,642 27,623 27,636 27,620 
   Dilutive effect of restricted stock units2 21 3 14 
   Weighted average diluted shares27,644 27,644 27,639 27,634 
Earnings per share
   Basic$0.54 $0.49 $1.32 $1.48 
   Diluted$0.54 $0.49 $1.32 $1.48 
13.    ACQUISITIONS OF BUSINESSES
During 2024, we have acquired certain companies for an aggregate purchase price of $8.0 million. These acquisitions were primarily completed to increase the geographical footprint of our installation service businesses and to expand our product offerings into new applications.
Our valuation models related to the contingent liabilities, identified intangible assets, and goodwill included in these acquisitions are not yet finalized and these figures are presented on a preliminary basis. Accounting for these items will be finalized within 12 months of each acquisition date. Purchase price
14

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
allocations for other acquired items is finalized. Accordingly, the total preliminary purchase price for acquisitions completed during the nine months ended September 30, 2024 is as follows (in thousands):
Aggregate Purchase Price
Cash1
$7,276 
Contingent consideration700 
$7,976 
Aggregate Allocation
Cash$231 
Other Working Capital445 
Property, equipment, and operating lease assets2,927 
Trade name2
288 
Acquired patterns2
222 
Customer Relationships2
1,099 
Goodwill3
5,595 
Operating lease liabilities(2,831)
$7,976 
1Total cash consideration is comprised of amounts paid on closing dates plus holdback amounts to be paid in the future net of working capital deficiencies to be reclaimed from seller.
 
2The weighted average useful life of acquired amortizable intangible assets is 9 years.

3The full value of this acquired goodwill is expected to be tax deductible.
Acquisitions completed during the nine months ended September 30, 2024 have not yet contributed substantially to our consolidated operating results. The following unaudited pro forma financial information presents our results, including expenses relating to the amortization of intangibles purchased, as if the acquisitions completed during the nine months ended September 30, 2024 had occurred on January 1, 2024 and 2023, respectively (in thousands):
Nine Months Ended
September 30,
20242023
Revenue$316,671 $297,444 
Net income$36,848 $41,134 
The unaudited consolidated pro forma combined financial information does not purport to be indicative of the results which would have been obtained had the acquisitions been completed as of the beginning of the earliest period presented or of results that may be obtained in the future. In addition, this financial information does not include any benefits that may result from the acquisition due to synergies that may be derived from the elimination of any duplicative costs.
Valuations and purchase price allocations for acquisitions completed in the latter half of 2023 have been finalized with minor changes to goodwill and other acquired intangible assets.
15


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
This Management’s Discussion and Analysis provides material historical and prospective disclosures intended to enable investors and other users to assess the financial condition and results of operations of XPEL, Inc. (“XPEL” or the “Company”). Statements that are not historical are forward-looking and involve risks and uncertainties discussed under the heading “Forward-Looking Statements” in this Report and under “Business," "Risk Factors,” "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Financial Statements and Supplementary Data" in the Annual Report which is available on the SEC’s website at www.sec.gov.
Forward-Looking Statements
 This quarterly report on Form 10-Q contains not only historical information, but also forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to the safe harbor created by those sections. In addition, the Company or others on the Company’s behalf may make forward-looking statements from time to time in oral presentations, including telephone conferences and/or web casts open to the public, in press releases or reports, on the Company’s internet web site, or otherwise. All statements other than statements of historical facts included in this report or expressed by the Company orally from time to time that address activities, events, or developments that the Company expects, believes, or anticipates will or may occur in the future are forward-looking statements, including, in particular, the statements about the Company’s plans, objectives, strategies, and prospects regarding, among other things, the Company’s financial condition, results of operations and business, and the outcome of contingencies, such as legal proceedings. The Company has identified some of these forward-looking statements in this report with words like “believe,” “can,” “may,” “could,” “would,” “might,” “forecast,” “possible,” “potential,” “project,” “will,” “should,” “expect,” “intend,” “plan,” “predict,” “anticipate,” “estimate,” “approximate,” “outlook,” or “continue” or the negative of these words or other words and terms of similar meaning. The use of future dates is also an indication of a forward-looking statement. Forward-looking statements may be contained in the notes to the Company’s condensed consolidated financial statements and elsewhere in this report, including under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Forward-looking statements are based on current expectations about future events affecting the Company and are subject to uncertainties and factors that affect all businesses operating in a global market as well as matters specific to the Company. These uncertainties and factors are difficult to predict, and many of them are beyond the Company’s control. Factors to consider when evaluating these forward-looking statements include, but are not limited to:
We are highly dependent on the automotive industry. A prolonged or material contraction in automotive sales and production volumes could adversely affect our business, results of operations and financial condition.
We currently rely on one distributor for our products in China.
A significant percentage of our revenue is generated from our business in China, a market that is associated with certain risks.
The loss of one or more of our key personnel or our failure to attract and retain other highly qualified personnel in the future, could harm our business.
A material disruption from our contract manufacturers or suppliers or our inability to obtain a sufficient supply from alternate suppliers could cause us to be unable to meet customer demands or increase our costs.
Our asset-light business model exposes us to product quality and variable cost risks.
Our accounting estimates and risk management processes rely on assumptions or models that may prove inaccurate.
16


