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McDonald's Makes Diversity Pledges -- Market Talk

McDonald's Makes Diversity Pledges -- Market Talk

麥當勞承諾多元化--市場對話
Dow Jones Newswires ·  2020/07/30 20:07

DJ McDonald's Makes Diversity Pledges -- Market Talk

DJ麥當勞承諾多元化--市場對話

0807 ET - McDonald's is pledging to boost racial diversity throughout its operations. The burger giant says it will reduce barriers to hiring underrepresented populations across the company, increase spending on minority suppliers and advertising and boost the recruitment of diverse store owners. "What can we do to go from a respected company to an admired company," CEO Chris Kempczinski says during an hour-long company video broadcasted to thousands of operators, suppliers and employees globally as part of a virtual event. McDonald's didn't announce targets to the diversity pledges, saying it would make specific goals in coming weeks. It will track its progress annually, company executives say. (heather.haddon@wsj.com; @heatherhaddon)

美國東部時間0807-麥當勞承諾在其整個運營過程中促進種族多樣性。這家漢堡巨頭表示,它將減少在整個公司招聘代表不足的人羣的門檻,增加對少數族裔供應商和廣告的支出,並促進對多元化店主的招聘。首席執行官克里斯·肯普欽斯基(Chris Kempczinski)在向全球數千名運營商、供應商和員工播放的一段長達一小時的公司視頻中表示:“我們可以做些什麼,才能從一家受人尊敬的公司變成一家受人尊敬的公司。”這段視頻是一個虛擬活動的一部分。麥當勞沒有宣佈多元化承諾的目標,稱將在未來幾周制定具體目標。公司高管説,它將每年跟蹤進展情況。(heather.haddon@wsj.com;@heatherhaddon)

(END) Dow Jones Newswires

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July 30, 2020 08:07 ET (12:07 GMT)

2020年7月30日東部時間08:07(格林尼治標準時間12:07)

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