UPDATE: Disney+ is off to a roaring start with 22 million mobile downloads
UPDATE: Disney+ is off to a roaring start with 22 million mobile downloads
MW UPDATE: Disney+ is off to a roaring start with 22 million mobile downloads
兆瓦更新：迪士尼 + 是一個咆哮的開始與 2200 萬移動下載量
By Jon Swartz
由喬恩·斯沃茨
The app averaged 9.5 million daily active mobile users, landing the top spot on Apple's and Google's app stores
該應用程序平均每日活躍移動用戶 950 萬，在蘋果和谷歌的應用程序商店中排名第一
Disney+ has taken off like Buzz Lightyear.
迪士尼 + 像巴斯光年一樣起飛。
The streaming service, which made its debut Nov. 12, has been downloaded 22 million times to mobile devices in what is probably the most successful launch in the nascent industry's history, according to app-tracking firm Apptopia.
該流媒體服務於 11 月 12 日首次亮相，據應用跟踪公司 Apptopia 表示，該流媒體服務已在移動設備上下載了 2200 萬次，這可能是新興行業歷史上最成功的推出。
The report (https://engage.apptopia.com/hubfs/Disney+/New%20Disney+%20Month.pdf)says the app has averaged 9.5 million daily active mobile users, landing the top spot on Apple Inc.'s (AAPL) and Alphabet Inc.'s (GOOGL) (GOOGL) Google's app stores.
該報告（https://engage.apptopia.com/hubfs/Disney+/New%20Disney+%20Month.pdf)says 該應用程序平均每天活躍移動用戶 950 萬，在蘋果公司上排名第一。」s (AAPL) 和字母公司 'S (谷歌) (谷歌) 谷歌的應用程序商店.
"I can't imagine anyone topping this start," Adam Blocker, who wrote the report, told MarketWatch. He says the combination of Disney+'s inexpensive price ($6.99 a month), the allure of a $12.99-per-month bundle with ESPN+ and Hulu, and the marketing muscle of Walt Disney Co. (DIS) preordained its success.
「我無法想像有人打頂這個開始，」寫了報告的亞當攔截器告訴 MarketWatch。他說，迪士尼 + 廉價的價格（每月 6.99 美元）的組合，每月 12.99 美元捆綁與 ESPN+ 和 Hulu 的吸引力以及沃爾特迪斯尼公司的營銷肌肉。（DIS）預定其成功。
Its roaring start, however, has not come at the expense of competing services from Netflix Inc. (NFLX) , AT&T Co.'s (T) HBO Now, Amazon.com Inc. (AMZN) Prime Video, and others, Blocker said. Netflix suffered a momentary dip in mobile traffic following the launch of Disney+, but has since resumed normal volume, he added. (Needham analyst Laura Martin has a different opinion: She predicts Netflix will lose 4 million U.S. subscribers in 2020 (http://www.marketwatch.com/story/netflix-could-lose-4-million-us-subscribers-next-year-warns-analyst-2019-12-10)because of competition from Disney and other lower-cost services.)
然而，它的咆哮開始並沒有以來自 Netflix 公司（NFLX），AT＆T 有限公司的競爭服務為代價。s (T) HBO 現在, 亞馬遜公司. (AMZN) 總理視頻, 和其他人, 攔截器說.他補充說，Netflix 在迪士尼 + 推出後的移動流量暫時下降，但此後恢復了正常的交易量。(尼約姆分析師勞拉·馬丁有不同的看法:她預測 Netflix 將失去 4 萬美國訂閱者 2020 (從迪士尼和其他低成本服務競爭的 http://www.marketwatch.com/story/netflix-could-lose-4-million-us-subscribers-next-year-warns-analyst-2019-12-10)because).
Blocker said it is unclear how much staying power Disney's service -- which boasts content from Star Wars, Marvel, National Geographic, Pixar, The Simpsons, and the Disney catalog -- has for a few reasons. He said Disney is likely to raise the monthly price, and it offers Disney+ free for seven days. Verizon Communications Inc. (VZ) also offers a free year to wireless subscribers with unlimited data plans and new Fios TV customers.
攔截器說，目前還不清楚多少停留力迪士尼的服務--擁有來自星球大戰，漫威，國家地理，皮克斯，辛普森一家和迪士尼目錄的內容-有幾個原因。他說，迪士尼可能會提高每月價格，並且可以免費提供迪士尼 + 七天。Verizon 通訊公司 (VZ) 還提供了一個免費的一年無限數據計劃和新的 Fios 電視客戶的無線用戶.
Apptopia, which has measured mobile downloads and usage since 2015, does not include usage on devices like smart TVs, Roku Inc. (ROKU) boxes, Apple TV or desktop web browsers.
Apptopia 自 2015 年起已測量行動裝置下載和使用量，並不包括在智慧型電視、Roku Inc. (ROKU) 盒、蘋果電視或桌面網頁瀏覽器等裝置上的使用量。
By any metric, the service has been a slam-dunk performer. Since its launch four weeks ago, Disney+ has reached 10 million sign-ups through mobile devices, smart TVs, and desktop computers, Disney says.
根據任何指標，該服務一直是灌籃表演者。迪士尼說，自四週前推出以來，迪士尼 + 通過移動設備，智能電視和台式計算機已達到 1000 萬註冊。
Disney said it would not disclose its streaming numbers during its next quarterly report. A spokesperson declined to comment on Apptopia's report.
迪士尼表示，它不會在下一個季度報告中披露其流媒體數字。一位發言人拒絕對阿普托邦的報告發表評論。
-Jon Swartz; 415-439-6400; AskNewswires@dowjones.com
-喬恩·斯沃茨; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
(完) 道瓊斯通訊社
December 14, 2019 15:40 ET (20:40 GMT)
二零一九年十二月十四日（北京時間 20:40）
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