Disney to reveal pandemic hit to parks and ESPN, boost to streaming services, on Tuesday
Disney to reveal pandemic hit to parks and ESPN, boost to streaming services, on Tuesday
By Helen Coster and Lisa Richwine
作者：海倫·科斯特(Helen Coster)和麗莎·裏奇温
(Reuters) - For Walt Disney Co , the ability to sell "Frozen"-themed water bottles at the Magic Kingdom theme park while selling ads during the NBA playoffs has historically been its greatest strength.
(路透社)-對於華特迪士尼公司來説，在NBA季後賽期間銷售廣告的同時，能夠在魔幻王國主題公園銷售“冰雪奇緣”主題的水瓶，這在歷史上一直是其最大的優勢。
But since the coronavirus pandemic forced theme parks and cinemas to shutter and live sporting events to be canceled, that exposure has made Disney one of the most vulnerable of its peers.
但自從冠狀病毒大流行迫使主題公園和電影院關閉，現場體育賽事被取消以來，這種暴露使迪士尼成為最脆弱的同行之一。
When Disney announces its third-quarter results on Tuesday, investors will gauge how significantly the pandemic has hurt the company’s theme parks, TV networks and studios, while boosting streaming services like Disney+.
當迪士尼週二公佈第三季度業績時，投資者將衡量疫情對該公司的主題公園、電視網和製片廠造成的損害有多大，同時提振了迪士尼+等流媒體服務。
PARKS, EXPERIENCES AND PRODUCTS
公園、體驗和產品
Disney's theme parks are expected to take the biggest hit from the pandemic. The unit is forecast to report a $2 billion quarterly loss, compared with a $1.7 billion profit a year earlier, according to Refinitiv data.
迪士尼的主題公園預計將在疫情中受到最大的打擊。根據Refinitiv的數據，該部門預計將報告20億美元的季度虧損，而去年同期為17億美元的利潤。
Walt Disney World in Florida reopened in July to limited attendance. But with record-breaking coronavirus infection rates in Florida, can Disney avoid the fate of its Hong Kong park, which reopened only to be closed again as cases spiked?
佛羅里達州的華特迪士尼世界於7月份重新開放，到場人數有限。但在佛羅里達州冠狀病毒感染率破紀錄的情況下，迪士尼能否避免其香港公園的命運，該公園重新開放，但隨着病例激增再次關閉。
MEDIA NETWORKS
媒體網絡
Analysts are expecting the division to be dragged down by sharp declines at ESPN. They are forecasting a $1.97 billion quarterly profit, compared with a $2.1 billion profit during the same period last year.
分析師預計，該部門將受到ESPN大幅下滑的拖累。他們預計季度利潤為19.7億美元，而去年同期為21億美元。
ABC missed out on the NBA Finals during the quarter; the league restarted its season on July 30. Major League Baseball’s restart on July 23 - which set TV ratings records on ESPN - has been clouded by a COVID-19 outbreak among Miami Marlins players, causing the league to postpone games. A financial rebound from the return of live sports is uncertain.
ABC在本季度錯過了NBA總決賽；聯盟於7月30日重新開始了賽季。美國職業棒球大聯盟7月23日重啟-在娛樂體育節目電視網創下電視收視率紀錄-因邁阿密馬林魚隊球員中爆發的新冠肺炎疫情而蒙上陰影，導致聯盟推遲比賽。體育直播的迴歸帶來的金融反彈是不確定的。
STUDIO ENTERTAINMENT
演播室娛樂
Theaters are starting to reopen, but Disney has postponed the theatrical release of "Mulan" and other potential blockbusters. A few smaller movies that had been scheduled to debut in theaters were moved to Disney+.
影院開始重新開放，但迪士尼推遲了《花木蘭》和其他潛在大片的影院上映。原計劃在影院首映的幾部較小的電影被轉移到了迪士尼+。
Analysts expect the studio to post operating income of $356 million, a 55% decline from a year earlier. How and when will Disney fully resume movie production, and what are its plans for films that are already completed?
分析師預計，該公司公佈的營業收入為3.56億美元，較上年同期下降55%。迪士尼將如何和何時全面恢復電影製作，對已經完成的電影有什麼計劃？
DIRECT-TO-CONSUMER AND INTERNATIONAL
直接面向消費者和國際化
Disney+ is expected to be a bright spot in the third quarter, as viewers remained at home. As Disney invests in building the service, analysts expect a $1.1 billion loss in the division, about double the loss from the same period last year.
迪士尼+預計將是第三季的一大亮點，因為觀眾仍呆在家裏。隨着迪士尼投資建設這項服務，分析師預計該部門將虧損11億美元，約為去年同期虧損的兩倍。
Beyonce’s film “Black is King” debuted on Disney+ on Friday. The company used Disney+ as the platform for its filmed version of “Hamilton,” accelerating its Oct. 15, 2021, theatrical release to July 3 on the streaming service. Will Disney continue to divert hot properties onto Disney+ to maintain its growth streak as the pandemic drags on?
碧昂斯的電影《黑是王》週五在迪士尼+首播。該公司使用迪士尼+作為其電影版“漢密爾頓”的平台，將其2021年10月15日在流媒體服務上的影院上映時間加快至7月3日。隨着大流行的拖延，迪士尼是否會繼續將熱門資產轉移到迪士尼+上，以保持其增長勢頭？
(Reporting by Helen Coster in New York and Lisa Richwine in Los Angeles; editing by Jonathan Oatis)
(Helen Coster在紐約和Lisa Richwin在洛杉磯報道；Jonathan Oatis編輯)
譯文內容由第三人軟體翻譯。