Instagram增加新功能让美国用户通过app购物
Instagram增加新功能让美国用户通过app购物
March 18 (Reuters) - Facebook Inc's Instagram will now let U.S. users to shop products directly from the photo sharing app by adding a 'checkout' feature on items tagged for sale, the company said on Tuesday.
The move is in line with Facebook's plan to monetize higher-growth units like Instagram, especially as the company's centerpiece product, News Feed, struggles to generate fresh interest.
Instagram said it has partnered with more than 20 brands, including Adidas and H&M, on the new feature.
The photo sharing app has more than 130 million people tapping to reveal product tags in shopping posts every month, up from 90 million in September, it said.
(Reporting by Munsif Vengattil in Bengaluru and Katie Paul in
San Francisco; Editing by Arun Koyyur)
((Munsif.Vengattil@thomsonreuters.com; 646-223-8780;)
3月18日(路透社)-Facebook的Instagram公司週二表示，該公司將允許美國用户直接從這款照片分享應用程序上購買產品，方法是在標記為待售的商品上添加“結賬”功能。
此舉與Facebook將Instagram等增長較快的部門貨幣化的計劃一致，尤其是在該公司的核心產品News Feed難以產生新的興趣的情況下。
Instagram表示，它已經與包括阿迪達斯和H&M在內的20多個品牌合作開發這一新功能。
該照片分享應用程序表示，每月有超過1.3億人點擊在購物帖子中顯示產品標籤，高於9月份的9000萬人。
(Munsif Vengattil在孟加拉國和Katie Paul在孟加拉國報道
舊金山；編輯：Arun Koyyur)
(Munsif.Vengattil@thomsonreurs.com；646-223-8780；)
譯文內容由第三人軟體翻譯。