Fluctuations in the cost and availability of raw materials, equipment, labor and transportation could cause manufacturing delays, increase our costs and/or impact our ability to meet customer demand.
Our industry is highly competitive.
Harm to our reputation or the reputation of one or more of our products could have an adverse effect on our business.
Our revenue and operating results may fluctuate, which may make our results difficult to predict and could cause our results to fall short of expectations.
Technology could render the need for some of our products obsolete. 
Infringement of our intellectual property could impact our ability to compete effectively. 
If changes to our existing products or introduction of new products or services do not meet our customers’ expectations or fail to generate revenue, we could lose our customers or fail to generate any revenue from such products or services and our business may be harmed.
We depend on our relationships with independent installers and new car dealerships and their ability to sell and service our products. Any disruption in these relationships could harm our sales.
We may not be able to identify, finance and complete suitable acquisitions and investments, and any completed acquisitions and investments could be unsuccessful or consume significant resources.
We may incur material losses and costs as a result of product liability and warranty claims.
Our failure to satisfy international trade compliance regulations, and changes in U.S. government sanctions, could have a material adverse effect on us. 
We may seek to incur substantial indebtedness in the future.
We cannot be certain that additional financing will be available on reasonable terms when required, or at all.
Our variable rate indebtedness exposes us to interest rate volatility, which could cause our debt service obligations to increase significantly.
General global economic and business conditions affect demand for our products. 
A public health crisis could impact our business 
Economic, political and market conditions can adversely affect our business, financial condition and results of operations.
We believe the items we have outlined above are important factors that could cause estimates included in our financial statements to differ materially from actual results and those expressed in a forward-looking statement made in this report or elsewhere by us or on our behalf.  We have discussed these factors in more detail in the Annual Report. These factors are not necessarily all of the factors that could affect us. Unpredictable or unanticipated factors that we have not discussed in this Report could also have material adverse effects on actual results. We do not intend to update our description of important factors each time a potential important factor arises, except as required by applicable securities laws and regulations. We advise our shareholders that they should (1) be aware that factors not referred to above could affect the accuracy of our forward-looking statements and (2) use caution when considering our forward-looking statements.
Company Overview
The Company is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/residential window films, and ceramic coatings with a global footprint, a network of trained installers and proprietary DAP software. The Company is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training.
The Company began as a software company designing vehicle patterns used to produce cut-to-fit protective film for the painted surfaces of automobiles. In 2007, we began selling automotive surface and paint protection film products to complement our software business. In 2011, we introduced our
17


