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McCormick Unveils 2025 Flavor of the Year and Flavor Forecast 25th Edition

McCormick Unveils 2025 Flavor of the Year and Flavor Forecast 25th Edition

麥考密克發佈2025年度風味和第25屆風味預測
PR Newswire ·  01/28 13:00

Aji Amarillo is the 2025 Flavor of the Year; To celebrate, McCormick is launching a new Aji Amarillo Seasoning and hosting its first-ever Flavor Night Market in Miami, FL this February.

Aji Amarillo被評爲2025年年度風味;爲此,McCormick將在佛羅里達州邁阿密推出新的Aji Amarillo調味品,並舉辦首個風味夜市。

HUNT VALLEY, Md., Jan. 28, 2025 /PRNewswire/ -- McCormick announces the Flavor Forecast 25th Edition, their annual report on the latest culinary trends, shaping the way people prepare and enjoy food worldwide. With this year's report, McCormick unveils its 2025 Flavor of the Year: Aji Amarillo, a pepper native to South America featuring fruity, tropical notes with moderate heat. McCormick is offering a taste of this standout flavor with their new Aji Amarillo Seasoning, available for a limited time online beginning early February. In celebration of the milestone Flavor Forecast 25th Edition, McCormick will also host its first-ever Flavor Night Market in Miami, FL, and is inviting guests to step into an immersive flavor experience inspired by the Flavor of the Year.

馬里蘭州亨特谷,2025年1月28日 /PRNewswire/ -- McCormick宣佈發佈《風味預測》第25版,這是他們關於最新烹飪趨勢的年度報告,塑造了人們在全球準備和享受食物的方式。在今年的報告中,McCormick揭示了2025年年度風味:Aji Amarillo,這是一種原產於南美的辣椒,具有水果和熱帶風味,辣度適中。McCormick提供這種突出的風味的品嚐,他們的新Aji Amarillo調味品將在2月初開始在線限量發售。爲了慶祝《風味預測》第25版的里程碑,McCormick還將在佛羅里達州邁阿密舉辦首個風味夜市,並邀請客人走進一個受年度風味啓發的沉浸式風味體驗。

McCormick unveils its 2025 Flavor of the Year: Aji Amarillo, a pepper native to South America featuring fruity, tropical notes with moderate heat.
McCormick揭示了其2025年年度風味:Aji Amarillo,這是一種原產於南美的辣椒,具有水果和熱帶風味,辣度適中。

The McCormick 2025 Flavor of the Year

McCormick 2025年年度風味

The McCormick 2025 Flavor of the Year, Aji Amarillo, which translates to 'yellow chile pepper' in English, is a pepper grown in Peru and native to South America that is a staple ingredient in Peruvian cuisine. Despite its name, the yellow pepper turns orange when fully mature. The vibrant pepper has fruity, tropical notes, reminiscent of passion fruit and mango, with a moderate heat ranging from 30,000 to 50,000 Scoville Heat Units (SHU). Today, Aji Amarillo is trending beyond Peruvian cuisine, showing up as a key ingredient in appetizers, drinks, entrees and more, with an anticipated 59% menu growth over the next four years1.

McCormick 2025年年度風味Aji Amarillo,在英語中翻譯爲'黃色辣椒',是一種生長在秘魯的辣椒,原產於南美洲,是秘魯菜餚的主要成分。儘管它的名字是黃色的,但成熟時會變成橙色。這種鮮豔的辣椒具有水果和熱帶的風味,類似於百香果和芒果,辣度適中,範圍在30000到50000斯科維爾熱度單位(SHU)之間。如今,Aji Amarillo在秘魯菜以外的地方也正流行,成爲開胃菜、飲料、主菜等中的主要成分,預計未來四年內有59%的菜單增長。

The McCormick Flavor Forecast 25th Edition

McCormick《風味預測》第25版

McCormick has defined flavor for over 135 years. Established in 2000, the McCormick Flavor Forecast is the company's annual global trend report, which has predicted flavors like pumpkin pie spice, chipotle, ube, Korean BBQ, Ube, Swicy and more. The report explores what is shaping the future of flavor at home, restaurants, and grocery stores. It's crafted through a blend of primary and secondary qualitative and quantitative research, including on-the-ground research across the globe, as well as social listening insights, SEO trends, and more. It encompasses flavor, culinary trends and stories, cooking techniques and applications, exploring trends on the cusp of adoption around the world.

