Gillette Venus Is Changing the Game, Launching First of Its Kind ‘Skinclusive Summer Line’ onAnimal Crossing
Gillette Venus Is Changing the Game, Launching First of Its Kind ‘Skinclusive Summer Line’ onAnimal Crossing
The Skinclusive Summer Line by Venus brings 250+ diverse skin representations to life in Animal Crossing, enabling players to ‘put their skin in the game’ and celebrate more of their identity in the world of gaming
金星的Skinclusive Summer Line在動物穿越中為生活帶來了250+種不同的皮膚代表，使玩家能夠將自己的皮膚投入遊戲中，並在遊戲世界中慶祝更多的身份認同
A digital island onAnimal Crossingisn’t the beach we were expecting, but it’s the beach we have this summer amidst the COVID-19 pandemic. Now, thanks toGillette Venusand the launch of theirNEW Skinclusive Summer Line by Venus, women everywhere can enjoy the sensations of summer virtually inAnimal Crossingwith characters that represent the diversity of their skin in real life.
動物穿越上的一個數字島並不是我們預期的海灘，但它是我們今年夏天在新冠肺炎大流行中擁有的海灘。現在，多虧了吉列·維納斯以及推出他們的金星新款緊身夏日系列世界各地的女性幾乎都可以在《動物穿越》中享受夏日的感覺，這些角色代表了現實生活中她們皮膚的多樣性。
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200804005398/en/
這份新聞稿以多媒體為特色。點擊此處查看完整版本：https://www.businesswire.com/news/home/20200804005398/en/
The first of its kind 'Skinclusive Summer Line by Venus' on Animal Crossing. This collection is taking Animal Crossing from just a few representations of skin to 19 different skin types in 8 in-game skin tones, resulting in over 250 designs that include common skin realities like freckles, acne, hair, cellulite, scars and stretch marks, and more unique and under-represented skin like vitiligo, tattoos, psoriasis, and differently-abled bodies. (Photo: Business Wire)
這是動物穿越頻道的首個此類產品--金星夏日專線。這個系列將Animal Crossing從僅有的幾種皮膚代表增加到19種不同的皮膚類型，在遊戲中的8種膚色中，產生了超過250種設計，包括常見的皮膚現實，如雀斑、粉刺、頭髮、脂肪組織、疤痕和妊娠紋，以及更獨特和更少代表的皮膚，如白癜風、紋身、牛皮癬和不同能力的身體。(圖片來源：Business Wire)
It is important to ensure all women and all skin are represented and celebrated. Everywhere. That’s why Venus partnered withdigital designer, Nicole Cuddihy, to co-createnew avatar designs within Animal Crossingthat serve as thelargest offering of skin-inclusive designs to ever be available within the game.This collection is taking Animal Crossing from just a few representations of skin to19 different skin types in 8 in-game skin tones, resulting in over 250 designs thatinclude common skin realities like freckles, acne, hair, cellulite, scars and stretch marks, and more unique and under-represented skin like vitiligo, tattoos, psoriasis, and differently-abled bodies.
重要的是要確保所有的女性和所有的皮膚都被代表和慶祝。到處都是。這就是為什麼維納斯與數字設計師，Nicole Cuddihy，共同創作動物穿越中的新頭像設計它們充當了有史以來最大的皮膚包容式設計在遊戲中可用。這個系列將動物穿越從幾個皮膚的代表帶到19種不同的皮膚類型，8種遊戲中的膚色，產生了超過250種設計包括常見的皮膚現實，如雀斑、粉刺、頭髮、脂肪團、疤痕和妊娠紋，以及更獨特和更少代表的皮膚，如白癜風、紋身、牛皮癬和不同能力的身體。
The launch of the Summer Skinclusive Line by Venus is the newest activation of the Venus “My Skin. My Way” campaign,which is the brand’s commitment to stand up forevery woman’s right to feel comfortable and live freely in her own skin. But this summer, living comfortably and freely – and even enjoying the sun and the beach – has taken on a whole new meaning. Now, women around the world are expressing themselves and their individuality onAnimal Crossing, which has quickly become the number one talked about game during quarantine and is most popular among women ages 19-24. By bringing more representation toAnimal Crossing, Venus is enabling players to see and celebrate more of their natural identity in the world of gaming.
