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Mars Retail Group Announces Expansion Plans for M&M'S® Stores in the U.S. and Abroad

Mars Retail Group Announces Expansion Plans for M&M'S® Stores in the U.S. and Abroad

瑪氏零售集團宣佈在美國和國外擴張M&M'S® 門店的計劃
StreetInsider ·  2020/01/23 19:00

MOUNT ARLINGTON, N.J., Jan. 23, 2020 /PRNewswire/ -- Over the next two years, Mars Retail Group will accelerate its vision to provide inspiring and immersive consumer experiences to audiences around the world by opening doors to three new retail locations. These include Disney Springs® in Orlando, Fla., Mall of America in Minneapolis, Minn. and the first store in continental Europe in Berlin, Germany.

新澤西州阿靈頓山,2020年1月23日 /PRNewswire/ — 在接下來的兩年中,瑪氏零售集團將加快其願景,通過向三個新的零售點開放大門,爲世界各地的受衆提供鼓舞人心和身臨其境的消費者體驗。其中包括位於佛羅里達州奧蘭多的Disney Springs®、明尼蘇達州明尼阿波利斯的美國購物中心以及位於德國柏林的歐洲大陸第一家門店。

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As one of the world's most beloved brands, these strategic investments will ensure people across the globe can experience the M&M'S Brand in an unparalleled way by prioritizing high-traffic areas that align with the brand's bold, colorful identity. Each store will celebrate the culture and spirit of the local community both in design and merchandise. Consumers will find classic M&M'S experiential storemoments such as the iconic Wall of Chocolate, larger than life Characters moments, and a personalization experience that enables guests to create their very own custom M&M'S candies to take back with them. In addition, the store will offer new interactive features designed to engage and share.

作爲世界上最受歡迎的品牌之一,這些戰略投資將確保全球人們能夠以無與倫比的方式體驗M&M'S Brand,優先考慮與該品牌大膽、豐富多彩的形象相一致的高流量區域。每家商店都將在設計和商品方面慶祝當地社區的文化和精神。消費者會發現經典的 M&M 體驗式商店時刻,例如標誌性的 Wall of Chocolate、borger than life Charters 時刻,以及個性化體驗,讓賓客能夠製作自己的定製 M&M'S 糖果帶回去。此外,該商店還將提供旨在吸引和分享的新互動功能。

"Our aspiration will always be to bring the best of the M&M'S Brand experience to our consumers in each retail location," said Patrick McIntyre, Director of Global Retail at Mars Retail Group. "Our new stores are advancing in design and experience to create a true connection and commitment to place alongside exciting digital and analog moments. We are bringing the brand to life in an immersive way."

瑪氏零售集團全球零售總董事帕特里克·麥金太爾說:“我們的願望永遠是爲每個零售點的消費者帶來最好的M&M'S品牌體驗。”“我們的新門店在設計和體驗方面都在不斷進步,以建立真正的聯繫和承諾,同時提供令人興奮的數字和 模擬 時刻。我們正在以身臨其境的方式將品牌變爲現實。”

Following is an overview of the three new M&M'S retail stores:The expansion will commence with the relocation of the existing M&M'S experiential store in Orlando, Fla., to Disney Springs® at Walt Disney World Resort, the epicenter of smiles and family fun. Construction is expected to begin immediately with an anticipated 2020 grand opening date.Following the revitalization in Orlando, M&M'S will open a new retail space in Minneapolis at the iconic Mall of America® with a more than 24,000 sq. ft. store footprint. Located centrally for residents and tourists alike, the heart of the American Midwest will be home to a new store with region-specific decor and interactive elements.In early 2021, the brand's international presence will grow in Berlin, Germany, and be the first M&M'S experiential store in continental Europe. Located on one of the most famous avenues in Berlin on Kurfürstendamm in City West, the city's premiere shopping avenue, the decor will be inspired by the local art and beauty of Berlin.

