Vegan food and drink maker Havre Global AB, perhaps best known for its oat milk product Oatly, has reached a deal with coffee chain Starbucks Corporation (NASDAQ:SBUX) just days after confirming initial public offering plans.
What Happened: Sweden-based Havre Global said Feb. 24 that it will list its stock. Investors waiting on the sidelines for further IPO details and confirmation of the true market size for milk substitutes may have had their questions answered.
Starbucks confirmed Monday that all of its stores nationwide will offer guests the option of adding Oatly's non-dairy milk substitute product as of Tuesday. The oat-based milk can be included in all of Starbucks' spring menu options.
Related Link: BMO Says Starbucks Is A 'Reopening Beneficiary,' Upgrades To Outperform
Why It's Important: Oatly's ultimate growth prospects may hinge on its ability to attract new customers to its products at coffee shops like Starbucks, according to CNBC.
Potential customers who are interested in trying Oatly may be unwilling to pay for an entire carton at the grocery store, but would pay a small upcharge at Starbucks to try it in a coffee.
Regardless of its potential to attract new clients to fuel further growth, sales of oat milk rose more than 170% for the 52-week period ended Feb. 13, 2020 compared to the prior year, according to CNBC.
What's Next: Oatly's IPO details will likely be presented to the public in the coming weeks. The company could be seeking a $10-billion valuation in an eventual listing.
素食食品和饮料制造商Havre Global AB,可能最出名的是其燕麦奶产品Oatly,在确认首次公开募股(IPO)计划几天后,与咖啡连锁店星巴克公司(纳斯达克股票代码:SBUX)达成了一项协议。
事件:总部位于瑞典的Havre Global 2月24日表示,将把股票上市。投资者在场边等待进一步的IPO细节,并确认牛奶替代品的真实市场规模,他们的问题可能已经得到了回答。
星巴克周一证实,从周二起,其全国所有门店都将向客人提供添加Oatly非乳制品代用品的选择。这种以燕麦为基础的牛奶可以包括在星巴克的所有春季菜单选项中。
相关链接:蒙特利尔银行称星巴克是“重新开业的受益者”,升级为强于大盘
重要原因:据CNBC报道,Oatly的最终增长前景可能取决于它在星巴克(Starbucks)等咖啡店吸引新顾客的能力。
有兴趣尝试Oatly的潜在顾客可能不愿在杂货店购买一整盒燕麦,但会在星巴克支付少量额外费用在咖啡中尝试。
根据CNBC的数据,尽管燕麦奶有潜力吸引新客户来推动进一步增长,但在截至2020年2月13日的52周里,燕麦奶的销售额同比增长了170%以上。
下一步:Oatly的IPO细节可能会在未来几周向公众公布。该公司可能在最终上市时寻求100亿美元的估值。