ULTIMATE protective film product line which, at the time was the industry’s first protective film with self-healing properties. The ULTIMATE technology allows the protective film to better absorb the impacts from rocks and other road debris, thereby fully protecting the vehicle. The film is described as “self-healing” due to its ability to return to its original state after damage from surface scratches. The launch of the ULTIMATE product catapulted the Company into several years of strong revenue growth.
Our over-arching strategic philosophy stems from our view that being closer to the end customer in terms of our channel strategy affords us a better opportunity to efficiently introduce new products and deliver tremendous value which, in turn, drives more revenue growth for the Company.
Strategic Overview
XPEL continues to pursue several key strategic initiatives to drive continued growth. Our global expansion strategy includes establishing a local presence where possible, allowing us to better control the delivery of our products and services. We also add locally based regional sales personnel, leveraging local knowledge and relationships to expand the markets in which we operate.
We seek to increase global brand awareness in strategically important areas, including pursuing high visibility at premium events such as major car shows and high value placement in advertising media consumed by car enthusiasts, to help further expand the Company’s premium brand.
XPEL also continues to expand its delivery channels by acquiring select installation facilities in key markets and acquiring international partners to enhance our global reach. As we expand globally, we strive to tailor our distribution model to adapt to target markets. We believe this flexibility allows us to penetrate and grow market share more efficiently. Our acquisition strategy centers on our belief that the closer the Company is to its end customers, the greater its ability to drive increased product sales. We believe our channel strategy uniquely positions us to be wherever the demand takes us and is a key part of our ability to drive sustained growth.
We also continue to drive expansion of our non-automotive product portfolio. Our architectural window film segment continues to gain traction. We believe there are multiple uses for protective films and we continue to explore those adjacent market opportunities.
Key Business Metric - Non-GAAP Financial Measures
Our management regularly monitors certain financial measures to track the progress of our business against internal goals and targets. We believe that the most important measure to the Company is Earnings Before Interest, Taxes, Depreciation, and Amortization (“EBITDA”).
EBITDA is a non-GAAP financial measure. We believe EBITDA provides helpful information with respect to our operating performance as viewed by management, including a view of our business that is not dependent on (i) the impact of our capitalization structure and (ii) items that are not part of our day-to-day operations. Management uses EBITDA (1) to compare our operating performance on a consistent basis, (2) to calculate incentive compensation for our employees, (3) for planning purposes including the preparation of our internal annual operating budget, (4) to evaluate the performance and effectiveness of our operational strategies, and (5) to assess compliance with various metrics associated with the agreements governing our indebtedness. Accordingly, we believe that EBITDA provides useful information in understanding and evaluating our operating performance in the same manner as management. We define EBITDA as net income plus (a) total depreciation and amortization, (b) interest expense, net, and (c) income tax expense.
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The following table is a reconciliation of Net income to EBITDA for the three and nine months ended September 30, 2024 and 2023 (in thousands):
(Unaudited)(Unaudited)
Three Months Ended September 30,Nine Months Ended September 30,
20242023% Change20242023% Change
Net Income$14,892 $13,656 9.1 %$36,591 $40,830 (10.4)%
Interest97 85 14.1 %962 946 1.7 %
Taxes3,730 3,490 6.9 %9,033 10,553 (14.4)%
Depreciation1,504 1,199 25.4 %4,308 3,229 33.4 %
Amortization1,475 1,288 14.5 %4,327 3,660 18.2 %
EBITDA$21,698 $19,718 10.0 %$55,221 $59,218 (6.7)%
Use of Non-GAAP Financial Measures
EBITDA should be considered in addition to, not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. It is not a measurement of our financial performance under GAAP and should not be considered as alternatives to revenue or net income, as applicable, or any other performance measures derived in accordance with GAAP and may not be comparable to other similarly titled measures of other businesses. EBITDA has limitations as an analytical tool and you should not consider it in isolation or as a substitute for analysis of our operating results as reported under GAAP.
EBITDA does not reflect the impact of certain cash charges resulting from matters we consider not to be indicative of ongoing operations; and other companies in our industry may calculate EBITDA differently than we do, limiting their usefulness as comparative measures.
Results of Operations
The following table summarizes the Company’s consolidated results of operations for the three and nine months ended September 30, 2024 and 2023 (dollars in thousands):
Three Months Ended September 30, 2024%
of Total Revenue
Three Months Ended September 30, 2023%
of Total Revenue
$
Change
%
Change
Total revenue$112,852 100.0 %$102,677 100.0 %$10,175 9.9 %
Total cost of sales64,936 57.5 %61,148 59.6 %3,788 6.2 %
Gross margin47,916 42.5 %41,529 40.4 %6,387 15.4 %
Total operating expenses29,529 26.2 %23,900 23.3 %5,629 23.6 %
Operating income18,387 16.3 %17,629 17.2 %758 4.3 %
Other (income) expense
(235)(0.2)%483 0.5 %(718)(148.7)%
Income tax3,730 3.3 %3,490 3.4 %240 6.9 %
Net income$14,892 13.2 %$13,656 13.3 %$1,236 9.1 %
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Nine Months Ended September 30, 2024%
of Total Revenue
Nine Months Ended September 30, 2023%
of Total Revenue
$
Change
%
Change
Total revenue$312,873 100.0 %$290,755 100.0 %$22,118 7.6 %
Total cost of sales179,216 57.3 %169,273 58.2 %9,943 5.9 %
Gross margin133,657 42.7 %121,482 41.8 %12,175 10.0 %
Total operating expenses86,855 27.8 %68,734 23.6 %18,121 26.4 %
Operating income46,802 15.0 %52,748 18.1 %(5,946)(11.3)%
Other expense
1,178 0.4 %1,365 0.5 %(187)(13.7)%
Income tax9,033 2.9 %10,553 3.6 %(1,520)(14.4)%
Net income$36,591 11.7 %$40,830 14.0 %$(4,239)(10.4)%
The following table summarizes revenue results for the three and nine months ended September 30, 2024 and 2023 (dollars in thousands):
Three Months Ended
September 30,
%% of Total Revenue
20242023Inc (Dec)20242023
Product Revenue
Paint protection film$60,545 $58,977 2.7 %53.6 %57.4 %
Window film22,627 18,762 20.6 %20.1 %18.3 %
Other3,778 3,386 11.6 %3.3 %3.3 %
Total$86,950 $81,125 7.2 %77.0 %79.0 %
Service Revenue
Software$2,041 $1,652 23.5 %1.8 %1.6 %
Cutbank credits4,500 4,524 (0.5)%4.0 %4.4 %
Installation labor18,925 14,852 27.4 %16.8 %14.5 %
Training and other436 524 (16.8)%0.4 %0.5 %
Total$25,902 $21,552 20.2 %23.0 %21.0 %
Total$112,852 $102,677 9.9 %100.0 %100.0 %
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Nine Months Ended September 30,%% of Total Revenue
20242023Inc (Dec)20242023
Product Revenue
Paint protection film$166,870 $165,016 1.1 %53.3 %56.8 %
Window film59,195 54,055 9.5 %18.9 %18.6 %
Other10,937 10,268 6.5 %3.5 %3.5 %
Total$237,002 $229,339 3.3 %75.7 %78.9 %
Service Revenue
Software$5,959 $4,656 28.0 %1.9 %1.6 %
Cutbank credits13,300 13,253 0.4 %4.3 %4.6 %
Installation labor55,090 41,781 31.9 %17.6 %14.4 %
Training and other1,522 1,726 (11.8)%0.5 %0.6 %
Total$75,871 $61,416 23.5 %24.3 %21.1 %
Total$312,873 $290,755 7.6 %100.0 %100.0 %
Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by geographic regions based on our understanding of ultimate product destination based on customer interactions, customer locations and other factors for the three and nine months ended September 30, 2024 and 2023 (dollars in thousands):

