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目錄

美國
證券交易委員會
華盛頓特區20549
表格 10-Q
根據1934年證券交易法第13或15(d)節的季度報告
截至季度結束日期的財務報告2024年9月30日
或者
根據1934年證券交易法第13或15(d)節的轉型報告書

過渡期從________到_________
佣金文件號 001-41275

BRC公司。
(根據其章程規定的註冊人準確名稱)

特拉華州87-3277812
(國家或其他管轄區的
公司成立或組織)
(納稅人識別號碼)
1144 S. 500 W
鹽湖城, 猶他州 84101
(總部地址,郵政編碼)

(801) 874-1189
公司電話號碼,包括區號

在法案第12(b)條的規定下注冊的證券:

每一類的名稱交易標誌在其上註冊的交易所的名稱
A類普通股,每股面值0.0001美元BRCC請使用moomoo賬號登錄查看New York Stock Exchange

請在檢查標記處表示登記者:(1)已按證券交易法的13或15(d)條規定提交所有報告,涵蓋過去12個月(或較短時期內要求登記者提交該等報告的時間);和(2)過去90天一直存在報告要求。

請在以下勾選方框表示註冊人是否已在Regulation S-T Rule 405規定的前12個月(或在註冊人需要提交此類文件的較短期間內)提交了每個互動數據文件。

請勾選申報人是大型加速報表人、加速報表人、非加速報表人、小型報表公司還是新興成長公司。請參閱證券交易所法案120億.2號規則中「大型加速報表人」、「加速報表人」、「小型報表公司」和「新興成長公司」的定義。
大型加速報告人加速文件提交人
非加速文件提交人較小的報告公司
新興成長公司
如果是新興成長型企業,請勾選複選標記,表明註冊者已選擇不使用延長過渡期來符合根據證券交易法第13(a)條規定提供的任何新財務會計準則。

請勾選以下選項以指示註冊人是否爲外殼公司(根據交易所法規則12b-2定義)。是

正如《華盛頓郵報》今年早些時候所指出的那樣,數據中心在2022年消費的全國電力總量超過了4%。鑑於人工智能和各種數字創新的爆炸性需求,這並不令人驚訝。然而,這些技術對電網造成了巨大壓力。2024年10月28日,註冊人持有(i) 77,269,532 A類普通股每股面值爲$0.0001,共有141,884,845股B類普通股(「B類普通股」)流通。 135,473,335普通股B類股票,每股面值爲$0.0001的股份(「B類普通股」)已發行。




目錄
目錄
本季度報告書(10-Q表格)包括表達公司意見、期望、希望、信仰、計劃、意圖、目標、策略、假設或關於未來事件或未來運營結果或財務狀況的投影的陳述,因此被認爲是或可能被認爲是《1995年證券訴訟改革法》下的「前瞻性陳述」。 「預計」「相信」「繼續」「可能」「估計」「期望」「打算」「可以」「潛在」「預測」「項目」「應該」「將」及其類似的表達方式可能會識別出前瞻性陳述,但是沒有這些單詞並不意味着該陳述不是前瞻性陳述。 前瞻性陳述出現在本季度報告書中的許多地方,包括關於公司意圖、信念或當前預期的陳述,涉及Black Rifle Energy™的推出、公司的財務狀況、流動性、前景、增長、策略、未來市場條件和資本及信貸市場的發展及預期的未來財務表現,以及關於公司可能或假設的未來營運結果的任何信息。這樣的前瞻性陳述是基於本季度報告書日期可獲得的信息和管理層對影響公司未來事件的預期、信念和預測。導致此類前瞻性陳述與實際結果不同的因素包括但不限於:
•競爭以及我們可持續增長和管理增長和保留主要員工的能力; •未能實現持續盈利; •影響我們品牌和聲譽或關鍵員工聲譽的負面宣傳; •管理我們的債務義務失敗; •未能有效利用通過易貨交易收到的資產; •我們未能保持作爲退役軍人和軍事社區的支持成員的信息和所有可能影響我們品牌形象的因素; •我們有限的運營歷史可能使我們難以成功執行我們的戰略計劃並準確評估未來風險和挑戰; •營銷活動失敗,可能導致我們承擔成本,而無法吸引新客戶或實現更高的收入; •未能吸引新客戶或保住現有客戶; •與使用社交媒體平台相關的風險,包括對第三方平台的依賴; •未能爲零售合作伙伴和最終用戶提供高質量的客戶體驗,包括由於生產缺陷或問題(包括由於我們的一位或多位共同製造商的失敗而影響我們產品質量)等原因可能影響我們品牌的產品質量; •直接面向消費者(「DTC」)收入渠道的成功度下降;



















目錄
關於前瞻性陳述的注意事項

這本季度報告書所包含的各種陳情都表達了公司對未來事務或未來運營結果或財務狀況的觀點、期望、希望、信念、計劃、意圖、目標、策略、假設或投影,因此它們是或可能被視爲《1995年證券訴訟改革法》的「前瞻性陳述」。「預計」、「相信」、「繼續」、「可能」、「估計」、「期望」、「打算」、「可以」、「潛在」、「預測」、「項目」、「應該」、「將」及類似的表達方式可能會確定前瞻性陳述,但不使用這些詞語並不表示該陳述不是前瞻性陳述。前瞻性陳述在本季度報告書中多次出現,幷包括關於公司意圖、信念或當前預期的陳述,其中涉及的內容包括Black Rifle Energy™的推出、公司的財務狀況、流動性、前景、增長、策略、未來市場條件和資本和信貸市場的發展以及預期的未來財務表現。此外還包括任何信息,而該信息涉及可能或假設的未來項目的營運結果。本季度報告書所含的前瞻性陳述是基於本季度報告書的日期可獲得的信息和管理層的意圖、信仰和預測而作出的。造成前瞻性陳述與實際結果不同的因素包括但不限於:

競爭和我們可持續增長和管理增長能力,保持關鍵員工;
未能實現持續盈利;
負面宣發會影響我們的品牌和聲譽,或者關鍵員工的聲譽;
未能管理好我們的債務義務;
未能有效推出新產品,包括黑步槍能源™;
未能有效利用在以物易物交易中收到的資產;
我們未能作爲退伍軍人和軍工-半導體社區支持成員維護我們的信息,以及可能會對我們品牌形象產生負面影響的其他因素;
我們有限的經營歷史,可能會影響我們成功執行戰略計劃,準確評估未來的風險和挑戰;
失敗的營銷活動可能導致我們產生成本,卻無法吸引新客戶或實現更高的營業收入;
未能吸引新客戶或留住現有客戶;
與使用社交媒體平台相關的風險,包括對第三方平台的依賴;
未能爲零售合作伙伴和最終用戶提供高質量的客戶體驗,包括因生產缺陷或問題而導致,包括由於一家或多家合作製造商的失敗而影響我們產品的質量,可能會對我們的品牌產生不利影響;
直接面向消費者("DTC")營業收入渠道的成功度下降;
我們一家或多家共同製造商的損失,或者延期、質量或其他生產問題,包括我們任何一家共同製造商出現與勞動相關的生產問題;
未能有效管理我們的供應鏈,並準確預測我們的原材料和共同製造業需求以滿足我們的需要;
未能有效管理或通過我們的批發業務合作伙伴進行產品分發,特別是我們關鍵的批發業務合作伙伴;
由於咖啡、店鋪用品或商品供應鏈中涉及的第三方未能生產或交付產品,包括由於持續的供應鏈中斷,或我們未能有效管理這些第三方的情況而導致失敗;
高質量咖啡豆和其他商品市場的變化;
房地產業、勞動力、原材料、設備、運輸或航運成本和供應的波動;
未能成功與其他咖啡生產商和零售商競爭;
無法成功開設新的Black Rifle Coffee店鋪("Outposts"),包括未能及時完成許可和其他開發流程,或者新的或現有的Outposts未能產生足夠的銷售額;
未能妥善管理我們的快速增長、庫存需求和與各種業務夥伴的關係;
1

目錄
未能防禦軟件或硬件漏洞;
未能建立品牌知名度,利用我們的知識產權或其他方式;
消費支出變動,對新產品缺乏興趣或者品牌認知隨着消費者偏好和口味的演變而發生變化;
未能充分維護食品安全或質量,並遵守食品安全法規;
未能成功整合進新的國內和國際市場;
與長期不可取消租約及房地產相關的風險;
我們的特許合作伙伴未能成功管理他們的特許經營。
未能籌集額外資金以發展業務;
與供應鏈中斷相關的風險;
與員工工會化相關的風險;
未能遵守聯邦、州和地方法律法規,或在民事訴訟事項中失敗;和
我們在2023年12月31日結束的年度報告Form 10-k中指出的其他風險和不確定性,已於2024年3月6日提交給證券交易委員會(「SEC」)(即「2023年10-K表格」),包括其中包含的「項目1A.風險因素」。

本季報中所包含的前瞻性聲明是基於我們對未來發展及其可能對我們產生的影響的當前期望和信念。我們不能確保影響我們的未來發展將是我們所預期的。這些前瞻性聲明涉及多項風險、不確定性(其中一些超出了我們的控制範圍)或其他假設,這可能導致實際結果或績效與這些前瞻性聲明所表達或暗示的結果或績效有實質性差別。這些風險和不確定因素包括我們2023年10-k表格中「1A.風險因素」下的因素。如果這些風險或不確定因素中的一個或多個成爲現實,或者任何假設被證明不正確,實際結果可能與這些前瞻性聲明所示的結果有實質性差異。爲前瞻性聲明提供適用的免責聲明,並利用1995年《私人證券訴訟改革法案》的安全港條款。我們不承擔任何更新或修訂任何前瞻性聲明的義務,無論是因爲新信息、未來事件或其他原因,除非適用的證券法律要求。



























2

目錄
第一部分 - 財務信息

項目1.基本報表
BRC公司。
基本報表
(以千計,股票和麪值金額除外)

九月三十日十二月三十一日
20242023
(未經審計)(已審計)
資產  
流動資產:  
現金和現金等價物$7,336 $12,448 
受限制的現金315 1,465 
應收賬款,淨額28,884 25,207 
庫存,淨額50,210 56,465 
預付費用和其他流動資產16,243 12,153 
流動資產總額102,988 107,738 
財產、廠房和設備,淨額64,670 68,326 
經營租賃、使用權資產29,293 36,214 
可識別的無形資產,網373 418 
其他36,340 23,080 
總資產$233,664 $235,776 
負債和股東權益
流動負債:
應付賬款$31,227 $33,564 
應計負債36,412 34,911 
遞延收入和禮品卡負債4,869 11,030 
長期債務的當前到期日15,866 2,297 
當前的經營租賃負債2,195 2,249 
融資租賃債務的當前到期日19 58 
流動負債總額90,588 84,109 
非流動負債:
長期債務,淨額49,034 68,683 
融資租賃債務,扣除當前到期日 23 
經營租賃責任29,336 35,929 
其他非流動負債11,141 524 
非流動負債總額89,511 105,159 
負債總額180,099 189,268 
承付款項和或有開支(注14)
股東權益:
優先股,$0.0001 面值, 1,000,000 已獲授權的股份; 分別截至2024年9月30日和2023年12月31日已發行或流通的股份
  
A 類普通股,$0.0001 面值, 2,500,000,000 已獲授權的股份; 77,265,412 65,637,806 分別截至2024年9月30日和2023年12月31日的已發行和流通股份
8 6 
B 類普通股,$0.0001 面值, 300,000,000 已獲授權的股份; 135,473,335146,484,989 分別截至2024年9月30日和2023年12月31日的已發行和流通股份
14 15 
C類普通股,美元0.0001 面值, 1,500,000 已獲授權的股份; 分別截至2024年9月30日和2023年12月31日已發行或流通的股份
  
額外已繳資本135,453 133,728 
累計赤字(120,947)(120,478)
Total BRC Inc. 's 股東權益14,528 13,271 
非控股權益39,037 33,237 
股東權益總額53,565 46,508 
負債和股東權益總額$233,664 $235,776 
請參閱未經審核的合併財務報表註釋。
3

目錄
BRC公司。
綜合損益表
(以千計,股票和每股金額除外)
(未經審計)

三個月已結束
九月三十日
九個月已結束
九月三十日
2024202320242023
收入,淨額$98,204$100,536$285,613$275,974
售出商品的成本56,85666,477164,822182,197
毛利潤41,34834,059120,79193,777
運營費用
市場營銷和廣告10,1098,26025,12922,418
工資、工資和福利16,54813,90749,41952,087
一般和行政12,32419,47438,61956,529
其他運營支出(收入),淨額1,261(596)1,584734
運營費用總額40,24241,045114,751131,768
營業收入(虧損)1,106(6,986)6,040(37,991)
非運營費用
利息支出,淨額(2,453)(3,544)(6,805)(4,658)
其他(支出)收入,淨額(108)138
營業外支出總額(2,453)(3,652)(6,805)(4,520)
所得稅前虧損(1,347)(10,638)(765)(42,511)
所得稅支出5056151169
淨虧損$(1,397)$(10,694)$(916)$(42,680)
減去:歸屬於非控股權益的淨虧損(862)(7,462)(446)(30,420)
歸屬於BRC Inc.的淨虧損 $(535)$(3,232)$(470)$(12,260)
歸屬於A類普通股的每股淨虧損
基本款和稀釋版$(0.01)$(0.05)$(0.01)$(0.21)
已發行A類普通股的加權平均股數
基本款和稀釋版72,154,931 61,964,157 68,904,034 59,738,542 

請參閱未經審核的合併財務報表註釋。








4

目錄
BRC公司。
股東權益綜合報表
(以千爲單位,除了股數)
(未經審計)

股票
A 類普通股B 類普通股C 類普通股A 類普通股B 類普通股C 類普通股額外的實收資本累計赤字非控股權益股東權益總額(赤字)
2023 年 1 月 1 日的餘額57,661,274 153,899,025  $5 $16 $ $129,508 $(103,733)$70,140 $95,936 
基於股權的薪酬— — — — — — 2,287 — 219 2,506 
普通單位兌換742,583 (742,583)— — — — 299 — (299) 
員工股票購買計劃59,521 — — — — — 305 — — 305 
淨虧損— — — — — — — (4,800)(12,521)(17,321)
截至2023年3月31日的餘額58,463,378 153,156,442  $5 $16 $ $132,399 $(108,533)$57,539 $81,426 
基於股權的薪酬— — — — — — 2,324 — 219 2,543 
普通單位兌換2,112,345 (2,112,345)— — — — 230 — (230) 
股票獎勵的歸屬,扣除預扣稅款的股份174,530 — — — — — — — — — 
淨虧損— — — — — — — (4,228)(10,437)(14,665)
截至 2023 年 6 月 30 日的餘額60,750,253 151,044,097  $5 $16 $ $134,953 $(112,761)$47,091 $69,304 
基於股權的薪酬— — — — — — 1,496 — (900)596 
普通單位兌換2,648,405 (2,648,405)— — — — 761 — (761) 
員工股票購買計劃97,523 — — — — — 368 — — 368 
股票獎勵的歸屬,扣除預扣稅款的股份145,815 — — — — — (121)— — (121)
淨虧損— — — — — — — (3,232)(7,462)(10,694)
截至 2023 年 9 月 30 日的餘額63,641,996 148,395,692  $5 $16 $ $137,457 $(115,993)$37,968 $59,453 

