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Townsquare Forms Strategic Alliance With Steel City Media

Townsquare Forms Strategic Alliance With Steel City Media

Townsquare與鋼鐵城市媒體達成戰略聯盟
GlobeNewswire ·  01/27 13:00

PURCHASE, N.Y., Jan. 27, 2025 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) ("Townsquare" or the "Company"), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced today a strategic digital advertising partnership with Steel City Media, a multi-media company with market-leading media outlets in Pittsburgh and Kansas City. Townsquare teased this partnership in the pre-release of their estimated 2024 financial results last week.

紐約普徹斯市,2025年1月27日(GLOBE NEWSWIRE)-- Townsquare Media, Inc.(紐交所代碼:TSQ)("Townsquare"或"公司"),作爲專注於美國前50大市場以外市場的數字廣告和營銷解決方案領導者,今天宣佈與Steel City Media達成戰略數字廣告合作伙伴關係,後者是一家在匹茲堡和堪薩斯城擁有市場領先媒體渠道的多媒體公司。Townsquare在上週發佈的2024年財務結果預告中暗示了這一合作伙伴關係。

"We could not be more excited to have the talented team at Steel City Media join our partnership program. They will now be able to leverage Townsquare Ignite's cutting-edge digital advertising and marketing solutions to their expansive customer base, which importantly exists in markets that do not compete with ours," said Todd Lawley, President of Townsquare Ignite, the Company's Digital Advertising division. "Our expertise is coaching and training high performing broadcast sales teams to leverage our proprietary programmatic advertising platform and data-driven insights to deliver exceptional results for their clients. By sharing our proven strategies and dynamic approach, we look forward to helping Steel City strengthen their digital capabilities, driving growth and measurable success for their clients."

「我們非常高興能夠將Steel City Media才華橫溢的團隊納入我們的合作伙伴計劃。他們現在可以利用Townsquare Ignite的前沿數字廣告和營銷解決方案爲其廣泛的客戶基礎服務,重要的是,該客戶基礎存在於與我們不競爭的市場中,」Townsquare Ignite的總裁Todd Lawley說,該部門是公司的數字廣告部門。「我們的專業知識是指導和培訓高績效的廣播銷售團隊,以利用我們專有的程序化廣告平台和數據驅動的洞察,爲他們的客戶提供卓越的結果。通過分享我們驗證過的戰略和動態方法,我們期待着幫助Steel City增強其數字能力,爲他們的客戶推動增長和可量化的成功。」

Townsquare announced the launch of their Media Partnerships division in 2024. As part of the Company's Digital Advertising segment (also called Townsquare Ignite), the Media Partnerships division provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare's own growth and success, with digital now comprising over 50% of Townsquare's total revenue and profit. This alliance with Steel City Media follows the previously announced partnership with SummitMedia, and represents two new markets that do not overlap with Townsquare or SummitMedia's markets. Through this partnership, Townsquare will share its expertise and resources with Steel City Media, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses, helping Steel City Media grow its digital business alongside its respected broadcast presence.

Townsquare宣佈將在2024年啓動其媒體合作伙伴部門。作爲公司數字廣告部門(也稱爲Townsquare Ignite)的一部分,媒體合作伙伴部門提供一種白標服務,爲其他地方媒體公司提供促進Townsquare自身增長和成功的數字廣告解決方案,數字廣告現已佔Townsquare總營業收入和利潤的50%以上。這與Steel City Media的聯盟是繼先前宣佈的與SummitMedia的合作關係之後,代表了兩個與Townsquare或SummitMedia的市場不重疊的新市場。通過這一合作關係,Townsquare將與Steel City Media分享其專業知識和資源,專注於滿足地方、區域和國家企業獨特需求的定製、數據驅動戰略,幫助Steel City Media在其受尊敬的廣播業務的同時發展其數字業務。

"We are excited to partner with Townsquare Ignite in both of our markets. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients," commented Michael Frischling, Vice President of Steel City Media.

「我們很高興與Townsquare Ignite在我們兩個市場建立合作關係。Townsquare在廣播行業擁有最佳的數字解決方案,並且在爲客戶提供出色結果方面有着出色的業績記錄,」Steel City Media副總裁Michael Frischling評論道。

About Townsquare Media, Inc.
Townsquare is a community-focused digital media and digital marketing solutions company with market leading local radio stations, principally focused outside the top 50 markets in the U.S. Our assets include a subscription digital marketing services business, Townsquare Interactive, providing website design, creation and hosting, search engine optimization, social media and online reputation management as well as other digital monthly services; a robust digital advertising division, Townsquare Ignite, a powerful combination of a) an owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data, and b) a proprietary digital programmatic advertising technology stack with an in-house demand and data management platform; and a portfolio of 345 local terrestrial radio stations in 74 U.S. markets strategically situated outside the Top 50 markets in the United States. Our portfolio includes local media brands such as WYRK.com, WJON.com and NJ101.5.com, and premier national music brands such as XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com. For more information, please visit , , and .

關於Townsquare Media, Inc.
Townsquare是一家以社區爲中心的數字媒體和數字營銷解決方案公司,擁有領先市場的地方廣播電臺,主要專注於美國前50大市場之外。我們的資產包括一個訂閱的數字營銷服務業務Townsquare Interactive,提供網站設計、創建和託管、搜索引擎優化、社交媒體和在線聲譽管理以及其他數字月度服務;一個強大的數字廣告部門Townsquare Ignite,強強聯合,包含a)一個擁有和運營超過400個地方新聞和娛樂網站及移動應用程序的組合,以及一系列領先的國家音樂和娛樂品牌,收集有價值的第一方數據; b)一個獨特的數字程序化廣告技術棧,擁有內部的需求和數據管理平台;以及在美國74個市場中戰略性地位於前50大市場之外的345個地方地面廣播電臺組合。我們的組合包括地方媒體品牌如WYRK.com、WJON.com和NJ101.5.com,以及頂級國家音樂品牌如XXLmag.com、TasteofCountry.com、UltimateClassicRock.com和Loudwire.com。獲取更多信息,請訪問, ,和。

About Steel City Media
Steel City Media is a multi-media company with market leading media outlets in both Pittsburgh and Kansas City. Since 1984, Steel City Media has been connecting local audiences to great radio content through our market-leading media outlets. Our six heritage, LIVE & LOCAL radio stations reach nearly 2 million listeners each week and feature trusted on-air influencers in each of our markets. Our full-service digital advertising agency provides local and national clients customized campaigns that build brand awareness, attract new customers and drive more traffic. For more information, please visit .

關於Steel City Media
Steel City Media是一家多媒體公司,在匹茲堡和堪薩斯城擁有領先的媒體渠道。自1984年以來,Steel City Media通過我們領先市場的媒體渠道將當地受衆與精彩的廣播內容聯繫起來。我們的六個傳統、直播與本地廣播電臺每週吸引近200萬聽衆,並在每個市場中擁有值得信賴的現場影響者。我們的全方位數字廣告代理機構爲地方和國家客戶提供定製化的廣告活動,以提升品牌知名度、吸引新客戶並帶來更多流量。獲取更多信息,請訪問。

Townsquare Contact
Claire Yenicay
(203) 900-5555
investors@townsquaremedia.com

Townsquare聯繫方式
克萊爾·耶尼凱
(203) 900-5555
investors@townsquaremedia.com

Steel City Media Contact
Michael Frischling
412-316-3342
mfrisch@steelcitymedia.com

鋼鐵城市媒體聯繫方式
邁克爾·弗裏施林
412-316-3342
mfrisch@steelcitymedia.com


譯文內容由第三人軟體翻譯。


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