Three Months Ended
September 30,
%% of Total Revenue
20242023Inc (Dec)20242023
United States$64,565 $59,002 9.4 %57.2 %57.5 %
Canada14,415 11,471 25.7 %12.8 %11.2 %
China9,058 10,242 (11.6)%8.0 %10.0 %
Continental Europe9,058 8,705 4.1 %8.0 %8.5 %
United Kingdom3,548 3,499 1.4 %3.2 %3.4 %
Middle East/Africa5,286 3,909 35.2 %4.7 %3.8 %
Asia Pacific4,095 3,233 26.7 %3.6 %3.1 %
Latin America2,827 2,325 21.6 %2.5 %2.3 %
Other— 291 (100.0)%0.0 %0.2 %
Total$112,852 $102,677 9.9 %100.0 %100.0 %
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Nine Months Ended September 30,%% of Total Revenue
20242023Inc (Dec)20242023
United States$181,515 $169,228 7.3 %58.0 %58.2 %
Canada38,769 31,914 21.5 %12.4 %11.0 %
China14,910 24,992 (40.3)%4.8 %8.6 %
Continental Europe30,629 26,354 16.2 %9.8 %9.1 %
United Kingdom10,723 10,220 4.9 %3.4 %3.5 %
Middle East/Africa15,231 11,514 32.3 %4.9 %4.0 %
Asia Pacific12,179 9,192 32.5 %3.9 %3.2 %
Latin America8,917 6,617 34.8 %2.8 %2.3 %
Other— 724 (100.0)%0.0 %0.2 %
Total$312,873 $290,755 7.6 %100.0 %100.0 %
Product Revenue. Product revenue for the three months ended September 30, 2024 increased 7.2% over the three months ended September 30, 2023. Product revenue represented 77.0% of our total revenue compared to 79.0% in the three months ended September 30, 2023. Revenue from our paint protection film product line increased 2.7% over the three months ended September 30, 2023. Paint protection film sales represented 53.6% and 57.4% of our total consolidated revenues for the three months ended September 30, 2024 and 2023, respectively. The total increase in paint protection film sales was due to increased demand for our film products across multiple regions offset by lower sales into China. Sales into China continue to be negatively impacted as our distributor continues to work through excess inventory levels accumulated in the fourth quarter last year.
Revenue from our window film product line grew 20.6% for the three months ended September 30, 2024 compared to the three months ended September 30, 2023. Window film sales represented 20.1% and 18.3% of our total consolidated revenues for the three months ended September 30, 2024 and 2023, respectively. This increase was driven by continued demand resulting from increased product adoption in multiple regions. Architectural window film revenue increased 6.2% compared to the three months ended September 30, 2023, to $2.9 million, and represented 12.6% of total window film revenue and 2.5% of total revenue for the three months ended September 30, 2024. This increase was due mainly to increased product awareness and adoption in multiple regions.
Other product revenue for the three months ended September 30, 2024 increased 11.6% compared to the three months ended September 30, 2023 due primarily to continued growth in revenue from our FUSION product line. Revenue for our FUSION product line for the three months ended September 30, 2024 was $1.7 million compared to $1.5 million for the three months ended September 30, 2023.
Geographically, we experienced continued growth in most of our regions including 9.4% growth in the US region. These increases were primarily due to increasing product awareness and adoption.
Product revenue for the nine months ended September 30, 2024 increased 3.3% over the nine months ended September 30, 2023. Product revenue represented 75.7% of our consolidated revenue compared to 78.9% in the nine months ended September 30, 2023. Revenue from our paint protection film product line increased 1.1% over the nine months ended September 30, 2023. Paint protection film sales represented 53.3% and 56.8% of our consolidated revenues for the nine months ended September 30, 2024 and 2023, respectively.
Revenue from our window film grew 9.5% compared to the nine months ended September 30, 2023. Window film sales represented 18.9% and 18.6% of our total consolidated revenues for the nine months ended September 30, 2024 and 2023, respectively. This increase was driven by continued demand
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resulting from increased product adoption in multiple regions. Architectural window film revenue increased 20.7% compared to the nine months ended September 30, 2023 to $7.7 million and represented 13.1% of total window film revenue and 2.5% of total revenue. This increase was driven by increased demand for our architectural window films resulting from increased product awareness and adoption.    
Other product revenue for the nine months ended September 30, 2024 increased 6.5% compared to the nine months ended September 30, 2023. This was due primarily to continued growth in revenue from our FUSION product line, which grew 7.8% to $4.8 million compared to the nine months ended September 30, 2023.
Geographically, we saw revenue growth in most regions during the nine months ended September 30, 2024. These increases were due primarily to increased product awareness and attach rates.
Service revenue. Service revenue consists of revenue from fees for DAP software access, cutbank credit revenue, which represents the value of pattern access provided with eligible product revenue, revenue from the labor portion of installation sales in our Company-owned installation centers, revenue from our dealership services business and revenue from training services provided to our customers.
Service revenue grew 20.2% over the three months ended September 30, 2023. Within this category, software revenue increased 23.5% over the three months ended September 30, 2023. This increase was due to an increase in total subscribers to our DAP software. Cutbank credit revenue was essentially flat from the three months ended September 30, 2023 which is comparable to the associated changes in paint protection film revenue. Installation labor revenue increased 27.4% over the three months ended September 30, 2023 due mainly to increased demand across our dealership services and OEM networks.
Service revenue for the nine months ended September 30, 2024 grew 23.5% over the nine months ended September 30, 2023. Within this category, software revenue grew 28.0% over the nine months ended September 30, 2023. This increase was due to an increase in total subscribers to our DAP software. Cutbank credit revenue increased 0.4% over the nine months ended September 30, 2023 which is comparable to associated changes in paint protection film revenue. Installation labor revenue increased 31.9% over the nine months ended September 30, 2023 due mainly to increased demand across our dealership services and OEM networks.
Total installation revenue (labor and product combined) increased 27.4% over the three months ended September 30, 2023. This represented 20.0% and 17.2% of our total consolidated revenue for the three months ended September 30, 2024 and 2023, respectively. These increases were primarily due to increased demand across our dealership services and OEM networks. Total installation revenue increased 31.9% over the nine months ended September 30, 2023. This represented 21.0% and 17.1% of our total consolidated revenue for the nine months ended September 30, 2024 and 2023, respectively. These increases were primarily due to increased demand across our dealership services and OEM networks. Adjusted product revenue, which combines the cutbank credit revenue service component with product revenue, increased 6.8% over the three months ended September 30, 2023. Adjusted product revenue increased 3.2% over the nine months ended September 30, 2023.
Cost of Sales
Cost of sales consists of product costs and the costs to provide our services. Product costs consist of material costs, personnel costs related to warehouse personnel, shipping costs, warranty costs and other related costs to provide products to our customers. Cost of service includes the labor costs associated with installation of product in our installation facilities, costs of labor associated with pattern design for our cutting software and the costs incurred to provide training for our customers.
Product costs for the three months ended September 30, 2024 increased 4.0% over the three months ended September 30, 2023. Cost of product sales represented 47.8% and 50.5% of total revenue in the
23


