In today's rapidly urbanizing process, renting has become a rigid demand for many people. Especially for the youth and new citizens who come to Jinan with dreams, renting a house is their first step to integrate into the city. However, the pain points in the rental market, such as information opacity, fragmented services, and high deposit pressure, make their renting experience filled with anxiety and unease.
KE Holdings' self-operated rental product, KE Holdings Worry-Free Rent, based on in-depth research of market demand, has launched a comprehensive solution covering the entire process. With six major advantages, six services, and two major guarantees, it has created a stable, affordable, and comfortable new living ecosystem for tenants. By the end of 2024, KE Holdings Worry-Free Rent's managed housing sources have exceeded 0.42 million units, which meet the diverse needs of different groups in terms of cities, prices, and quality.
Directly addressing industry pain points, reshaping the rental experience.
Today, whether for young people just entering society or working professionals needing flexible transitions, everyone can find suitable living solutions in KE Holdings Worry-Free Rent. More importantly, Worry-Free Rent transforms the entire process of viewing homes, signing contracts, moving in, and maintenance into quantifiable service Indicators through a standardized service system. Each link is dedicated to alleviating users' worries, from verifying the authenticity of the housing to property handover, from 24-hour online housekeepers to efficient repair response.
KE Holdings Worry-Free Rent has always adhered to an efficient service philosophy, achieving a 97.7% first-time repair resolution rate, a 99.5% prompt cleaning service rate, a 98.93% response rate within three minutes for 24-hour online housekeeper services, and a 98.74% processing rate within 24 hours. In terms of service guarantees, KE Holdings Worry-Free Rent is also committed to its promises. To date, KE Holdings Worry-Free Rent's Jinan station has safeguarded a total property safety amount of 0.7331 million yuan, satisfying the needs of over 0.05 million tenants. Upgrades in hardware, such as smart locks and broadband configurations, along with soft services like flexible payment, property handover, and rental rights, ensure that tenants can enjoy a worry-free experience from signing to quitting their lease.
In response to the financial pressure faced by young people at the beginning of their rental journey, KE Holdings Worry-Free Rent launches the 'New Youth Plan' every graduation season, offering a flexible payment method of '0 deposit + monthly rental payment.' To date, this plan has served over 3,000 graduates in Jinan, effectively alleviating the financial investment pressure on young people through policies such as deposit waivers and direct payment of rent from housing funds.
Service is hidden in the details, bringing both 'peace of mind' and 'assurance.'
"Sister Zhao, the fresh air system is making some noise, which seriously affects my sleep." At 11 PM, rental manager Zhao Meili received a call from a tenant. She quickly contacted the community property management manager and assisted in shutting down the fresh air equipment. A few days later, a sudden power outage caused the fresh air system to reboot again. Meili promptly delivered the remote control, efficiently helping the customer solve the problem, and she also took the initiative to assist the tenant in confirming the payment methods and processes for property fees and utility bills. These seemingly trivial matters actually reflect Worry-Free Rent's strict adherence to service standards.
In the face of the repeated issue of pipeline blockages in older residential areas, asset management manager Shen Yilong not only swiftly addressed the flooding situation and coordinated repair work, but also communicated with neighbors on a household basis, posted warm reminders, and even promoted the property management to implement comprehensive systematic clearing. Tenants and neighbors expressed, "By entrusting the property to Shengxin Rental, choosing Shengxin Rental for renting has truly provided a worry-free and reassuring service."
Similar service stories happen every day. Before a property is rented out, Shengxin Rental conducts repairs and preparations on the house while also checking for gas safety risks. When tenants move in, the lease manager conducts a face-to-face handover to ensure that the move-in process and safety reminders are accurate. "Once tenants move in, we provide 24-hour butler service, whether it is for daily repairs or leakage issues, our maintenance staff will respond quickly. If the repair work impacts the normal living conditions of the tenants, we will also arrange hotel accommodations for the transition."
The asset management manager of KE Holdings' rental service in Jinan stated. Through this "seamless connection" and services that go beyond their responsibilities, they vividly interpret the core concept of "customer first."
Targeting the core pain points of both tenants and owners, KE Holdings' Shengxin Rental in Jinan launched an innovative service matrix: six major advantages directly meet core demands, such as transparent earnings, no price markup, protection of property conditions, whole house rental without altering the structure, stable rental periods with no price increases; six services span the entire rental process, covering flexible payments, dedicated housekeepers, professional repairs, smart locks, etc.; and two guarantees provide dual protection of property and rights for both parties.
Renting a house is not just a transaction; it is also an important livelihood issue concerning the warmth of the city. KE Holdings' Shengxin Rental promotes the development of the industry toward standardization and professionalism through model innovation and service upgrades, injecting new momentum into the beautiful vision of "living without worry."
