Coca-Cola Enters Hard Seltzer Market With Alcoholic Topo Chico
Coca-Cola Enters Hard Seltzer Market With Alcoholic Topo Chico
The Coca-Cola Company (NYSE:KO) announced Thursday that it will launch a hard seltzer drink under the banner of its Topo Chico mineral water brand. With this announcement, 128-year-old Topo Chico is entering the alcoholic beverage market for the first time.
Coke's Plans For Topo Chico: Coca-Cola acquired Topo Chico in 2017; it was mainly a sparkling water company that had cult status in Texas, according to CNBC.
Coca-Cola has expanded the production of Topo Chico ever since the acquisition.
Both the sparkling water and hard seltzer market are growing, and Coca-Cola doesn't want to be left out.
The soft drink giant, which looks forward to being a "total beverage company," said it would start offering Topo Chico Hard Seltzer later this year in Latin America. The company plans to release the product in the U.S. in 2021.
The Competition: Other players in the market hold substantial market share, like Boston Beer Company Inc's (NYSE:SAM) Truly.
With its minimal calories and lower alcohol level, hard seltzers are a popular choice among millennials.
The sector singlehandedly reversed a global decline in alcohol consumption, according to IWSR.
Coca-Cola said it will reveal more details about the product closer to the launch date.
Photo courtesy of Coca-Cola.
The Coca-Cola Company (NYSE:KO) announced Thursday that it will launch a hard seltzer drink under the banner of its Topo Chico mineral water brand. With this announcement, 128-year-old Topo Chico is entering the alcoholic beverage market for the first time.
該 可口可樂 (紐約證券交易所:KO)週四宣布,它將在其 Topo Chico 礦泉水品牌的旗幟下推出一款堅硬的蘇打飲料。隨著這一消息,128 歲的 Topo Chico 首次進入酒精飲料市場。
Coke's Plans For Topo Chico: Coca-Cola acquired Topo Chico in 2017; it was mainly a sparkling water company that had cult status in Texas, according to CNBC.
可口可樂的計劃對於地方奇科: 可口可樂於 2017 年收購 Topo Chico;它主要是一家在德克薩斯州擁有邪教地位的蘇打水公司,根據 CNBC。
Coca-Cola has expanded the production of Topo Chico ever since the acquisition.
Both the sparkling water and hard seltzer market are growing, and Coca-Cola doesn't want to be left out.
自收購以來,可口可樂已經擴大了 Topo Chico 的產量。
蘇打水和硬質拋光器市場都在增長,可口可樂不想被排除在外。
The soft drink giant, which looks forward to being a "total beverage company," said it would start offering Topo Chico Hard Seltzer later this year in Latin America. The company plans to release the product in the U.S. in 2021.
這家軟飲料巨頭期待成為「全方位飲料公司」,它將於今年晚些時候在拉丁美洲開始提供 Topo Chico Hard Seltzer。該公司計劃於 2021 年在美國發布該產品。
The Competition: Other players in the market hold substantial market share, like Boston Beer Company Inc's (NYSE:SAM) Truly.
比賽: 市場上的其他參與者擁有大量的市場份額,例如波士頓啤酒公司(紐約證券交易所:山姆)真的。
With its minimal calories and lower alcohol level, hard seltzers are a popular choice among millennials.
憑藉其最低的卡路里和較低的酒精含量,硬安全器是千禧一代中的熱門選擇。
The sector singlehandedly reversed a global decline in alcohol consumption, according to IWSR.
該行業單槍匹馬扭轉了全球酒精消費量下降, 根據 IWSR。
Coca-Cola said it will reveal more details about the product closer to the launch date.
可口可樂表示,將在接近發布日期的時候揭示有關該產品的更多細節。
Photo courtesy of Coca-Cola.
照片由可口可樂提供。
譯文內容由第三人軟體翻譯。
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