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UPDATE 1-Coca-Cola to enter U.S. alcoholic drinks market with Molson Coors tie-up

UPDATE 1-Coca-Cola to enter U.S. alcoholic drinks market with Molson Coors tie-up

更新1-可口可樂將與Molson Coors結盟進入美國酒精飲料市場
Reuters ·  2020/09/29 22:23

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Sept 29 (Reuters) - There will be more than just fizz when Coca-Cola Co KO.N launches the alcoholic version of its Topo Chico sparkling water along with beer giant Molson Coors Beverage Co TAP.N in the United States. It will be the beverage giant&aposs first alcoholic drink in the country.

路透9月29日電-當可口可樂公司KO.N與啤酒巨頭Molson Coors Beverage Co.推出酒精版Topo Chico汽水TAP.N在美國。這將是飲料業巨頭&阿波斯在國內的第一款酒精飲料。

The launch, planned for next year, will help Coca-Cola push further into alcoholic drinks and expand its market beyond Latin America and Japan, where it sells Lemon-Do drink.

可口可樂計劃於明年推出,這將有助於可口可樂進一步進軍酒精飲料領域,並將其市場拓展到拉丁美洲和日本以外的地區,可口可樂在那裏銷售檸檬-Do飲料。

Coca-Cola bought the Topo Chico brand in 2017 from its second-largest bottling partner in Latin America, Arca Continental.

可口可樂於2017年從其拉丁美洲第二大裝瓶合作伙伴Arca Continental手中收購了Topo Chico品牌。

For Molson Coors, the launch is expected to strengthen its portfolio of low-alcohol spirits, including hard seltzers, which have seen surging demand.

對於Molson Coors來説,此次推出預計將加強其低度烈酒產品組合,包括需求激增的硬蘇打水。

Molson Coors said on Tuesday that it would roll out Topo Chico in the first half of 2021, its third hard seltzer to hit the shelves. The low calorie drink will compete with the popular White Claw beverage as well as other hard seltzers from companies, including Anheuser Busch Inbev NV ABI.BR .

Molson Coors週二表示,將在2021年上半年推出Topo Chico,這是其第三款上架的硬蘇打水。這款低卡路里飲料將與廣受歡迎的白爪飲料以及包括Anheuser Busch Inbev NV ABI.BR在內的公司的其他硬性自選飲料展開競爭。

Molson Coors said last month that it tied up with D.G. Yuengling & Son Inc to brew and sell Yuengling beers in the West Coast in efforts to boost its business.

Molson Coors上個月表示,它與D.G.Yuengling&Son Inc.合作,在西海岸釀造和銷售Yuengling啤酒,以努力提振業務。

Molson Coors shares were up about 4% in early trading.

Molson Coors股價早盤上漲約4%。

譯文內容由第三人軟體翻譯。


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