Nike Just Did It
Nike Just Did It
Nike Inc (NYSE:NKE) had one big question to answer in its earnings report last week, as investors were waiting to see progress towards a return to growth. Nike delivered, showing that sales have sharply rebounded from the spring months.
耐克公司(紐約證券交易所代碼：NKE)在上週的收益報告中有一個很大的問題需要回答，因為投資者正在等待恢復增長的進展。耐克交貨，顯示銷售已從春季的幾個月大幅反彈。
Rebound
反彈
Nike's previous quarter saw the worst impact from pandemic-induced closures. Metrics were brutal, as sales plummeted 38%. Over the last two years Nike has constantly beaten revenue estimates. It has even beaten EPS estimates 88% of the time. This time, it crushed both earnings and revenue estimates, causing its stock to jump 12%. Revenue easily exceeded the $9.11 billion estimate, as it amounted to $10.59 billion. The boost in revenue largely came from 82% growth in online sales. Moreover, top lines made their way to the bottom line, as earnings per share were more than twice the expectation of $0.46 at $0.95.
耐克上一季度受到大流行導致的關閉的影響最嚴重。衡量標準很殘酷，銷售額暴跌38%。在過去的兩年裏，耐克的營收不斷超過預期。它甚至在88%的時間裏超過了每股收益的估計。這一次，它同時打破了盈利和營收預期，導致其股價躍升12%。營收輕鬆超過91.1億美元的預期，達到105.9億美元。營收的提振很大程度上來自於82%的在線銷售增長。此外，營收也達到了底線，因為每股收益是預期的0.46美元和0.95美元的兩倍多。
Uncertain environment – sharp recession
不確定的環境-急劇衰退
Despite leading the way through the pandemic, Nike will have to face an uncertain macro-environment just like every other retailer. The calendar has been redefined this year with an everything-but-ordinary back-to-school season. Demand is being hampered by a sharp recession, continued COVID-19 outbreak, and fear of a second lockdown, as well as reduced government fiscal support spending. However unlike many of its peers, Nike issued fiscal 2021 guidance of high single-digit to low double-digit revenue growth from the year-ago period.
儘管耐克在這場大流行中處於領先地位，但它將像其他零售商一樣面臨不確定的宏觀環境。今年的日程表已經重新定義，出現了一個與眾不同的返校季節。需求正受到嚴重衰退、新冠肺炎疫情持續爆發、擔心第二次停擺以及政府財政支持支出減少的阻礙。然而，與許多同行不同的是，耐克發佈了2021財年營收同比高個位數至低兩位數增長的指引。
Outlook
展望
Over the last three months Nike's stock has risen 18%. Like all other apparel and shoe sellers, Nike has been impacted by the coronavirus pandemic. Yet analysts believe Nike has what it takes to continue being a winner. After all, it took control of its own destiny by pulling its products from nine multi-branded wholesale accounts (including Amazon.com (NASDAQ: AMZN) and focusing on its own direct-to-consumer offerings. With its latest earnings report, analysts expect to see progress towards the ongoing digital transformation and evolution to a higher margin, higher return model. Thanks to its hyper-digital strategy, Nike is one of the few firms uniquely positioned to weather retail turbulence. The bottom line is that despite a short-term disruption, Nike is poised for long-term dominance because it is strong in the places that matter most.
在過去的三個月裏，耐克的股價上漲了18%。像所有其他服裝和鞋商一樣，耐克也受到了冠狀病毒大流行的影響。然而，分析人士認為，耐克有能力繼續成為贏家。畢竟，它掌握了自己的命運，將自己的產品從9個多品牌批發賬户(包括亞馬遜(Amazon.com)(納斯達克股票代碼：AMZN))中撤出，並專注於自己的直接面向消費者的產品。在其最新的收益報告中，分析師預計將看到正在進行的數字轉型和向更高利潤率、更高回報模式演變的進展。由於其超數字化戰略，耐克是為數不多的能夠經受住零售動盪的獨特定位的公司之一。底線是，儘管出現了短期的顛覆，耐克仍將長期佔據主導地位，因為它在最重要的領域表現強勁。
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