Vegan food and drink maker Havre Global AB, perhaps best known for its oat milk product Oatly, has reached a deal with coffee chain Starbucks Corporation (NASDAQ:SBUX) just days after confirming initial public offering plans.
What Happened: Sweden-based Havre Global said Feb. 24 that it will list its stock. Investors waiting on the sidelines for further IPO details and confirmation of the true market size for milk substitutes may have had their questions answered.
Starbucks confirmed Monday that all of its stores nationwide will offer guests the option of adding Oatly's non-dairy milk substitute product as of Tuesday. The oat-based milk can be included in all of Starbucks' spring menu options.
Related Link: BMO Says Starbucks Is A 'Reopening Beneficiary,' Upgrades To Outperform
Why It's Important: Oatly's ultimate growth prospects may hinge on its ability to attract new customers to its products at coffee shops like Starbucks, according to CNBC.
Potential customers who are interested in trying Oatly may be unwilling to pay for an entire carton at the grocery store, but would pay a small upcharge at Starbucks to try it in a coffee.
Regardless of its potential to attract new clients to fuel further growth, sales of oat milk rose more than 170% for the 52-week period ended Feb. 13, 2020 compared to the prior year, according to CNBC.
What's Next: Oatly's IPO details will likely be presented to the public in the coming weeks. The company could be seeking a $10-billion valuation in an eventual listing.
素食食品和飲料製造商Havre Global AB,可能最出名的是其燕麥奶產品Oatly,在確認首次公開募股(IPO)計劃幾天後,與咖啡連鎖店星巴克公司(納斯達克股票代碼:SBUX)達成了一項協議。
事件:總部位於瑞典的Havre Global 2月24日表示,將把股票上市。投資者在場邊等待進一步的IPO細節,並確認牛奶替代品的真實市場規模,他們的問題可能已經得到了回答。
星巴克週一證實,從週二起,其全國所有門店都將向客人提供添加Oatly非乳製品代用品的選擇。這種以燕麥為基礎的牛奶可以包括在星巴克的所有春季菜單選項中。
相關鏈接:蒙特利爾銀行稱星巴克是“重新開業的受益者”,升級為強於大盤
重要原因:據CNBC報道,Oatly的最終增長前景可能取決於它在星巴克(Starbucks)等咖啡店吸引新顧客的能力。
有興趣嘗試Oatly的潛在顧客可能不願在雜貨店購買一整盒燕麥,但會在星巴克支付少量額外費用在咖啡中嘗試。
根據CNBC的數據,儘管燕麥奶有潛力吸引新客户來推動進一步增長,但在截至2020年2月13日的52周裏,燕麥奶的銷售額同比增長了170%以上。
下一步:Oatly的IPO細節可能會在未來幾周向公眾公佈。該公司可能在最終上市時尋求100億美元的估值。