McCormick在135年以上的時間裏定義了風味。成立於2000年,McCormick的《風味預測》是公司的年度全球趨勢報告,曾預測出如南瓜派香料、墨西哥辣椒、紫薯、韓國燒烤、紫薯、香辣等風味。該報告探討了家庭、餐廳和雜貨商店中塑造未來風味的因素。它通過初級和次級定性與定量研究的混合而成,包括全球範圍內的現場研究,以及社交傾聽見解、SEO趨勢等。它涵蓋了風味、烹飪趨勢和故事、烹飪技巧和應用,探索全球即將被採納的趨勢。

Flavor predictions and trends identified in the Flavor Forecast 25th Edition include:

在《風味預測》第25版中識別出的風味預測和趨勢包括:

  • Tropical Vibes: In this trend, taste buds travel through warm-weather flavors and cuisines to taste tropical fruits, seafood, and island and beach cuisines.
  • Charred & Smoked: These culinary techniques underline and emphasize the natural characteristics of a dish or ingredient. Smoky, charred, roasted and ultra-caramelized notes come through in unique ways and a variety of applications.
  • Deliciously Unexpected: This trend is all about reimagined familiar ingredients and deliciously unexpected combinations, evoking curiosity and cravings. Early evidence of this includes the chili cucumber salad trend that has amassed nearly 23 million views on TikTok.
  • 熱帶氣息:在這一趨勢中,味蕾通過溫暖天氣的風味和菜餚,品嚐熱帶水果、海鮮以及島嶼和海灘的美食。
  • 炭火烤制與煙燻:這些烹飪技術突顯並強調了菜餚或材料的自然特性。煙燻、炭烤、烘烤和超焦糖化的風味以獨特的方式和多種應用形式展現出來。
  • 美味的意外:這一趨勢完全是關於重新想象熟悉的成分和美味的意外組合,激發好奇心和食慾。初步證據包括在TikTok上獲得近2300萬觀看的辣椒黃瓜沙拉趨勢。

"For nearly 25 years, McCormick has defined flavor and influenced flavor trends through the Flavor Forecast, inspiring discovery and innovation in everyday foods and beverages. From chipotle to chai, matcha and tamarind – these are all flavors we've predicted that have cemented themselves in global cuisine," said Tabata Gomez, Chief Marketing Officer at McCormick. "As a global leader in flavor, we are champions of bold flavor. We continue to see younger generations explore creative ways to spice up their foods so we love that this year's Flavor of the Year, Aji Amarillo, is providing the perfect gateway for consumers to explore and expand their palate."

「近25年來,麥考密克通過《風味預測》定義了風味並影響了風味趨勢,激發了日常食物和飲品的發現與創新。從墨西哥辣椒到印度奶茶、抹茶和羅望子——這些都是我們預測過且已在全球 cuisine 中扎根的風味,」麥考密克首席營銷官Tabata Gomez說。「作爲風味領域的全球領導者,我們倡導大膽的風味。我們繼續看到年輕一代探索創造性的方法來爲他們的食物增添風味,所以我們非常喜歡今年的年度風味Aji Amarillo,它爲消費者探索和擴展他們的味蕾提供了完美的入口。」

"Our Flavor of the Year, Aji Amarillo, is the true embodiment of flavors that pack a punch," said Hadar Cohen Aviram, Executive Chef and Senior Manager, Culinary Development, US Consumer at McCormick. "Its versatility lends itself to diverse applications, amplifying both sweet and tangy flavors and adds dimension to smoked or charred items. The Aji Amarillo Seasoning is a delicious, sweet and spicy blend that enhances any dish including seafood, poultry, sauces, salsas and more."

「我們的年度風味Aji Amarillo,是真正體現濃烈風味的代表,」麥考密克的美國消費部門執行廚師及高級經理Hadar Cohen Aviram說。「它的多樣性適用於多種應用,增強甜和酸的風味,同時爲煙燻或炭烤的食材增添層次。Aji Amarillo調味品是一種美味、甜辣的混合,增強包括海鮮、家禽、醬汁、莎莎及更多菜餚。」

The Flavor Night Market by McCormick

麥考密克風味夜市

To celebrate the milestone of the Flavor Forecast, McCormick is making this year's rollout bigger than ever by hosting its first-ever Flavor Night Market in Miami, FL. In partnership with Smorgasburg, the Flavor Night Market will bring the vibrant flavors of Aji Amarillo and this year's three trends to life at Miami's favorite open-air food market, open Friday, February 21 from 4pm11pm and Saturday, February 22 from 2pm10pm ET. The event is free to attend and will feature more than 30 food vendors serving up creative Aji Amarillo-inspired food and beverages. Attendees can also enjoy games, music and a McCormick pop-up store where the new Aji Amarillo Seasoning and other merchandise will be available for purchase.

