Costco Finally Joins Curbside Pickup Trend With Pilot Program
Costco Finally Joins Curbside Pickup Trend With Pilot Program
Costco Wholesale Corporation (NASDAQ:COST) is joining the grocery curbside pickup trend with a pilot program at a few stores in New Mexico.
What Happened: According to Costco's New Mexico webpage, consumers can place orders for curbside pickup at three Albuquerque, New Mexico warehouses.
發生的事情：根據好市多新墨西哥州網頁，消費者可以在新墨西哥州阿爾伯克基的三個倉庫下單在路邊提貨。
All grocery items, including fresh and select non-food items, are available for sale.
所有的食品雜貨，包括新鮮的和精選的非食品，都可以出售。
Consumers go to Costco.com, select "grocery," order food, then choose a one-hour pickup window with updates via text message about when the order will be ready.
消費者進入Costco.com，選擇“食品雜貨”，訂購食物，然後選擇一個小時的提貨窗口，通過短信更新訂單何時可以準備好。
Consumers drive to a reserved part of the parking lot for their orders.
消費者開車到停車場的一個預留區域來接受他們的訂單。
Prices on items are the same online as in stores. Each order must total at least $100, and there is an additional $10 pickup fee.
網上商品的價格和商店裏的一樣。每個訂單的總金額至少為100美元，另外還有10美元的提貨費。
Why It's Important: Costco is among the last major sellers of food to offer curbside options, although this was within the company's abilities. Costco is known for keeping costs as low as possible, and offering curbside pickup posed logistical problems in its parking lots.
為什麼它很重要：Costco是最後幾家提供路邊選擇的主要食品銷售商之一，儘管這在該公司的能力範圍內。Costco以將成本保持在儘可能低的水平而聞名，提供路邊接送服務給其停車場帶來了物流問題。
Costco customers tend to also be more affluent, and in-store promotions like free samples were designed specifically to maximize sales.
Costco的顧客也往往更富有，店內促銷活動，如免費樣品專門設計的以最大限度地提高銷售量。
Impulse purchases could decrease when orders are placed online as consumers are more likely to stick with only what they need to purchase.
當在線下單時，衝動購買可能會減少，因為消費者更有可能堅持只購買他們需要購買的東西。
It shouldn't come as much as a surprise that Costco is years behind its grocery rivals, as digital initiatives have never been part of its core DNA.
Costco落後於其食品雜貨競爭對手多年，這並不令人驚訝，因為數字倡議從來都不是其核心DNA的一部分。
Walmart Inc (NYSE:WMT), as an example, started testing in-store pickup options in early 2014 and emphasized building out all aspects of digital business.
沃爾瑪紐約證券交易所代碼：WMT例如，2014年初開始測試店內提貨選項，並強調構建數字業務的方方面面。
Walmart, unlike Costco, has been working on a grocery delivery initiative for years.
與好市多不同，沃爾瑪多年來一直致力於食品雜貨送貨計劃。
In April 2020, the company announced an Express Delivery option that promises delivery of groceries and other items to customer doors in less than two hours.
2020年4月，該公司宣佈了一項快遞選項，承諾在不到兩小時內將食品雜貨和其他物品送貨上門。
Costco only started testing same-day grocery delivery options via Instacart at Canadian stores in July 2020.
好市多直到2020年7月才開始在加拿大門店通過Insta測試當天雜貨送貨選擇。
What's Next: Costco hasn't officially confirmed a pilot program of curbside pickup in a press release, although details are offered on its website.
下一步是什麼：好市多還沒有在新聞稿中正式確認路邊提貨的試點計劃，儘管其網站上提供了細節。
COST Price Action: Costco shares were down 1.04% at $358.55 at last check Monday.
成本價格操作：好市多股價週一收盤下跌1.04%，至358.55美元。
Photo by Nandaro via Wiki Commons.
南達羅通過維基共享網站拍攝的照片。
譯文內容由第三人軟體翻譯。