Cramer: 'I love the clarity of vision' from Netflix CEO Reed Hastings on A.I. and avoiding ads

克雷默:“我喜欢Netflix首席执行官里德·黑斯廷斯(Reed Hastings)在人工智能网站上发表的”我喜欢清晰的视野“,

2020/01/22 00:00  Jessica Bursztynsky@jbursz

VIDEO4:4204:42Cramer on the streaming war: Netflix's algorithms are brilliantSquawk on the Street

CNBC's Jim Cramer said Wednesday that Netflix's earnings call fostered optimism about a company he once called "an open sore on the market."

"I love the call, I love the clarity of vision," Cramer said on "Squawk on the Street," referring to the video streaming giant's conference call with analysts Tuesday afternoon after releasing better-than-expected fourth-quarter results.

Netflix, after the bell on Tuesday, topped estimates on the top and bottom lines in Q4. However, it did issue disappointing guidance for the first quarter.

The company also said it added 8.76 million paying global subscribers during Q4, more than the 7.6 million that analysts had expected. But it did note increased competition in the U.S., and more difficulties globally after Disney+ launches across Europe in March.

Shares of Netflix, which had climbed more than 2% in the premarket, turned lower at Wednesday's open on Wall Street. The stock was down 2% in late-morning trading.

"It's not great, it's not bad," Cramer said of the stock, which has been relatively flat over the past 12 months.

However, Cramer said the standout moments on the call came from CEO Reed Hastings, who discussed Netflix's data integration and avoiding ad money.

"At one point, Reed says the edge is artificial intelligence, we know what you want," Cramer said. "We know what you like and can steer content and get it right."

Netflix uses customer analytics to predict what content users will like and pushes recommendations based on that, a move Cramer said was "genius."

"Do you think that Disney has that? Do you think that Peacock has that? ... No," he said.

Analysts are paying close attention to see if streaming rivals will have any impact on Netflix's results. Disney+ and Apple TV+ have already launched, while AT&T's WarnerMedia launches HBO Max in May and Comcast's NBCUniversal rolls out Peacock in the U.S. on July 15.

Additionally, Netflix has long insisted it won't show ads on its platform and reiterated that point. "Everyone thinks ad money is falling from trees, it's going to Facebook, it's going to Alphabet, it's going to Amazon," Cramer said, adding Netflix will benefit from not integrating ads.

It's a shift for Cramer who said in September that he had soured of Netflix, as it went into negative territory for the year, as rivals were popping up and there was a slump in subscriber additions. "Netflix has become an open sore to this market," he had said at the time.

Disclosure: Peacock is the streaming service of NBCUniversal, parent company of CNBC. Comcast is the parent company of NBCUniversal.

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视频4:4204:42 Cramer:流媒体战争:Netflix的算法在街上很棒

CNBC的吉姆·克雷默(JimCramer)周三表示,Netflix的财报电话有助于人们对一家曾被他称为“市场开放痛处”的公司持乐观态度。

“我喜欢这个电话,我喜欢清晰的视野,”克雷默在接受“街头搜索”采访时说,他指的是这家视频流媒体巨头周二下午在发布了好于预期的第四季度业绩后与分析师举行的电话会议。

Netflix,继周二的钟声之后,在第四季度的顶部和底线上都超过了预期。然而,它确实发布了令人失望的第一季度指引。

该公司还表示,第四季度全球付费用户增加876万,高于分析师预期的760万。但它确实注意到,美国的竞争日益激烈,迪士尼+于3月份在欧洲推出后,全球面临着更多的困难。

在周三的华尔街开盘中,Netflix的股价上涨了2%以上。在早间交易中,该股下跌了2%.

“这不是很好,也不错,”Cramer在谈到过去12个月来相对持平的股票时说。

然而,Cramer说,电话中最精彩的时刻来自于首席执行官里德·黑斯廷斯,他讨论了Netflix的数据集成和避免广告收入的问题。

“在某种程度上,里德说,优势是人工智能,我们知道你想要什么,”克雷默说。“我们知道你喜欢什么,我们可以引导内容,让它变得正确。”

Cramer说,Netflix利用客户分析来预测用户会喜欢什么内容,并在此基础上推送推荐。

“你认为迪斯尼有这个吗?你认为孔雀有这个吗?……没有,”他说。

分析人士正密切关注流媒体竞争对手是否会对Netflix的业绩产生任何影响。迪士尼+和苹果电视+已经推出,AT&T的WarnerMedia在5月推出HBO Max,康卡斯特的NBC环球(NBC Universal)于7月15日在美国推出孔雀(Peacock)。

此外,Netflix一直坚持不会在平台上播放广告,并重申了这一点。Cramer说:“每个人都认为广告费从树上掉下来了,流向了Facebook,流向了Alphabet,流向了亚马逊。”他补充说,Netflix将从不整合广告中获益。

对于克雷默来说,这是一个转变。今年9月,克雷默表示,他对Netflix产生了负面影响,因为竞争对手不断涌现,订户数量也出现了大幅下降。“Netflix已经成为这个市场的一个开放的痛处,”他当时说。

披露:孔雀是CNBC母公司NBCUniversal的流媒体服务。康卡斯特是NBCUniversal的母公司。

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