Nike Q3 Earnings Preview: Sales Decline, Margin Contraction, Key Areas To Watch
Nike Q3 Earnings Preview: Sales Decline, Margin Contraction, Key Areas To Watch
Nike Inc (NYSE:NKE) will report fiscal third-quarter results on Thursday, March 20.
耐克公司（紐交所：NKE）將於3月20日（星期四）公佈2023財年第三季度業績。
Analysts already incorporated company challenges in the guidance. The results are likely to be broadly in line with expectations, according to Telsey Advisory Group.
分析師已經在指引中考慮了公司的挑戰。根據Telsey諮詢集團的分析，結果可能大致符合預期。
The Nike Analyst: Analyst Cristina Fernández reaffirmed a Market Perform rating and price target of $80.
耐克分析師：分析師Cristina Fernández重申了市場表現評級，目標價格爲80美元。
The Nike Thesis: Given lower demand for its products, a reduction in units of three key lifestyle franchises, and higher promotions to clear inventory, the company is likely to report a 12% decline in sales versus consensus of 11.3%, Fernández said in a note.
耐克論點：Fernández在一份報告中表示，由於產品需求降低、三大生活方式系列的單位數量減少以及爲清理庫存而進行的高促銷，公司預計銷售額將下降12%，而共識爲11.3%。
Check out other analyst stock ratings.
查看其他分析師的股票評級。
Gross margins are likely to have contracted to 41.5%, versus consensus of 41.8%, she added.
她補充道，毛利率可能收縮至41.5%，而共識爲41.8%。
The analyst mentioned the key areas to watch during the earnings call:
分析師提到在業績發佈會期間需要關注的關鍵領域：
- Progress on inventory reduction
- Impact of the shift in clearance activity from ecommerce to factory stores
- Magnitude of further reductions in lifestyle franchise units
- Pace of product innovation and potential for new products
- Retro products making a comeback to offset declines in other parts of the business
- The recently announced launch of the NikeSKIMS brand to broaden the reach for Nike in women's apparel
- 庫存減少的進展
- 清理活動從電子商務轉向工廠店的影響
- 生活方式特許經營單位進一步減少的程度
- 產品創新的速度和新產品的潛力
- 復古產品重新流行，以抵消業務其他部分的下滑
- 最近宣佈推出NikeSKIMS品牌，以拓寬耐克在女性服裝領域的影響力
While Nike will announce the initial guidance for fiscal 2026, it had indicated that reductions in lifestyle franchise units, a mix shift toward lower margin products, and steps to improve relationships with wholesale partners will have adverse impacts on both sales and profitability in fiscal 2026, she stated.
耐克將宣佈2026財年的初步指導，但她指出，生活方式特許經營單位的減少、向低利潤產品的轉變以及改善與批發合作伙伴關係的措施，將對2026財年的銷售和盈利能力產生不利影響。
"We don't expect a significant direct impact to Nike from tariffs given the majority of Nike products manufactured in China (15% of total) serve the Chinese market, with only a small portion of those imported into the US (both adidas and Under Armour have noted that only 3%-4% of the products made in China are sold in the US)," Fernández further wrote.
「我們不預計關稅會對耐克產生顯著直接影響，因爲大多數耐克產品在中國製造（佔總數的15%），且只有一小部分進口到美國（阿迪達斯和安德瑪均表示，在中國製造的產品中，只有3%-4%銷往美國），」費爾南德斯進一步寫道。
Price Action: Shares of Nike had risen by 2.09% to $73.12 at the time of publication on Monday.
價格行動：耐克的股票在週一出版時上漲了2.09%，達到73.12美元。
Read More:
閱讀更多：
- Nike-Kim Kardashian Partnership Just 'One of a Dozen' Fixes The Brand Needs, Says Footwear Analyst
- 耐克-金·卡戴珊的合作只是品牌所需改進措施中的「一個」，分析師表示。
Image: Shutterstock
圖片: Shutterstock
譯文內容由第三人軟體翻譯。
評論(0)
請選擇舉報原因