金星推出的夏季護膚系列是金星“我的皮膚”的最新激活。“我的方式”活動，這是該品牌堅持的承諾每個女人都有權感到舒適，在自己的皮膚上自由地生活。但今年夏天，舒適而自由的生活--甚至享受陽光和海灘--已經具有了全新的意義。現在，世界各地的女性都在網上表達自己和她們的個性動物穿越遊戲在隔離期間迅速成為人們談論的頭號遊戲，在19-24歲的女性中最受歡迎。通過給動物穿越帶來更多的代表性，金星使玩家能夠看到並慶祝他們在遊戲世界中的更多自然身份。
“In a world where there are so many explicit and implicit rules on how women should show or feel about their skin, skin-inclusivity and positive representation matters,”said Anthony van Dijk, Senior Brand Director of Venus North America. “The purpose of ourMy Skin. My Waycampaign is to ensure that we’re putting out responsible imagery that represents reality and celebrates all types of skin, while also spotlighting the diverse skin stories of women all around the world. WithAnimal Crossing, we saw a unique opportunity to meet women where they are this summer by providing new ways to make gaming a more inclusive space, while also enabling them to gather virtually, safely on a beach to celebrate summer and skin inclusivity.”
在這個世界上，關於女性應該如何展示或感受自己的皮膚，有這麼多明確和含蓄的規則，皮膚的包容性和積極的代表性很重要。金星北美高級品牌董事安東尼·範·迪克説。“我們的目的是我的皮膚。我的方式活動的目的是確保我們發佈負責任的形象，代表現實，慶祝所有類型的皮膚，同時也關注世界各地女性多樣化的皮膚故事。有了Animal Crossing，我們看到了一個獨特的機會，通過提供新的方式使遊戲成為一個更具包容性的空間，讓女性在這個夏天遇到她們所在的地方，同時也使她們能夠虛擬地、安全地聚集在海灘上，慶祝夏天和皮膚的包容性。“
On the inspiration and heartfelt purpose behind the designs, Cuddihy says, “While momentum for diversity in design is building, there are many areas where progress feels slow. The fact that I could add scars and wrinkles to warriors or outlaws, but not characters in less combat-driven games felt discouraging. With these designs, I hope that all women inAnimal Crossingcan find comfort and representation in this carefully developed collection. I drew inspiration from those in my own life to ensure the designs I was creating accurately represented their skin stories in a way that feelsreal, celebratory and beautiful.”
在談到設計背後的靈感和真誠的目的時，Cuddihy説：“雖然設計多樣化的勢頭正在形成，但有許多領域的進展感覺緩慢。事實上，我可以給戰士或亡命之徒添加傷痕和皺紋，但不能在戰鬥驅動較少的遊戲中為角色添加傷疤和皺紋，這讓我感到沮喪。通過這些設計，我希望動物穿越的所有女性都能在這個精心開發的系列中找到舒適和代表性。我從我自己生活中的那些人那裏獲得靈感，以確保我正在創作的設計準確地代表了他們的皮膚故事，讓人感覺真實、歡慶、美麗。
To celebrate the launch of theSkinclusive Summer Line by Venusand National Beach Day, Venus will host an Animal Crossing‘Skinclusive Summer Social’event onYouTube LiveonMonday, August 31st.
為慶祝推出的金星精緻夏日系列和國家海灘日，金星將舉辦動物穿越“性感的夏日社交網站”活動開始YouTube Live在……上面8月31日(星期一).
For more information on theNEW Skinclusive Summer Line by Venusand‘Skinclusive Summer Social’,please visitwww.VenusSkinclusive.comand follow the conversation on Instagram at @GilletteVenus.
要了解更多有關金星新款緊身夏日系列和《Skinclusive Summer Social》，請訪問www.VenusSkinclusive.com，並在Instagram上關注對話@GilletteVenus。
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GILLETTE-VENUS
吉列-維納斯
譯文內容由第三人軟體翻譯。