Peloton Shares Climb on Prospect of Cheaper Treadmill

peloton股价因更便宜跑步机的前景而攀升

2020/07/09 18:05  TheStreet

Peloton Interactive( PTON ) - Get Reportis considering launching a cheaper treadmill as its next product, the connected fitness product company's chief financial officer said Thursday.

Shares of the New York company at last check were up 2.7% to $64.20[.

CFO Jill Woodworth said during a Barron's Investing in Tech call that the company's next product probably won't be a rowing machine or an exercise bike.

The priority, Woodworth said, would be to develop a product for the "running and boot camp category," which could be two to three times the size of the bike category.

The executive said the company has previously raised the prospect of a treadmill priced closer to that of its bike, Barron's reported. On the PTON website the bike is $2,245 while the current treadmill is nearly twice that, at $4,295.

A rowing machine could be introduced further down the road, Woodworth added, even though the category is significantly smaller than the "tread and boot camp" category.

Interest in Peloton has soared as the coronavirus pandemic has forced gyms and health clubs to close down in an effort to slow the spread of the potentially deadly disease.

The company's products, such as the Peloton Bike and the Peloton Tread, include touchscreens that stream live and on-demand classes.

On Monday, Peloton was removed from Wedbush’s Best Ideas List based on valuation, but the firm’s James Hardiman affirmed his outperform rating and $63 share-price target on the company.

Hardiman remains of the “belief that the company has considerable runway for outsize growth,” he wrote in a commentary cited by Barron’s.

Peloton represents more than just a fad, as some critics have charged, with many people staying at home around the country in fear of the coronavirus, Hardiman said. The company has a hefty order backlog

Many wealthy people will shy away from public gyms, even after cities ease their coronavirus restrictions, pushing them to Peloton, he said

Last week, Peloton and Roku announced that an app from the fitness company is now available on the streaming platform.

Peloton Interactive(PTON)--Get Reportis考虑推出一款更便宜的跑步机作为下一款产品,这家联网健身产品公司的首席财务官周四表示。

在最新的检查中,这家纽约公司的股价上涨了2.7%,达到64.20美元。[.

首席财务官吉尔·伍德沃斯(Jill Woodworth)在巴伦科技投资电话会议(Barron‘s Investment in Tech Call)上表示,该公司的下一款产品可能不会是划船机或健身自行车。

伍德沃斯说,当务之急是为“跑步和新兵训练营类别”开发一款产品,这可能是自行车类别的两到三倍大小。

据Barron‘s报道,这位高管表示,该公司此前曾提出推出价格更接近自行车的跑步机的可能性。在PTON网站上,自行车的价格为2245美元,而目前的跑步机价格几乎是这个数字的两倍,为4295美元。

伍德沃斯补充说,未来可能会再推出划船机,尽管这一类别明显小于“踏板和新兵训练营”类别。

随着冠状病毒大流行迫使健身房和健身俱乐部关闭,以减缓这种潜在致命疾病的传播,人们对佩洛顿的兴趣飙升。

该公司的产品,如PELOTON自行车和PELOTON踏板,包括流媒体直播和点播课程的触摸屏。

周一,根据估值,佩洛顿被从韦德布什的最佳想法名单中删除,但该公司的詹姆斯·哈迪曼(James Hardiman)确认了他对该公司的强于大盘的评级和63美元的目标股价。

哈迪曼仍然相信“公司有相当大的增长跑道,”他在巴伦的评论中写道。

哈迪曼说,佩洛顿代表的不仅仅是一些批评人士指责的时尚,全国各地的许多人因为害怕冠状病毒而呆在家里。该公司积压了大量订单。

他说,许多富人会回避公共健身房,即使城市放松了对冠状病毒的限制,将他们推到了佩洛顿。

上周,佩洛顿和Roku宣布,这家健身公司的一款应用程序现在可以在流媒体平台上使用。

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