Gap Gives Each Of Its Core Brands Its Own Loyalty Program -- MarketWatch

GAP為每個核心品牌提供自己的忠誠度計劃--MarketWatch

Dow Jones Newswires · 2020/09/25 01:04

DJ Gap Gives Each Of Its Core Brands Its Own Loyalty Program -- MarketWatch

DJ Gap為每個核心品牌提供自己的忠誠度計劃--MarketWatch

Gap Inc. (GPS) said Thursday that it has revamped its Bright Rewards loyalty program ahead of the holiday season in order to give each brand its own members. Gap Good Rewards will serve shoppers at the namesake label; Navyist Rewards will be for Old Navy fans; Banana Republic Rewards and Athleta Rewards are live now for enrollment in stores or online. Bright Rewards members, which total 9.5 million, have been moved to the program at the store in which they originally signed up. Members get two points for every $1 they spend. New members will get 250 points for enrolling through Oct. 31. Gap stock is down 6.4% for the year to date while the S&P 500 index is up 1% for the period.

蓋普公司(Gap Inc.)週四表示，它已經在假日季前修改了光明獎勵忠誠度計劃，以便每個品牌都有自己的會員。Gap Good Rewards將為同名品牌的購物者提供服務；Navyist Rewards將為老海軍球迷提供服務；香蕉共和國獎勵和Athleta Rewards現在正在實況轉播，可在商店或在線註冊。Bright Rewards的會員總數為950萬，他們已經被轉移到他們最初簽約的商店參加這個計劃。會員每消費1美元可獲得2分。新會員在10月31日之前註冊將獲得250分。今年到目前為止，Gap股票下跌了6.4%，而標準普爾500指數同期上漲了1%。

-Tonya Garcia

--託尼·加西亞(Tonya Garcia)

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(END) Dow Jones Newswires

(完)道瓊通訊社

September 24, 2020 13:04 ET (17:04 GMT)

2020年9月24日東部時間13：04(格林尼治標準時間17：04)

譯文內容由第三人軟體翻譯。

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Gap Gives Each Of Its Core Brands Its Own Loyalty Program -- MarketWatch

Gap Gives Each Of Its Core Brands Its Own Loyalty Program -- MarketWatch

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