請參閱未經審核的合併財務報表註釋。






5

目錄
BRC公司。
股東權益綜合報表
(以千爲單位,除了股數)
(未經審計)

股票
A 類普通股B 類普通股C 類普通股A 類普通股B 類普通股C 類普通股額外的實收資本累計赤字非控股權益股東權益總額(赤字)
2024 年 1 月 1 日的餘額65,637,806 146,484,989  $6 $15 $ $133,728 $(120,478)$33,237 $46,508 
基於股權的薪酬— — — — — — 612 — 1,340 1,952 
普通單位兌換1,405,124 (1,405,124)— — — — (42)— 42 — 
員工股票購買計劃63,832 — — — — — 251 — — 251 
股票獎勵的歸屬,扣除預扣稅款的股份28,235 — — — — — (30)— — (30)
淨收入— — — — — — — 548 1,307 1,855 
截至 2024 年 3 月 31 日的餘額67,134,997 145,079,865  $6 $15 $ $134,519 $(119,930)$35,926 $50,536 
基於股權的薪酬— — — — — — 1,078 — 2,227 3,305 
普通單位兌換2,511,602 (2,511,602)— — — — 4 — (4)— 
員工股票購買計劃1,898 — — — — — 7 — — 7 
股票獎勵的歸屬,扣除預扣稅款的股份304,585 — — 1 (1)— (333)— — (333)
行使股票期權的收益,扣除稅款2,546 — — — — — 13 — — 13 
淨虧損— — — — — — — (482)(892)(1,374)
截至 2024 年 6 月 30 日的餘額69,955,628 142,568,263  $7 $14 $ $135,288 $(120,412)$37,257 $52,154 
基於股權的薪酬— — — — — — 938 — 1,667 2,605 
普通單位兌換7,094,928 (7,094,928)— — — — (975)— 975 — 
員工股票購買計劃78,287 — — — — — 260 — — 260 
股票獎勵的歸屬,扣除預扣稅款的股份136,569 — — 1 — — (58)— — (57)
淨虧損— — — — — — — (535)(862)(1,397)
截至 2024 年 9 月 30 日的餘額77,265,412 135,473,335  $8 $14 $ $135,453 $(120,947)$39,037 $53,565 


6

目錄
BRC股份有限公司。
綜合現金流量表
(以千爲單位)
(未經審計)

截至9月30日的九個月
20242023
運營活動
淨虧損$(916)$(42,680)
爲將淨收益(虧損)與(用於)經營活動提供的淨現金進行對賬而進行的調整:
折舊和攤銷7,458 5,354 
基於股權的薪酬7,862 5,645 
債務發行成本的攤銷908 260 
資產處置損失1,236 3,622 
實物實收利息2,014  
其他30 252 
運營資產和負債的變化:
應收賬款,淨額(3,960)(2,284)
庫存,淨額(8,965)(14,190)
預付費用和其他資產(2,289)(7,374)
應付賬款(1,010)12,629 
應計負債1,081 (3,285)
遞延收入和禮品卡負債(6,161)655 
經營租賃責任462 915 
其他負債11,395 122 
由(用於)經營活動提供的淨現金9,145 (40,359)
投資活動
購置不動產、廠房和設備(7,007)(18,872)
出售財產和設備的收益911 5,576 
用於投資活動的淨現金(6,096)(13,296)
融資活動
發行長期債務的收益,扣除折扣後的收益206,182 294,501 
已支付的債務發行費用(164)(3,876)
償還長期債務(214,751)(267,381)
融資租賃債務(62)(73)
償還期票(1,047)(1,047)
通過員工股票購買計劃發行股票518 673 
行使股票期權的收益13  
融資活動提供的(用於)淨現金(9,311)22,797 
現金、現金等價物和限制性現金淨減少(6,262)(30,858)
現金和現金等價物,期初12,448 38,990 
限制性現金,期初1,465  
現金和現金等價物,期末$7,336 $6,667 
限制性現金,期末$315 $1,465 
7

目錄
BRC 公司
合併現金流量表(續)
(以千計)
(未經審計)
截至9月30日的九個月
20242023
非現金經營活動
(取消承認)對使用權經營租賃資產的承認$(5,363)$15,913 
確認用於預付費廣告的庫存的收入$15,220 $7,480 
非現金投資和融資活動
已購置但尚未支付的財產和設備$530 $3,349 
補充現金流信息
爲所得稅支付的現金$385 $665 
支付利息的現金$5,372 $2,591 

請參閱未經審核的合併財務報表註釋。
8

目錄
BRC公司。
基本報表註釋指數


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9

目錄
BRC公司。

基本報表附註
(單位/股和每股/股數據,以千爲單位)
(未經審計)

1.Organization and Nature of Business

BRC公司,一家特許經營合同日期爲2021年11月2日(經1月4日2022年的第一次修訂進行修訂)的特拉華州公益公司("BRC公司"),在BRC公司、特拉華州的SilverBox Engaged Merger Corp I公司("SilverBox")、特拉華州有限責任公司Authentic Brands LLC("Authentic Brands")和與之相關的某些其他方之間分別簽署的業務合併協議(原始業務合併協議經修訂的"第一次修訂"和"業務合併協議"),並於2022年2月9日按照業務合併協議的規定完成了一系列交易("業務合併"),交易的預估價值爲$1,839,815 因此Authentic Brands成爲BRC公司的子公司,並由BRC公司作爲一家公益性公司的唯一管理成員。

BRC公司通過其唯一管理的子公司Authentic Brands及其子公司基本進行所有業務運營,這些全部被納入這份基本報表中。Authentic Brands通過其全資子公司採購、烤制、出售高質量的咖啡、咖啡配件和品牌服裝,通過其在線渠道和商業網絡銷售這些產品。Authentic Brands還開發和推廣在線內容,以促進其品牌增長,其中包括黑槍咖啡公司(「BRCC」)。

除非上下文另有說明,否則「公司」,「我們」,「我們」和「我們的」均指營業組合完成後的BRC公司及其合併子公司。

2.重要會計政策之摘要

列報和合並的基礎

本公司已按照美國普通會計準則(「GAAP」)就中期財務信息準備了附帶的未經審計的合併財務報表和附帶說明。 未經審計的合併財務報表反映了本公司及其全資子公司的財務狀況和經營成果。這些財務報表反映了管理人員認爲必要的一切正常和經常性調整,以公正地反映本期間的經營成果。在合併中已消除了公司間交易和餘額。這些未經審計的合併財務報表應與截止於2023年12月31日的已審計合併財務報表一起閱讀。

營業組合被視爲共同受控下實體之間的倒置重組交易,其中Authentic Brands被視爲會計收購方和前身實體。營業組合被反映爲Authentic Brands發行股票以換取SilverBox的淨資產,並隨之進行了資本重組,沒有額外的商譽或無形資產被識別。

基於以下幾個因素,Authentic Brands被確定爲營業組合的前身實體:

Authentic Brands的前管理層佔據了BRC Inc.管理團隊的大部分。
正宗品牌的前管理層提名或代表BRC公司董事會的大多數成員;
真正的品牌代表BRC Inc.持續經營的大部分業務;和
真品牌首席執行官隨後擁有合併公司的投票控制權。






10

目錄
使用估計

按照GAAP準則編制未經審計的合併財務報表需要涉及估算和假設,這些估算和假設會影響在未經審計的合併財務報表和附註中報告的資產和負債,營收和費用以及相關的附註披露。此類估算包括但不限於應收賬款的預計損失、庫存準備、未折現的未來現金流和評估長期資產減值的資產或資產組的公允價值、有關事項的負債、基於銷售退貨和相關津貼的估計、延遲收入、忠誠度回報、調整後的上繳稅、估算和實現的以前所得稅資產。實際結果可能與這些估算值有所不同。

收入確認

公司根據《金融會計準則委員會》("FASB")2014-09號公告或《會計準則法典》("ASC")606號公告的規定確認營業收入。 與客戶簽訂合同的營業收入營業收入在承諾的產品或服務的控制權轉移給客戶時或在其轉移給客戶時確認,金額應反映公司期望爲轉讓這些產品而有權獲得的對價。營業收入不包括代表第三方(包括銷售和間接稅收)收取的任何金額。營業收入確認通過以下五個步驟進行評估:

1.識別與客戶的合同;
2.確定合同中的履行責任;
3.確定交易價格;
4.根據合同約定將交易價格分配到業績承諾中;
5.在履行義務時或履行義務時確認營業收入。

營業收入的來源和時間: 公司的營業收入來自於通過其電子商務網站銷售產品以及銷售產品給批發客戶。此外,公司還通過公司經營的門店、特許經營和授權協議獲得收入。從產品和商品銷售收取的收入將在控制權轉移到客戶時確認,通常在向客戶交付商品的日期確認,並反映預期收到的對應貨款。因此,交付產品之前的客戶訂單將被記錄爲遞延收入。由於公司通過多種承運人運輸大量包裹,因此公司不會記錄每批貨物的實際交付日期,因此公司使用估計值確定哪些貨物已運送,並根據這些估計值在期末確認收入。交貨日期估計基於平均運輸時間計算,這些時間是根據承運人類型、履行來源、交付目的地和歷史運輸時間經驗等因素計算出來的。實際運輸時間可能會與公司的估計值不同。與客戶簽訂或履行合同時產生的成本將在發生時作爲費用計入,並且通常不是很高昂。

公司經營門店的營業收入是指在銷售點付款時確認的,因爲履行約束已得到滿足。店面營業收入不包括從客戶收取並匯回稅收局的銷售、使用或其他交易稅。

遞延收入包括在交付產品之前向客戶計費或收到的金額。公司在產品交付時確認這樣的金額爲收入。

遞延收益

禮品卡通過公司的電子商務網站以 e- 證書的形式提供。禮品卡也可以從我們的 Outpost 購買。當購買禮品卡時,公司會確認相應的負債,以禮品卡的全部金額記錄在未經審計的合併負債與禮品卡責任中。禮品卡可在公司的網站和 Outpost 位置親自兌換。當贖回禮品卡時,公司將減少相應的負債並承認收入。禮品卡沒有到期日。儘管公司將繼續尊重提交用於支付的所有禮品卡,但是對於出現長時間閒置情況的某些卡片,公司可能會根據歷史經驗判斷贖回的可能性較小。在這種情況下,如果公司還判斷不需要根據未認領財產法律向政府機構彙報餘額,則未贖回的卡餘額可能會確認爲折舊收入,並被納入未經審計的合併利潤表中的"收入,淨額"中。










11

目錄

禮品卡

BRCC於2020年8月成立了BRCC忠誠積分獎勵計劃(「忠誠計劃」),該計劃主要是基於支出的計劃。已在在線帳戶中建立帳戶的 BRCC 客戶將被納入忠誠計劃。根據該計劃,客戶可以參與多個不同的等級,獲得忠誠積分。訂閱客戶(BRCC Coffee Club 客戶或訂閱其他訂閱產品類型的客戶)位於最高層次並獲得百分之xx的積分。非訂閱客戶獲得百分之xx積分。任何在年度消費超過xx的客戶在滿足消費條件後還可以獲得xx的積分。除了購買可以賺取積分外,客戶還可以通過某些其他活動賺取積分。BRCC 保留隨時自行決定修改、更改、添加或刪除可以完成以賺取積分的活動的權利。根據忠誠計劃,客戶可以在達到最低閾值時贖回獎勵積分。本公司保留隨時修改、更改、添加或刪除獎勵及其積分閾值的權利。兌換獎勵後的轉換不可更改,無現金價值,並且不可轉讓。忠誠回饋獎勵在十二個月後到期。預計一部分回饋獎勵將到期且未被兌換,並將隨着時間的推移被確認爲收入。根據歷史到期率,公司預計將有一定比例的回饋獎勵被確認爲到期,並在每個季度重新評估此估計。

公司推出了BRCC忠誠獎勵計劃("Loyalty Rewards Program"), 此計劃以消費爲基礎。已在 BRCC 網站上開通帳戶的 BRCC 客戶將被納入計劃。根據該計劃,顧客可以選擇參與多個層次並獲得忠誠度積分。訂閱用戶(BRCC Coffee Club顧客或訂閱其他訂購產品的顧客)位於最高層,並可獲得xx的積分,非訂閱用戶可獲得xx的積分。消費超過xx的客戶也可以在符合要求後獲得xx的積分。此外,客戶還可以通過某些特定的活動賺取積分。BRCC公司保留隨時自主決定修改、更改、增加或刪除賺取積分的活動的權利。在忠誠計劃中,顧客可以在達到每個獎勵最低閾值時兌換積分。本公司保留隨時修改、更改、增加或刪除獎勵及其積分閾值的權利。獎勵積分的轉換在兌換後無法更改,沒有現金價值,並且是不可轉讓的。忠誠獎勵在十二個月後到期,其中一部分獎勵將到期未兌換並將被確認爲收入。此公司根據歷史過期率預計將一定比例的忠誠獎勵到期,並在每個季度重新評估此估計。