three months ended September 30, 2024 and 2023, respectively. Cost of service revenue grew 18.3% during the three months ended September 30, 2024. For both product and service, cost of sales increased commensurate with the related growth in revenue. Refer to the Gross Margin section below for discussion of this cost relative to revenue.
Product costs for the nine months ended September 30, 2024 increased 2.6% over the nine months ended September 30, 2023. Cost of product sales represented 47.1% and 49.4% of total revenue in the nine months ended September 30, 2024 and 2023, respectively. Cost of service revenue grew 24.1% during the nine months ended September 30, 2024. For both product and service, cost of sales increased commensurate with the related growth in revenue. Refer to the Gross Margin section below for discussion of this cost relative to revenue.
Gross Margin
Gross margin for the three months ended September 30, 2024 grew approximately $6.4 million, or 15.4%, compared to the three months ended September 30, 2023. For the three months ended September 30, 2024, gross margin represented 42.5% of revenue compared to 40.4% for the three months ended September 30, 2023.
Gross margin for the nine months ended September 30, 2024 grew approximately $12.2 million, or 10.0%, compared to the nine months ended September 30, 2023. For the nine months ended September 30, 2024, gross margin represented 42.7% of revenue compared to 41.8% for the nine months ended September 30, 2023.
The following table summarizes gross margin for product and services for the three and nine months ended September 30, 2024 and 2023 (dollars in thousands):
Three Months Ended September 30,%% of Category Revenue
20242023Inc (Dec)20242023
Product margin$32,983 $29,249 12.8 %37.9 %36.1 %
Service margin14,933 12,280 21.6 %57.7 %57.0 %
Total$47,916 $41,529 15.4 %42.5 %40.4 %
Nine Months Ended September 30,%% of Category Revenue
20242023Inc (Dec)20242023
Product margin$89,626 $85,726 4.5 %37.8 %37.4 %
Service margin44,031 35,756 23.1 %58.0 %58.2 %
Total$133,657 $121,482 10.0 %42.7 %41.8 %
Product gross margin for the three months ended September 30, 2024 increased approximately $3.7 million, or 12.8%, over the three months ended September 30, 2023 and represented 37.9% and 36.1% of total product revenue for the three months ended September 30, 2024 and 2023, respectively. The increases in gross margin and gross margin percentage were due primarily to decreases in product costs and improved operating leverage.
Product gross margin for the nine months ended September 30, 2024 increased approximately $3.9 million, or 4.5%, over the nine months ended September 30, 2023 and represented 37.8% and 37.4% of total product revenue for the nine months ended September 30, 2024 and 2023, respectively. The increases in product gross margin and gross margin percentage were primarily due to decreases in product costs and improved operating leverage.
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Service gross margin increased approximately $2.7 million, or 21.6%, over the three months ended September 30, 2023. This represented 57.7% and 57.0% of total service revenue for the three months ended September 30, 2024 and 2023, respectively. These increases in service gross margin and service gross margin percentage were primarily due to operating leverage across our installation networks.
Service gross margin increased approximately $8.3 million, or 23.1%, over the nine months ended September 30, 2023. This represented 58.0% and 58.2% of total service revenue for the nine months ended September 30, 2024 and 2023, respectively.
Operating Expenses
Sales and marketing expenses for the three months ended September 30, 2024 increased 37.6% compared to the same period in 2023. This increase was primarily due to increased personnel and marketing costs including additional sponsorships and increased marketing efforts to dealerships and end customers. These expenses represented 9.4% and 7.5% of total consolidated revenue for the three months ended September 30, 2024 and 2023, respectively.
For the nine months ended September 30, 2024, sales and marketing expenses increased 38.8% compared to the same period in 2023. This increase was due to increased personnel and marketing costs incurred to associated with ongoing growth in multiple markets as the Company increased its marketing efforts to dealerships and end customers. These expenses represented 10.0% and 7.8% of total consolidated revenue for the nine months ended September 30, 2024 and 2023, respectively.
General and administrative expenses grew approximately $2.7 million, or 16.8% over the three months ended September 30, 2023. This increase in cost was due primarily to increases in personnel, occupancy costs and professional fees. These costs represented 16.7% and 15.7% of total consolidated revenue for the three months ended September 30, 2024 and 2023, respectively.
General and administrative expenses grew approximately $9.4 million, or 20.3% over the nine months ended September 30, 2023. This increase in cost was due primarily to increases in personnel, occupancy costs and professional fees. These costs represented 17.8% and 15.9% of total consolidated revenue for the nine months ended September 30, 2024 and 2023, respectively.
Income Tax Expense
Income tax expense for the three months ended September 30, 2024 increased $0.2 million from the three months ended September 30, 2023. Our effective tax rate was 20.0% for the three months ended September 30, 2024 compared with 20.4% for the three months ended September 30, 2023.
Income tax expense for the nine months ended September 30, 2024 decreased $1.5 million from the same period in 2023, Our effective tax rate was 19.8% for the nine months ended September 30, 2024 compared with 20.5% for the nine months ended September 30, 2023.
Net Income
Net income for the three months ended September 30, 2024 increased 9.1% to $14.9 million.
Net income for the nine months ended September 30, 2024 decreased 10.4% to $36.6 million.

