Deal-Seeking Goes Mainstream: Honey Study Reveals Americans Are Changing How They Shop, Date And Flaunt Thriftiness

寻找交易成为主流:蜂蜜研究揭示美国人正在改变他们购物、约会和购物的节俭方式

2020/09/15 12:00  PR Newswire

During COVID-19, seventy-five percent (75%) of Americans report they are currently seeking out more coupons, promo codes and deals when they shop online

LOS ANGELES,Sept. 15, 2020/PRNewswire/ -- Honey today released new research exploring the emotions and deal-seeking habits of online shoppers during COVID-19 finding that 58% of Americans have experienced a decrease in household income. Now, there is an immediate need for shoppers to find savings with four out of five (79%) Americans saying discovering a deal is even more important than it was before the pandemic. Gone are the days of aimlessly searching for coupons in the dark as savvy shoppers adopt new behaviors for finding deals that help them buy what they love and need.

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"Deal seeking has become an integral part of online shopping culture and influences how we feel about the items we buy and when we buy them," saidJoanne Bradford, vice president of Honey marketing at PayPal. "Honey was built to make deal discovery quick and simple so if a better price is available shoppers can make smarter decisions that take their money further."

However, being thrifty can take time as 37% of respondents spend between 1-2 hours a week looking for coupons and 20% report spending between 3-4 hours per week, amounting to hundreds of hours a year. To save time, money and give people the confidence they have a great deal,Honey'sbrowser extension automatically searches the internet for coupons to apply at checkout. And with almost half of Americans (46%) willing to wait for a good deal, Honey'sDroplistfeature, available with select stores, notifies shoppers if a select item on their watchlist goes on sale.

Smart Shoppers May Be More Likely to Find A Date

The research also shows savviness for smart shopping may be worth adding to dating profiles. More than half (54%) of Americans say they find people who are thrifty to be attractive and almost a quarter (24%) may swipe faster as they find thriftiness to be "very attractive." Gen Z respondents find "saving sweeter than honey" with 21% admitting they would rather find a deal than a perfect match. And for some Gen Z respondents, thriftiness is like flirting with almost 1 in 10 (9%) saying they share deals on dating apps.

Emotions Run High While Online Shopping

Additionally, research shows that making a full priced purchase during COVID-19 can lead to anxiety (38%), frustration (22%) and one in five (22%) feel guilty. 61% of respondents have buyer's remorse within several hours of making a full priced purchase. And missing a deal can take a toll as over sixty percent (62%) of Americans say they experienced FOMO when they chose not to buy a discounted item they wanted.

But deal discovery can boost emotions too with 67% of respondents feeling less guilty making a purchase if they find a deal. And Americans say a promo code or price reduction feels similar to eating comfort food (32%) and finding a$10note in their pocket (36%).

Flexing Thriftiness Could Be A Key to Going Viral

With 62% of respondents feeling it's important to share deals with family and friends, spreading this wealth of knowledge is changing secret coupon clipping into potentially viral social content. More than half of Americans (52%) have increased deal sharing since before the COVID-19 began and 50% say they research a deal when they see someone share it.

Gen Z respondents share deals on:

Millennial respondents share deals on:

Gen X respondents share deals on:

About the research

Honey, a PayPal service, commissioned Atomic Research to conduct an online study of 2,007 American adults 18 to 55 years old. The margin of error of the overall sample is +/- 2 percentage points with a confidence interval of 95 percent. The field work took placebetween August 21 and August 23, 2020.

About PayPal

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 300 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

Contacts:

Media Relations Contact

Gideon Anstey

gbanstey@paypal.com

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SOURCE PayPal, Inc.

在新冠肺炎期间,75%(75%)的美国人报告说,他们目前在网上购物时正在寻找更多的优惠券、促销码和交易

洛杉矶,9月1日2020年15日/美通社/--霍尼今天发布了一项新的研究,调查了新冠肺炎期间网购者的情绪和寻找交易的习惯,发现58%的美国人经历了家庭收入的下降。现在,购物者迫切需要找到省钱的办法,五分之四(79%)的美国人表示,找到一笔交易比大流行之前更重要。随着精明的购物者采取新的行为来寻找帮助他们购买自己喜欢和需要的东西,在黑暗中漫无目的地搜索优惠券的日子已经一去不复返了。

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贝宝(PayPal)蜂蜜营销副总裁乔安妮·布拉德福德(Joanne Bradford)表示:“寻求交易已经成为网购文化不可或缺的一部分,并影响着我们对所购商品以及何时购买的感受。”“Honey是为了快速而简单地发现交易而建造的,所以如果有更好的价格,购物者可以做出更明智的决定,让他们的钱走得更远。”

然而,节俭可能需要时间,因为37%的受访者每周花1-2个小时寻找优惠券,20%的受访者每周花费3-4个小时,一年总计数百个小时。为了节省时间和金钱,并给人们信心,他们有很大的信心,Honey的浏览器扩展自动在互联网上搜索优惠券,以便在结账时申请。由于几乎一半的美国人(46%)愿意等待划算的交易,Honey的Droplist功能在精选商店提供,如果他们观察名单上的精选商品开始打折,就会通知购物者。

聪明的购物者可能更有可能找到约会对象

研究还表明,精通智能购物可能值得添加到约会档案中。超过一半(54%)的美国人说,他们觉得节俭的人很有吸引力,近四分之一(24%)的人可能会刷得更快,因为他们觉得节俭“非常有吸引力”。Z世代的受访者发现“存钱比蜂蜜更甜”,21%的人承认他们宁愿找到一笔交易,也不愿找到完美的伴侣。对于一些Z世代的受访者来说,节俭就像调情,几乎十分之一(9%)的人说他们在约会应用上分享交易。

网上购物时情绪高涨

此外,研究表明,在新冠肺炎期间购买全价商品会导致焦虑(38%)、沮丧(22%)和五分之一(22%)的人感到内疚。61%的受访者在购买全价商品后的几个小时内感到后悔。错过一笔交易可能会造成损失,因为超过60%(62%)的美国人表示,当他们选择不购买自己想要的打折商品时,他们经历了FOMO。

但发现交易也能提振情绪,67%的受访者如果找到交易就不会觉得买东西有那么大的罪恶感。美国人说,促销代码或降价的感觉类似于吃着舒适的食物(32%),然后在口袋里发现一张100美元的钞票(36%)。

炫耀节俭可能是走红的关键

62%的受访者认为与家人和朋友分享交易很重要,传播这些丰富的知识正在将秘密优惠券剪辑变成潜在的病毒式社交内容。超过一半的美国人(52%)从新冠肺炎开始之前就增加了交易份额,50%的人说,当他们看到有人分享交易时,他们会研究这笔交易。

Z世代受访者在以下方面分享交易:

千禧一代受访者在以下方面分享交易:

X代受访者在以下方面分享交易:

关于这项研究

贝宝(PayPal)旗下的蜂蜜服务公司委托原子研究公司对2,007名18至55岁的美国成年人进行了一项在线研究。整个样本的误差幅度为+/-2个百分点,置信区间为95%。实地考察发生在2020年8月21日至8月23日之间。

关于贝宝

20多年来,贝宝一直走在数字支付革命的前沿。通过利用技术使金融服务和商务变得更加方便、负担得起和安全,贝宝平台正在使200多个市场的3亿多消费者和商家能够加入全球经济,并在全球经济中蓬勃发展。欲了解更多信息,请访问paypal.com。

联系人:

媒体关系联系人

吉迪恩·安斯蒂

邮箱:gbanstey@paypal.com

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来源:PayPal,Inc.

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