Gillette Venus Is Changing the Game, Launching First of Its Kind ‘Skinclusive Summer Line’ onAnimal Crossing

吉列·金星(Gillette Venus)正在改变游戏规则,在Animal Crossing上推出首个同类产品“Skinclusive Summer Line”

2020/08/04 14:00  Business Wire

The Skinclusive Summer Line by Venus brings 250+ diverse skin representations to life in Animal Crossing, enabling players to ‘put their skin in the game’ and celebrate more of their identity in the world of gaming

A digital island onAnimal Crossingisn’t the beach we were expecting, but it’s the beach we have this summer amidst the COVID-19 pandemic. Now, thanks toGillette Venusand the launch of theirNEW Skinclusive Summer Line by Venus, women everywhere can enjoy the sensations of summer virtually inAnimal Crossingwith characters that represent the diversity of their skin in real life.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200804005398/en/

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The first of its kind 'Skinclusive Summer Line by Venus' on Animal Crossing. This collection is taking Animal Crossing from just a few representations of skin to 19 different skin types in 8 in-game skin tones, resulting in over 250 designs that include common skin realities like freckles, acne, hair, cellulite, scars and stretch marks, and more unique and under-represented skin like vitiligo, tattoos, psoriasis, and differently-abled bodies. (Photo: Business Wire)

It is important to ensure all women and all skin are represented and celebrated. Everywhere. That’s why Venus partnered withdigital designer, Nicole Cuddihy, to co-createnew avatar designs within Animal Crossingthat serve as thelargest offering of skin-inclusive designs to ever be available within the game.This collection is taking Animal Crossing from just a few representations of skin to19 different skin types in 8 in-game skin tones, resulting in over 250 designs thatinclude common skin realities like freckles, acne, hair, cellulite, scars and stretch marks, and more unique and under-represented skin like vitiligo, tattoos, psoriasis, and differently-abled bodies.

The launch of the Summer Skinclusive Line by Venus is the newest activation of the Venus “My Skin. My Way” campaign,which is the brand’s commitment to stand up forevery woman’s right to feel comfortable and live freely in her own skin. But this summer, living comfortably and freely – and even enjoying the sun and the beach – has taken on a whole new meaning. Now, women around the world are expressing themselves and their individuality onAnimal Crossing, which has quickly become the number one talked about game during quarantine and is most popular among women ages 19-24. By bringing more representation toAnimal Crossing, Venus is enabling players to see and celebrate more of their natural identity in the world of gaming.

“In a world where there are so many explicit and implicit rules on how women should show or feel about their skin, skin-inclusivity and positive representation matters,”said Anthony van Dijk, Senior Brand Director of Venus North America. “The purpose of ourMy Skin. My Waycampaign is to ensure that we’re putting out responsible imagery that represents reality and celebrates all types of skin, while also spotlighting the diverse skin stories of women all around the world. WithAnimal Crossing, we saw a unique opportunity to meet women where they are this summer by providing new ways to make gaming a more inclusive space, while also enabling them to gather virtually, safely on a beach to celebrate summer and skin inclusivity.”

On the inspiration and heartfelt purpose behind the designs, Cuddihy says, “While momentum for diversity in design is building, there are many areas where progress feels slow. The fact that I could add scars and wrinkles to warriors or outlaws, but not characters in less combat-driven games felt discouraging. With these designs, I hope that all women inAnimal Crossingcan find comfort and representation in this carefully developed collection. I drew inspiration from those in my own life to ensure the designs I was creating accurately represented their skin stories in a way that feelsreal, celebratory and beautiful.”

To celebrate the launch of theSkinclusive Summer Line by Venusand National Beach Day, Venus will host an Animal Crossing‘Skinclusive Summer Social’event onYouTube LiveonMonday, August 31st.

For more information on theNEW Skinclusive Summer Line by Venusand‘Skinclusive Summer Social’,please visitwww.VenusSkinclusive.comand follow the conversation on Instagram at @GilletteVenus.