2020年8月,BRCC成立了BRCC忠誠點數獎勵計劃(「忠誠計劃」),主要是基於支出的計劃。在BRCC網站註冊在線帳戶的BRCC客戶將自動被納入忠誠計劃。根據忠誠計劃,客戶可以選擇在多個層次中參加並獲得忠誠度點數。訂閱客戶(BRCCCoffeeClub客戶或訂閱其他訂購產品類型的客戶)位於最高層次並且賺取xx的百分比積分。未加入訂閱計劃的客戶可以賺取百分之xx的積分。任何支出超過$xx美元的客戶在達到該支出數額後也有資格獲得百分之xx的積分。除了通過支出賺取積分外,用戶還可以通過完成指定任務獲得積分。BRCC保留根據自己的判斷隨時修改、更改、增加或刪除可獲得積分的任務的權利。在忠誠計劃中,客戶可以在達到每個獎項的最低門檻時兌換獎勵。公司保留隨時修改、更改、增加或刪除獎勵以及其積分要求的權利。一旦兌換獎勵,積分的轉換就不可更改,不具備現金價值且不可轉讓。忠誠度獎勵在十二個月後到期。部分獎勵有望過期且未被兌換,並將隨着時間的推移被認定爲收入。根據歷史的過期率,公司估計將有一定比例的忠誠度獎勵失效,並在每個季度重新估算該估計。 5已在BRCC網站註冊在線帳戶的BRCC客戶將自動被納入忠誠計劃。根據計劃,客戶可以選擇參加多個級別並賺取計劃積分。訂閱客戶(BRCCCoffeeClub客戶或訂閱其他訂購產品類型的客戶)位於最高層次並可獲得xx%積分。未加入訂閱計劃的客戶可以賺取xx%的積分。任何支出超過$xx美元的客戶在達到該支出數額後也有資格獲得xx%的積分。除了通過支出賺取積分外,用戶還可以通過完成指定任務獲得積分。忠誠計劃中,客戶可以在達到每個獎勵的最低閾值時兌換獎勵。公司保留隨時修改、更改、增加或刪除獎勵及其積分要求的權利。獎勵積分的轉換在兌換後無法更改,沒有現金價值,並且是不可轉讓的。忠誠度獎勵在十二個月後到期。部分獎勵有望過期且未被兌換,並將隨着時間的推移被認定爲收入。根據歷史的過期率,公司估計將有一定比例的忠誠度獎勵失效,並在每個季度重新估算該估計。 1未加入訂閱計劃的顧客可以獲得xx%的忠誠度積分。200 ,任何支出超過$xx美元的客戶在達到該支出金額後也有資格獲得xx%的積分。 5在符合消費標準後,購物可獲得%的積分。除了在購物中賺取積分外,客戶還可以通過一些特定的其他活動來賺取積分。BRCC保留自行決定權修改、更改、添加或刪除任何時候可以完成以賺取積分的活動。在忠誠計劃下,客戶可以在達到每個獎勵的最低閾值時兌換獎勵。公司保留隨時修改、更改、添加或刪除獎勵及其所需積分閾值的權利。獎勵的兌換一經完成後不可更改,無現金價值,不可轉讓。部分獎勵預期會過期而不被兌現,並將隨時間被確認爲收入。基於歷史到期率,公司估計一定比例的獎勵會過期,並每季度重新評估此估計。

The Company defers revenue associated with the points earned through purchases that are expected to be redeemed, net of estimated unredeemed loyalty points. When a customer redeems an earned reward, the Company recognizes revenue for the redeemed product and reduces the related deferred revenue liability. The deferred revenue liability is included in "Deferred revenue and gift card liability" on the unaudited consolidated balance sheets. Until March 2024, BRCC loyalty points expired if there was no account activity (i.e., if there is no new purchase made or order placed) for a period of twelve months. In March 2024, BRCC amended the Loyalty Program such that BRCC loyalty points expire after twelve months without consideration of account activity. The change in BRCC's Loyalty Program points policy resulted in a reduction to the deferred revenue liability and an increase to revenue in our Direct to Consumer Channel of $5,686 for the nine months ended September 30, 2024 as a result of changes in the amount of loyalty points that BRCC estimates will be redeemed.

For those points that are earned through other activities, the Company recognizes the redemption of these points as a discount to the transaction price at time of sale. Refer to Note 7, Deferred Revenue and Gift Card Liability for information about changes in the current portion of deferred revenue and gift card liability for the three and nine months ended September 30, 2024 and 2023.

Franchise Store Revenues

Franchise rights may be granted through franchise agreements that set out the terms of the arrangement with the franchisee. The franchise agreements require that the franchisee remit continuing fees to the Company as a percentage of the applicable store’s revenues in exchange for the license of the intellectual property associated with BRCC’s brands. A portion of these fees are dedicated for national marketing campaigns, promotional programs and materials, and other activities that we believe enhance the image of the BRCC brand. Continuing fees represent a portion of the consideration the Company receives under the franchise agreement. Continuing fees are typically billed and collected weekly. Continuing fees are recognized as the related store sales occur. Revenues from continuing fees are included in "Revenue, net" on the unaudited consolidated statements of operations.

Under the franchise agreements, BRCC sells products and equipment to its franchisees. The revenue associated with these product and equipment sales are recognized when control passes to the franchisee, typically at the date of delivery of the merchandise to the franchisee and in an amount that reflects the expected consideration to be received in exchange for such goods.
12

Table of Contents

The franchise agreements also typically require upfront franchise fees such as initial fees paid for the execution of a franchise agreement. The fees associated with these agreements are typically billed and paid when a new franchise agreement becomes effective. The Company has determined that the services it provides in exchange for upfront franchise fees, which primarily relate to pre-opening support, are highly interrelated with the franchise right and are not individually distinct from the ongoing services provided to the Company’s franchisees. As a result, upfront franchise fees are recognized as revenue over the term of each respective franchise agreement, generally 10 years. Revenues for these upfront franchise fees are recognized on a straight-line basis, which is consistent with the franchisee’s right to use and benefit from the intellectual property associated with BRCC's brands. The current portion of revenues from upfront franchise fees are included in "Deferred revenue and gift card liability" and the long-term portion of revenues from upfront franchisee fees are included in "Other non-current liabilities" on the unaudited consolidated balance sheets.

License Revenues

License rights may be granted through license agreements that set out the terms of the Company’s arrangement with the licensee. The Company’s license agreements require that the licensee remit continuing fees to the Company as a percentage of the applicable store’s revenues in exchange for the license of the intellectual property associated with BRCC’s brands. In addition, licensed store revenues consist of product sales to the licensee. The revenue associated with these product sales are recognized when control of the product passes to the licensee, typically at the date of delivery of the merchandise to the licensee and in an amount that reflects the expected consideration to be received in exchange for such goods. Continuing fees are recognized as the related store sales occur.

The Company’s license agreements also typically require upfront license fees such as initial fees paid for the execution of a license agreement. The fees associated with these agreements are typically billed and paid when a new license agreement becomes effective. The Company has determined the services it provides in exchange for upfront license fees, which primarily relate to initial license set up and are not individually distinct from the ongoing services it provides to its licensees. As a result, upfront license fees are recognized as revenue over the term of each respective license agreement, generally 10 years. Revenues for these upfront license fees are recognized on a straight-line basis, which is consistent with the licensee’s right to use and benefit from the intellectual property. Revenues from continuing fees and upfront license fees are presented within “Revenue, net” on the unaudited consolidated statements of operations.

Disaggregation of Revenue

The Company disaggregates revenue by sales channel. The Wholesale channel includes product revenue sold to an intermediary and not directly to the consumer. The Direct to Consumer channel is principally comprised of revenue from our e-commerce websites and subscription services directly to the consumer. The Outpost channel includes revenue from Company-operated stores, gift cards, franchise stores and licensing.

The following table disaggregates revenue by sales channel (dollars in thousands, unaudited):

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Wholesale$63,655 $61,527 $177,844 $151,534 
Direct to Consumer29,044 32,794 91,628 104,160 
Outpost5,505 6,215 16,141 20,280 
Total net sales$98,204 $100,536 $285,613 $275,974 

Substantially all revenue is derived from customers located in the United States. One wholesale customer and its affiliate represented 29% and 28% of revenue for the three months ended September 30, 2024 and 2023, respectively. One wholesale customer and its affiliate represented 29% and 26% of revenue for the nine months ended September 30, 2024 and 2023, respectively.

Sales Returns and Discounts

The Company’s product sales contracts include terms that could cause variability in the transaction price for items such as discounts, credits, charge backs, or sales returns. Accordingly, the transaction price for product sales includes estimates of variable consideration to the extent it is probable that a significant reversal of revenue recognized will not occur.
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The Company inspects returned items when they arrive at its processing facilities. The Company refunds the full cost of the merchandise returned if the returned item is defective or the Company or its partners have made an error, such as shipping the wrong product. If the return is not a result of a product defect or a fulfillment error and the customer initiates a return of an unopened item within 30 days of delivery, for most products the Company refunds the full cost of the merchandise less the original shipping charge and actual return shipping fees. If the customer returns an item that has been opened or shows signs of wear, the Company issues a partial refund minus the original shipping charge and actual return shipping fees. Bagged coffee and rounds are not eligible for returns. Revenue is recorded net of estimated returns. The Company records an allowance for returns based on current period revenues and historical returns experience. The Company analyzes actual historical returns, current economic trends and changes in order volume and acceptance of its products when evaluating the adequacy of the sales returns allowance in any accounting period. The allowance for sales returns and charge backs was $530 and $244 as of September 30, 2024 and December 31, 2023, respectively, and included in "Accounts receivable, net" on the unaudited consolidated balance sheets.

Shipping and Handling Fees and Costs

Shipping and handling is considered a fulfillment activity, as it takes place prior to the customer obtaining control of the merchandise, and fees charged to customers are included in net revenue upon completion of the performance obligation.

Segment Information

The Company reports operations as a single reportable segment and manages the business as a single-brand consumer products business. This is supported by the operational structure, which includes sales, product design, operations, marketing, and administrative functions focused on the entire product suite rather than individual product categories or sales channels. Our chief operating decision maker reviews financial information on a consolidated basis and does not regularly review financial information for individual sales channels, product categories or geographic regions that would allow decisions to be made about allocation of resources or performance.

Cost of Goods Sold

Cost of goods sold includes product costs, labor costs, occupancy costs, outbound shipping costs, handling and fulfillment costs, credit card fees, and royalty fees, and is recorded in the period incurred.

Cash, Cash Equivalents and Restricted Cash

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. Cash and cash equivalents also include proceeds due from credit card transactions with settlement terms of less than five days. The Company maintains cash and cash equivalent balances with financial institutions that exceed federally insured limits. The Company has not experienced any losses related to these balances, and it believes credit risk to be minimal.

Restricted cash relates to amounts that are held by former lenders to secure certain commercial credit obligations until such obligations have been satisfied.

Accounts Receivable, Net

Accounts receivable consist primarily of trade amounts due from business customers at period end. Accounts receivable are recorded at invoiced amounts and do not bear interest. From time to time, the Company grants credit to business customers on normal credit terms. The Company maintains an allowance for doubtful accounts receivable based upon its business customers’ financial condition and payment history, and its historical collection experience and expected collectability of accounts receivable. The allowance for doubtful accounts receivable was $636 and $496 as of September 30, 2024 and December 31, 2023, respectively.

Inventories, Net

Inventories are stated at the lower of cost, which approximates First In, First Out ("FIFO"), and net realizable value. The Company records inventory reserves for obsolete and slow-moving inventory. Inventory reserves are based on inventory obsolescence trends, historical experience and application of the specific identification method. Inventories were $50,210 and $56,465 as of September 30, 2024 and December 31, 2023, respectively. Finished goods includes allocations of labor and occupancy expenses, and inbound transportation costs.
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Property, Plant and Equipment, Net

Property and equipment are stated at cost with depreciation calculated using the straight-line method over the estimated useful lives of the related assets or the term of the related finance lease, whichever is shorter. Leasehold improvements are amortized over the shorter of the term of the related leases or estimated useful lives. When assets are retired or otherwise disposed of, the cost and related accumulated depreciation are derecognized, and any resulting gain or loss is reflected in earnings for the period. The cost of maintenance and repairs are charged to earnings as incurred; significant renewals and improvements are capitalized.

Estimated useful lives are as follows:

Estimated Useful Lives
Land
Building and Leasehold improvements
5 - 39 years
Computer equipment and software
3 years
Machinery and equipment
5 - 15 years
Vehicles
5 years

Identifiable Intangibles - Internal Use Software

In accordance with ASC 350-40, Intangibles - Goodwill and Other, Internal-Use Software ("ASC 350-40"), the Company capitalizes qualifying internal use software costs that are incurred during the application development stage if management with the relevant authority authorizes the project, it is probable the project will be completed, and the software will be used to perform the function intended. Capitalized internal use software costs are reported in property and equipment on the unaudited consolidated balance sheets and are amortized over the expected economic life of three years using the straight-line method once the software is ready for intended use. Costs incurred for enhancements that are expected to result in additional significant functionality are capitalized and amortized over the estimated useful life of the enhancement. Costs related to preliminary project activities and post-implementation activities, including training and maintenance, are expensed as incurred. Capitalized software costs net of accumulated amortization are included as a component of "Property, plant and equipment, net" on the unaudited consolidated balance sheets.

Impairment of Long-Lived Assets

The Company reviews the recoverability of its long-lived assets, such as property and equipment and identifiable intangible assets, when events or changes in circumstances occur that indicate the carrying value of the asset or asset group may not be recoverable. The assessment of possible impairment is based on the Company’s ability to recover the carrying value of the asset or asset group from the expected future undiscounted pre-tax cash flows of the related operations. If these undiscounted cash flows are less than the carrying amount of the related asset, an impairment is recognized for the excess of the carrying value over its fair value.

Leases

The Company leases certain property and equipment under non-cancelable finance and operating leases which expire at various dates through 2043. The majority of our leases are operating leases for our Company-operated Outposts. We also lease distribution, warehouse, and corporate office facilities. We do not enter into material lease transactions with related parties. We categorize leases as either operating or finance leases at the commencement date of the lease. Operating lease agreements may contain tenant improvement allowances, rent holidays, rent escalation clauses and/or contingent rent provisions. We have lease agreements with lease and non-lease components, which are accounted for together as a single lease component for underlying classes of assets. The Company has estimated that the lease term for retail stores is generally 10 years to 15 years.

We recognize a right-of-use (“ROU”) asset and lease liability for each operating lease with a contractual term greater than twelve months at the time of lease inception. We do not record leases with an initial term of twelve months or less on our consolidated balance sheet but continue to record rent expense on a straight-line basis over the lease term. Our leases often include options to extend or terminate at our sole discretion, which are included in the determination of the lease term when they are reasonably certain to be exercised.

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Our lease liability represents the present value of future lease payments over the lease term. We cannot determine the interest rate implicit in each of our leases. Therefore, we use market and term-specific incremental borrowing rates. Our incremental borrowing rate for a lease is the rate of interest we expect to pay on a collateralized basis to borrow an amount equal to the lease payments under similar terms. We considered a combination of factors, including the rates that we currently pay on our lines of credit, lease terms and the effect of adjusting the rate to reflect the term consideration of collateral.

