Gap, Inc. (GPS) Confirms Pact with Kanye West for YEEZY Gap line
Gap, Inc. (GPS) Confirms Pact with Kanye West for YEEZY Gap line
Kanye West, a multi-industry creative entrepreneur, is poised to disrupt retail by bringing his YEEZY brand to millions of customers around the world through a partnership announced today with the iconic and globally recognized Gap brand. TheYEEZY Gapline is expected to appear in Gap stores andGap.comin 2021.Bold Partnership will Bring YEEZY Apparel to the People with New YEEZY Gap LineWest and Gap Relationship Comes Full Circle as the Visionary Creative and Cultural Icon Returns to Disrupt Fashion Retail
Kanye West 是一位多產業創意企業家，透過今天宣佈與標誌性且全球知名的 Gap 品牌合作，將其 YEEZY 品牌帶給全球數百萬客戶，打破零售業。YeeZY Gapline 預計將出現在 Gap 商店和 Gap.comin 2021.Bold 合作夥伴關係將為人們帶來 YEEZY 服裝新 YEEZY 間隙線西方和差距關係來了完整的圈子，隨著有遠見的創意和文化圖標返回破壞時尚零售
West Returns to Gap Brand
西方回歸峽品牌
This partnership brings the relationship between West and Gap full circle, as Kanye worked in a Gap store as a teen growing up in Chicago. Since then, West has become a disruptive force across music, footwear, fashion, architecture and more. This new partnership will introduce both the Gap and YEEZY brands to new audiences.
這種夥伴關係帶來了西部和 Gap 完整的圈子之間的關係, 作為 Kanye 在一家 Gap 商店工作作為一個青少年在芝加哥長大.從那時起，West 已成為音樂，鞋類，時尚，建築等領域的顛覆性力量。這項新的合作夥伴關係將向新的受眾介紹 Gap 和 YEEZY 品牌。
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand.
Gap 品牌全球負責人 Mark Breitbard 表示：「我們很高興能夠以創意遠見的身份回到 Gap 家族，這是他 YEEZY 品牌的美學和成功的基礎，並共同定義更高級的零售合作夥伴關係，我們感到非常高興。
Combining Forces of Two Cultural Icons
結合兩種文化圖標的力量
This bold alliance will take the creativity, fashion leadership, global recognition and energy of YEEZY and fuel it with Gap brand’s 51 years of expertise, 88% brand awareness, global reach and best-in-class supply chain.
這個大膽的聯盟將利用 YEEZY 的創造力、時尚領先地位、全球認可和能量，並憑藉 Gap 品牌 51 年的專業知識、88% 的品牌知名度、全球影響力和一流的供應鏈來推動它。
Under West’s creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points, with the creative process just getting underway. Additionally, West’s design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time.
在 West 的創作方向下，YEEZY 設計工作室將開發新產品線，以便在創作過程正在進行中，以便宜的價格為男性，女性和兒童提供現代化的高級基礎知識。此外，West 的設計願景將隨著時間的推移擴展到 Gap 商店和數字渠道中獨特的 YEEZY Gap 表達式。
Kanye West maintains sole ownership of the YEEZY brand and was recently valued at $2.9 billion USD in April 2020, and Gap Inc. maintains sole ownership of Gap brand. This new apparel partnership furthers the size and scope of the YEEZY business, building on the ground-breaking success of YEEZY footwear.
肯伊·韋斯特擁有 YEEZY 品牌的獨家所有權，最近在 2020 年 4 月份的價值為 29 億美元，並且 差距公司. 維持 Gap 品牌的唯一所有權。這項新的服裝合作夥伴關係進一步拓展了 YEEZY 業務的規模和範圍，建立在 YEEZY 鞋類的突破性成功之上。
Under terms of the partnership, Gap and YEEZY benefit as the business grows, with YEEZY receiving royalties and potential equity related to sales achievement.
在合作夥伴關係方面，Gap 和 YEEZY 隨著業務的增長而受益，YEEZY 收到與銷售成就相關的特許權使用費和潛在股權。
譯文內容由第三人軟體翻譯。