"Hamilton" weekend release boosts Disney+ downloads
"Hamilton" weekend release boosts Disney+ downloads
From Friday through Sunday, the mobile app was downloaded 513,323 times globally and 266,084 times in the Unites States, according to data from research firm Apptopia.
Disney released a film recording of the hit Broadway musical "Hamilton" on the platform on July 3. "Hamilton", created by Lin-Manuel Miranda, is a rap musical in which African-American and Latino actors play the founding fathers of the United States.
Disney previously planned to debut the film recording in movie theaters in October 2021, but the pandemic-induced shuttering of movie theaters prompted the launch on the company's streaming service.
Last month, ViacomCBS Inc said the animated family film "The SpongeBob Movie: Sponge on the Run" will also debut digitally in the U.S. in early 2021 and then move exclusively to CBS All Access.
Disney+, which launched in November last year, had nearly 71.5 million mobile app downloads globally, prior to the weekend bump, Apptopia said. The global numbers do not include India or Japan as Disney+ rolled into a pre-existing app in those countries.
(Reporting by Ayanti Bera in Bengaluru; Editing by Shounak
Dasgupta)
((Ayanti.Bera@thomsonreuters.com; 646 223 8780 - 3401;)
July 6 (Reuters) - Walt Disney Co's streaming service app Disney+ was downloaded more than half a million times over the Fourth of July weekend globally, following the launch of musical "Hamilton" on the platform.
From Friday through Sunday, the mobile app was downloaded 513,323 times globally and 266,084 times in the Unites States, according to data from research firm Apptopia.
Disney released a film recording of the hit Broadway musical "Hamilton" on the platform on July 3. "Hamilton", created by Lin-Manuel Miranda, is a rap musical in which African-American and Latino actors play the founding fathers of the United States.
Disney previously planned to debut the film recording in movie theaters in October 2021, but the pandemic-induced shuttering of movie theaters prompted the launch on the company's streaming service.
Last month, ViacomCBS Inc said the animated family film "The SpongeBob Movie: Sponge on the Run" will also debut digitally in the U.S. in early 2021 and then move exclusively to CBS All Access.
Disney+, which launched in November last year, had nearly 71.5 million mobile app downloads globally, prior to the weekend bump, Apptopia said. The global numbers do not include India or Japan as Disney+ rolled into a pre-existing app in those countries.
(Reporting by Ayanti Bera in Bengaluru; Editing by Shounak
Dasgupta)
((Ayanti.Bera@thomsonreuters.com; 646 223 8780 - 3401;)
路透7月6日電-華特迪士尼公司(Walt Disney Co)的流媒體服務應用迪士尼+(Disney+)在該平臺上推出音樂劇《漢密爾頓》(Hamilton)後,在7月4日的週末全球下載量超過50萬次。
根據研究公司Apptopia的數據,從週五到週日,這款移動應用在全球被下載了513,323次,在美國被下載了266,084次。
7月3日,迪士尼在該平臺發佈了百老匯熱門音樂劇《漢密爾頓》的電影錄音。《漢密爾頓》由林-曼努埃爾·米蘭達創作,是一部説唱音樂劇,由非裔美國人和拉丁裔演員扮演美國的開國元勛。
迪士尼此前計劃在2021年10月在電影院首次推出這部電影錄音,但疫情引發的電影院關閉促使該公司推出了流媒體服務。
上個月,維亞康姆哥倫比亞廣播公司(ViacomCBS Inc.)表示,家庭動畫電影《海綿寶寶:奔跑中的海綿》(The SpongeBob Movie:Sponge on the Run)也將於2021年初在美國以數字形式首映,然後獨家轉播CBS All Access。
Apptopia表示,去年11月推出的迪士尼+,在週末上漲之前,全球移動應用下載量接近7150萬次。全球數據不包括印度或日本,因為迪士尼+在這些國家推出了一款預先存在的應用程序。
(Ayanti Bera在孟加拉國報道;Shounak編輯
達斯古普塔)
(Ayanti.Bera@thomsonreurs.com;646 223 8780-3401;)
譯文內容由第三人軟體翻譯。
風險及免責聲明
- 分享到weixin
- 分享到qq
- 分享到facebook
- 分享到twitter
- 分享到微博
- 粘贴板
使用瀏覽器的分享功能,分享給你的好友吧