Total lease costs recorded as rent and other occupancy costs include fixed operating lease costs and short-term lease costs. Our real estate leases may require we pay certain expenses, such as common area maintenance costs, real estate taxes and other executory costs, of which any fixed portion would be included in operating lease costs. We recognize operating lease costs on a straight-line basis over the lease term. Our lease agreements do not contain any material residual value guarantees or material restrictive covenants. A significant majority of our leases are related to our Company-operated Outposts, and their related costs are recorded within "General and administrative" expenses on the unaudited consolidated statement of operations.

The ROU asset is measured at the initial amount of the lease liability adjusted for lease payments made at or before the lease commencement date, initial direct costs, and any material tenant improvement allowances reasonably certain to be received. For operating leases, ROU assets are reduced over the lease term by the recognized straight-line lease expense less the amount of accretion of the lease liability determined using the effective interest method. For finance leases, assets are amortized on a straight-line basis over the shorter of the useful life of the leased asset or the lease term. Interest expense on each finance lease liability is recognized utilizing the effective interest method. ROU assets are tested for impairment in the same manner as long-lived assets. Additionally, we monitor for events or changes in circumstances that may require a reassessment of one of our leases and determine if a remeasurement is required.

Income Taxes

The Company accounts for income taxes under the liability method, and deferred tax assets ("DTAs") and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying values of existing assets and liabilities and their respective tax bases. DTAs and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered or settled. A valuation allowance is provided if it is determined that it is more likely than not that the DTA will not be realized. The Company records interest and penalty expense related to income taxes as interest and other expense, respectively.

The Company evaluates and accounts for uncertain tax positions using a two-step approach: Step 1. Recognition – occurs when the Company concludes that a tax position, based solely on its technical merits, is more-likely-than-not to be sustainable upon examination. Step 2. Measurement – determines the amount of benefit that is greater than 50% likely to be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. Derecognition of a tax position that was previously recognized would occur when the Company subsequently determines that a tax position no longer meets the more likely-than-not threshold of being sustained.

Equity-Based Compensation

The Company recognizes the cost of equity-based compensation awards and incentive unit awards based on the fair value estimated in accordance with FASB ASC 718, Stock Based Compensation ("ASC 718"). The Company records equity-based compensation expense for awards with only a service based vesting condition based on the fair value of such awards at the grant date and recognizes compensation expense on a straight-line basis over the requisite service period. Equity-based compensation expense for awards with market based vesting conditions is recorded based on the fair value of such awards at the grant date and recognized on an accelerated basis over the requisite service period. The assumptions used to calculate the fair value of equity awards granted are evaluated and revised, as necessary, to reflect the Company's historical experience and current market conditions. For more information, see Note 10, Equity-Based Compensation.











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Earnings per Share

Basic net loss per share is calculated by dividing net loss attributable to Class A Common Stock by the weighted-average shares of Class A Common Stock outstanding without the consideration for potential dilutive securities. Diluted net loss per share represents basic net loss per share adjusted to include the potentially dilutive effect of outstanding unvested share awards, and units of Authentic Brands designated as common units (the “Common Units”) and restricted units (the “Restricted Common Units”) in the Third Amended and Restated Limited Liability Company Operating Agreement of Authentic Brands (the "LLC Agreement") that are exchangeable into shares of Class A Common Stock. Diluted net loss per share is computed by dividing the net loss attributable to Class A Common Stock by the weighted-average number of shares of Class A Common Stock outstanding for the period determined using the treasury stock method and if-converted method, as applicable. As the impact of these if-converted securities is generally antidilutive during periods of net loss, the diluted net loss per share calculation for periods with net losses is the same as the basic net loss per share. For more information, see Note 13, Net Loss per Share.

Concentrations of Credit Risk

The Company’s assets that are potentially subject to concentrations of credit risk are cash and accounts receivable. Cash balances are maintained in financial institutions which at times exceed federally insured limits. The Company monitors the financial condition of the financial institutions in which its accounts are maintained and has not experienced any losses in such accounts. The accounts receivable of the Company are spread over a number of customers, of which two customers accounted for 55% of total outstanding receivables as of September 30, 2024 and three customers accounted for 55% of total outstanding receivables as of December 31, 2023. The Company performs ongoing credit evaluations as to the financial condition of its customers and creditors with respect to trade accounts.

Marketing and Advertising Expenses

The Company’s marketing and advertising expenses are primarily internet marketing expenses, commercial sponsorships and advertising time slots. Marketing expenses are recognized as incurred based on the terms of the individual agreements, which are generally, but not limited to: a commission for traffic driven to its websites that generate a sale, programmatic targeting advertisements, national television and radio advertisements, or payments to social media influencers. The Company may also enter into marketing service agreements with third party production and content providers where the Company prepays for certain services or deliverables and recognizes the expense when the service is completed. Prepaid marketing and advertising expenses totaled $6,685 and $6,826 as of September 30, 2024 and December 31, 2023, respectively. This includes $6,129 of prepaid advertising as of both September 30, 2024 and December 31, 2023, in connection with a transaction whereby prepaid advertising was received by BRCC in exchange for finished goods inventory and revenue was recognized for the amount of prepaid advertising credits received. For more information, see Note 5, Other Assets.

Fair Value Measurements

The Company’s financial instruments consist primarily of accounts receivable, accounts payable and long-term debt. The carrying amounts of accounts receivable and accounts payable are representative of their respective fair values due to the short-term maturity of these instruments. The fair value of variable rate long-term debt is based upon the current market rates for debt with similar credit risk and maturity, which approximated its carrying value, as interest is based upon the Secured Overnight Financing Rate (“SOFR”), or the PNC Base Rate (see further explanation of the Base Rate in Note 8, Long-Term Debt), or prior to our August 2023 refinancing, the Bloomberg Short-Term Bank Yield (“BSBY”) or Prime rates plus an applicable floating margin. In measuring fair value, the Company reflects the impact of credit risk on liabilities, as well as any collateral. The Company also considers the credit standing of counterparties in measuring the fair value of assets.

The Company uses any of three valuation techniques to measure fair value: the market approach, the income approach, and the cost approach in determining the appropriate valuation technique based on the nature of the asset or liability being measured and the reliability of the inputs used in arriving at fair value.

The Company follows the provisions of ASU No. 2022-03- Fair Value Measurements ("Topic 820") for non-financial assets and liabilities measured on a non-recurring basis.

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The inputs used in applying valuation techniques include assumptions that market participants would use in pricing the asset or liability (i.e., assumptions about risk). Inputs may be observable or unobservable. The Company uses observable inputs in the Company’s valuation techniques and classifies those inputs in accordance with the fair value hierarchy established by applicable accounting guidance, which prioritizes those inputs. The fair value hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).

The three levels are defined as follows:

Level 1 — inputs to the valuation methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2 — inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

Level 3 — inputs to the valuation methodology are unobservable and significant to the fair value measurement.

A financial instrument’s categorization within the valuation hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The Company’s assessment of the significance of a particular input to the fair value measurement in its entirety requires judgment and considers factors specific to the asset or liability. As of September 30, 2024, the Company had no Level 3 financial assets or liabilities.

Comprehensive Income (Loss)

The Company has no components of comprehensive income and comprehensive income (loss) is equivalent to net income (loss) in each of the periods presented. As such, no statement of comprehensive income (loss) is presented.

Recently Adopted Accounting Pronouncements

There were no new Recently Adopted Accounting Pronouncements.

Recent Accounting Pronouncements Not Yet Adopted

In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280), Improvements to Reportable Segment Disclosures, "to improve reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses". The FASB determined these amendments are effective for fiscal years beginning after December 15, 2023 and interim periods within fiscal years beginning after December 15, 2024 (early adoption is permitted). These amendments should be applied retrospectively to all prior periods presented in the financial statements. The Company is currently evaluating the impact of these amendments on its consolidated financial statements and accompanying disclosures.

In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740), Improvements to Income Tax Disclosures, which "enhances the transparency about income tax information through improvements to income tax disclosures primarily related to the rate reconciliation and income taxes paid information". The FASB determined that these amendments should be effective for public business entities for annual periods beginning after December 15, 2024 (early adoption is permitted). The Company is currently evaluating the impact of these amendments on its consolidated financial statements and accompanying disclosures.


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3.Inventories, Net

Inventories consist of the following (dollars in thousands, unaudited):

September 30,December 31,
20242023
Coffee:
Unroasted$3,534 $4,248 
Finished Goods21,922 10,515 
Ready-to-Drink (raw materials)12,334 14,652 
Ready-to-Drink (finished goods)8,963 21,600 
Apparel and other merchandise3,457 5,450 
Total inventories, net$50,210 $56,465 

4.Property, Plant and Equipment, Net

Property, plant and equipment, net consists of the following (dollars in thousands, unaudited):

September 30,December 31,
20242023
Building and leasehold improvements$30,534 $29,098 
Machinery and equipment20,755 18,856 
Computer equipment and software16,602 6,847 
Furniture and fixtures2,914 2,856 
Land1,547 1,547 
Vehicles762 889 
Construction in progress12,313 21,602 
Property, plant, and equipment, gross85,427 81,695 
Less: accumulated depreciation and amortization(20,757)(13,369)
Total property, plant and equipment, net$64,670 $68,326 

The total depreciation expense for internal use software was $1,285 and $3,288 for the three and nine months ended September 30, 2024, respectively and $440 and $971 for the three and nine months ended September 30, 2023, respectively.

Substantially all long-lived assets are located in the United States.

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5.Other Assets

During the third quarter of 2023, we entered into a contract whereby we agreed to exchange finished goods inventory for prepaid advertising which must be used within four years from the contract date, for a stated contract price of $41,565. During the first quarter of 2024, we entered into amendments to the contract under the same terms for an incremental stated contract price of $6,735. We measured the noncash consideration using the standalone selling price of finished goods sold to distributors, which was 84% of the stated contract price.

During the third quarter of 2024, we agreed to exchange additional finished goods inventory for prepaid advertising for a stated contract price of $4,420. Using the standalone selling price of finished goods sold to wholesale customers, the contract value was reduced by approximately $539.

Revenue and corresponding prepaid advertising is recognized based on the standalone selling price as the products are delivered. As of September 30, 2024 and December 31, 2023, we recognized $42,352 and $28,901 of other assets on our consolidated balance sheet, respectively. Based upon the period over which we expect to use these advertising credits, we concluded that $6,129 were current as of both September 30, 2024 and December 31, 2023, and have been recorded as prepaid and other current assets on our consolidated balance sheets, and $36,223 and $22,772 were non-current and have been recorded as other assets on our consolidated balance sheets as of September 30, 2024 and December 31, 2023 respectively. We recognized $3,316 and $15,220 of revenue for the three and nine months ended September 30, 2024, respectively, and we recognized $7,480 of revenue for both the three and nine months ended September 30, 2023, on our consolidated income statement related to shipments of inventory in exchange for prepaid advertising under these contracts.

6.Accrued Liabilities

Accrued liabilities consist of the following (dollars in thousands, unaudited):

September 30,December 31,
20242023
Accrued compensation and benefits$9,113 $6,881 
Accrued inventory purchases6,399 8,859 
Accrued marketing 5,261 1,457 
Accrued professional fees2,884 2,240 
Deferred purchase incentive2,047  
Accrued freight1,589 4,616 
Accrued interest1,258 1,842 
Accrued sales and other taxes1,099 1,329 
Credit card liabilities867 186 
Other accrued expenses5,895 7,501 
Total accrued liabilities$36,412 $34,911 

Deferred purchase incentive

During the second quarter of 2024, we entered into an agreement with a co-manufacturing partner for the manufacture and distribution of rounds. As part of this agreement we received a purchase incentive of $9,500 to compensate for incremental transition costs. An amendment to this agreement was entered into during the third quarter of 2024 whereby an additional purchase incentive of $4,000 was received. This purchase incentive will be recognized as a reduction of cost of sales based on units sold over five years. Recognition of this fee commenced during the third quarter of 2024 based upon the terms of the related agreement (as amended). $2,047 of the deferred purchase incentive is classified as current at September 30, 2024 based upon the amount expected to be recognized in the next twelve months, while $10,737 is classified as long-term and is recorded in other non-current liabilities on our consolidated balance sheet at September 30, 2024.

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7.Deferred Revenue and Gift Card Liability

The following table provides information about deferred revenue, gift cards, and the Loyalty Program, including significant changes in deferred revenue balances for the below designated periods (dollars in thousands, unaudited):

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Balance at beginning of period$5,592 $10,075 $11,030 $9,505 
Sales of gift cards105 194 556 755 
Redemption of gift cards(106)(194)(598)(683)
Increase from deferral of revenue1,904 2,843 1,904 2,843 
Decrease from revenue recognition(2,058)(2,847)(2,832)(3,560)
Loyalty Program points earned423 1,070 1,750 2,634 
Loyalty Program points redeemed/expired(991)(981)(6,941)(1,334)
Balance at end of period$4,869 $10,160 $4,869 $10,160 

8.Long-Term Debt

The Company’s credit facilities and related balances were as follows (dollars in thousands, unaudited):

September 30,December 31,
20242023
Term Loan Facility$49,375 $50,000 
ABL Facility18,796 23,947 
Notes payable1,446 2,493 
Total principal69,617 76,440 
Less debt issuance costs and original issue discount ("OID")(4,717)(5,460)
Long-term debt, net$64,900 $70,980 
Current maturities:
Current maturities of long-term debt$15,866 $2,297 
Long-term debt:
Non-current principal$53,751 $74,143 
Less non-current portion of debt issuance costs and OID(4,717)(5,460)
Long-term debt, net$49,034 $68,683 

Future contractual maturities of credit facilities (not including debt issuance costs) as of September 30, 2024 are as follows (dollars in thousands, unaudited):

Remainder of 2024$12,319 
20254,797 
20266,025 
20276,250 
202840,226 
Total$69,617 





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ABL Facility and Term Loan Facility

On August 10, 2023 (the “Closing Date”), Authentic Brands and certain of its subsidiaries (collectively, the “Borrowers”) entered into a Credit Agreement (the “ABL Credit Agreement”) with PNC Bank, National Association, as administrative agent and collateral agent (“PNC”), and the lenders from time to time party thereto, pursuant to which the lenders thereunder agreed to provide the Borrowers with a senior secured asset-based revolving credit facility in an aggregate principal amount of up to $75,000 (including a sub-facility for letters of credit in an amount up to $7,500 all of which is available at September 30, 2024) (the “ABL Facility”), and a Credit Agreement (the “Term Loan Credit Agreement” and together with the ABL Credit Agreement, the “Credit Agreements”) with Whitehawk Capital Partners LP, as administrative agent and collateral agent, and the lenders from time to time party thereto, pursuant to which the lenders thereunder provided the Borrowers with senior secured term loans on the Closing Date in an aggregate principal amount of $50,000 (the “Term Loan”) and a bridge loan in the amount of $6,000 (the “Bridge Loan” and together with the Term Loan, the “Term Loan Facility”).

