With the start of the European Cup and the opening of the quadrennial fan carnival, Sven-Goran Eriksson, the Danish international, suddenly lost consciousness and fell to the ground in the early morning match against Finland, shocked fans around the world.

Fortunately, the Danish captain reacted quickly and immediately used AED for cardiopulmonary resuscitation for Sven-Goran Eriksson, which led to a later Uefa official statement: Eriksson is in stable condition.

What happened in Golden 4 minutes?

According to live records, Sven-Goran Eriksson suddenly fainted face down as he was preparing to serve a foul ball. The players of the two teams near him quickly indicated that the referee and the team doctor were in serious condition and that the player needed emergency treatment. Denmark captain Koyar immediately leaned over to see if his fallen teammates bit his tongue-an important step in first aid.

Then the Danish team doctor found that Sven-Goran Eriksson had no heartbeat and immediately began CPR.

During this period, medical staff quickly sent the "life-saving protagonist" AED equipment of the accident, and Danish players also formed a human wall to protect the privacy of the team members.

What is AED?

AED, that is, automatic external defibrillator, also known as automatic external defibrillator, this is a portable, easy to operate with a little training can skillfully use the first aid equipment specially designed for on-site first aid, ordinary people can fully master after 4 hours of study and exercise.

According to Guojun Securities, cardiac arrest has the highest fatality rate of cardiovascular and cerebrovascular diseases in China, with 544000 deaths per year, ranking first in the world, with a rescue success rate of only 1 per cent. Different from acute myocardial infarction, cardiopulmonary resuscitation and AED should be performed within "golden 4 minutes" to eliminate ventricular fibrillation.

Medical studies have shown that for every one-minute delay in defibrillation, the survival rate is reduced by 7% by 10%. Electrical defibrillation is performed within 1 minute of cardiac arrest, and the survival rate of the patient is up to 90%. Effective defibrillation can be completed within 4 minutes, and the rescue success rate can reach 60%. It dropped to about 50% after 5 minutes, about 30% after 7 minutes, 10% after 9 to 11 minutes, and only 2-5% after more than 12 minutes. If defibrillation is performed for more than 5 minutes, irreversible brain damage will occur. Data show that it takes at least 15-20 minutes for ambulances to arrive at the scene in major cities in China, so timely rescue is particularly important.

The death rate is so high because most ordinary people lack professional cardiopulmonary resuscitation skills and miss this "golden 4 minutes" rescue time. AED arises at the historic moment.

AED as a defibrillator, its easy to use, through sound and animation to provide targeted cardiac arrest navigation, AED three-step fool operation can be used by non-professionals for defibrillation treatment.

At present, the popularization rate of AED in China is too low.

The configuration rate of AED in China is only 0.2 units / 100000 people, which is far lower than the international standards such as Japan (555 units / 100000 people) and the United States (317 units / 100000 people). Not only that, the popularization rate of first aid knowledge in China is also significantly lower than that in other countries.

At present, AED deployment is being carried out in first-tier / new first-tier cities in China, and Shenzhen is in the forefront, reaching 17.5 units per 100000 people. The implementation Plan of AED configuration and use in Shenzhen's 13th five-year Plan proposes that it will take 10 years to reach the international level of 100 units / 100000 people.

According to the Guojun Securities report, China has approved the listing of semi-automatic and automatic AED, imported brands occupy the main market of AED, and three domestic companies have approved the listing of AED. Mindray Medical has a prominent position and has a market share of more than 20%.

In addition, if the AED promotion work is divided into four stages: neutral expectation first-tier / new first-tier city AED market space is close to 2 billion yuan; first-tier + second-tier city AED market space breaks through 3 billion yuan; urban AED market space exceeds 5 billion yuan; finally, the national AED market is close to 10 billion yuan, with broad market prospects.

AED is expected to bring significant profit increments for domestic enterprises. After 2014, the sales of AED in Japan has been maintained at 100000 units per year, with a population of 130 million in Japan and 1.4 billion in China. It is estimated that the sales of AED in China will reach 1 million units per year when the market is mature. Assuming that the localization rate of the AED market is 80%, the sales revenue is 15000 yuan per Taiwan, and the net interest rate is maintained at 20% Mel 40%, it is expected to bring a significant incremental market.

Football knows no national boundaries.

Finally, I have to mention that after Sven-Goran Eriksson suddenly fell to the ground, both Danish and Finnish fans shouted Eriksson's name to cheer him on. When Sven-Goran Eriksson was sent to the hospital, Finnish fans even handed over two Finnish flags to cover him in order to protect his privacy:

Let's take a look at the live video of Sven-Goran Eriksson after he was taken to an ambulance. The 16000 fans in the stadium stayed in their seats according to the broadcast of the stadium announcer. During the interruption of the game, the fans of the two teams shouted Sven-Goran Eriksson's name and prayed for him.

Finnish fans first shouted "Christian".

Then the Danish fans responded: "Eriksson".