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Liquidity and Capital Resources
Our primary sources of liquidity are available cash and cash equivalents, cash flows provided by operations, and borrowings under our credit facilities. As of September 30, 2024, we had cash and cash equivalents of $21.0 million. For the nine months ended September 30, 2024, cash provided by operations was $41.5 million. We currently have $128.3 million of credit available to us under our U.S. and Canadian credit facilities. We expect available cash, internally generated funds, and borrowings from our committed credit facilities to be sufficient to support working capital needs, capital expenditures (including acquisitions), and other obligations. We are focused on continuing to generate positive operating cash to fund our operational and capital investment initiatives. We believe we have sufficient liquidity to operate for at least the next 12 months from the date of filing this report.
Operating activities. Cash provided by operations for the nine months ended September 30, 2024 was $41.5 million compared to $38.5 million during the nine months ended September 30, 2023. This increase in cash flows from operating activities was mainly due reductions in inventory purchases during the year offset by other changes in working capital.
Investing activities. Cash used in investing activities totaled approximately $13.0 million during the nine months ended September 30, 2024 compared to $10.2 million during the nine months ended September 30, 2023. This increase was due primarily to higher acquisition-related payments during 2024.
Financing activities. Cash flows used in financing activities during the nine months ended September 30, 2024 totaled $19.2 million compared to $26.2 million during the same period in the prior year. This change was due primarily to the timing of repayments on our credit facility, which was fully repaid at September 30, 2024.
Debt and contingent obligations as of September 30, 2024 and December 31, 2023 totaled approximately $1.4 million and $19.9 million, respectively.
Future Liquidity and Capital Resource Requirements
We expect to fund ongoing operating expenses, capital expenditures, acquisitions, interest payments, tax payments, credit facility maturities, future lease obligations, and payments for other long-term liabilities with cash flow from operations and borrowings under our credit facility. In the short-term, we are contractually obligated to make lease payments and make payments on contingent liabilities related to certain completed acquisitions. In the long-term, we are contractually obligated to make lease payments, for contingent liabilities, and for repayment of borrowings on our line of credit. We believe that we have sufficient cash and cash equivalents, as well as borrowing capacity, to cover our estimated short-term and long-term funding needs.
Credit Facilities
The Company has a revolving credit facility providing for secured revolving loans and letters of credit in an aggregate amount of up to $125 million, which is subject to the terms of a credit agreement dated April 6, 2023 (the "Credit Agreement"). As of September 30, 2024, no balance was outstanding under the Credit Agreement. At December 31, 2023, the Company had an outstanding balance of $19 million under the Credit Agreement.
Borrowings under the Credit Agreement bear interest, at XPEL’s option, at a rate equal to either (a) Base Rate or (b) Adjusted Term SOFR. In addition to the applicable interest rate, the Credit Agreement includes a commitment fee ranging from 0.20% to 0.25% per annum for the unused portion of the aggregate commitment and an applicable margin ranging from 0.00% to 0.50% for Base Rate Loans and 1.00% to 1.50% for Adjusted Term SOFR Loans. At September 30, 2024, these rates were 8.0% and 6.3%, respectively. Both the margin applicable to the interest rate and the commitment fee are dependent
26