The proceeds of the Term Loan were issued net of a $1,525 discount which was recorded against the outstanding amount of debt on our consolidated balance sheet and amortized over the life of the Term Loan Credit Agreement. Debt issuance costs of $4,545 were incurred in connection with the origination of the ABL Facility and these costs will be reported as a reduction to the outstanding balance of long-term debt on our consolidated balance sheet and amortized over the life of the ABL Credit Agreement. The Bridge Loan incurred a Bridge Loan fee of 10% of the aggregate amount of the Bridge Loan on the Closing Date. The Bridge Loan fee was paid when the Bridge Loan principal was repaid in the fourth quarter of 2023.

The obligations under the Credit Agreements are guaranteed by each Borrower and each Borrower’s direct and indirect, existing and future domestic subsidiaries, subject to certain exceptions (collectively, the “Guarantors” and each, a “Guarantor”). The obligations under the ABL Credit Agreement are secured by a first priority lien on certain deposit accounts, cash and cash equivalents, credit card payments, accounts receivable, inventory and other related assets of the Guarantors (the “ABL Priority Collateral”) and a second priority lien on substantially all of the other assets of the Guarantors. The obligations under the Term Loan Credit Agreement are secured by a second priority lien on the ABL Priority Collateral and a first priority lien on substantially all of the other assets of the Guarantors.

Each Credit Agreement includes certain conditions to borrowings, representations and warranties, affirmative and negative covenants, and events of default customary for financings of their type and size. Each Credit Agreement requires the Borrowers to maintain (i) consolidated EBITDA (as defined in the Credit Agreements) of at least $(2,460) for the fiscal quarter ended September 30, 2023, which amount increases incrementally over the next 15 quarters to $40,000 for the 5 fiscal quarters ended June 30, 2028; (ii) a fixed charge coverage ratio of not less than 1.10 to 1.00, based on a trailing four fiscal quarter calculation, following the Availability Block Release Date (as defined below); (iii) minimum liquidity of at least $15,000, which amount is reduced to $7,500 following the Availability Block Release Date; and (iv) minimum average liquidity of at least $9,375 following the Availability Block Release Date. The Credit Agreements also limit the Borrowers’ ability to, among other things, incur additional indebtedness, create liens on any assets, pay dividends or make certain restricted payments, make certain investments, consummate certain asset sales, make certain payments on indebtedness, and merge, consolidate or engage in other fundamental changes.

Under the terms of the ABL Credit Agreement, the amount available for advances is subject to a borrowing base, which is calculated by reference to the value of certain eligible deposit accounts, cash and cash equivalents, credit card payments, accounts receivable and inventory, offset by certain reserves. The amount available for advances will be reduced by $15,000 until the Borrowers have maintained a fixed charge coverage ratio of not less than 1.10 to 1.00 based on a trailing four fiscal quarter calculation for two consecutive fiscal quarters following the Closing Date and no defaults or events of default are then continuing (the date such condition is satisfied, the “Availability Block Release Date”). PNC may also reduce the amount available for advances upon certain findings or if PNC determines, in good faith and in the exercise of reasonable business judgment, that such reductions are necessary for other purposes. Our available borrowing under the ABL Credit Facility at September 30, 2024 was approximately $9,438, after consideration of the $15,000 reduction required before the Availability Block Release Date. During the first quarter of 2024, our available borrowings fell below $15,000 which resulted in cash dominion under the terms of the ABL Credit Agreement whereby certain proceeds must now be collected into a separate account which are subsequently applied against our ABL borrowings until such time as our available borrowings are $15,000 or the occurrence of the Availability Block Release Date, whichever is first.

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Borrowings under the ABL Facility bear interest at a rate per annum of either (i) the Base Rate (as defined below) plus a margin ranging from 1.50% to 2.00% or (ii) term SOFR plus a margin ranging from 2.60% to 3.10%, in each case subject to a 0.25% reduction following the Availability Block Release Date. “Base Rate” means, for any day, the base commercial lending rate of PNC as publicly announced to be in effect from time to time. The Borrowers are also required to pay certain fees in connection with the ABL Credit Agreement, including an unused commitment fee based on the average daily unused portion of the ABL Facility, equal to 0.375% on an annual basis.

Borrowings under the Term Loan Facility bear interest at a rate per annum equal to either (i) a base rate plus 7.50% or (ii) term SOFR plus 8.50%. The base rate and term SOFR rate are subject to floors of 4.00% and 3.00%, respectively.

The ABL Facility matures on the earlier of (i) August 10, 2028 and (ii) the date that is 91 days prior to the scheduled maturity date of any other debt in excess of $2,500, subject to certain exceptions.

The Term Loan Facility requires the Borrowers to make quarterly principal repayments in an aggregate principal amount equal to (i) 1.25% of the original aggregate principal amount of the Term Loan commencing with the fiscal quarter ending September 30, 2024 through the fiscal quarter ending June 30, 2025, (ii) 2.50% of the original aggregate principal amount of the Term Loan commencing with the fiscal quarter ending September 30, 2025 through the fiscal quarter ending June 30, 2026, and (iii) 3.125% of the original aggregate principal amount of the Term Loan commencing with the fiscal quarter ending September 30, 2026 through the maturity date of the Term Loan. The Term Loan Facility is also subject to mandatory prepayment (x) to the extent the outstanding obligations under the Term Loan Facility exceed a borrowing base calculated by reference to the value of certain eligible intellectual property, equipment and real property, offset by certain reserves, and (y) of up to 50% of the Borrowers’ excess cash flows beginning in 2026. The Borrowers may voluntarily prepay amounts outstanding under the Term Loan Facility at any time, subject in certain cases to a prepayment premium.

The Term Loan matures on the earlier of (i) August 10, 2028 and (ii) the date that is 91 days prior to the scheduled maturity date of any other debt in excess of $2,500, subject to certain exceptions.

Notes Payable

In July and September 2021, the Company entered into note payable agreements for $2,588 at an interest rate of approximately 1.00% per annum to repurchase Incentive Units (as defined below) from former employees. The notes are payable in four annual installment payments. As of September 30, 2024, the total outstanding balance on these notes payable is $646.

In January 2022, the Company entered into a note payable agreement for $1,599 at an interest rate of 1.30% per annum to repurchase Incentive Units from a former employee. As of September 30, 2024, the outstanding balance on the notes payable is $800.
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9.Stockholders’ Equity

In conjunction with the Business Combination, 18,769 class A common units and 73,890 class B common units of Authentic Brands (the holders thereof, the "Existing Members") were converted into an aggregate of 139,106,323 common units in Authentic Brands (the “Common Units”) and 19,853,125 restricted common units in Authentic Brands (the “Restricted Common Units”). The Existing Members also received 139,106,323 shares of Class B Common Stock of the Company.

Subsequent to the Business Combination, the Company's authorized capital stock consists of 2,802,500,000 shares including (i) 2,500,000,000 shares of Class A Common Stock, (ii) 300,000,000 shares of Class B Common Stock, (iii) 1,500,000 shares of Class C Common Stock, par value $0.0001 per share (the "Class C Common Stock"), and (iv) 1,000,000 shares of preferred stock, par value $0.0001 per share (the "Preferred Stock"). The Class C Common Stock is divided into two series as follows: (a) 750,000 shares of Series C-1 Common Stock, par value $0.0001 per share; and (b) 750,000 shares of Series C-2 Common Stock, par value $0.0001 per share.

Holders of the Class A Common Stock and the Class B Common Stock are each entitled to one vote per share, and holders of the Class C Common Stock do not have any voting rights. Subject to preferences that may apply to any shares of preferred stock outstanding at the time, the holders of our Class A Common Stock are entitled to receive dividends and other distributions as may from time to time be declared by the our board of directors at its discretion out of legally available Company assets, ratably in proportion to the number of shares held by each such holder, and at such times and in such amounts as the board of directors in its discretion may determine. No dividends or other distributions will be declared or paid on the Class B Common Stock or the Class C Common Stock.

A holder of Class B Common Stock may transfer or assign shares of Class B Common Stock only if such holder also simultaneously transfers an equal number of such holder’s Common Units in compliance with and as permitted by the LLC Agreement.

In the event of any voluntary or involuntary liquidation, dissolution or winding up of the Company, after payment of debts and other liabilities and after the rights of holders of preferred stock, if any, have been satisfied, the holders of all outstanding shares of Class A Common Stock will be entitled to receive the remaining assets of the Company available for distribution ratably in proportion to the number of shares held by each such stockholder.

The board of directors of the Company may establish one or more classes or series of preferred stock. Our board of directors may determine, with respect to any class or series of preferred stock, the terms and rights of such class or series. The Company currently does not have any preferred stock issued and outstanding.

Common Units are entitled to share in the profits and losses of Authentic Brands and to receive distributions declared and have no voting rights. Holders of Common Units receive one share of Class B Common Stock, which are voting, non-economic shares in the Company, for each Common Unit they own. Subject to the terms of the LLC Agreement, the Common Unit holders have the option to redeem all or any portion of their Common Units. However, upon redemption, the Company's board of directors determines whether the Common Units are redeemed in cash or Class A Common Stock.

Common Units that are redeemed for shares are exchanged for a number of Class A Common Stock equal to the number of exchanged Common Units. Simultaneously, a number of Class B Common Stock held by the unitholder is surrendered equal to the number of Common Units being redeemed. For Common Units redeemed for cash, cash redemption may only be effected if a concurrent fundraising activity takes place by the Company.

Non-Controlling Interests

Non-controlling interests represent the ownership interests in Authentic Brands held by holders other than the Company. As of September 30, 2024, BRC Inc.’s ownership percentage in Authentic Brands controlling and non-controlling interests was 36.0% and 64.0%, respectively.

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10.Equity-Based Compensation

Incentive Units

Authentic Brands' maintains an equity incentive plan (the “2018 Equity Incentive Plan”) under which it granted Incentive Units (as defined in the 2018 Equity Incentive Plan) to employees or non-employee directors prior to the Business Combination. As of September 30, 2024, 8,472 Incentive Units remain outstanding under the 2018 Equity Incentive Plan, and no new Incentive Units have been granted under the 2018 Equity Incentive Plan since the completion of the Business Combination. The board of directors has the authority to determine the terms and conditions of each grant under the 2018 Equity Incentive Plan, and 200,000 non-voting units have been authorized thereunder. These units may contain certain service and performance related vesting provisions. The Incentive Units were awarded to eligible employees and non-employee directors and entitle each grantee to receive non-voting member units upon vesting, subject solely to the employee’s continuing employment or the non-employee director’s continuing service on the board of directors.

The following table summarizes the changes in the number of Incentive Units for the nine months ended September 30, 2024:

Incentive UnitsWeighted Average Grant Date Fair Value
Granted and outstanding at January 1, 20248,585 $213.81 
Granted  
Forfeited(113)215.31 
Granted and outstanding at September 30, 2024
8,472 $213.79 
Vested at September 30, 2024
7,125 $213.50 

As of September 30, 2024, total unrecognized equity compensation expense related to nonvested Incentive Units to be recognized over a weighted average period of approximately one year was $200.

In connection with the Business Combination, the Company adopted the 2022 Omnibus Incentive Plan (the "Omnibus Plan"), which replaced the 2018 Equity Incentive Plan, and the 2022 Employee Stock Purchase Plan (the "ESPP") (see disclosed below).

Stock Options

The Company grants stock options to employees under the Omnibus Plan that vest ratably over three years and expire after seven years. The grant date estimated fair value of the stock options is based upon a Black Scholes model valuation of the options at the grant date. The following weighted average assumptions were utilized in determining the fair value of options granted:
Nine Months Ended September 30, 2024
Weighted average grant date fair value$2.21
Expected dividend
Expected volatility66%
Risk-free interest rate4.32%
Options term (in years)4.5

The computation of expected volatility is based on a weighted average of comparable public companies within the Company’s industry. The Company uses the "simplified method" prescribed by the Securities and Exchange Commission Staff Accounting Bulletin No. 107, Share-Based Payment, to calculate the expected term of options granted. The risk-free interest rate is based on the yield of zero-coupon U.S. Treasury securities of comparable terms. The Company does not anticipate paying dividends in the foreseeable future. The Company recognizes pre-vesting forfeitures as they occur rather than estimate the forfeiture rate at the grant date.

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The following table summarizes information about stock options activities for the nine months ended September 30, 2024:

Stock OptionsWeighted Average Exercise Price
Outstanding at January 1, 20243,413,340 $5.19 
Granted2,663,464 3.94 
Forfeited(511,308)6.20 
Exercised(2,546)5.05 
Outstanding at September 30, 2024
5,562,950 $4.50 
Vested at September 30, 2024
988,488 $5.22 

As of September 30, 2024, total unrecognized equity compensation expense related to stock options to be recognized over a weighted average period of approximately two years was $8,799.

Restricted Stock Units

The Company grants restricted stock unit (“RSU”) awards to employees and non-employee directors under the Omnibus Plan that vest annually over approximately three years. The grant date fair values are based on the closing price of the Class A Common Stock of the Company on the date of grant.

The following table summarizes information about the RSUs under the Omnibus Plan for the nine months ended September 30, 2024:

Restricted Stock UnitsWeighted Average Grant Date Fair Value
Nonvested at January 1, 20241,684,955 $5.77 
Granted1,664,761 4.05 
Forfeited(392,844)5.29 
Vested(591,699)6.15 
Nonvested at September 30, 2024
2,365,173 $4.54 

As of September 30, 2024, total unrecognized equity compensation expense related to RSUs to be recognized over a weighted average period of approximately two years was $8,515.

Performance-Based Restricted Stock Units

On December 29, 2022, the Company granted 8,462,412 performance-based restricted stock units (“PSUs”) to a key employee which vest if certain market capital growth rates are achieved each year through April 2027. Vested PSUs are settled in shares of the Company Class A Common Stock equal to the number of PSUs granted. The PSUs are forfeited upon termination of employment before the performance period ends. PSUs granted during the year ended December 31, 2022 have a weighted-average grant date fair value of $0.46 per share. All PSUs were unvested as of September 30, 2024. The Company used the Monte Carlo pricing model to estimate the fair value of PSUs utilizing the following assumptions at the grant date:

Expected dividend
Expected volatility65%
Risk-free interest rate3.97%
Award term years4.3
Valuation date share price$6.21

As of September 30, 2024, total unrecognized equity-based compensation expense related to PSUs to be recognized over a weighted average period of approximately three years was $1,180.
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Employee Stock Purchase Plan

In September 2022, the Company began offering shares of its Class A Common Stock under its ESPP adopted in connection with the Business Combination, whereby eligible employees may acquire an equity interest in the Company through payroll contributions. At the end of a six-month offering period, shares are purchased at 85% of the stock price at enrollment date or purchase date, whichever is lower.

