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星巴克在旧金山推出送货服务

星巴克在旧金山推出送货服务

巴星克在旧金山推送送货服
道琼斯 ·  2019/01/22 22:02

MW Starbucks launches delivery in San Francisco with more major U.S. cities to come

MW 星巴克在舊金山推出送貨服務,美國更多主要城市即將到來

Starbucks Corp. (SBUX) is launching delivery service in San Francisco on Tuesday, and will expand the service to Boston, Chicago, Los Angeles, New York and Washington DC in the coming weeks. The expansion comes after a pilot in Miami. Delivery service will be provided through a partnership with Uber Eats. Starbucks plans to offer delivery service at 25% of company-operated stores. Delivery service was available at 2,000 stores across 30 cities in China by the end of 2018. The coffee company is launching its first European delivery test in London later this month. Quo Vadis analysts call the delivery roll out "the most interesting near-term development," but question whether it will be popular in the U.S. "While we believe that the Chinese consumer is already accustomed to and expecting delivery of consumer products including beverages like coffee, it is somewhat of an open question how much demand there exists in the U.S. for this service," analysts wrote in a note. "Today's press release suggests that the initial demand has been favorable." Quo Vadis thinks delivery will be a same-store sales driver. Starbucks is scheduled to announce first-quarter earnings on Thursday (http://www.marketwatch.com/story/starbucks-earnings-the-americas-are-making-a-comeback-but-china-is-an-uncertainty-2019-01-18). Starbucks shares have gained 5.4% over the past year while the S&P 500 index  has lost 5.7% in the period.

星巴克公司(SBUX)週二在舊金山推出送貨服務,並將在未來幾週內將服務擴展到波士頓,芝加哥,洛杉磯,紐約和華盛頓特區。擴張是在邁阿密的一名飛行員之後進行的。我們將透過與 Uber Eats 合作夥伴提供送餐服務。星巴克計劃在 25% 的公司經營店鋪提供送貨服務。截至 2018 年底,在中國 30 個城市的 2,000 家門店提供送貨服務。這家咖啡公司將於本月晚些時候在倫敦推出第一次歐洲交付 test。Quo Vadis 分析師稱交付推出「最有趣的近期發展」,但質疑它是否會在美國流行「雖然我們認為中國消費者已經習慣了和期待交付消費產品,包括咖啡等飲料,這是一個懸而未決的問題有多少需求在美國存在這項服務,」分析師在一份紙條中寫道。「今天的新聞稿表明,最初的需求一直是有利的。」Quo Vadis 認為交貨將是一個同店的銷售驅動程序。星巴克定於星期四公佈第一季度盈利 (http://www.marketwatch.com/story/starbucks-earnings-the-americas-are-making-a-comeback-but-china-is-an-uncertainty-2019-01-18)。星巴克股票在過去一年中上漲了 5.4%,而標普 500 指數在此期間下跌了 5.7%。

-Tonya Garcia; 415-439-6400; AskNewswires@dowjones.com

-托尼亞·加西亞; 415-439-6400; AskNewswires@dowjones.com



(END) Dow Jones Newswires

(完) 道瓊斯通訊社

January 22, 2019 09:02 ET (14:02 GMT)

二零一九年一月二十二日(格林威治標準時間 14:02)

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