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Steve Ballmer's Missed Call: $1000 Investment Then Worth $289,000 To Apple Investors Today — Why Ex-Microsoft CEO Once Admitted 'Religious Transformation' Came Too Late

Benzinga ·  May 16 09:19

FormerMicrosoft Corporation(NASDAQ:MSFT) CEOSteve Ballmeronce admitted that his biggest regret as chief executive was not jumping into smartphones early—an oversight that allowedApple Inc.(NASDAQ:AAPL) andSamsung Electronics Co.(OTC:SSNLF) to dominate a market Microsoft was late to enter.

What Happened:In a 2014 interview withCharlie Rose, Ballmer acknowledged that Microsoft should have pivoted to hardware.

"I probably would have started doing hardware earlier so that we could have been more effective in the phone business," he said, adding, "We were the number one most profitable company in our business for a long...

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