On September 8, 2024, the Company issued 78,287 shares for a total of $260 under the March 9, 2024 ESPP period, which covered the period between March 9, 2024 and September 8, 2024.

11.Defined Contribution Plan

The Company maintains a voluntary qualified defined contribution plan covering eligible employees as defined by the plan documents. Participating employees may elect to defer and contribute a portion of their eligible compensation to the plan up to limits stated in the plan documents, not to exceed the dollar amounts set by applicable laws. The Company’s matching contributions to the plan were $227 and $844 for the three and nine months ended September 30, 2024, respectively, and $150 and $661 for the three and nine months ended September 30, 2023, respectively.

12.Income Taxes

BRC Inc. is the managing member of Authentic Brands and, as a result, consolidates the financial results of Authentic Brands. Authentic Brands and its subsidiaries are limited liability companies and have elected to be taxed as partnerships for income tax purposes except for a subsidiary, Free Range American Media Company, which is taxed as a corporation. The Company files income tax returns in the U.S. federal and various state jurisdictions. Any taxable income or loss generated by Authentic Brands is passed through to and included in the taxable income or loss of its members, including BRC Inc., generally on a pro rata basis or otherwise under the terms of the Authentic Brands LLC Agreement. The Company is subject to U.S. federal income taxes, in addition to state and local income taxes with respect to its allocable share of any taxable income or loss of Authentic Brands, as well as any stand-alone income or loss generated by BRC Inc.

The Company’s U.S. federal and state income tax returns for the tax years 2019 and beyond remain subject to examination by the Internal Revenue Service. With respect to state and local jurisdictions, the Company and its subsidiaries are typically subject to examination for several years after the income tax returns have been filed. The Internal Revenue Service has commenced an examination of the Authentic Brands’ U.S. income tax return for 2021. We anticipate this audit will conclude within the next twelve months. Although the outcome of tax audits is always uncertain, the Company believes that adequate amounts of tax, interest and penalties have been provided for in the accompanying consolidated financial statements for any adjustments that may be incurred due to state or local audits and uncertain tax positions. The Company’s income tax expense may vary from the expense that would be expected based on statutory rates due principally to its organizational structure and recognition of valuation allowances against deferred tax assets.

Our effective tax rate for the period ended September 30, 2024 differs from the U.S. federal statutory rate primarily due to changes in the valuation allowance and non-controlling interest.

Based primarily on our limited operating history and Authentic Brands' historical losses, the Company believes there is a significant uncertainty as to when the Company will be able to use our deferred tax assets ("DTAs"). Therefore, the Company has recorded a valuation allowance against the DTAs for which the Company has concluded it is more likely than not that they will not be realized.


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13.Net Loss Per Share

Basic net loss per share is calculated by dividing net loss attributable to Class A Common Stock by the weighted-average shares of Class A Common Stock outstanding without consideration for potential dilutive securities. Diluted net loss per share represents basic net loss per share adjusted to include the potentially dilutive effect of outstanding unvested share awards, warrants, Common Units and Restricted Common Units that are exchangeable into shares of Class A Common Stock. Diluted net loss per share is computed by dividing the net loss attributable to Class A Common Stock by the weighted-average number of shares of Class A Common Stock outstanding for the period determined using the treasury stock method and if-converted method, as applicable. Shares of Class B Common Stock do not participate in the earnings or losses of the Company and are therefore not participating securities. As such, separate presentation of basic and diluted loss per share of Class B Common Stock under the two-class method has not been presented.

The following table sets forth the computation of basic and diluted net loss per share (in thousands, except unit/share and per unit/share amounts, unaudited):

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Numerator:
Net loss$(1,397)$(10,694)$(916)$(42,680)
Less: Net loss attributable to non-controlling interests(862)(7,462)(446)(30,420)
Net loss attributable to Class A Common Stock - basic and diluted$(535)$(3,232)$(470)$(12,260)
Denominator:
Weighted-average shares of Class A Common Stock outstanding72,154,931 61,964,157 68,904,034 59,738,542 
Net loss per share attributable to Class A common stockholders, basic and diluted$(0.01)$(0.05)$(0.01)$(0.21)

The Company excluded the following potentially dilutive securities, presented based on amounts outstanding at each period end, from the computation of diluted net loss per share attributable to Class A common shareholders because including them would have had an antidilutive effect:

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Stock options5,562,950 3,614,136 5,562,950 3,614,136 
Common Units135,473,335 148,395,692 135,473,335 148,395,692 
RSUs2,365,173 2,008,225 2,365,173 2,008,225 
PSUs8,462,412 8,462,412 8,462,412 8,462,412 
Incentive Units1,187,537 9,210 1,187,537 9,210 
Employee Stock Purchase78,287 98,710 78,287 98,710 
Total units excluded from computation of diluted net loss per share153,129,694 162,588,385 153,129,694 162,588,385 
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14.Commitments and Contingencies

Purchase Agreements

The Company has entered into manufacturing and purchase agreements to purchase and produce coffee product from third-party suppliers. These purchase agreements are typically obligations to purchase minimum volumes with fixed pricing if the volume terms are not fulfilled, in the form of a take-or-pay provision. The aggregate value of purchases from these third-party suppliers totaled $10,638 and $32,400 for the three and nine months ended September 30, 2024, respectively, and $12,253 and $75,116 for the three and nine months ended September 30, 2023, respectively.

The amounts in the table below represents the Company's future minimum purchase commitments as of September 30, 2024 (dollars in thousands, unaudited):

Remainder of 2024$5,701 
202526,058 
202630,018 
202732,427 
202815,141 
Thereafter14,934 
Total$124,279 

Contingencies

The Company is the subject of various legal actions in the ordinary course of business. These actions typically seek, among other things, compensation for alleged personal injury, breach of contract, property damage, punitive damages, civil penalties or other losses, or injunctive or declaratory relief. With respect to such lawsuits, the Company accrues reserves when it is probable a liability has been incurred and the amount of loss can be reasonably estimated. Although the outcomes of these proceedings cannot be predicted with certainty, the Company does not believe any of these proceedings, individually or in the aggregate, would be expected to have a material adverse effect on results of operations, cash flows or financial condition.

The Company could be subject to additional sales tax or other tax liabilities. The Company follows the guidelines of ASC 450, Accounting for Contingencies, and the unaudited consolidated financial statements reflect the current impact of such legislation through the Company’s best estimates. However, any of these events could have a material effect on the Company’s business and operating results depending on the previous periods of applied enforcement by certain jurisdictions.

The Company is also subject to U.S. (federal and state) laws, regulations, and administrative practices that require us to collect information from its customers, vendors, merchants, and other third parties for tax reporting purposes and report such information to various government agencies. The scope of such requirements continues to expand, requiring us to develop and implement new compliance systems. Failure to comply with such laws and regulations could result in significant penalties and interest which might have an adverse effect on the Company’s business and operating results. The Company has accrued $320 related to potential sales and other tax exposure as of both September 30, 2024 and December 31, 2023, which is included in accrued liabilities on the unaudited consolidated balance sheets.














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Legal Disputes

On April 28, 2022, Tang Capital Partners, LP (“Tang Capital”) filed a lawsuit in federal district court in the Southern District of New York against the Company, Tang Capital Partners, LP v. BRC Inc., Case 22-CV-3476 (RWL) (Southern District of New York). The complaint alleges that Tang Capital suffered damages arising from the Company’s refusal on two occasions to permit Tang Capital to exercise warrants. On March 8, 2023, the court granted the Company’s motion to dismiss a claim for declaratory judgment but denied the Company’s motion to dismiss Tang Capital's breach of contract claim. Each party filed respective motions for summary judgment and completed the briefing of these motions on May 31, 2024. Tang Capital's motion for summary judgment seeks $10,500 in compensatory damages, plus prejudgment interest, attorneys' fees, and other reasonable costs and disbursements. The hearing on the respective motions for summary judgment was completed on October 23, 2024. A decision has yet to be rendered. The case is currently not set for trial. The Company believes that it has meritorious defenses to the claims asserted against it and will defend itself vigorously in these proceedings; however, there can be no assurances that it will be successful in its efforts. The Company is not able at this time to determine or predict the ultimate outcome of this lawsuit or provide a reasonable estimate or range of estimates of the possible outcome or loss, if any, in this matter.

On February 3, 2023, Strategy and Execution, Inc. ("SEI") filed a lawsuit in federal district court in Texas against one of the Company's wholly owned subsidiaries, Strategy and Execution, Inc., v. Black Rifle Coffee Company LLC, Case 23-CV-00135 (FB) (Western District of Texas). The complaint alleges that SEI, a former consultant to the Company, is owed certain disputed royalties and expense reimbursements from the Company. On April 4, 2023, the Company filed a partial motion to dismiss several of the claims which was granted with prejudice with respect to the Company's position that all royalties expired upon expiration of the parties' contract on December 31, 2023. On May 8, 2024, SEI filed a motion for reconsideration of the order granting the partial motion to dismiss, and on May 14, 2024, SEI filed a motion for leave to amend its complaint. These motions are currently pending. On October 3, 2024, SEI and the Company held a mediation. No agreement was reached. The Company believes that it has meritorious defenses to the claims asserted against it and will continue to defend itself vigorously in these proceedings; however, there can be no assurances that it will be successful in its efforts. $400 has been included in accrued liabilities related to this matter.

On June 22, 2023, John Brian Clark, JBC Structured Products LLC, and Marathon Capital LLC filed a complaint against BRC Inc. and Black Rifle Coffee Company LLC: John Brian Clark, et al. v. BRC Inc., et al., Case 1:23-CV-5340 (RWL) (Southern District of New York). Clark alleges breach of contract and is seeking a declaratory judgment. The complaint alleges that Clark suffered damages arising from the Company’s refusal to allow Clark to exercise warrants. The lawsuit seeks unspecified general and compensatory damages, attorneys’ fees, and other reasonable costs and disbursements. The Company believes that it has meritorious defenses to the claims asserted against it and will defend itself vigorously in these proceedings; however, there can be no assurances that it will be successful in its efforts. Currently the case is stayed through the resolution of the Tang Capital matter, but Clark has the option to end the stay at any time after the end of June 2024 or a summary judgment decision in Tang Capital, whichever comes first. The Company is not able at this time to determine or predict the ultimate outcome of this lawsuit or provide a reasonable estimate or range of estimates of the possible outcome or loss, if any, in this matter.

On May 15, 2024, Alta Partners, LLC (“Alta”) filed a lawsuit in the federal district court in the Southern District of New York against the Company: Alta Partners, LLC v. BRC Inc., Case 24-CV-03741 (AT) (RWL) (Southern District of New York). The complaint alleges breach of contract and that Alta suffered damages arising from the Company’s refusal to permit Alta to exercise warrants between March 11 and May 4, 2022. The lawsuit seeks unspecified general and compensatory damages, attorneys’ fees, and other costs and disbursements. On July 11, 2024, the Company filed a pre-motion with the court, posing certain arguments in its defense and requesting permission to move to dismiss. The Company believes that it has meritorious defenses to the claims asserted against it and will defend itself in these proceedings; however, the Company is not able at this time to determine or predict the ultimate outcome of this lawsuit or provide a reasonable estimate or range of estimates of the possible outcome or loss, if any, in this matter.

On May 20, 2024, one of our co-manufacturers filed a complaint in the district court of Riley County, Kansas against one of the Company's wholly owned subsidiaries, Black Rifle Coffee Company LLC, Case RL-2024-CV-000119. The complaint alleges breach of contract and anticipatory breach of contract with respect to certain fees and order volume pursuant to the parties' drink manufacturing agreement, amongst other allegations. On July 18, 2024, the Company filed a partial motion to dismiss relating to certain of these allegations. On October 22, 2024, a hearing was held on this motion. A decision has yet to be rendered. The Company believes that it has meritorious defenses to the claims asserted against it and will defend itself in these proceedings. $2,700 has been included in accrued liabilities related to this matter.




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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis should be read in conjunction with the unaudited consolidated financial statements and notes included in Item 1 of Part I of this Quarterly Report on Form 10-Q and the annual audited consolidated financial statements, notes, and Management's Discussion and Analysis of Financial Condition and Results of Operations ("MD&A"), contained in our Annual Report on Form 10-K for the year ended December 31, 2023 (the "2023 Form 10-K"). In addition to historical information, this discussion contains forward-looking statements that involve risks, uncertainties, and assumptions that could cause the Company's actual results to differ materially from management’s expectations. When used in this report, the terms “we,” “us,” “our,” “BRCC,” “Black Rifle Coffee,” “Black Rifle Coffee Company,” and the “Company” mean BRC Inc. and its consolidated subsidiaries, collectively, unless the context requires otherwise.

Overview

Black Rifle Coffee Company is a rapidly growing Veteran-led premium coffee and media company that operates through three channels: Wholesale, Direct to Consumer ("DTC"), and our Outpost Retail Stores. Our business started with a loyal and quickly expanding community of consumers through our DTC channel, which benefits from approximately 194,000 subscribers as of September 30, 2024. We have experienced recent declines in this channel as our points of distribution have expanded in other channels and consumers find the brand where they shop. Focused growth in our Wholesale channel continues as we have expanded into grocery stores, club stores, specialty stores, and other intermediaries. Our Outpost channel experienced growth through 2023 during the initial rollout of our Outpost retail stores; however, we anticipate limited growth in this channel in 2024 as we evaluate our strategy for retail stores, and we expect to recommence investment in this channel in future years.

At Black Rifle Coffee, we develop our roast profiles with the same mission focus we learned as military members serving our country. We produce creative and engaging cause-related media content to inform, inspire, entertain, and build our community. We also sell Black Rifle Coffee-brand apparel, coffee brewing equipment, and outdoor and lifestyle gear that our consumers proudly wear and use to showcase our brand. At the heart of everything we do is our commitment to supporting active duty military, Veterans, first responders, and those who love America.

We utilize a three-pronged approach to craft a unique brand that resonates with our customer base and enhances brand loyalty: Inform, Inspire, and Entertain. We want our audience to love coffee as much as we do, so we strive to inform them on all the awesome facets of coffee. Every day we work to inspire our customers; we take pride in the coffee we roast, the Veterans we employ and the causes we support. We give back to the community and are committed to support those who serve.

