The brand is bringing new internationally inspired flavors to life for Miami travelers this month with the HI-CHEW Getaway Mix Layover

IRVINE, Calif., March 18, 2025 /PRNewswire/ -- HI-CHEW, the immensely fruity, intensely chewy candy, is inviting consumers to embark on a flavor-filled journey with its newest release, HI-CHEW Getaway Mix. Featuring three brand new, globally inspired flavors – Mango Chamoy, Mai Tai, and Yuzu Lime – this new assortment delivers a unique, travel-inspired taste experience for all chewy candy enthusiasts. To celebrate this new launch, HI-CHEW has created the HI-CHEW Getaway Mix Layover, an immersive pop-up experience, for Spring break travelers at the Miami International Airport (MIA) this month. From March 21st through March 31st from 9am ET to 9pm ET, travelers arriving or departing from Terminal D will be able to sample the new flavors, meet the brand's new mascot, Chewbie, take part in interactive moments, and bring home limited-edition HI-CHEW giveaways.

With internationally inspired flavors rising in popularity, the all-new Getaway Mix features an exotic trio of flavors that cater to consumers with daring tastebuds and an appetite for adventure.

• Mango Chamoy: Mango Chamoy balances sweet, tart notes of ripened mango with a hint of spice that grows with every chew.
• Mai Tai: This mocktail-inspired flavor blends fan-favorite tropical fruits, reminiscent of the classic vacation beverage.
• Yuzu Lime: Yuzu Lime combines tangy notes of Japanese yuzu citrus with vibrant and zesty lime sweetness.

Bringing the flavors of travel to life, the HI-CHEW Getaway Mix Layover provides travelers and spring breakers a sweet escape at the Miami International Airport before departing on their next trip. Located in Terminal D next to gates D24 and D25, all airport travelers are invited to experience the pop-up event. Guests will feel as though they are stepping right into the vibrant Getaway Mix packaging, evoking a feeling of taking off into the skies in a hot air balloon or exploring the next exciting getaway adventure that awaits them.

Before travelers embark on their next adventure, visitors will be greeted by Chewbie, the loveable official mascot of the fruity, chewy candy brand. Next, travelers will step into the hot air balloon basket photo experience, where they can pick a virtual background featuring their dream vacation to create a digital postcard to share their getaway with friends and family, or post on social media.

With supersized chewlet-inspired sampling buckets, visitors will have the opportunity to taste the new HI-CHEW Getaway Mix and take some along on their journey. What's more, when travelers sign up for the Chew Crew, they will receive a premium Getaway Mix-themed giveaway item of their choice: a HI-CHEW Luggage Tag or HI-CHEW Stickers.

"HI-CHEW Getaway Mix will take consumers around the world with its internationally-inspired flavors," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "As we bring the mix to life at the HI-CHEW Getaway Mix Layover within the Miami International Airport, we're excited to have consumers connect their upcoming trip with these new flavors and add some sweetness to their travel experience."

This new offering points to the brand's continuous innovation in flavor while staying true to its fruit-forward identity. HI-CHEW Getaway Mix is a standout product on shelves for those seeking to explore new tastes in chewy candy.

HI-CHEW Getaway Mix will be available at Walmart and other major retailers in 3 oz, 6.9 oz, and 11.65 oz sizes. HI-CHEW is made with concentrated fruit juices, and both natural and artificial flavors, and contains no colors from synthetic sources. HI-CHEW is also gluten-free.

To learn more about HI-CHEW, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW, HI-SOFT, and Chargel in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

About HI-CHEW:
Choose Different. Choose Fun. Chew HI-CHEW. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, Sweet & Sour Watermelon, and new Blue Raspberry. HI-CHEW also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, Dessert Mix, and new Getaway Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, Dessert Mix, and new Getaway Mix. HI-CHEW Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. HI-CHEW Gummies and HI-CHEW Gummies Sour reimagine the brand's iconic chewlets in a new gummy form. HI-CHEW is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

SOURCE HI-CHEW