以下是三家新的M&M'S零售店的概述:擴建將從佛羅里達州奧蘭多的現有M&M'S體驗式商店遷至位於微笑和家庭樂趣的中心沃爾特·迪斯尼世界度假區的迪士尼溫泉® 開始。預計施工將立即開始,預計將於2020年盛大開業。繼奧蘭多的振興之後,M&M'S將在明尼阿波利斯標誌性的美國購物中心® 開設一個新的零售空間,門店佔地面積超過24,000平方英尺。位於美國中西部的中心地帶,是居民和遊客的中心地帶,將開設一傢俱有特定地區裝飾和互動元素的新門店。2021年初,該品牌的國際影響力將在德國柏林增長,成爲歐洲大陸的第一家M&M'S體驗式門店。位於柏林最著名的大道之一,位於城市首屈一指的購物大道西部的Kurfürstendamm上,其裝飾將受到柏林當地藝術和美景的啓發。

"The future stores, strategically placed in culturally-vibrant areas where our shoppers would expect us to be, reaffirm our goal to connect with fun-seekers and chocolate enthusiasts," continued McIntyre. "We're bringing more than 20 years of innovation in experiential retail to these new stores and cannot wait to open our doors to a global audience who will engage with our brand like never before."

麥金太爾繼續說:“未來的門店戰略性地位於購物者所期望的文化活躍區域,這重申了我們的目標,即與尋求樂趣的人和巧克力愛好者建立聯繫。”“我們正在爲這些新門店帶來20多年的體驗式零售創新,迫不及待地想向全球受衆敞開大門,他們將以前所未有的方式與我們的品牌互動。”

Mars Retail Group worked closely with CBRE Group, Inc. (NYSE: CBRE), the world's largest commercial real estate services and investment firm, to identify the new retail locations around the world. "Mars Retail Group is forward thinking and very intentional in creating physical M&M'S Brand experiences to the surprise and delight their customers in ways most brands are just starting to think about," said David Close, Retail Executive Director at CBRE. "It continues to be a dream partnership as we collaborate to bring this vision to life in the most distinct and desired destinations across the globe." New stores will join the existing locations across North America, Europe, and Asia, including: New York, Las Vegas, London and Shanghai.

瑪氏零售集團與全球最大的商業房地產服務和投資公司世邦魏理仕集團(紐約證券交易所代碼:CBRE)密切合作,在全球範圍內確定了新的零售地點。瑪氏零售執行董事戴維·克洛斯說:“瑪氏零售集團具有前瞻性思維,非常刻意創造實體的 M&M 品牌體驗,以大多數品牌剛剛開始考慮的方式讓客戶感到驚訝和滿意。” 世邦魏理仕。“這仍然是一個夢想中的合作伙伴關係,因爲我們正在合作,在全球最獨特、最令人嚮往的目的地將這一願景變爲現實。”新門店將加入北美、歐洲和亞洲的現有門店,包括:紐約、拉斯維加斯、倫敦和上海。

For more information about the M&M'S experiential stores, visit www.MMS.com or find the brand on Twitter, Facebook and Instagram.

有關 M&M 體驗式商店的更多信息,請訪問 www.mms.com 或在以下網址找到該品牌 推特Facebook 和 Instagram。

About Mars Retail Group

關於瑪氏零售集團

Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group (MRG) creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S stores, located in New York City, Las Vegas, Orlando, London and Shanghai, currently represent Mars' largest retail business. MRG also operates the company's Licensing and My M&M'S businesses. Mars Retail Group is a division of Mars, Incorporated.

總部設在富士山美國新澤西州阿靈頓瑪氏零售集團(MRG)創建和建立了建立瑪氏公司品牌的零售業務。M&M'S的標誌性門店位於紐約市、拉斯維加斯、奧蘭多、倫敦和上海,目前是瑪氏最大的零售業務。MRG還經營該公司的許可和My M&M'S業務。瑪氏零售集團是瑪氏公司旗下的一個部門。

About CBRE Group, Inc.

關於世邦魏理仕集團有限公司

CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world's largest commercial real estate services and investment firm (based on 2018 revenue). The company has more than 90,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 480 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

世邦魏理仕集團公司(紐約證券交易所代碼:CBRE),財富500強和 標準普爾 500 公司總部位於洛杉磯,是全球最大的商業房地產服務和投資公司(基於2018年的收入)。該公司擁有超過90,000名員工(不包括關聯公司),通過全球約480個辦事處(不包括關聯公司)爲房地產投資者和租戶提供服務。世邦魏理仕提供廣泛的綜合服務,包括設施、交易和項目管理;物業管理;投資管理;評估和估值;物業租賃;戰略諮詢;房地產銷售;抵押貸款服務和開發服務。請訪問我們的網站 www.cbre.com。

About Disney Springs

關於迪士尼溫泉

Disney Springs is a one-of-a-kind retail, dining and entertainment district located in the heart of the Walt Disney World Resort in Florida. With its namesake springs, beautiful open-air promenades and lakefront setting, Disney Springs evokes the charm of Florida waterfront towns at the turn of the 20th century. It's also home to a collection of more than 150 shops and restaurants, including top-name retail brands, specialty boutiques and dining experiences created by celebrity and award-winning chefs. Located in Lake Buena Vista, Fla., Disney Springs is open daily.