on XPEL’s Consolidated Total Leverage Ratio. The Credit Agreement's maturity date is April 6, 2026. All capitalized terms in this description of the Credit Agreement that are not otherwise defined in this report have the meaning assigned to them in the Credit Agreement.
Obligations under the Credit Agreement are secured by a first priority perfected security interest, subject to certain permitted encumbrances, in all of XPEL’s material property and assets.
The terms of the Credit Agreement include certain affirmative and negative covenants that require, among other things, XPEL to maintain legal existence and remain in good standing, comply with applicable laws, maintain accounting records, deliver financial statements and certifications on a timely basis, pay taxes as required by law, and maintain insurance coverage, as well as to forgo certain specified future activities that might otherwise encumber XPEL. The Credit Agreement provides for 2 financial covenants, as follows:
As of the last day of each fiscal quarter:
1.XPEL shall not allow its Consolidated Total Leverage Ratio to exceed 3.50 to 1.00, and
2.XPEL shall not allow its Consolidated Interest Coverage Ratio to be less than 3.00 to 1.00

The Company also has a CAD $4.5 million revolving credit facility through HSBC Bank Canada, and is maintained by XPEL Canada Corp., a wholly-owned subsidiary of XPEL. This Canadian facility is utilized to fund the Company's working capital needs in Canada. This facility bears interest at HSBC Canada Bank’s prime rate plus 0.25% per annum and is guaranteed by the parent company. As of September 30, 2024 and December 31, 2023, no balance was outstanding on this line of credit.
Critical Accounting Estimates
There have been no material changes to the Company’s critical accounting estimates from the information provided in the Annual Report on Form 10-K.
Related Party Relationships
There are no family relationships between or among any of our directors or executive officers. There are no arrangements or understandings between any two or more of our directors or executive officers, and there is no arrangement, plan or understanding as to whether non-management stockholders will exercise their voting rights to continue to elect the current Board. There are also no arrangements, agreements or understandings between non-management stockholders that may directly or indirectly participate in or influence the management of our affairs.

