Accenture and Microsoft Collaborate to Provide Digital Platform to Support Camera Nazionale Della Moda Italiana’s Milan Digital Fashion Week

埃森哲和微软合作提供数字平台以支持意大利国家相机Della Moda Italiana的米兰数字时装周

2020/07/14 15:35  Business Wire

The digital hub reimagines the Milan Fashion Week experience, using innovative technologies to support the Italian fashion industry

Accenture (NYSE: ACN) and Microsoft have teamed to develop and deliver a digital platform to support Camera Nazionale Della Moda Italiana’s (CNMI) first-ever Milan Digital Fashion Week, which goes live today. The platform will digitize key moments of Milan Fashion Week, helping to sustain the sales campaign ecosystem, and maintain core industry relationships in an effort to address the challenges presented by the current market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200714005797/en/

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Accenture and Microsoft provide digital platform to support Milan Digital Fashion Week (Photo: Business Wire)

Fashion brands, emerging designers and industry professionals can use the digital hub to interact with buyers, media, influencers and consumers from anywhere in the world through an engaging, multi-channel experience that includes chats, videoconferences, bots, holograms and completely virtual spaces.

Accenture Interactive designed and developed the digital experience and the Accenture Microsoft Business Group built and implemented the innovative technology platform. Microsoft deployed its cloud and artificial intelligence solutions and expertise, envisaging and supporting the development of the digital hub.

“For the first time in its history, CNMI is experimenting with a highly innovative formula through a live digital platform to tell the story of Italian fashion. We are very happy with our collaboration with two large companies such as Accenture and Microsoft for the creation of this innovative digital platform,” said Carlo Capasa, Chairman of CNMI. “Today we are presenting a revolutionary project that will open Milan Fashion Week up to a broader audience of non-professionals: a demographic composed of younger generations that consume fashion via images and to whom CNMI has assumed the role as Fashion Translator with the aim of conveying the creativity and culture that emanates from the Italian fashion world.”

The platform is organized in three layers: 1) a fashion content hub for live streaming of fashion shows, virtual catwalks and other industry-related events and roundtables; 2) a virtual showroom system, showcasing digital catalogues and ambience virtualization, as well as providing dedicated support to manage ordering processes; 3) and finally, a data-driven insights platform, accessible to professionals, to obtain business insights from people’s interaction with brands, events and content.

“Bringing together Accenture talent and drawing on our technology and industry experience, as well as our close relationship with Microsoft, the digital platform is an innovative way to help CNMI address today’s unique circumstances,” said Alessandro Zanotti, managing director, Accenture Interactive. “This platform enables fashion industry stakeholders – from brands and buyers to trendsetters – to come together to experience the magic of Milan Fashion Week in a new, digital way.”

The hub integrates solutions for the complete management of the customer journey, using the Microsoft Teams collaboration and communication platform and Dynamics 365 Customer Relationship Management features, including the possibility for brands to develop customized apps and virtual agents through Microsoft Power Platform.

The solution was delivered in collaboration with Avanade and relies on Accenture and Microsoft’s rich partner ecosystem. Customer-centric digital experience platform provider Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, was chosen for its ability to manage both content and commerce.

Luba Manolova, director, Business Group Lead Microsoft 365 & CyberSecurity Microsoft Italia, said, “Now more than ever, it is essential to look at new technologies as an opportunity to drive positive change. The fashion world represents one of the country's flagships and by making available our cloud platforms, digital expertise and ecosystem of Partners/ISVs we mean to support this strategic industry in its recovery. Thanks to platforms like Microsoft Teams that help us to communicate and collaborate in a secure and compliant way, enhanced by cloud technologies and AI, we can design innovative digital experiences that will establish long-term benefits for the fashion industry, and help to guide us to develop new sustainable business models that will boost Made-in-Italy brands economic and social power. We are delighted to have the opportunity to lead innovation and support CNMI in its evolution journey together with Accenture, digitally empowering not only well-known fashion brands, but also emerging designers and professionals involved in such a strategic event as Milan Fashion Week, contributing to the growth and the digital transformation of the Italian fashion industry.”

The platform integrates with solutions already in use by Italian fashion companies and is intended to evolve to meet emerging needs of the sector by providing new functionalities. In the long term, the entire value chain will benefit by being able to build and expand the project, digitizing increasingly sophisticated activities such as the design and selection of materials. This can help reduce the environmental impact of operations and make processes more efficient, ensuring healthier and more sustainable rhythms to the seasonal cycles of fashion.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com .

About Microsoft

Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Copyright © 2020 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.

