Helen of Troy Adds Drybar Products to Leadership Brands Kitty
Helen of Troy Adds Drybar Products to Leadership Brands Kitty
Helen of Troy Limited (HELE-Free Report) is focused on enhancing its Beauty business. In this regard, the company completed the previously announced buyout of Drybar Products LLC for roughly $255 million in cash. Notably, Drybar Products will mark Helen of Troy’s eighth Leadership Brand.
特洛伊海倫有限公司 （無憂報告）專注於加強其美容業務。在這方面，該公司以約 255 億美元的現金完成了先前宣布的 Drybar 產品有限責任公司的收購。值得注意的是，幹棒產品將標記 特洛伊的海伦第八屆領導品牌。
Earlier, Helen of Troy had stated that the acquisition includes the Drybar trademark along with other intellectual property assets related to Drybar’s products. As part of the agreement, Helen of Troy will allow Drybar Holdings LLC to continue using the Drybar trademark in the Drybar salons worldwide. Drybar is an innovative and fast-growing hair care and styling brand, which will strengthen Helen of Troy’s Beauty segment. Notably, Drybar products include superior and on-trend hair appliances, accessories and liquids.
此前，特洛伊的海倫曾表示，收購包括 Drybar 商標以及與 Drybar 產品相關的其他知識產權資產。作為協議的一部分, 特洛伊的海倫將允許 Drybar 控股有限責任公司繼續在全球 Drybar 沙龍使用 Drybar 商標.Drybar 是一個創新和快速增長的頭髮護理和造型品牌, 這將加強特洛伊的美容部門的海倫.值得注意的是，Drybar 產品包括卓越的和時尚的頭髮器具，配件和液體。
We note that apart from its salons, Drybar products has been gaining traction across major retailers like Macy’s (M-Free Report) , Nordstrom (JWN-Free Report) , Sephora and Ulta Beauty (ULTA-Free Report) . Clearly, Drybar Products is likely to be a solid fit for Helen of Troy, which boasts expertise in product launches, beauty, appliances, marketing, international growth and category development.
As stated above, Drybar Products will fortify Helen of Troy’s Leadership Brand portfolio, which includes market-leading brands like OXO, Honeywell, Braun, PUR, Hydro Flask, Vicks and Hot Tools. These brands are well positioned to enhance market share and contribute a significant chunk of the company’s sales. Consistent investments in these brands, which are considered most productive, have been delivering robust results. During third-quarter fiscal 2020, Leadership Brands improved 10.6%.
如上文所述, 幹棒產品將強化特洛伊的領導品牌組合的海倫, 其中包括市場領先的品牌，如 OXO, 霍尼韋爾, 布勞恩, PUR, 水電瓶, 維克斯和熱工具.這些品牌有利於提高市場份額，並為公司的銷售做出貢獻。對這些品牌的一致投資，這些品牌被認為是最具生產力的，一直在提供強勁的結果。在 2020 年第三季財政年度，領導品牌提高了 10.6%。
Encouragingly, the Drybar Products acquisition is expected to be immediately accretive to Helen of Troy’s results. In an earlier press release, management stated that the acquisition is anticipated to augment Helen of Troy’s rate of consolidated sales growth, gross margin, adjusted EBITDA margin, the bottom line and cash flow from operations. Further, the buyout is expected to boost the Beauty segment’s comparable operating metrics in particular. Sales in the Beauty segment improved 5.4% to $105.7 million in the last reported quarter, owing to solid demand and new products in the appliance business as well as strong online and international sales.
令人鼓舞的是，Drybar 產品收購預計將立即增加特洛伊結果的海倫。在早期的新聞稿中，管理層表示，該收購預計將增加特洛伊的綜合銷售增長率，毛利率，調整後 EBITDA 利潤率，底線和營業現金流的海倫。此外，收購預計將提高美容部門的可比經營指標尤其是.由於家電業務的需求和新產品以及強勁的在線和國際銷售，在上一季度，美容部門的銷售額增長了 5.4% 至 1.57 億美元。
All said, Drybar Products is likely to solidify Helen of Troy’s portfolio and add new leaves to its growth story. Markedly, this Zacks Rank #1 (Strong Buy) stock has rallied 22.7% in the past six months compared with the ’s growth of 10.8%.You can see
所有說，Drybar 產品很可能鞏固特洛伊投資組合的海倫，並為其增長故事添加新的葉子。顯著，這個扎克排名 #1（強勁買入）股票在過去六個月中上漲了 22.7％，而 10.8％ 的增長率為 10.8％。你可以看到
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除了上面討論的股票之外，您還想了解我們 10 年整個 2020 年最好的買入和持有股票嗎？
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譯文內容由第三人軟體翻譯。