To support our premium quality product, our coffee beans are primarily roasted in-house at our Tennessee based roasting facility and 100% in the United States to ensure consistency and quality of product. Our coffee beans are sourced only from the highest quality suppliers. Our state-of-the-art equipment guarantees freshness and offers significant capacity for expansion.

We are a digitally native brand with an established omnichannel business model, reaching our customers through one reportable segment that is comprised of three channels. Our Wholesale channel includes products sold to an intermediary such as grocery stores, including the Food, Drug, and Mass ("FDM") customer set, specialty retailers, such as outdoors and sporting goods retailers, and convenience stores, which primarily sell our Ready-to-Drink ("RTD") products. Our DTC channel includes our e-commerce business, through which consumers order our products online and products are shipped to them. Our Outpost channel includes our Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

Revenue decreased to $98.2 million for the three months ended September 30, 2024 compared to $100.5 million for the three months ended September 30, 2023, representing a decrease of 2% compared to prior year, driven primarily by a $3.8 million decrease in our DTC channel and a $0.7 million decrease in our Outpost channel partially offset by a $2.1 million increase in Wholesale revenues. Revenue increased to $285.6 million for the nine months ended September 30, 2024 as compared to $276.0 million for the nine months ended September 30, 2023, representing growth of 3%, compared to the prior year driven by a $26.3 million increase in Wholesale revenues, partially offset by declines of $12.5 million and $4.1 million in our DTC and Outpost channels, respectively.





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The Business Combination

In February 2022, we completed the Business Combination and as a result of the consummation of a series of mergers in connection therewith, Authentic Brands became a subsidiary of BRC Inc., with BRC Inc. acting as the sole managing member thereof as a public benefit corporation. The Business Combination was accounted for as a reverse acquisition and a recapitalization of Authentic Brands. Accordingly, the Business Combination was reflected as the equivalent of Authentic Brands issuing stock for the net assets of SilverBox, accompanied by a recapitalization. Under this method of accounting, SilverBox is treated as the “acquired” company for financial reporting purposes. The net assets of SilverBox are stated at historical cost, with no goodwill or other intangible assets recorded. This accounting treatment was determined by the individual controlling Authentic Brands prior to the Business Combination, who also controls the combined company post Business Combination.

Trends

Certain trends affecting our business within the respective sales channels are as follows:

Wholesale channel revenue has increased as we have added new customers and we continue to grow our presence in the FDM market. We expect to see increased revenue within this channel as we increase investment to obtain new customers, launch new products, and expand in the FDM market.
DTC channel revenue growth has declined as a result of a decline in the DTC market as well as our decision to redirect investments to other growing areas of the business as we continue to experience elevated DTC customer acquisition costs. In addition, we have limited our promotional offerings while focusing on profitability.
Outpost channel revenue has decreased due to declining volumes at our existing Outpost retail locations. We anticipate limited growth in this channel in 2024 as we shift investments into other channels while we work to improve the quality of our earnings through operational and strategic changes, some of which might result in store closures for underperforming Outposts. We expect accelerated growth in the Outpost channel in future years as we recommence investment in this part of our business.

Key Factors Affecting Our Performance

Our Ability to Increase Brand Awareness

Our ability to promote and maintain brand awareness and loyalty is critical to our success. We believe we have created a highly efficient marketing strategy that provides us the ability to increase brand awareness and drive consumer interaction. Consumer appreciation of our brands is primarily reflected in the increase of our sales across our three channels over the last few years. We expect to continue to develop and implement forward-looking brand strategies that utilize highly efficient, reach-based formats such as national television, streaming advertising, and other select avenues. In addition, we will leverage our social media footprint and employ targeted digital advertising to expand the reach of our brand.

Our Ability to Grow Our Customer Base in Our Outposts and Wholesale Channels

We are currently growing our customer base through our Wholesale channel. Our products are also sold through a growing number of physical retail channels. Wholesale customers include large national retailers, regional retailers, distributors, and dealers.

Our Ability to Acquire and Retain Customers at a Reasonable Cost

We believe our ability to consistently acquire and retain new customers at a reasonable cost will be a key factor affecting our future performance. We continue to have a strong presence activating in major markets to reach new consumers and drive brand awareness. As we continue to expand our deployment venues, our expertise in digital creative and engagement provides a distinct advantage to reach, engage and convert our consumers. We will continue to utilize marketing measurement to ensure our advertising and marketing spend is effective and efficient while expanding our brand reach and managing customer acquisition cost and returns on marketing investments.




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Our Ability to Drive Repeat Usage of Our Products

We gain substantial economic value from repeat users of our products who consistently re-order our products. The pace of our growth rate will be affected by the repeat usage dynamics of existing and newly acquired customers.

Our Ability to Expand Our Product Line

Our goal is to continue to expand our product line over time to increase our growth opportunity and reduce product-specific risks through diversification into multiple products each designed around daily use. Our pace of growth will be partially affected by the cadence and magnitude of new product launches over time. We realized All Commodities Volume ("ACV") of 47% at September 30, 2024. Moving forward, we believe that it is important to our business that we continue innovating with new products and flavors.

Our Ability to Manage Our Supply Chain

Our ability to grow and meet future demand will be affected by our ability to properly plan for and source inventory from a variety of suppliers and co-manufacturers located inside and outside the United States. The majority of our green coffee beans come from Colombia, Nicaragua, and Brazil, and since 2020, we have also sourced green coffee beans from over ten countries in Latin America, Africa, and Asia to diversify our supply chain and offer our customers specialty and limited-time-only roasts. Quality control is also a critically important part of our manufacturing and supply chain operations. 100% of our coffee is roasted in the United States. Our licensed, Coffee Quality Institute-certified grader and former Green Beret, leads cupping, grading, scoring, and sourcing of our coffees. We also must effectively manage our co-manufacturers and suppliers.

Results of Operations

This discussion and analysis pertains to comparisons of material changes on the unaudited consolidated financial statements for three and nine months ended September 30, 2024 and 2023. The following table represents the selected results of operations for BRC Inc. for the periods indicated (dollars in thousands, unaudited):

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Revenue, net$98,204 $100,536 $285,613 $275,974 
Cost of goods sold56,856 66,477 164,822 182,197 
Gross profit41,348 34,059 120,791 93,777 
Operating expenses
Marketing and advertising10,109 8,260 25,129 22,418 
Salaries, wages and benefits16,548 13,907 49,419 52,087 
General and administrative12,324 19,474 38,619 56,529 
Other operating expense (income), net1,261 (596)1,584 734 
Total operating expenses40,242 41,045 114,751 131,768 
Operating income (loss)1,106 (6,986)6,040 (37,991)
Non-operating expenses
Interest expense, net(2,453)(3,544)(6,805)(4,658)
Other (expense) income, net— (108)— 138 
Total non-operating expenses(2,453)(3,652)(6,805)(4,520)
Loss before income taxes(1,347)(10,638)(765)(42,511)
Income tax expense50 56 151 169 
Net loss$(1,397)$(10,694)$(916)$(42,680)








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Components of Our Operating Income (Loss)

Revenue, net

We sell our products both directly and indirectly to our customers through a broad set of physical and online platforms. Our net revenue reflects the impact of product returns as well as discounts and fees for certain sales programs, trade spend, promotions, and loyalty rewards.

Cost of goods sold

Cost of goods sold primarily includes raw material costs, labor costs directly related to producing our products including wages and benefits, shipping costs, and other overhead costs related to certain aspects of production, warehousing, fulfillment expense, shipping, and credit card fees.

Operating expenses

Operating expenses consist of marketing and advertising expenses related to brand marketing campaigns through various online platforms, including email, digital, website, social media, search engine optimization, as well as performance marketing efforts including retargeting, paid search and product advertisements, as well as social media advertisements and sponsorships. Operating expenses also consist of salaries, wages, and benefits of payroll and payroll related expenses for labor not directly related to producing our products. Payroll expenses include both fixed and variable compensation. Variable compensation includes bonuses and equity-based compensation. General and administration costs include other professional fees and services, and general corporate infrastructure expenses, including utilities and depreciation and amortization.

Comparison of the three months ended September 30, 2024 to the three months ended September 30, 2023

The following table summarizes our revenue, gross profit, gross margin, and total operating expenses (dollars in thousands, unaudited):
Three Months Ended September 30,
20242023$ Change% Change
Revenue, net$98,204$100,536$(2,332)(2)%
Cost of goods sold56,85666,477(9,621)(14)%
Gross profit$41,348$34,059$7,289 21 %
Gross margin(1)
42 %34 %  
Total operating expenses$40,242$41,045$(803)(2)%

(1)Gross margin is calculated as gross profit as percentage of revenue, net

Net revenue for the three months ended September 30, 2024 decreased $2.3 million, or 2%, to $98.2 million as compared to $100.5 million for the corresponding period in 2023.

The following table summarizes net sales by channel for the periods indicated (dollars in thousands, unaudited):

Three Months Ended September 30,
20242023$ Change% Change
Wholesale$63,655 $61,527 $2,128 %
Direct to Consumer29,044 32,794 (3,750)(11)%
Outpost5,505 6,215 (710)(11)%
Total net sales$98,204 $100,536 $(2,332)(2)%

Net revenue for our Wholesale channel for the three months ended September 30, 2024, increased $2.1 million, or 3%, to $63.7 million as compared to $61.5 million for the corresponding period in 2023. The Wholesale channel performance was primarily driven by growth in distribution of packaged coffee in the FDM market along with increased sales in our RTD product line, partially offset by a $4.2 million decrease related to barter transactions whereby we exchanged finished goods inventory for prepaid advertising credits and decreases in some declining categories impacting select retailers.

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Net revenue for our DTC channel for the three months ended September 30, 2024 decreased $3.8 million, or 11%, to $29.0 million as compared to $32.8 million for the corresponding period in 2023, primarily due to lower customer acquisition due to declines in the overall DTC market, a strategic shift in advertising spend to other areas with higher returns, and an increase in points of distribution in the Wholesale channel, that provides increased brick and mortar availability for the Black Rifle Coffee consumer.

Net revenue for our Outpost channel for the three months ended September 30, 2024, decreased $0.7 million, or 11%, to $5.5 million as compared to $6.2 million for the corresponding period in 2023. Revenue decreased primarily due to lower transaction volumes due to lower Retail traffic.

Cost of goods sold

Cost of goods sold for the three months ended September 30, 2024 decreased $9.6 million, or 14%, to $56.9 million as compared to $66.5 million for the corresponding period in 2023. Gross margin increased to 42% for the three months ended September 30, 2024 as compared to 34% for the corresponding period in 2023. The increase in gross margin was a result of product mix shift driven by an increase in the higher margin FDM market, productivity improvements in our RTD products, lower warehousing costs, and favorable changes in inventory reserves.

Operating expenses

Total operating expenses for the three months ended September 30, 2024 decreased $0.8 million, or 2%, to $40.2 million as compared to $41.0 million for the corresponding period in 2023.

The following table summarizes operating expenses for the periods indicated (dollars in thousands, unaudited):

Three Months Ended September 30,
20242023$ Change% Change
Marketing and advertising$10,109 $8,260 $1,849 22 %
Salaries, wages and benefits16,548 13,907 2,641 19 %
General and administrative12,324 19,474 (7,150)(37)%
Other operating expense (income), net1,261 (596)1,857 N/A
Total operating expenses$40,242 $41,045 $(803)(2)%

Marketing and advertising expenses for the three months ended September 30, 2024 increased $1.8 million, or 22%, to $10.1 million as compared to $8.3 million for the corresponding period in 2023. This increase was due to our expansion of partnerships, including our engagement with UFC, higher advertising spend, incremental shopper marketing, and an increase in trade promotions.

Salaries, wages and benefits expenses for the three months ended September 30, 2024 increased $2.6 million, or 19%, to $16.5 million as compared to $13.9 million for the corresponding period in 2023. This increase was related to a reduction in incentive compensation in the third quarter of 2023.

General and administrative expenses for the three months ended September 30, 2024 decreased $7.2 million, or 37%, to $12.3 million as compared to $19.5 million for the corresponding period in 2023. This decrease was due to reductions in our corporate infrastructure and support that were inefficient or duplicative, including professional services, information technology, and office space.

Other operating expense, net for the three months ended September 30, 2024 was $1.3 million as compared to other operating income, net, of $0.6 million for the corresponding period in 2023. Other operating income, net in 2023 related to a gain on assets held for sale offset by loss on disposal of equipment while the 2024 operating expense was primarily comprised of costs incurred related to site termination costs.







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Comparison of the nine months ended September 30, 2024 to the nine months ended September 30, 2023

The following table summarizes our revenue, gross profit, gross margin, and total operating expenses (dollars in thousands, unaudited):
Nine Months Ended September 30,
20242023$ Change% Change
Revenue, net$285,613$275,974$9,639 %
Cost of goods sold164,822182,197(17,375)(10)%
Gross profit$120,791$93,777$27,014 29 %
Gross margin(1)
42 %34 %  
Total operating expenses$114,751$131,768$(17,017)(13)%

(1)Gross margin is calculated as gross profit as percentage of revenue, net

Revenue, net

Net revenue for the nine months ended September 30, 2024 increased $9.6 million, or 3%, to $285.6 million as compared to $276.0 million for the corresponding period in 2023.

The following table summarizes net sales by channel for the periods indicated (dollars in thousands, unaudited):

Nine Months Ended September 30,
20242023$ Change% Change
Wholesale$177,844 $151,534 $26,310 17 %
Direct to Consumer91,628 104,160 (12,532)(12)%
Outpost16,141 20,280 (4,139)(20)%
Total net sales$285,613 $275,974 $9,639 %

Net revenue for our Wholesale channel for the nine months ended September 30, 2024, increased $26.3 million, or 17%, to $177.8 million as compared to $151.5 million for the corresponding period in 2023. The Wholesale channel performance was primarily driven by continued growth of packaged coffee in the FDM market. In addition, we had a net $7.7 million increase in revenue recognized related to a barter transaction whereby we exchanged finished goods inventory for prepaid advertising credits.

Net revenue for our DTC channel for the nine months ended September 30, 2024 decreased $12.5 million, or 12%, to $91.6 million as compared to $104.2 million for the corresponding period in 2023, primarily due to lower customer acquisition due to declines in the overall DTC market, a strategic shift in advertising spend to other areas with higher returns, and an increase in points of distribution in the Wholesale channel, that provides increased brick and mortar availability for the Black Rifle Coffee consumer. This decrease was partially offset by an increase of $5.7 million as a result of the decrease in the accrual for loyalty rewards points as a result of BRCC's change in policy around expiration of points in the first quarter of 2024.