Item 3. Quantitative and Qualitative Disclosures about Market Risk
We have operations that expose us to currency risk in the British Pound Sterling, the Canadian Dollar, the Euro, the Mexican Peso, the New Taiwanese Dollar, the Australian Dollar, the Indian Rupee and the Chinese Yuan. Amounts invested in our foreign operations are translated into U.S. Dollars at the exchange rates in effect at the balance sheet date. The resulting translation adjustments are recorded as accumulated other comprehensive loss, a component of stockholders’ equity in our condensed consolidated balance sheets. We do not currently hedge our exposure to potential foreign currency translation adjustments.
Borrowings under our revolving lines of credit or our Credit Agreement (see Note 8) are subject to market risk resulting from changes in interest rates related to our floating rate bank credit facilities. For such borrowings, a hypothetical 200 basis point increase in variable interest rates may result in a material
27


impact to our financial statements. We do not currently have any derivative contracts to hedge our exposure to interest rate risk. During each of the periods presented, we have not experienced a significant effect on our business due to changes in interest rates.
If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could adversely affect our business, financial condition and results of operations.

Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
We have established and maintain a system of disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed with the SEC pursuant to the Securities Exchange Act of 1934, as amended ("Exchange Act"), is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and that such information is accumulated and communicated to our management, including our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), as appropriate, to allow timely decisions regarding required disclosures.
Management, with the participation of our CEO and CFO, has evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of the end of the period covered by this report.  Based on such evaluation, our CEO and CFO have each concluded that as of the end of the period covered by this report, our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including the CEO and CFO, as appropriate, to allow timely decisions regarding required disclosures.
Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives as specified above. Management does not expect, however, that our disclosure controls and procedures will prevent or detect all error and fraud. Any control system, no matter how well designed and operated, is based upon certain assumptions and can provide only reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting that occurred during the last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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Part II. Other Information
Item 1. Legal Proceedings
From time to time, we are made parties to actions filed or have been given notice of potential claims relating to the ordinary conduct of our business, including those pertaining to commercial disputes, product liability, patent infringement and employment matters.
On August 8,2024, a securities class action complaint, Greg Adishian v. XPEL, Inc., et. al., case number 5:24-cv-00873, was filed against the Company in the United States District Court for the Western District of Texas. The Complaint names as defendants the Company and certain of its officers for making false and misleading statements regarding the Company's financial outlook. Management intends to vigorously defend against this action.
While we believe that a material impact on our financial position, results of operations or cash flows from any such future claims or potential claims is unlikely, given the inherent uncertainty of litigation, it is possible that this action or another unforeseen future adverse ruling or unfavorable development could result in future charges that could have a material adverse impact. We do and will continue to periodically reexamine our estimates of probable liabilities and any associated expenses and receivables and make appropriate adjustments to such estimates based on experience and developments in litigation. As a result, the current estimates of the potential impact on our financial position, results of operations and cash flows for the proceedings and claims described in the notes to our consolidated financial statements could change in the future.

Item 1A. Risk Factors
There have been no material changes to the risk factors disclosed in Part I, Item IA of the Annual Report on Form 10-K.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
None.

Item 3. Defaults Upon Senior Securities
Not applicable.

Item 4. Mine Safety Disclosures
Not applicable.

Item 5. Other Information
On August 20, 2024 Ryan Pape, Chairman of the Board, President and Chief Executive Officer of the Company adopted a 10b5-1 plan which is designed to satisfy the affirmative defense of Rule 10b5-1(c). This plan allows for Mr. Pape's orderly distribution of 53,544 shares of the Company's Common Stock during the period from November 19, 2024 to April 30, 2025.

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Item 6. Exhibits
The following exhibits are being filed or furnished with this quarterly report on Form 10-Q:
Exhibit No.DescriptionMethod of Filing
31.1Filed herewith
   
31.2Filed herewith
   
32.1Furnished herewith
32.2Furnished herewith
   
101The following materials from XPEL’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2020, formatted in Inline XBRL (Extensible Business Reporting Language): (i) the unaudited Consolidated Balance Sheets, (ii) the unaudited Consolidated Statements of Operations, (iii) the unaudited Consolidated Statements of Comprehensive Income, (iv) the unaudited Consolidated Statements of  Equity, (v) the unaudited Consolidated Statements of Cash Flows, and (vi) Notes to Consolidated Financial StatementsFiled herewith
104
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).
Filed herewith

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 XPEL, Inc. (Registrant)
  
 By:/s/ Barry R. Wood
 Barry R. Wood
 Senior Vice President and Chief Financial Officer
November 8, 2024(Authorized Officer and Principal Financial and Accounting Officer)
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