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GILLETTE-VENUS

金星的Skinclusive Summer Line在动物穿越中为生活带来了250+种不同的皮肤代表,使玩家能够“把自己的皮肤投入游戏”,并在游戏世界中庆祝更多的身份认同

动物穿越上的一个数字岛并不是我们期待的海滩,但它是我们今年夏天在新冠肺炎疫情中拥有的海滩。现在,多亏了吉列·维纳斯(Gillette Venus)和金星推出的新款紧肤夏日系列,世界各地的女性几乎都可以在Animal Cross身上享受夏日的感觉,这些角色代表了现实生活中她们皮肤的多样性。

本新闻稿以多媒体为特色。点击此处查看完整版本:https://www.businesswire.com/news/home/20200804005398/en/

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这是“动物穿越”节目中首条“金星夏日裸体专线”(Skinclusive Summer Line By Venus Crossing)。这个系列将Animal Crossing从仅有的几种皮肤代表增加到19种不同的皮肤类型,有8种游戏中的皮肤色调,产生了250多种设计,包括常见的皮肤现实,如雀斑、痤疮、头发、脂肪团、疤痕和妊娠纹,以及更独特和更少代表的皮肤,如白癜风、纹身、牛皮癣和不同能力的身体。(图片来源:Business Wire)

重要的是要确保所有的女性和所有的皮肤都得到了代表和庆祝。到处都是。这就是为什么金星与数字设计师妮可·库迪希(Nicole Cuddihy)合作,在“动物穿越”中共同创作了新的头像设计,这是游戏中有史以来提供的最大规模的皮肤包容式设计。这个系列将“动物穿越”从仅有的几个皮肤代表增加到19种不同的皮肤类型,有8种游戏中的肤色,产生了250多个设计,包括常见的皮肤现实,如雀斑、痤疮、头发、脂肪组织、疤痕和妊娠纹,以及更独特和

金星推出的夏季护肤系列是金星“我的皮肤”的最新激活。我的方式“活动,这是该品牌的承诺,站在每一个女性的权利感到舒适和自由地生活在她自己的皮肤。但今年夏天,舒适而自由的生活-甚至享受阳光和海滩-具有了全新的意义。现在,世界各地的女性都在动物穿越上表达自己和她们的个性,这一游戏迅速成为检疫期间谈论的头号游戏,在19-24岁的女性中最受欢迎。通过给动物穿越带来更多的代表性,维纳斯使玩家能够看到和庆祝他们在游戏世界中更多的自然身份。

金星北美高级品牌总监安东尼·范·迪克(Anthony Van Dijk)表示:“在这个世界上,关于女性应该如何展示或感受自己的皮肤,有这么多明确和含蓄的规则,皮肤的包容性和积极的代表性很重要。”“我们的目的就是我的皮肤。我的方式活动是确保我们发布负责任的图像,代表现实,庆祝所有类型的皮肤,同时也关注世界各地女性多样化的皮肤故事。有了Animal Crossing,我们看到了一个独特的机会,通过提供新的方式让游戏成为一个更具包容性的空间,让女性在这个夏天遇到她们所在的地方,同时也使她们能够虚拟地、安全地聚集在海滩上,庆祝夏天和皮肤的包容性。“

在谈到设计背后的灵感和真诚的目的时,库迪希说:“虽然设计多样化的势头正在形成,但有许多领域进展缓慢。事实上,我可以给战士或亡命之徒添加伤疤和皱纹,但不能给战斗程度较低的游戏中的角色添加伤疤和皱纹,这让我感到沮丧。通过这些设计,我希望动物穿越的所有女性都能在这个精心开发的系列中找到舒适和代表性。我从我自己生活中的那些人那里获得灵感,以确保我正在创作的设计准确地表现了他们的皮肤故事,让人感觉真实、欢庆和美丽。“

为了庆祝金星和国家海滩日推出Skinclusive夏季系列产品,金星将于8月31日(星期一)在YouTube Live上举办一场名为“Skinclusive Summer Social”的动物穿越活动。

欲了解更多关于Venus推出的全新Skinclusive夏季系列和“Skinclusive Summer Social”的信息,请访问www.VenusSkinclusive.com,并在Instagram上关注对话:@GilletteVenus。

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吉列-维纳斯

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