迪士尼泉是一個獨一無二的零售、餐飲和娛樂區,位於佛羅里達州沃爾特·迪斯尼世界度假區的中心地帶。迪士尼溫泉憑藉其同名泉水、美麗的露天長廊和湖畔環境,讓人聯想到20世紀初佛羅里達海濱城鎮的魅力。這裏還擁有 150 多家商店和餐廳,包括頂級零售品牌、特色精品店以及由名人和屢獲殊榮的廚師創造的餐飲體驗。迪士尼溫泉位於佛羅里達州布埃納維斯塔湖,每天開放。

About Mall of America

關於美國購物中心

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation's largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.

美國購物中心佔地560萬平方英尺,是北美最大的購物和娛樂中心,擁有520多家世界一流的零售商店和餐廳;美國最大的室內主題公園Nickelodeon Universe;明尼蘇達州海洋生物水族館;FlyOver America;CRAYOLA Experience;Hard Rock Café;逃脫遊戲;CMX Cinemas等。該購物中心於 1992 年開業,位於明尼蘇達州布盧明頓,距離明尼阿波利斯市中心和聖保羅僅數分鐘路程,毗鄰 MSP 國際機場。在臉書、推特和Instagram上關注美國購物中心。從 App Store 下載適用於 iOS 的美國購物中心應用程序或 谷歌 安卓版遊戲。

AboutKurfürstendamm

關於Kurfürstendamm

At the heart of City West, Kurfürstendamm is Berlin's most renowned and popular shopping mile. The boulevard is known worldwide for its luxury shops with flagship stores of high-end fashion labels, shops of international brands as well as excellent restaurants, cafes and bars. Because of Kurfürstendamm's long tradition as a shopping and strolling mile, old and new architecture merge almost seamlessly. The 3.5-kilometer-long boulevard extends from Breitscheidplatz with the Kaiser Wilhelm Memorial Church to Rathenauplatz, where the villas and mansions of Grunewald can be found.

Kurfürstendamm 位於城市西部的中心地帶,是柏林最著名的 流行的 購物英里。這條林蔭大道以其奢侈品商店而聞名於世,這裏有高端時裝品牌的旗艦店、國際品牌的商店以及一流的餐廳、咖啡館和酒吧。由於 Kurfürstendamm 作爲購物和漫步街道的悠久傳統,新舊建築幾乎無縫融合。這條長達 3.5 公里的林蔭大道從布賴特沙伊德廣場和威廉皇帝紀念教堂一直延伸到拉特瑙廣場,在那裏可以找到格魯內瓦爾德的別墅和豪宅。

About CENTRUM Group

關於 CENTRUM 集團

CENTRUM Group is an owner-managed entity and was founded in Düsseldorf by the managing partner Uwe Reppegather in 1998. CENTRUM is specialised in product development for modern retail spaces at 1A locations in large German cities like Düsseldorf, Munich, Hamburg, Frankfurt am Main and Berlin. The working volume achieved is more than EUR 5 billion. Along with development of new commercial properties, CENTRUM Group has been increased its acquisition and project development for office buildings and leasing, available to national and international top tenants. www.centrum-group.de

CENTRUM Group是一家所有者管理的實體,由管理合夥人Uwe Reppegather於1998年在杜塞爾多夫創立。CENTRUM專門爲杜塞爾多夫、慕尼黑、漢堡、美因河畔法蘭克福和柏林等德國大城市的1A分店的現代零售空間進行產品開發。實現的營運量超過50億歐元。除了開發新的商業地產外,CENTRUM Group還增加了對辦公樓和租賃的收購和項目開發,可用於 國家的 還有國際頂級租戶。www.centrum-group.de

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SOURCE Mars, Incorporated

來源 Mars,Incorp

譯文內容由第三人軟體翻譯。


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