爲了慶祝《風味預測》的里程碑,麥考密克將通過在佛羅里達州邁阿密舉辦首屆風味夜市來使今年的推出比以往更大。與Smorgasburg合作,風味夜市將在邁阿密最受歡迎的露天食品市場生動呈現Aji Amarillo和今年的三大趨勢,活動時間是2月21日週五下午4點至晚上11點,以及2月22日週六下午2點至晚上10點(東部時間)。該活動免費參與,並將有超過30個食品供應商提供創意Aji Amarillo靈感的食品和飲料。與會者還可以享受遊戲、音樂以及麥考密克的快閃商店,新的Aji Amarillo調味品和其他商品將可供購買。

To learn more about the Flavor Forecast 25th Edition and the upcoming Night Market, visit and follow the conversation on Instagram @McCormickSpice and TikTok @McCormickSpices.

要了解更多關於調味品預測第25版和即將到來的夜市的信息,請訪問並在Instagram上關注@McCormickSpice和TikTok上的@McCormickSpices。

Media Note: For product and recipe images, click here. Credit to McCormick.

媒體說明:有關產品和食譜圖片,請點擊這裏。感謝McCormick。

About the Flavor Forecast
Since 2000, the McCormick Flavor Forecast has identified top trends and ingredients to discover the tastes of tomorrow. For over 130 years, McCormick & Company has been guided by a passion for flavor. This passion drives our constant pursuit of what's next in flavor. Created by a global team of McCormick experts — including chefs, culinary professionals, trend trackers and food technologists — the Flavor Forecast inspires culinary exploration and innovation around the world. Visit to learn more.

關於調味品預測
自2000年以來,McCormick調味品預測已識別出頂級趨勢和成分,以發現明日的味道。130多年來,McCormick & Company始終受到對風味的熱情的驅動。這種熱情推動着我們對未來風味的不斷追求。調味品預測由McCormick的全球團隊專家創作,其中包括廚師、烹飪專業人士、趨勢追蹤者和食品技術專家,激勵着全球的烹飪探索和創新。訪問以了解更多。

About McCormick
McCormick & Company, Incorporated is a global leader in flavor. With over $6.5 billion in annual sales across 150 countries and territories, we manufacture, market and distribute spices, seasoning mixes, condiments and other flavorful products to the entire food industry including e-commerce channels, grocery, food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick.

關於麥科米克
McCormick & Company, Incorporated是全球風味的領導者。我們在150個國家和地區的年銷售額超過65億美元,我們製造、營銷和分銷香料、調味品混合、調味品和其他風味產品,服務於整個食品行業,包括電子商務渠道、雜貨商店、食品製造商和食品服務業務。我們最受歡迎的品牌包括McCormick、French's、Frank's RedHot、Stubb's、OLD BAY、Lawry's、Zatarain's、Ducros、Vahiné、Cholula、Schwartz、Kamis、DaQiao、Club House、Aeroplane和Gourmet Garden。無論你在何處或吃什麼、喝什麼,你都可以享受McCormick調味的美食。

Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable, and delicious go hand in hand. To learn more, visit or follow McCormick & Company on Instagram and LinkedIn.

McCormick成立於1889年,位於美國馬里蘭州亨特谷,總部位於此。我們遵循原則,並致力於我們的目標——爲風味的未來而團結。McCormick設想了一個因風味而團結的世界,在這個世界裏,健康、可持續和美味手牽手。要了解更多,請訪問或在Instagram和LinkedIn上關注McCormick & Company。

Contacts

聯繫人

Amy Lindquist, Edelman
[email protected]

艾米·林奎斯特,艾德爾曼
[email protected]

Sarah Windham, McCormick & Company
[email protected]

莎拉·溫德漢姆,麥科米克公司
[email protected]

1Datassential Menu Trends, 2024

1Datassential 菜單趨勢,2024

SOURCE McCormick

來源:麥科米克

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