这个数字中心重新想象了米兰时装周的体验,使用创新的技术来支持意大利时尚业

埃森哲(纽约证券交易所股票代码:ACN)和微软联手开发和提供一个数字平台,以支持今天正式上线的意大利国家摄影协会(CNMI)首届米兰数字时装周。该平台将把米兰时装周的关键时刻数字化,帮助维持销售活动生态系统,并维护核心行业关系,以努力应对当前市场环境带来的挑战。

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埃森哲和微软提供数字平台支持米兰数字时装周(图片来源:Business Wire)

时尚品牌、新兴设计师和行业专业人士可以使用数字中心,通过包括聊天、视频会议、机器人、全息图和完全虚拟空间在内的引人入胜的多渠道体验,与世界任何地方的买家、媒体、有影响力的人和消费者互动。

埃森哲互动设计和开发了数字体验,埃森哲微软业务部构建并实施了创新技术平台。微软部署了其云和人工智能解决方案和专业知识,设想并支持数字中心的开发。

CNMI在其历史上第一次通过现场数字平台试验高度创新的配方,讲述意大利时尚的故事。我们对与埃森哲和微软这两家大公司合作创建这个创新的数字平台感到非常高兴,“CNMI董事长卡洛·卡帕萨说。今天,我们正在展示一个革命性的项目,它将向更广泛的非专业观众开放米兰时装周:这一群体由通过图像消费时尚的年轻一代组成,CNMI已经承担了时尚翻译者的角色,目的是传达来自意大利时尚界的创造力和文化。“

该平台分为三层:1)时尚内容中心,用于直播时装秀、虚拟T台和其他与行业相关的活动和圆桌会议;2)虚拟陈列室系统,展示数字目录和氛围虚拟化,并为管理订购流程提供专门支持;3)最后,专业人士可访问的数据驱动的洞察平台,从人们与品牌、活动和内容的互动中获得商业洞察力。

埃森哲互动公司总经理亚历山德罗·扎诺蒂说:“将埃森哲的人才聚集在一起,利用我们的技术和行业经验,以及我们与微软的密切关系,数字平台是帮助CNMI应对当今独特情况的一种创新方式。”这个平台使时尚业的利益相关者-从品牌和买家到引领潮流的人-能够以一种新的数字方式走到一起,体验米兰时装周的魔力。“

该中心使用Microsoft Teams协作和沟通平台以及Dynamics 365客户关系管理功能,集成了全面管理客户旅程的解决方案,包括允许品牌通过Microsoft Power平台开发定制应用程序和虚拟代理。

该解决方案是与埃维诺合作提供的,依赖于埃森哲和微软丰富的合作伙伴生态系统。以客户为中心的数字体验平台提供商Episerver是Gartner数字体验平台魔力象限的领导者,因其管理内容和商务的能力而被选中。

微软365和微软意大利网络安全事业部主管Luba Manolova说:“现在比以往任何时候都更有必要将新技术视为推动积极变革的机会。时尚界代表着这个国家的旗舰之一,通过提供我们的云平台、数字专业知识和合作伙伴/ISV的生态系统,我们的意思是支持这个战略行业的复苏。多亏了像微软团队这样的平台,帮助我们以安全和合规的方式进行沟通和协作,并通过云技术和人工智能的增强,我们可以设计创新的数字体验,为时尚业建立长期利益,并帮助指导我们开发新的可持续商业模式,这将提升意大利制造的品牌的经济和社会实力。我们很高兴有机会与埃森哲一起引领创新,支持CNMI的演进之旅,不仅为知名时尚品牌数字化赋能,也为参与米兰时装周这样的战略性活动的新兴设计师和专业人士赋能,为意大利时尚业的增长和数字化转型做出贡献。“

该平台与意大利时尚公司已经在使用的解决方案相集成,旨在通过提供新功能来发展,以满足该行业新出现的需求。从长远来看,整个价值链将受益于能够建立和扩大该项目,将越来越复杂的活动数字化,如设计和挑选材料。这可以帮助减少运营对环境的影响,使过程更有效率,确保时尚季节性周期更健康、更可持续的节奏。

关于埃森哲

埃森哲是一家领先的全球专业服务公司,在战略和咨询、互动、技术和运营方面提供广泛的服务,并拥有涵盖所有这些服务的数字能力。我们结合了40多个行业无与伦比的经验和专业能力-由世界上最大的先进技术和智能运营中心网络提供支持。埃森哲拥有513,000名员工,为120多个国家和地区的客户提供服务,不断创新,帮助客户提高业绩,在整个企业中创造持久的价值。请访问www.accenture.com。

关于微软

微软(Nasdaq“MSFT”@Microsoft)实现了智能云和智能边缘时代的数字化转型。它的使命是让地球上的每个人和每个组织都能取得更大的成就。

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