Ad industry forms group to create standards for targeted ads
Ad industry forms group to create standards for targeted ads
Aug 4 (Reuters) - Major advertisers including Procter & Gamble , Ford Motor Co , and Unilever , and trade associations have formed a partnership to develop industry standards for targeted ads, the group said on Tuesday.
Addressable advertising, a strategy using data to target consumers based on their interests and demographics, has grown with technology from ad giants such as Alphabet Inc and Facebook Inc , but concerns about privacy and the use of consumer data are widespread.
The Partnership for Responsible Addressable Media said any new standards will support "critical" technical functions for targeting ads, while protecting consumer privacy and their experience with media content.
Other partners include major ad agencies such as Publicis , Comcast Corp's NBCUniversal media company and ad tech companies including The Trade Desk .
The group said its principles include consumer privacy as a "foundational pillar" of any new industry standards, and any new solutions being operable across any device, web browser or platform where ads are displayed.
(Reporting by Sheila Dang; Editing by Richard Chang)
((Sheila.Dang@thomsonreuters.com; +1 972-974-3861)
By Sheila Dang
Aug 4 (Reuters) - Major advertisers including Procter & Gamble , Ford Motor Co , and Unilever , and trade associations have formed a partnership to develop industry standards for targeted ads, the group said on Tuesday.
Addressable advertising, a strategy using data to target consumers based on their interests and demographics, has grown with technology from ad giants such as Alphabet Inc and Facebook Inc , but concerns about privacy and the use of consumer data are widespread.
The Partnership for Responsible Addressable Media said any new standards will support "critical" technical functions for targeting ads, while protecting consumer privacy and their experience with media content.
Other partners include major ad agencies such as Publicis , Comcast Corp's NBCUniversal media company and ad tech companies including The Trade Desk .
The group said its principles include consumer privacy as a "foundational pillar" of any new industry standards, and any new solutions being operable across any device, web browser or platform where ads are displayed.
(Reporting by Sheila Dang; Editing by Richard Chang)
((Sheila.Dang@thomsonreuters.com; +1 972-974-3861)
由希拉當
8 月 4 日(路透社)-該集團週二表示,包括寶潔公司,福特汽車公司和聯合利華等主要廣告商以及貿易協會已經建立了合作夥伴關係,以制定針對性廣告的行業標準。
可尋址廣告是一種根據消費者的興趣和人口統計數據針對消費者的策略,隨著 Alphabet Inc 和 Facebook Inc 等廣告巨頭的技術而發展,但對隱私和消費者數據使用的擔憂卻很普遍。
負責任的可尋址媒體合作夥伴關係表示,任何新標準都將支持針對廣告的「關鍵」技術功能,同時保護消費者隱私和他們對媒體內容的體驗。
其他合作夥伴包括主要的廣告代理商,如 Publicis,康卡斯特公司的 NBC 環球媒體公司和廣告技術公司,包括貿易台。
該集團表示,其原則包括消費者隱私作為任何新行業標準的「基礎支柱」,任何新的解決方案都可以在任何顯示廣告的設備,網絡瀏覽器或平台上運行。
(由希拉當報導; 張理德編輯)
(Sheila.Dang@thomsonreuters.com; +1 972-974-3861)
譯文內容由第三人軟體翻譯。
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