Coca-Cola Sells ZICO Coconut Water Brand To PowerPlant Ventures
Coca-Cola Sells ZICO Coconut Water Brand To PowerPlant Ventures
PowerPlant Ventures Welcomes Premium Beverage Brand Home Under New ZICO Rising Platform
POWANT Ventures在ZICO崛起的新平臺下迎來高端飲料品牌之家
PowerPlant Ventures announced today that the fund has acquired ZICO coconut water from The Coca-Cola Company (NYSE:KO). PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind ZICO, which he founded in 2004 and sold to The Coca-Cola Company in 2013. Terms were not disclosed.
Rampolla first discovered coconut water and its natural replenishing properties as a Peace Corps volunteer in Central America. Later, as a corporate executive traveling across Latin America and Asia, he realized there was a well-developed infrastructure for coconut meat and oil, but coconut water was mostly discarded as a waste product.
蘭波拉在中美洲擔任和平隊志願者時，第一次發現了椰子水及其天然補充物。後來，作為一名在拉丁美洲和亞洲旅行的企業高管，他意識到椰子肉和椰子油的基礎設施很發達，但椰子水大多被當作廢物丟棄。
Rampolla set out to create not just a new brand but an entire new health beverage category that would be environmentally sustainable and create economic opportunities in developing countries across the world. He quit his corporate career, moving with his young family from El Salvador to New York to launch ZICO in 2004. Under Mark's leadership, ZICO delivered nine years of explosive growth, becoming one of the fastest-growing beverage brands in the world. ZICO was acquired by The Coca-Cola Company in 2013.
蘭波拉着手創建的不僅是一個新品牌，而且是一個全新的健康飲料類別，將在環境上可持續發展，並在世界各地的發展中國家創造經濟機會。他辭去了他的公司生涯，與年輕的家人從薩爾瓦多搬到紐約，於2004年創辦了Zico。在馬克的領導下，ZICO實現了九年的爆炸性增長，成為世界上增長最快的飲料品牌之一。ZICO於2013年被可口可樂公司收購。
"We are incredibly proud of the results we achieved growing ZICO when it was a part of the Coca-Cola family of brands and wish PowerPlant Ventures continued success as they take the ZICO brand on a new journey," said Manolo Arroyo, global chief marketing officer of The Coca-Cola Company.
可口可樂公司全球首席營銷官馬諾洛·阿羅約表示：“我們對Zico作為可口可樂品牌家族的一員時所取得的成果感到無比自豪，並祝願Powerpot Ventures在將Zico品牌帶上新的征程時繼續取得成功。”
The new company, named ZICO Rising, will be a homecoming for ZICO under the PowerPlant Ventures portfolio, as well as a new beginning for the beverage brand. PowerPlant has enlisted industry veterans Thomas Hicks and Alan George to lead the brand as CEO and CFO, respectively. Hicks and George have long-standing, impressive track records, with the pair having worked together to advance both Naked Juice and Monster Energy's Natural Division.
這家名為Zico Rise的新公司將是Powerpot Ventures投資組合下Zico的迴歸，也是這個飲料品牌的新開始。PowerFactory已聘請業內資深人士託馬斯·希克斯和艾倫·喬治分別擔任該品牌的首席執行官和首席財務官。希克斯和喬治有着長期的、令人印象深刻的記錄，兩人曾合作過裸露果汁和怪物能源的自然部門。
"I respect the decision of Coca-Cola to focus on other elements of their beverage business," said Rampolla. "I still have a lot of love for ZICO, and I know consumers do too. We are thrilled to acquire the company and thankful for the support from Coca-Cola."
“我尊重可口可樂決定專注於飲料業務的其他元素，”蘭波拉説。我仍然非常喜歡Zico，我知道消費者也是如此。我們很高興能收購這家公司，並感謝可口可樂的支持。
For more information on ZICO Rising, please visit www.zicorising.com.
有關ZICO RISE的更多信息，請訪問Www.zicorising.com.
譯文內容由第三人軟體翻譯。