share_log

云南白药(000538.SZ):在优势的OTC渠道方面,全国锁定服务5千家头部连锁,覆盖超过40万家门店

Yunnan Baiyao Group (000538.SZ): In terms of advantageous OTC channels, a nationwide service has targeted 5,000 leading chains, covering over 0.4 million stores.

Gelonghui Finance ·  Jan 10 15:15

On January 10, Gelonghui reported that Yunnan Baiyao Group (000538.SZ) stated at an investor research meeting that in terms of pharmaceuticals, the company's marketing network covers medical Institutions and retail pharmacies across all provinces, regions, counties, and towns nationwide. In the advantageous OTC channels, the company has locked in services for 5,000 top chain stores, covering over 0.4 million stores, particularly achieving high coverage, penetration rates, and strong market control capabilities in well-developed areas such as East China, Hunan, Hubei, and Yunnan, and has implemented special marketing collaborations that follow a "one province, one strategy" or even "one chain store, one strategy" approach. The company has also developed extensive cooperation with major e-commerce platforms like Alibaba, JD.com, and Douyin to expand online OTC sales channels, effectively reaching modern Consumers through customized digital marketing.

The translation is provided by third-party software.


The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.
    Write a comment