Local Event and Online Series Offers Photo Digitizing Assistance to Help Families Preserve What's Priceless and Support Wildfire Relief Efforts

LOS ALAMITOS, Calif., March 13, 2025 /PRNewswire/ -- In the aftermath of the Los Angeles fires, the community has been reminded of the importance of recognizing and valuing what's truly priceless – memories. Underscoring the urgency of digitizing irreplaceable memories and photographs, The Photo Managers, Picturli and Epson have united to support LA Strong – Scan Your Photos running March 21 – 23 at the Picturli headquarters in Playa Vista. The LA Strong – Scan Your Photos is a community-focused effort to help Los Angeles-area families start the daunting project of digitizing their memories to preserve what's priceless and prepare for unpredictable circumstances.

"As a member of the L.A. community, I've seen first-hand the devastation these fires have caused, and I've witnessed the countless acts of service our local firefighters have endured to save beloved photo albums from evacuated homes," shared Haleh Shoa, CEO and founder, Picturli. "Picturli is founded on the passion of bringing joy to others through the curation and preservation of their memories. We hope to help families who lost everything with the preservation of any photos they saved, as well as inspire others to hold on to what they have and what matters most."

With the goal of preserving up to 250,000 photos for attendees throughout the event, volunteers at the LA Strong – Scan Your Photos event will provide hands-on support to participants to scan up to 500 photos using Epson FastFoto scanners. All participants will have a 20-minute scanning session where all photos scanned will be uploaded to a provided USB drive1 for safekeeping and sharing.

"The loss and devastation of the Los Angeles fires goes far beyond material things – it's the memories, the moments, and the history that can never be replaced," said Cathi Nelson, CEO, The Photo Managers. "While we can't bring back what's been lost, we want to help protect what remains. We are hoping to educate and inspire families both at the LA Strong event and through our Save Your Photos Week series on the best practices to safeguard cherished memories and build an organized system to future-proof family history for generations to come."

To support the local Los Angeles community and others worldwide preserve memories and create organized photo systems, The Photo Managers is also hosting Save Your Photos Week from March 21 - 27, offering a range of educational photo-saving tips and resources:

• Webinars: Free sessions with experts sharing simple, effective ways to preserve photos
• Step-by-Step Guides: Organize, back-up, and safeguard digital and printed photos
• YouTube Live Events: Daily conversations and tips on disaster proofing, backing up, and preserving memories ahead of unforeseen circumstances
• Community and Support: Connect with others who want to protect their family stories.

"Epson's headquarters is in the greater Los Angeles area and the L.A. fires hit close to home; they affected our families, friends, and colleagues, some of whom lost everything," said Dan McMillen, group product manager, retail photo scanners, Epson America Inc. "The loss is a reminder of the importance of preserving what matters – priceless photographs, important documents and beloved family recipes – many of these are shared through generations and cannot be replicated. There are resources and tools available that can help families back up these precious memories, taking one worry away during unforeseen times, and we hope the LA Strong Scan Your Photos encourages the larger community to safeguard what matters most."

To learn more, view pricing2 and reserve a spot at the LA-Strong Scan Your Photos Event visit, . To register The Photo Managers' Save Your Photos Week virtual classes visit, .

About The Photo Managers
The Photo Managers is the global leader in training and supporting professionals dedicated to helping individuals, families, and businesses organize, preserve, and share their most cherished memories. Committed to empowering its members, The Photo Managers supports member businesses by providing the tools and education to help deliver expert services customized to meet clients' unique needs, including photo organizing, digitization, archiving, and storytelling. The Photo Manager certified members offer clients peace of mind, knowing their priceless photos and videos are securely organized, to create meaningful gifts or legacy projects, and to simplify managing digital and physical photo collections. To learn more, visit .

About Picturli
Picturli is a premier photo organization, curation, and design studio based in Los Angeles, dedicated to helping families and organizations worldwide preserve their most treasured memories. With meticulous attention to detail, Picturli specializes in organizing, curating, and digitizing analog collections, transforming scattered photos and videos into beautifully preserved archives.

Beyond analog preservation, Picturli also tackles the overwhelming digital mess accumulated over the last three decades. Their expertise in digital photo and video organization ensures clients have structured, easily accessible digital libraries, streamlined collections, and foolproof backup systems to safeguard their memories for generations to come.

Renowned for its exquisite luxury photo books and captivating gallery wall installations, Picturli brings over three decades of experience, combining unparalleled craftsmanship with a deep passion for memory preservation. To learn more, visit .

About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

1.FastFoto can also scan directly to an active Dropbox or Google Drive account. Internet connection and active Dropbox or Google Drive account required for this FastFoto feature. LA Strong – Scan Your Photos Event will not be leveraging this feature.
2.Event participation requires a registration fee of $20.25 to verify participant addresses and check-in identification. While registration is required, the fee will be refunded to fire victims after their photos have been scanned onsite. All event proceeds will be donated to fire relief efforts.
EPSON and FastFoto are registered trademarks of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies.

SOURCE Epson; The Photo Managers; Picturli