Net revenue for our Outpost channel for the nine months ended September 30, 2024, decreased $4.1 million, or 20%, to $16.1 million as compared to $20.3 million for the corresponding period in 2023. Revenue decreased primarily due to lower transaction volumes across all stores in the first half of 2024 compared to the corresponding period in 2023, due to lower Retail traffic.

Cost of goods sold

Cost of goods sold for the nine months ended September 30, 2024 decreased $17.4 million, or 10%, to $164.8 million as compared to $182.2 million as compared to the corresponding period in 2023. Gross margin increased to 42% for the nine months ended September 30, 2024 as compared to 34% for the corresponding period in 2023. The increase in gross margin was a result of product mix shift driven by an increase in the higher margin FDM market, productivity improvements in our RTD products, and lower warehousing costs.


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Operating expenses

Total operating expenses for the nine months ended September 30, 2024 decreased $17.0 million, or 13%, to $114.8 million as compared to $131.8 million for the corresponding period in 2023.

The following table summarizes operating expenses for the periods indicated (dollars in thousands, unaudited):

Nine Months Ended September 30,
20242023$ Change% Change
Marketing and advertising$25,129 $22,418 $2,711 12 %
Salaries, wages and benefits49,419 52,087 (2,668)(5)%
General and administrative38,619 56,529 (17,910)(32)%
Other operating expense (income), net1,584 734 850 116 %
Total operating expenses$114,751 $131,768 $(17,017)(13)%

Marketing and advertising expenses for the nine months ended September 30, 2024 increased $2.7 million, or 12%, to $25.1 million as compared to $22.4 million for the corresponding period in 2023. This increase was due to our expansion of partnerships, including our engagement with UFC, higher advertising spend, incremental shopper marketing, and an increase in trade promotions.

Salaries, wages and benefits expenses for the nine months ended September 30, 2024 decreased $2.7 million, or 5%, to $49.4 million as compared to $52.1 million for the corresponding period in 2023. This decrease, as part of our cost savings initiative, was primarily due to lower compensation costs driven by reductions in headcount during 2023 for which we realized the full benefit in 2024.

General and administrative expenses for the nine months ended September 30, 2024 decreased $17.9 million, or 32%, to $38.6 million as compared to $56.5 million for the corresponding period in 2023. This decrease, as part of our cost savings initiative, was due to reductions in our corporate infrastructure and support that were inefficient or duplicative, including professional services, information technology, and office space.

Other operating expense, net for the nine months ended September 30, 2024 increased $0.9 million, or 116%, to $1.6 million as compared to $0.7 million for the corresponding period in 2023. This increase was related to site termination costs in the current year exceeding the impairment loss recognized in 2023.

Components of Our Non-Operating Expenses

Comparison of the three months ended September 30, 2024 to the three months ended September 30, 2023

The following table summarizes non-operating expenses for the periods indicated (dollars in thousands, unaudited):

Three Months Ended September 30,
20242023$ Change% Change
Interest expense, net$(2,453)$(3,544)$(1,091)(31)%
Other expense, net— (108)(108)(100)%
Total non-operating expenses$(2,453)$(3,652)$(1,199)(33)%

Interest expense, net for the three months ended September 30, 2024 decreased $1.1 million, or 31%, to $2.5 million as compared to $3.5 million for the corresponding period in 2023. The decrease was primarily attributable to interest on a bridge loan as well as a loss on extinguishment of debt both incurred in the third quarter of 2023 in connection with the refinancing whereby we entered into a new $75.0 million senior credit facility, a $50.0 million term loan facility, and a $6.0 million bridge loan. The bridge loan was repaid during 2023. These decreases were partially offset by an increase in interest expense as a result of increases in average debt balance and higher interest rates under the new senior credit facility and term loan facility which bear interest at the term SOFR plus 2.60% to 3.10%, based on average excess availability of the borrowing base and term SOFR plus 8.50%, respectively. This is compared to the interest rate under the previous senior credit facility of Bloomberg Short-Term Bank Yield plus 2.00% to 2.25%, based on average excess availability of the borrowing base.

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Other expense, net consisted of miscellaneous income (expense) items such as bank fees and credit card rebates in 2023.

Comparison of the nine months ended September 30, 2024 to the nine months ended September 30, 2023

The following table summarizes non-operating income (expenses) for the periods indicated (dollars in thousands, unaudited):
Nine Months Ended September 30,
20242023$ Change% Change
Interest expense, net$(6,805)$(4,658)$2,147 46 %
Other income, net— 138 138 (100)%
Total non-operating expenses$(6,805)$(4,520)$2,285 51 %

Interest expense, net for the nine months ended September 30, 2024 increased $2.1 million, or 46%, to $6.8 million as compared to $4.7 million for the corresponding period in 2023. The increase was primarily attributable to the increase in average debt balance and higher interest rates under our new term loan facility. The increase in interest rate is a result of our refinancing in the third quarter of 2023, whereby we entered into a new $75.0 million senior credit facility and a $50.0 million term loan facility with interest rates of term SOFR plus 2.60% to 3.10%, based on average excess availability of the borrowing base and term SOFR plus 8.50%, respectively. This is compared to the interest rate under our previous senior credit facility of Bloomberg Short-Term Bank Yield plus 2.00% to 2.25%, based on average excess availability of the borrowing base.

Other income, net consisted of miscellaneous income (expense) items such as bank fees and credit card rebates in 2023.

Liquidity and Capital Resources

Liquidity Overview

Our principal use of cash is to support the growth of our business, including increasing working capital requirements related to inventories, accounts receivable, and general and administrative expenses. Furthermore, we use cash to fund our debt service commitments, capital equipment acquisitions, and other growth-related needs.

Our primary sources of cash are (1) cash on hand, (2) cash provided by operating activities, and (3) net borrowings from our credit facilities. As of September 30, 2024, our cash and cash equivalents was $7.3 million, our working capital was $12.4 million, and under our credit facilities, we had $9.4 million of available borrowings, after the consideration of the $15.0 million reduction required before the Availability Block Release Date, the date on which we have maintained a fixed charge coverage ratio of not less than 1.10 to 1.00 based on a trailing four fiscal quarter calculation for two consecutive fiscal quarters following August 10, 2023, and no defaults or events of default are then continuing. Our ability to draw from the credit facilities is subject to a borrowing base and other covenants. There are no defaults or events of default at this time. We believe that these sources of liquidity will be sufficient to fund our working capital requirements and to meet our commitments in the ordinary course of business and under the current market conditions for at least the next twelve months.

See Note 8, Long-Term Debt, to the unaudited consolidated financial statements included in Item 1 of Part I of this Quarterly Report for information regarding the Credit Agreements.
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Cash Flows from Operating, Investing and Financing Activities

The following table summarizes our cash flows for the periods indicated (dollars in thousands, unaudited):

Nine Months Ended September 30,
20242023$ Change% Change
Cash flows provided by (used in):
Operating activities$9,145 $(40,359)$49,504 123 %
Investing activities$(6,096)$(13,296)$(7,200)(54)%
Financing activities$(9,311)$22,797 $(32,108)(141)%

Operating Activities

Net cash provided by operating activities was $9.1 million for the nine months ended September 30, 2024, compared to net cash used in operating activities of $40.4 million for the corresponding period in 2023. The total increase of $49.5 million in net cash provided was primarily due to a net loss of $42.7 million improving to net loss of $0.9 million for 2024.

Investing Activities

Net cash used in investing activities was $6.1 million for the nine months ended September 30, 2024, compared to net cash used in investing activities of $13.3 million for the corresponding period in 2023. The $7.2 million decrease in net cash used was primarily due to reduced capital expenditure projects for our Outpost locations, roasting facilities and information technology.

Financing Activities

Net cash used in financing activities was $9.3 million for the nine months ended September 30, 2024, compared to net cash provided by financing activities of $22.8 million for the corresponding period in 2023. The $32.1 million decrease in net cash provided by financing activities was primarily due to a decrease in proceeds from issuance of long-term debt net of debt issuance costs of $84.6 million, partially offset by a decrease in repayments of long-term debt of $52.6 million.

Commitments

The Company has entered into several manufacturing and purchase agreements to purchase coffee products from third-party suppliers. The minimum purchase amounts are based on quantity and in the aggregate will be approximately $5.7 million for the remainder of 2024; $26.1 million for 2025; and $30.0 million for 2026. See Note 14, Commitments and Contingencies to the unaudited consolidated financial statements included in Item 1 of Part I of this Quarterly Report for information regarding such manufacturing and purchase agreements.

Liabilities relating to operating leases that have commenced as of September 30, 2024 have been reported on the balance sheet as operating lease liabilities. As of September 30, 2024, we have entered into operating leases that have not yet commenced which primarily relate to real estate leases. These leases will commence in fiscal year 2024 and fiscal year 2025 with lease terms of 15 years. Payments on leases are expected to be approximately $3.6 million in the next twelve months, and approximately $37.9 million beyond twelve months through 2043.

Capital Expenditures

Future capital requirements will vary materially from period to period and will depend on factors such as adding additional roasting capacity, expansion of our corporate and information technology infrastructure relating to growth initiatives and expansion and growth by opening additional Company-operated Outposts. We currently expect to fund our material capital requirements with borrowings from our credit facilities, but we may also seek additional debt or equity financing.

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Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Commodity Risks

Our profitability is dependent on, among other things, our ability to anticipate and react to changes in costs of key operating resources. Commodity price risk is our primary market risk, which is affected by purchases of coffee beans, dairy products, aluminum cans and other materials and commodities. We purchase and roast quality coffee beans that can be subject to significant volatility. Increases in the “C” coffee commodity price increase the price of high-quality coffee. We generally enter into fixed price purchase commitments for the green coffee we roast.

The supply and price of coffee we purchase can also be affected by multiple factors in the producing countries, such as weather (including the potential effects of climate change), natural disasters, crop disease, inventory levels, and political and economic conditions. Because of the significance of coffee beans to our operations, combined with our ability to only partially mitigate future price risk through purchasing practices, increases in the cost of high-quality coffee beans could have a material adverse impact on our profitability.

Interest Rate Risk

Our Term Loan Facility bears interest at a rate per annum equal to either (i) a base rate plus 7.50% or (ii) term SOFR plus 8.50%. Borrowings under our ABL Facility bear interest at a rate per annum of either (i) the Base Rate (as defined below) plus a margin ranging from 1.50% to 2.00% or (ii) term SOFR plus a margin ranging from 2.60% to 3.10%. "Base Rate" means, for any day, the base commercial lending rate of PNC as publicly announced to be in effect from time to time. We seek to manage exposure to adverse interest rate changes through our normal operating and financing activities. As of September 30, 2024, we had $49.4 million outstanding on our Term Loan Facility and $18.8 million outstanding on our ABL Facility with available borrowings of $9.4 million. The carrying value of the variable interest rate debt approximates its fair value as the borrowings are based on market interest rates. A hypothetical increase of interest rates of 5% on our outstanding variable rate borrowings would result in additional interest expense annually of approximately $3.4 million.

Inflation

Inflationary factors such as increases in the cost of our products, overhead costs and parcel freight costs have had an impact on our operating results. While we have begun to partially offset inflation and other changes in costs of essential operating resources by slightly increasing prices, along with more efficient purchasing practices and productivity improvements, there can be no assurance that we will be able to continue to do so in the future. From time to time, competitive conditions could limit our pricing flexibility. There can be no assurance that future cost increases can be offset by increased prices or that increased prices will be fully absorbed by our customers without any resulting change to their purchasing patterns. In addition, there can be no assurance that we will generate overall revenue growth in an amount sufficient to offset inflationary or other cost pressures. The cost of constructing our Outposts is subject to inflation, which could increase the costs of labor and materials. An increasing rate of inflation in the future may have a material adverse effect on our ability to maintain current levels of gross profit and operating expenses, if the selling prices of our products do not increase with these increased costs.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")) as of September 30, 2024. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of September 30, 2024, our disclosure controls and procedures were effective.


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Changes in Internal Control over Financial Reporting

During the three months ended September 30, 2024, we completed the implementation of a procure to payment system. As part of this implementation, we assessed the impact to the control environment and modified internal controls where necessary.

Except for the procure to payment system implementation discussed above, there were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) during the three months ended September 30, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II - OTHER INFORMATION
Item 1. Legal Proceedings

See Note 14, Commitments and Contingencies to the unaudited consolidated financial statements included in Item 1 of Part I of this Quarterly Report for information regarding certain legal proceedings in which the Company is involved.

Item 1A. Risk Factors

In addition to the other information included in this Quarterly Report, you should carefully consider the risks and uncertainties discussed in our "Cautionary Note Regarding Forward-Looking Statements". There have been no material changes to the risk factors that were previously disclosed in Item 1A in the Company's 2023 Form 10-K.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

Rule 10b5-1 Trading Plans - Directors and Section 16 Officers

On September 16, 2024, Steven Taslitz, a director of the Company, solely in his capacity as Trustee of a trust, adopted a "Rule 10b5-1 trading arrangement", as defined in Item 408(a) of Regulation S-K under the Securities Act of 1933, as amended (the "Securities Act"). The trading plan will be effective until January 15, 2026 to sell an aggregate of up to 337,241 shares of Class A Common Stock issuable upon exchange of an equivalent number of common units of Authentic Brands LLC (and forfeiture of an equivalent number of shares of Class B Common Stock) during the plan period.

Other than as disclosed above, no director or officer of the Company adopted or terminated a "Rule 10b5-1 trading arrangement" or "non-Rule 10b5-1 trading arrangement," as each term is defined in Item 408(a) of Regulation S-K under the Securities Act, during the three months ended September 30, 2024.



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Item 6. Exhibits

ExhibitDescription
3.1
3.2
3.3
3.4
31.1*
31.2*
32.1**
32.2**
101.INSInline XBRL Instance Document - the instance document does not appear in the Interactive Data File as its XBRL tags are embedded within the Inline XBRL document.
101.SCHInline XBRL Taxonomy Extension Schema Document.
101.CALInline XBRL Taxonomy Extension Calculation Linkbase Document.
101.LABInline XBRL Taxonomy Extension Label Linkbase Document.
101.PREInline XBRL Taxonomy Extension Presentation Linkbase Document.
101.DEFInline XBRL Taxonomy Extension Definition Linkbase.
104Cover Page Interactive Data File (formatted in Inline XBRL and contained in Exhibit 101).
*Filed herewith.
**Furnished herewith
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
BRC Inc.
By:/s/ Christopher Mondzelewski
Christopher Mondzelewski
Chief Executive Officer
(Principal Executive Officer)
By:/s/ Stephen Kadenacy
Stephen Kadenacy
November 4, 2024
Chief Financial Officer
(Principal Financial Officer)
































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