Zico Beverage Brand Founder Buys Company Back From Coca-Cola
Zico Beverage Brand Founder Buys Company Back From Coca-Cola
DJ Zico Beverage Brand Founder Buys Company Back From Coca-Cola
DJ Zico飲料品牌創始人從可口可樂手中買回公司
By Isaac Taylor
艾薩克·泰勒(Isaac Taylor)著
Zico Beverages LLC founder Mark Rampolla is bringing his beverage baby back home after seven years apart.
Zico Beverages LLC創始人馬克·蘭波拉(Mark Rampolla)在分離七年後將他的飲料寶寶帶回家。
PowerPlant Ventures, a venture-capital firm co-founded by Mr. Rampolla that backs emerging plant-based products and brands, acquired coconut water-based beverage brand Zico from the Coca-Cola Co. and will rename it Zico Rising.
蘭波拉與人共同創立的風險投資公司PowerPlant Ventures從可口可樂公司(Coca-Cola Co.)手中收購了椰子水飲料品牌Zico，並將其更名為Zico Rise。PowerPlant Ventures是一家支持新興植物性產品和品牌的風險投資公司。
The deal reunites Mr. Rampolla with a beverage brand he created in 2004 after discovering the benefits of coconut water while serving in Central America with the Peace Corps.
這筆交易讓蘭波拉與他在2004年創建的一個飲料品牌重聚，當時他在中美洲為和平隊服務時發現了椰子水的好處。
He ultimately sold the brand to Coca-Cola in 2013, several years after the beverage giant's corporate venturing arm invested in Zico.
2013年，在飲料巨頭可口可樂(Coca-Cola)的企業風險投資部門投資Zico幾年後，他最終將該品牌出售給了可口可樂(Coca-Cola)。
But last year, when Coca-Cola announced it would scrap nearly 200 brands, including Zico, Mr. Rampolla saw an opportunity to rebuild the brand he had created.
但去年，當可口可樂(Coca-Cola)宣佈將廢棄包括Zico在內的近200個品牌時，蘭波拉看到了重建自己創建的品牌的機會。
"2021 is going to be about making sure we've got the right foundation," Mr. Rampolla said, adding that he plans to re-establish partnerships with retailers and ensure Zico's supply chain is ready to scale.
蘭波拉説，“2021年將確保我們擁有合適的基礎。”他補充説，他計劃與零售商重新建立合作伙伴關係，確保Zico的供應鏈已經做好了擴大的準備。
Although he said he believes Coca-Cola is an amazing organization, he added that he thought the beverage giant's skill set is probably better suited to supporting large, core brands rather than smaller emerging ones.
雖然他説他相信可口可樂是一個令人驚歎的組織，但他補充説，他認為這家飲料巨頭的技能可能更適合支持大型核心品牌，而不是規模較小的新興品牌。
In the years since he sold Zico, Mr. Rampolla and his firm PowerPlant have gotten plenty of experience nurturing up-and-coming new brands in the plant-based food sector.
在出售Zico後的幾年裏，蘭波拉和他的公司PowerPlant在植物性食品領域培育後起之秀的新品牌方面積累了豐富的經驗。
"I've had the good fortune over the last seven years to personally invest in [over 40 companies]," Mr. Rampolla said. "We look at about 600 deals a year. What has helped is my pattern recognition...Staying ahead of trends, not only just with products but ways to communicate with consumers."
“在過去的七年裏，我有幸親自投資於[40多家公司]“蘭波拉説，”我們一年大約有600筆交易。這得益於我的模式識別能力……不僅在產品上，而且在與消費者溝通的方式上都走在了潮流的前列。“
PowerPlant raised around $42 million for its first fund in 2015 from previous investors in Zico as well as large family offices and institutions. The firm backed 17 companies out of that fund, taking relatively small positions. At least four of those brands have grown into companies valued at more than $1 billion, including plant-based alternative meat brand Beyond Meat Inc., online food retailer Thrive Market and Eat JUST Inc., which produces plant-based egg substitute brand JUST.
PowerPlant在2015年從Zico的之前投資者以及大型家族理財室和機構那裏為其第一隻基金籌集了約4200萬美元。該公司從該基金中支持了17家公司，持有相對較小的頭寸。其中至少有四個品牌已經成長為估值超過10億美元的公司，包括植物性替代肉類品牌Beyond Meat Inc.、在線食品零售商Thrive Market和生產植物性雞蛋替代品品牌Just的Eat Just Inc.。
The firm's success with its early fund helped it raise a much larger second fund, which closed in 2019.
該公司早期基金的成功幫助它籌集了規模大得多的第二隻基金，該基金於2019年關閉。
"Our second fund [closed at] $167 million and that was much more growth capital-like," Mr. Rampolla said. "We're investing out of that fund right now. We'll only make 10 to 12 investments out of that fund."
“我們的第二隻基金[關閉時間：]1.67億美元，這更像是增長資本，“蘭波拉説，”我們現在正從這隻基金中進行投資。我們只會從這筆基金中進行10到12項投資。“
The firm plans to take more concentrated positions out of its second fund -- typically 20% to 100% stakes -- which is what it has done with Zico, according to Mr. Rampolla.
蘭波拉説，該公司計劃從其第二隻基金中撤出更集中的頭寸，通常是20%至100%的股份，這就是它對Zico所做的事情。
The fund targets companies with annual revenue ranging from $5 million to $25 million. So far it has backed 10 companies from the second fund, including Zico.
該基金的目標客户是年收入在500萬美元至2500萬美元之間的公司。到目前為止，它已經從第二隻基金投資了10家公司，其中包括Zico。
Write to Isaac Taylor at issac.taylor@wsj.com
寫信給艾薩克·泰勒(Isaac Taylor)，電子郵件：isac.taylor@wsj.com
(END) Dow Jones Newswires
(完)道瓊通訊社
January 14, 2021 07:30 ET (12:30 GMT)
美國東部時間2021年1月14日07：30(格林尼治標準時間12：30)
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