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Best Audience Engagement Strategies Revealed for 2025

Best Audience Engagement Strategies Revealed for 2025

揭示2025年最佳觀衆互動策略
PR Newswire ·  01/23 13:43

ATLANTA, Jan. 23, 2025 /PRNewswire/ -- In a year predicted to bring content fatigue and an ever-changing amount of consumer confidence, content marketing experts at Extu have five key recommendations to remain trustworthy and create quality engagement in 2025.

亞特蘭大,2025年1月23日 /PRNewswire/ -- 在一個被預測將帶來內容疲勞和不斷變化的消費信心的年份,Extu的內容營銷專家提供了五項關鍵建議,以保持可信度並在2025年創造優質參與。

Nichole Gunn, Global Chief Marketing Officer at Extu, champions marketing automation, AI, predictive analytics, and hyper-personalization to foster authentic, human connections.

Extu的全球首席營銷官Nichole Gunn提倡使用營銷自動化、人工智能、預測分析和超個性化來促進真實的人際關係。

"Leveraging data effectively builds trust—a commodity that's increasingly scarce in a noisy digital world."

「有效利用數據建立信任——這是一個在喧鬧的數字世界中越來越稀缺的商品。」

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Nichole Gunn, Global Chief Marketing Officer at Extu, champions marketing automation, AI, predictive analytics, and hyper-personalization to foster authentic, human connections.
Extu的全球首席營銷官Nichole Gunn提倡使用營銷自動化、人工智能、預測分析和超個性化來促進真實的人際關係。

"Data-backed storytelling is the future," Gunn said. "Leveraging data effectively builds trust—a commodity that's increasingly scarce in a noisy digital world."

「以數據爲基礎的講故事是未來,」Gunn說。「有效利用數據建立信任——這是一個在喧鬧的數字世界中越來越稀缺的商品。」

Gunn noted that predictive analytics allows businesses to anticipate audience needs, enabling hyper-targeted campaigns that resonate on a deeply personal level.

Gunn指出,預測分析使企業能夠預見受衆需求,從而實現深度個性化的有針對性的營銷活動。

"Audiences have changed. They don't just want to be sold to—they want to feel connected," said Gunn.

「受衆已發生變化。他們不僅希望被推銷——他們希望感受到聯繫,」Gunn說道。

Gunn recently shared these insights with Authority Magazine, with further details on how her team is using these strategies to transform marketing for Extu's clients such as Dell and Toyo Tires.

Gunn最近與 《權威雜誌》分享了更多細節,介紹她的團隊如何利用這些策略來改變Extu客戶的市場營銷,如戴爾和東洋輪胎。

The Five Non-Traditional Strategies

五種非傳統策略

Gunn outlined five cutting-edge strategies that businesses transform businesses' marketing efforts for the upcoming year:

Gunn概述了五種前沿策略,幫助企業在即將到來的一年中轉變市場營銷工作:

  1. Through-Channel Marketing Automation (TCMA): Extu's TCMA campaigns yield a 20:1 ROI by empowering channel partners to execute automated, personalized marketing initiatives.
  2. Incentive Programs: These have evolved to align with corporate objectives and utilize predictive analytics to drive loyalty and actionable results.
  3. Hyper-Personalization Through Predictive Analytics: Delivering tailored experiences that anticipate audience needs to build lasting trust and engagement.
  4. Interactive Training and Education: Incorporating gamification and immersive technology to engage partners and resellers, making learning enjoyable and impactful.
  5. Data-Backed Storytelling: Combining authenticity with analytics to craft compelling narratives that captivate and convert.
  1. 渠道營銷自動化(TCMA):Extu的TCMA活動通過授權渠道合作伙伴執行自動化、個性化的市場營銷舉措,實現20:1的回報率。
  2. 激勵計劃:這些計劃已發展爲與企業目標一致,並利用預測分析來推動忠誠度和可操作的結果。
  3. 通過預測分析的超個性化:提供量身定製的體驗,預測受衆需求,以建立持久的信任和參與感。
  4. 互動培訓與教育:結合遊戲化和沉浸式科技,以吸引合作伙伴和經銷商,使學習變得有趣且富有成效。
  5. 數據驅動的故事講述:將真實性與分析結合起來,以打造引人注目的敘事,吸引並轉化目標受衆。

For more insights from Gunn's conversation with Authority Magazine, click here.

想要了解更多來自Gunn與《權威雜誌》對話的深入見解, 點擊這裏.

About Extu

關於Extu

Extu specializes in providing innovative channel incentive and marketing technology solutions to mid-market companies in various industries, including automotive, energy, building and construction, and IT. With a focus on delivering measurable results, Extu's solutions empower businesses to drive growth and enhance channel performance.

Extu專注於爲各行業中小型企業提供創新的渠道激勵和營銷科技解決方案,包括汽車、能源、建築和施工以及IT領域。Extu的解決方案側重於提供可衡量的結果,幫助企業推動增長並提升渠道表現。

SOURCE Extu

來源:Extu

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以上內容僅用作資訊或教育之目的,不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
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