Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization
Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization
NEW HAVEN, Conn., Jan. 28, 2025 /PRNewswire/ -- Touchstone Research, a leader in innovative market research solutions, is excited to announce the launch of Dial Tester, a groundbreaking content testing tool that provides real-time audience feedback. Designed to deliver moment-by-moment insights, Dial Tester enables marketers, media producers, and researchers to optimize their content for maximum audience engagement across all demographics, including kids, teens, and young adults.
康涅狄格州紐哈文,2025年1月28日 /PRNewswire/ -- Touchstone Research,一家創新市場研究解決方案的領導者,興奮地宣佈推出Dial Tester,這是一款開創性的內容測試工具,提供實時觀衆反饋。Dial Tester旨在提供逐時的見解,使市場營銷人員、媒體制作人和研究人員能夠優化他們的內容,以實現所有人群(包括兒童、青少年和年輕成人)的最大觀衆參與。
What Is Dial Tester?
Dial Tester is a state-of-the-art content testing solution that captures real-time audience reactions. Using an intuitive dial or slider interface, participants can continuously rate their engagement or emotional response while viewing or listening to content. This innovative tool empowers businesses to:
什麼是Dial Tester?
Dial Tester是一種最先進的內容測試解決方案,可以捕捉實時的觀衆反應。通過直觀的撥盤或滑塊界面,參與者可以在觀看或聆聽內容的過程中持續評估他們的參與度或情感反應。這種創新工具使企業能夠:
- Track Audience Engagement: Understand which moments captivate your viewers and where they lose interest.
- Identify Key Moments: Pinpoint highs and lows in your content to refine its effectiveness.
- Optimize Content: Continuously improve media performance with actionable, data-driven insights.
- 跟蹤觀衆參與:了解哪些時刻吸引您的觀衆,以及他們何時失去興趣。
- 識別關鍵時刻:找出您內容中的高潮和低谷,以提高其有效性。
- 優化內容:通過可操作的數據驅動洞察持續改善媒體表現。
Perfect for Testing All Types of Content
Dial Tester is ideal for a variety of content testing needs, including:
適合測試所有類型的內容
撥號測試儀非常適合各種內容測試需求,包括:
- TV shows and movies
- Ads and commercials
- Podcasts and audio content
- Storyboards and animatics
- Live events and political campaigns
- 電視劇和電影
- 廣告和商業宣傳
- 播客和音頻內容
- 故事板和動畫
- 現場活動和政治活動
Why Choose Dial Tester for Your Content Research?
Touchstone Research's Dial Tester stands out as the ultimate solution for media and content testing, offering:
爲什麼選擇撥號測試儀進行內容研究?
Touchstone Research 的撥號測試儀作爲媒體和內容測試的終極解決方案,具備:
- Real-Time Feedback: Gain moment-to-moment insights into audience reactions.
- Customizable Features: Add call-to-action buttons like "tune out," "like," or "change channel" for deeper insights.
- Designed for All Ages: Dial Tester's intuitive, visual interface has been extensively tested with kids, teens, and adults, ensuring it engages and delivers insights from every demographic.
- Secure Testing: Protect your valuable media assets with optional user-level watermarking using Secure Content Testing (SCT).
- Cross-Device Compatibility: Dial Tester works seamlessly on any device or screen size.
- Global Capabilities: Conduct research in multiple languages and markets worldwide.
- 實時反饋:獲得觀衆反應的即時洞察。
- 可自定義功能:添加「調出」、「喜歡」或「換頻道」等行動呼籲按鈕,以獲取更深入的見解。
- 適合所有年齡段:撥號測試儀的直觀視覺界面經過兒童、青少年和成人的廣泛測試,確保能夠吸引每個年齡段,並提供信息。
- 安全測試:通過使用安全內容測試(SCT)的可選用戶級水印來保護您的寶貴媒體資產。
- 跨設備兼容性:撥號測試儀在任何設備或屏幕大小上都能無縫工作。
- 全球能力:在全球多個語言和市場中進行研究。
"Dial Tester is a game-changer for content testing," said Aaron Burch, CEO at Touchstone Research. "Our clients came to us looking for a solution that could do it all: work with kids, teens, and young adults as effectively as it does with adults, be fully customizable, integrate across research methods and platforms, and maintain the highest level of security. That's why we built Dial Tester. It's designed to deliver real-time insights that help our clients refine their content, maximize engagement, and connect with their audiences like never before."
「撥盤測試儀是內容測試的遊戲規則改變者,」 Touchstone Research的首席執行官亞倫·伯奇說。「我們的客戶希望找到一種能夠全面解決方案的工具:能夠有效地與兒童、青少年和年輕人互動,同時也能與成年人一樣,具有完全的可定製性,能夠跨研究方法和平台整合,並保持最高級別的安防。這就是我們爲何開發撥盤測試儀。它旨在提供實時洞察,幫助我們的客戶優化內容,最大化參與度,並以前所未有的方式與受衆建立聯繫。」
How Dial Tester Works
The tool engages participants through an interactive dial or slider, which they use to continuously rate their experience. Their feedback is captured and analyzed in real time, offering granular data about how each moment resonates with the audience.
撥盤測試儀的工作原理
該工具通過互動撥盤或滑塊與參與者互動,參與者使用它不斷評估他們的體驗。他們的反饋會實時捕獲並分析,提供關於每個時刻如何與受衆產生共鳴的細緻數據。
With its flexible options for full-service or DIY implementation, Dial Tester seamlessly integrates with Touchstone's existing research platforms, making it suitable for both small-scale studies and global campaigns.
憑藉靈活的全服務或自助實施選項,撥盤測試儀與Touchstone現有的研究平台無縫集成,使其適用於小規模研究和全球活動。
About Touchstone Research
Touchstone Research is a leading provider of innovative market research services, specializing in qualitative research, quantitative research, UX research, recruitment and fieldwork, custom online panels and communities, Secure Content Testing (SCT), and cutting-edge tools like Dial Tester. With over 30 years of experience, Touchstone has partnered with top global brands across industries to deliver actionable insights, data-driven strategies, and tailored solutions that drive growth and engagement.
關於Touchstone Research
Touchstone Research是一家領先的創新市場研究服務提供商,專注於定性研究、定量研究、用戶體驗研究、招聘和實地工作、自定義在線小組和社區、安全內容測試(SCT)以及像撥盤測試儀這樣的前沿工具。憑藉超過30年的經驗,Touchstone與各行業的頂級全球品牌合作,提供可行的洞察、數據驅動的策略和量身定製的解決方案,以推動增長和參與度。
Learn More About Dial Tester
To discover how Dial Tester can transform your content testing efforts, visit or contact us at [email protected]
了解更多關於撥盤測試儀的信息
要了解撥盤測試儀如何改變您的內容測試工作,請訪問或通過[email protected]聯繫我們。
Dial Tester Explainer Video Link
撥測儀解釋視頻鏈接
Direct Link To Article:
文章直接鏈接:
Media Contact:
Aaron Burch
203-315-3280
[email protected]
媒體聯繫人:
亞倫·伯奇
203-315-3280
[email protected]
SOURCE Touchstone Research
來源:Touchstone Research
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