Molson Coors Continues Hard Seltzer Push With Coca-Cola Topo Chico Deal
Molson Coors Continues Hard Seltzer Push With Coca-Cola Topo Chico Deal
One of the largest beer companies in the United States signed a deal with Coca-Cola to distribute its upcoming hard seltzer brand Topo Chico.
What Happened: Molson Coors Beverage Company (NYSE:TAP) announced an exclusive partnership with Coca-Cola Company (NYSE:KO) to manufacture, market and distribute the Topo Chico hard seltzer brand in the U.S.
“This is another significant step in growing our above premium portfolio and becoming a major competitor in the rapidly-growing hard seltzer segment, both key components of our revitalization plan,” said Molson Coors CEO Gavin Hattersley.
Coca-Cola acquired the popular Topo Chico mineral water company in 2017 and announced plans to launch a hard seltzer and announced plans to launch a hard seltzer under the brand in July.
Topo Chico hard seltzer will be launched nationwide in the first half of 2021.
Why It’s Important: Nielsen reported sales of hard seltzer quadrupled year-over-year in June. Beverage industry research firm IWSR expects consumption to triple by 2023. Half of alcohol consumers in the U.S. consume hard seltzer on a weekly basis.
The volume of hard seltzer has already passed vodka, the largest spirits category in the U.S. Hard seltzer has a 2.6% market share of alcohol in the U.S. currently, compared to 0.85% last year.
Molson Coors also owns Vizzy and Coors Seltzer hard seltzer brands. Vizzy launched in April and has been a top 10 grown brand since August according to Nielsen.
The growth of Truly, one of the top two hard seltzer brands, has propelled shares of Boston Beer Company (NYSE:SAM) up 138% in 2020. The other top hard seltzer brand White Claw is privately held by owner Mike’s Hard Lemonade.
The partnership is between two beverage companies that have seen their shares fall double digits in 2020. Coca-Cola shares are down 11% in 2020, while Molson Coors shares have fallen 38%.
One of the largest beer companies in the United States signed a deal with Coca-Cola to distribute its upcoming hard seltzer brand Topo Chico.
美國最大的啤酒公司之一與可口可樂簽署了一項協議,分銷其即將推出的硬蘇打水品牌Topo Chico。
What Happened: Molson Coors Beverage Company (NYSE:TAP) announced an exclusive partnership with Coca-Cola Company (NYSE:KO) to manufacture, market and distribute the Topo Chico hard seltzer brand in the U.S.
發生的事情: Molson Coors飲料公司(紐約證券交易所:抽頭) 宣佈建立獨家合作伙伴關係使用可口可樂公司(紐約證券交易所:高鬆年)在美國製造、營銷和分銷TOPO CHICO HARD SETZER品牌。
“This is another significant step in growing our above premium portfolio and becoming a major competitor in the rapidly-growing hard seltzer segment, both key components of our revitalization plan,” said Molson Coors CEO Gavin Hattersley.
Molson Coors首席執行官加文·哈特斯利表示:“這是我們擴大上述溢價投資組合併成為快速增長的硬蘇打水領域的主要競爭對手的又一重要步驟,這兩個領域都是我們振興計劃的關鍵組成部分。”
Coca-Cola acquired the popular Topo Chico mineral water company in 2017 and announced plans to launch a hard seltzer and announced plans to launch a hard seltzer under the brand in July.
可口可樂在2017年收購了廣受歡迎的Topo Chico礦泉水公司,並宣佈計劃推出硬蘇打水和宣佈計劃在7月份推出該品牌的硬蘇打水。
Topo Chico hard seltzer will be launched nationwide in the first half of 2021.
TOPO CHICO HARD SETZER將於2021年上半年在全國首發。
Why It’s Important: Nielsen reported sales of hard seltzer quadrupled year-over-year in June. Beverage industry research firm IWSR expects consumption to triple by 2023. Half of alcohol consumers in the U.S. consume hard seltzer on a weekly basis.
The volume of hard seltzer has already passed vodka, the largest spirits category in the U.S. Hard seltzer has a 2.6% market share of alcohol in the U.S. currently, compared to 0.85% last year.
硬蘇打水的銷量已經超過了伏特加,伏特加是美國最大的烈性酒類別。目前,硬蘇打水在美國酒精市場的佔有率為2.6%,而去年為0.85%。
Molson Coors also owns Vizzy and Coors Seltzer hard seltzer brands. Vizzy launched in April and has been a top 10 grown brand since August according to Nielsen.
Molson Coors還擁有Vizzy和Coors Seltzer硬蘇打水品牌。根據尼爾森的數據,Vizzy於4月份推出,自8月份以來一直是增長最快的10個品牌。
The growth of Truly, one of the top two hard seltzer brands, has propelled shares of Boston Beer Company (NYSE:SAM) up 138% in 2020. The other top hard seltzer brand White Claw is privately held by owner Mike’s Hard Lemonade.
作為兩大硬蘇打水品牌之一,True的增長推動了波士頓啤酒公司(紐約證券交易所:薩姆)2020年增長138%。另一個頂級的硬蘇打水品牌白爪子是由所有者邁克的硬檸檬水私人持有的。
The partnership is between two beverage companies that have seen their shares fall double digits in 2020. Coca-Cola shares are down 11% in 2020, while Molson Coors shares have fallen 38%.
這是兩家飲料公司之間的合作,這兩家公司的股價在2020年出現了兩位數的下跌。可口可樂的股價在2020年下跌了11%,而Molson Coors的股價下跌了38%。
譯文內容由第三人軟體翻譯。
風險及免責聲明
- 分享到weixin
- 分享到qq
- 分享到facebook
- 分享到twitter
- 分享到微博
- 粘贴板
使用瀏覽器的分享功能,分享給你的好友吧