Molson Coors to launch Coca-Cola's first alcoholic beverage in the U.S.
Molson Coors to launch Coca-Cola's first alcoholic beverage in the U.S.
Molson Coors shares were up about 5% in premarket trading.
The U.S. launch of the hard seltzer version will help Coca-Cola push further into alcoholic drinks and expand its market beyond Latin America and Japan, where it sells Lemon-Do drink.
Molson Coors will launch Topo Chico in the first half of 2021, its third hard seltzer to hit the shelves. The low calorie drink will compete with the popular White Claw beverage as well as other hard seltzer from companies, including Anheuser Busch Inbev NV .
The launch is expected to strengthen Molson's plan to revamp its business as consumers shift to low-alcohol spirits, including hard seltzers, and premium beers.
(Reporting by Aditi Sebastian; Editing by Anil D'Silva)
((aditi.sebastian@thomsonreuters.com;; within U.S. +1 646 223
8780, outside U.S. +91 806 182 2780;)
Sept 29 (Reuters) - Molson Coors Beverage Co said on Tuesday that it partnered with Coca-Cola Co to make and sell an alcoholic version of the beverage company's Topo Chico sparkling water in the United States.
Molson Coors shares were up about 5% in premarket trading.
The U.S. launch of the hard seltzer version will help Coca-Cola push further into alcoholic drinks and expand its market beyond Latin America and Japan, where it sells Lemon-Do drink.
Molson Coors will launch Topo Chico in the first half of 2021, its third hard seltzer to hit the shelves. The low calorie drink will compete with the popular White Claw beverage as well as other hard seltzer from companies, including Anheuser Busch Inbev NV .
The launch is expected to strengthen Molson's plan to revamp its business as consumers shift to low-alcohol spirits, including hard seltzers, and premium beers.
(Reporting by Aditi Sebastian; Editing by Anil D'Silva)
((aditi.sebastian@thomsonreuters.com;; within U.S. +1 646 223
8780, outside U.S. +91 806 182 2780;)
路透9月29日電-Molson Coors Beverage Co週二表示，已與可口可樂(Coca-Cola Co)合作，在美國生產和銷售該飲料公司的Topo Chico汽水的酒精版本。
Molson Coors股價在盤前交易中上漲約5%。
美國推出的硬蘇打水版本將有助於可口可樂進一步進軍酒精飲料領域，並將其市場拓展到拉丁美洲和日本以外的地區，可口可樂在那裏銷售檸檬-Do飲料。
Molson Coors將在2021年上半年推出Topo Chico，這是其第三款上架的硬蘇打水。這款低卡路里飲料將與廣受歡迎的白爪飲料以及包括Anheuser Busch Inbev NV在內的其他公司的硬蘇打水展開競爭。
隨着消費者轉向低度烈性酒(包括硬蘇打水和優質啤酒)，此次推出預計將加強Molson的業務重組計劃。
(Aditi Sebastian報道；Anil D‘Silva編輯)
(aditi.sebastian@thomsonreurs.com；；在美國境內+1 646 223
8780，美國境外+91 806 182 2780；)
譯文內容由第三人軟體翻譯。
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